{"id":18195,"date":"2018-07-20T13:44:09","date_gmt":"2018-07-20T17:44:09","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=18195"},"modified":"2024-01-18T10:27:50","modified_gmt":"2024-01-18T14:27:50","slug":"great-email-subject-lines","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/email-subject-lines\/email-subject-line-best-practices\/great-email-subject-lines\/","title":{"rendered":"Quotes on great email subject lines"},"content":{"rendered":"

What writers & others say<\/h2>\n

\"Great

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“When time is scarce, a subject line like ‘The world looks different through a Nikon’ is likely to win out over ‘Some exciting news!’ or “Re: ‘C#13012205.\u2019”<\/h5>\n
\u2014 Win Goodbody, senior product manager, Sitka Technology Group<\/h6>\n
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“A subject line is not an afterthought or the place to try out auto-generated product codes the customer does not understand.”<\/h5>\n
\u2014 Win Goodbody, senior product manager, Sitka Technology Group<\/h6>\n
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“A subject line is like a newspaper headline, a title on a book’s spine, or the key slogan of a print media ad. It tells the user what this is all about. And it should do so in sparkling style \u2014 seamlessly channeling your brand.”<\/h5>\n
\u2014 Win Goodbody, senior product manager, Sitka Technology Group<\/h6>\n
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“‘DO NOT REPLY TO THIS EMAIL’ so often sounds like ‘DO NOT GIVE US ANY MORE OF YOUR BUSINESS.\u2019”<\/h5>\n
\u2014 Win Goodbody, senior product manager, Sitka Technology Group<\/h6>\n
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“Imagine a news headline that reads ‘news story’ or a book on the shelf titled ‘book title.’ Not very helpful, right? And yet to this day I continue to get emails with the subject line, \u2018Email Confirmation.\u2019”<\/h5>\n
\u2014 Win Goodbody, senior product manager, Sitka Technology Group<\/h6>\n
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“Any time you are tempted to write the word \u2018email\u2019 in the subject line of your email, step back, reflect, and grind your teeth a bit. Don’t do it. You don’t begin a phone conversation with the greeting ‘Hello, this is a phone call.’ The user gets that. What they want is \u2014 the info. The message. Lead with that.”<\/h5>\n
\u2014 Win Goodbody, senior product manager, Sitka Technology Group<\/h6>\n
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“When it comes to email marketing, the best subject lines tell<\/strong> what’s inside, and the worst subject lines sell<\/strong> what’s inside.”<\/h5>\n
\u2014 MailChimp<\/h6>\n
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“People are flooded with spam and increasingly pressed for time. Vague teasers, constant reminders, and pleas for money are not going to cut through the inbox clutter.”<\/h5>\n
\u2014 MailChimp<\/h6>\n
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“If you aren’t split testing your subject line, start now. BUT, if you are split testing follow this cardinal rule: Be creative but don’t be crazy.”<\/h5>\n
\u2014 Parry Malm, account director, Adestra<\/h6>\n
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“If you used the subject line ‘Free Beer!’ then guess what? You’ll get a huge amount of opens. But unless the contents of the email actually pour your customers a beer, then you’ll have achieved nothing but short term response gain and long term brand harm.”<\/h5>\n
\u2014 Parry Malm, account director, Adestra<\/h6>\n
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“The word ‘newsletter’ harks back to the day of receiving a posted and photocopied A4 list of stories.”<\/h5>\n
\u2014 Parry Malm, account director, Adestra<\/h6>\n
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“The statistics also show something ground-breaking: People love to save money! In related news, water is wet.”<\/h5>\n
\u2014 Parry Malm, account director, Adestra<\/h6>\n
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“Nothing says spam quite like a shouty, capped up subject line. It makes it difficult to read and is unlikely to have the desired effect of grabbing the reader\u2019s attention.”<\/h5>\n
\u2014 David Moth, deputy editor, Econsultancy<\/h6>\n
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“Nothing says ‘I’m dodgy’ quite like a capped up subject line offering a \u2018LEGIT LOAN @ 3%.\u2019”<\/h5>\n
\u2014 David Moth, deputy editor, Econsultancy<\/h6>\n
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“I\u2019m going to stick my neck out and say that using more than one exclamation mark looks spammy and should be avoided.”<\/h5>\n
\u2014 David Moth, deputy editor, Econsultancy<\/h6>\n
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“Email marketing is fast becoming the new black.”<\/h5>\n
\u2014 Sally Ormond, freelance copywriter, Briar Copywriting<\/h6>\n
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“We sometimes forget: Every email subject line is a pitch.”<\/h5>\n
\u2014 Daniel Pink, author, To Sell is Human<\/em><\/h6>\n
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“One word can make a big difference.”<\/h5>\n
\u2014 Neel Shivdasani, data scientist at MailChimp<\/h6>\n
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“The content of your message is really what determines which words you use, but with so few words in a subject line, each one matters quite a lot.”<\/h5>\n
\u2014 Neel Shivdasani, data scientist at MailChimp<\/h6>\n
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“I always ask myself one question before opening an email pretty much solely based on the effectiveness of the subject line: If I open this email, will it be a waste of time?”<\/h5>\n
\u2014 Ginny Soskey, staff writer for HubSpot’s inbound marketing blog<\/h6>\n
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