{"id":18326,"date":"2018-07-30T10:57:59","date_gmt":"2018-07-30T14:57:59","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=18326"},"modified":"2021-09-24T08:33:43","modified_gmt":"2021-09-24T12:33:43","slug":"quotes-on-seo-tips-for-writers","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/seo-tips-for-writers\/quotes-on-seo-tips-for-writers\/","title":{"rendered":"Quotes on SEO tips for writers"},"content":{"rendered":"

What writers & others say<\/h2>\n

\"Quotes

\n

\u201cGoogle follows people.\u201d<\/h5>\n
\u2014 Glen Allsopp, founder, ViperChill<\/h6>\n
\n
“Google share: The amount of real estate one gets on the first page of a Google search. ‘If we name our site ‘harvest,’ we won’t get enough Google share.'”<\/h5>\n
\u2014 BuzzWhack<\/h6>\n
\n
“Trying to increase sales simply by driving more traffic to a website with a poor customer conversion is like trying to keep a leaky bucket full by adding more water instead of plugging the holes.”<\/h5>\n
\u2014 Bryan Eisenberg, marketing speaker and best-selling author<\/h6>\n
\n
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”<\/h5>\n
\u2014 Jeff Eisenberg, marketing speaker and best-selling author<\/h6>\n
\n
“SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.”<\/h5>\n
\u2014 Duane Forrester, senior program manager of SEO for Microsoft<\/h6>\n
\n
\u201cSEO gets the visitor to the door. It\u2019s up to your site\u2019s content to welcome and retain that visitor.\u201d<\/h5>\n
\u2014 John I. Jerkovic, author of SEO Warrior<\/em><\/h6>\n
\n
\u201cForget that unique, sophisticated term your marketing folks cooked up. After all, how many people would look for ‘custom designed sports footware’ when ‘running shoes’ would suffice?\u201d<\/h5>\n
\u2014 Barbara Krause, vice president of corporate communications at Krause Taylor & Associates<\/h6>\n
\n
\u201cFocus on writing for people first and search engines second.\u201d<\/h5>\n
\u2014 Wendy Marx president of Marx Communications<\/h6>\n
\n
“My rule of thumb is to build a website for a user, not for a spider.”<\/h5>\n
\u2014 Dave Naylor, SEO expert<\/h6>\n
\n
\u201cThink of SEO this way: If a customer-focused content marketing program is the sandwich, then SEO is the mayonnaise. It touches nearly everything and enhances the overall flavor of the sandwich, but on its own, it\u2019s not very appetizing.\u201d<\/h5>\n
\u2014 Lee Odden, CEO, TopRank Marketing<\/h6>\n
\n
\u201cThe success of a page should be measured by one criteria: Does the visitor do what you want them to do?\u201d<\/h5>\n
\u2014 Aaron Wall of SEObook.com<\/h6>\n
\n
\u201cNobody searches for words like ‘world-class,’ ‘cutting-edge’ and ‘next-generation.’ So gobbledygook and hype not only clutter up your copy for real readers, they also reduce your chances to use keywords for search engines, as well.\u201d<\/h5>\n
\u2014 Ann Wylie, president, Wylie Communications Inc.<\/h6>\n
\n\t\t\t