{"id":18321,"date":"2018-07-30T10:39:19","date_gmt":"2018-07-30T14:39:19","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=18321"},"modified":"2024-01-16T09:08:31","modified_gmt":"2024-01-16T13:08:31","slug":"whats-in-it-for-me-quotes","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/wiifm\/whats-in-it-for-me-quotes\/","title":{"rendered":"What\u2019s in it for me quotes"},"content":{"rendered":"<h2>What writers &amp; others say<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27006\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/relevant-public-relations\/quotes-on-writing-relevant-public-relations\/quotes\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-300x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png\" alt=\"What\u2019s in it for me quotes\" title=\"What\u2019s in it for me quotes\" width=\"300\" height=\"300\" class=\"aligncenter size-full wp-image-27006 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png 300w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-100x100.png 100w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27006\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/relevant-public-relations\/quotes-on-writing-relevant-public-relations\/quotes\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-300x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png\" alt=\"What\u2019s in it for me quotes\" title=\"What\u2019s in it for me quotes\" width=\"300\" height=\"300\" class=\"aligncenter size-full wp-image-27006\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png 300w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-100x100.png 100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/p>\n<hr \/>\n<h5>&#8220;It&#8217;s not what you do with the product, it&#8217;s what you do with the mind.&#8221;<\/h5>\n<h6>\u2014 Anonymous<\/h6>\n<hr \/>\n<h5><em>Joe Public Doesn&#8217;t Care About Your Hospital<\/em><\/h5>\n<h6>\u2014 title of a book by Chris Bevolo and Helena Bouchez<\/h6>\n<hr \/>\n<h5>&#8220;Writing persuasively is not about persuasion. It&#8217;s about empathy.&#8221;<\/h5>\n<h6>\u2014 Ray Edwards, direct response copywriter<\/h6>\n<hr \/>\n<h5>\u201cEveryone\u2019s favorite radio station is WiiFM.\u201d<\/h5>\n<h6>\u2014 Old sales joke<\/h6>\n<hr \/>\n<h5>&#8220;Our readers don&#8217;t want to just read stories. What they really want is a big button they can push that says, &#8216;Solve my problem.&#8217; It&#8217;s up to us to be the button.&#8221;<\/h5>\n<h6>\u2014 Brian J. O&#8217;Connor, editor at Bankrate.com<\/h6>\n<hr \/>\n<h5>&#8220;Nobody wants to buy our products; they want to buy the products of our products. They don&#8217;t want to buy vitamins; they want to buy health.&#8221;<\/h5>\n<h6>\u2014 Nido Qubein, CSP, CPAE, motivational speaker and business consultant<\/h6>\n<hr \/>\n<h5>&#8220;It&#8217;s not about what you do, but about what I can do after you&#8217;re done.&#8221;<\/h5>\n<h6>\u2014 Alan Weiss, principal, Summit Consulting<\/h6>\n<hr \/>\n<h5>&#8220;A few years ago, my former newspaper did a study in which interviewers asked readers who or what was most important to them. Their answer was in some ways surprising. Many did not say their families, children or God. Instead, their answer was: &#8216;Me.\u2019&#8221;<\/h5>\n<h6>\u2014 Dick Weiss, former writer and editor for the <em>St. Louis Post-Dispatch<\/em><\/h6>\n<hr \/>\n<h5>&#8220;Focus on what they&#8217;ll get out of it, not on what we put into it.&#8221;<\/h5>\n<h6>\u2014 Ann Wylie, writing coach<\/h6>\n<hr \/>\n<h5>&#8220;Stop selling. Start helping.&#8221;<\/h5>\n<h6>\u2014 Zig Ziglar, late, great motivational speaker<\/h6>\n<hr \/>\n<div id='MMC-Persuasive' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-82\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Persuasive-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/persuasive-writing-workshop\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/persuasive-writing-training-mmc.png\" alt=\"Persuasive-writing workshop, a mini master class\" title=\"Persuasive-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/persuasive-writing-training-mmc.png\" alt=\"Persuasive-writing workshop, a mini master class\" title=\"Persuasive-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>Move readers to act with persuasive writing<\/h3>\r\n\t\r\n<p>Your readers are bombarded with the data equivalent of 174 newspapers \u2014 ads included \u2014 every day, according to a study by USC\u2019s Annenberg School for Communication.<\/p>\r\n\t\r\n<p>In this environment, how do you grab readers\u2019 attention and move them to act?<\/p>\r\n\t\r\n<p>Learn how to write more engaging, persuasive messages at our <a title=\"Persuasive-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/persuasive-writing-workshop\/\" target=\"\" rel=\"noopener\"><strong>persuasive-writing workshop<\/strong><\/a>.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/persuasive-writing-workshop\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/persuasive-writing-workshop\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>What writers &amp; others say &#8220;It&#8217;s not what you do with the product, it&#8217;s what you do with the mind.&#8221; \u2014 Anonymous Joe Public Doesn&#8217;t Care About Your Hospital \u2014 title of a book by Chris Bevolo and Helena Bouchez &#8220;Writing persuasively is not about persuasion. It&#8217;s about empathy.&#8221; \u2014 Ray Edwards, direct response copywriter [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":27006,"parent":16782,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-18321","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What\u2019s in it for me quotes<\/title>\n<meta name=\"description\" content=\"\u201cYour reader is a narcissistic 2-year-old saying, \u2018Me, me, me. 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