{"id":18220,"date":"2018-07-23T19:50:44","date_gmt":"2018-07-23T23:50:44","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=18220"},"modified":"2022-07-03T07:13:43","modified_gmt":"2022-07-03T11:13:43","slug":"quotes-on-press-release-leads","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/how-to-organize-a-press-release\/how-to-write-a-lead-for-a-press-release\/quotes-on-press-release-leads\/","title":{"rendered":"Quotes on press release leads"},"content":{"rendered":"<h2>What writers &amp; other say<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27006\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/relevant-public-relations\/quotes-on-writing-relevant-public-relations\/quotes\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-300x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png\" alt=\"Quotes on press release leads\" title=\"Quotes on press release leads\" width=\"300\" height=\"300\" class=\"aligncenter size-full wp-image-27006 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png 300w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-100x100.png 100w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27006\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/relevant-public-relations\/quotes-on-writing-relevant-public-relations\/quotes\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-300x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png\" alt=\"Quotes on press release leads\" title=\"Quotes on press release leads\" width=\"300\" height=\"300\" class=\"aligncenter size-full wp-image-27006\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png 300w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-100x100.png 100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/p>\n<hr \/>\n<h5>&#8220;Look for &#8216;The Phil Factor.&#8217; That\u2019s the element that makes your reader yell to her husband: &#8216;Hey, Phil! Yagotta see this!\u2019&#8221;<\/h5>\n<h6>\u2014 Anonymous<\/h6>\n<hr \/>\n<h5>\u201cIf the copy doesn\u2019t excite me within 20 words, I won\u2019t read the rest of it.\u201d<\/h5>\n<h6>\u2014 Editor to Jack E. Appleman, CBC, president of SG Communications, LLC<\/h6>\n<hr \/>\n<h5>\u201cThere is a formula to press release writing and the chief ingredient in that formula is an attention-grabbing lead paragraph.\u201d<\/h5>\n<h6>\u2014 Mickie Kennedy, founder, eReleases<\/h6>\n<hr \/>\n<h5>\u201cDon\u2019t expect journalists to sift through your news release to find the angle.\u201d<\/h5>\n<h6>\u2014 Lisa Morton, managing director, Roland Dransfield PR<\/h6>\n<hr \/>\n<h5>\u201cIf your subject line makes it past the automatic delete button, and your headline grabs at least the partial attention of a reader, then your lead needs to convince that reader to stick around for the rest of the release.\u201d<\/h5>\n<h6>\u2014 Megan Totka, chief editor, ChamberofCommerce.com<\/h6>\n<hr \/>\n<h5>\u201cA good rule of thumb is to pretend that all a news outlet has space to publish is the lead paragraph of a press release.\u201d<\/h5>\n<h6>\u2014 Megan Totka, chief editor, ChamberofCommerce.com<\/h6>\n<hr \/>\n<h5>\u201cMost [PR leads] are dull and uninspired.\u201d<\/h5>\n<h6>\u2014 Dennis L. Wilcox, and Lawrence W. Nolte, authors of <em>Public Relations Writing and Media Techniques<\/em><\/h6>\n<hr \/>\n<div id='MC-PR-BBR' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-46\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"NOT Your Father\u2019s PR Writing \u2014 PR-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/pr-writing-training.png\" alt=\"NOT Your Father\u2019s PR Writing \u2014 PR-writing workshop\" title=\"NOT Your Father\u2019s PR Writing \u2014 PR-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/pr-writing-training.png\" alt=\"NOT Your Father\u2019s PR Writing \u2014 PR-writing workshop\" title=\"NOT Your Father\u2019s PR Writing \u2014 PR-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>You\u2019re not still using the inverted pyramid \u2026 are you?<\/h3>\r\n<p>Prose is architecture, Ernest Hemingway famously said. It\u2019s not interior design.<\/p>\r\n\r\n<p>Are you building a compelling foundation for your PR pieces? Or are you still using structural techniques you learned when you were 19?<\/p>\r\n\r\n<p>At <a title=\"NOT Your Father\u2019s PR Writing \u2014 PR-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/\" target=\"\" rel=\"noopener\"><strong>NOT Your Father\u2019s PR Writing<\/strong><\/a> \u2014 our PR-writing workshop \u2014 you\u2019ll  master a structure that\u2019s been proven in the lab to increase readership, understanding, engagement and sharing.<\/p>\r\n\r\n<p>Plus, you\u2019ll steal structural tricks from Silver Anvil award winners, model lead approaches from <em>The New York Times<\/em>, and learn to build a better lead with our fill-in-the-blanks recipe.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/press-release-writing-course\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>What writers &amp; other say &#8220;Look for &#8216;The Phil Factor.&#8217; That\u2019s the element that makes your reader yell to her husband: &#8216;Hey, Phil! Yagotta see this!\u2019&#8221; \u2014 Anonymous \u201cIf the copy doesn\u2019t excite me within 20 words, I won\u2019t read the rest of it.\u201d \u2014 Editor to Jack E. Appleman, CBC, president of SG Communications, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":27006,"parent":14016,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-18220","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quotes on press release leads<\/title>\n<meta name=\"description\" content=\"\u201cDon\u2019t expect journalists to sift through your news release to find the angle.\u201d \u2014 Lisa Morton, managing director, Roland Dransfield PR\" \/>\n<meta name=\"robots\" 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