{"id":18101,"date":"2018-07-13T18:09:09","date_gmt":"2018-07-13T22:09:09","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=18101"},"modified":"2022-12-24T13:15:09","modified_gmt":"2022-12-24T17:15:09","slug":"quotes-on-the-ideal-press-release-length","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-length\/quotes-on-the-ideal-press-release-length\/","title":{"rendered":"Quotes on the ideal press release length"},"content":{"rendered":"

What writers and others say<\/h2>\n

\"Ideas

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\u201cDon\u2019t expect to hyperbolize your way to press coverage; if anything, the most absurd superlatives are often deleted the fastest.\u201d<\/h5>\n
\u2014 Katie Burke, head of analyst and media relations at HubSpot<\/h6>\n
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\u201cThere\u2019s too much time spent trying to bamboozle us with flowery marketing-babble instead of cutting to the chase and saying just why this should be important to readers.\u201d<\/h5>\n
\u2014 Charles Cooper of Ziff Davis in a Softletter<\/em> survey of media about the quality of PR writing<\/h6>\n
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\u201cIf you (or your client) can\u2019t articulate why your technology really is interesting or matters to normal human beings without graduate degrees in computer science, there is no reason for that product to exist, let alone get coverage.\u201d<\/h5>\n
\u2014 Barb Darrow, senior writer at GigaOm<\/h6>\n
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\u201cIf you can\u2019t express what you want and why it\u2019s newsworthy in 10 seconds, you\u2019re off the phone.\u201d<\/h5>\n
\u2014 A news director for a major NBC affiliate, quoted by Rick Frishman, president of Planned Television Arts<\/h6>\n
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\u201cI tend to disregard immediately any PR pitches for Internet and e-biz stuff that include the words \u2018first,\u2019 \u2018pioneering,\u2019 \u2018leading\u2019 and \u2018largest\u2019 associated with the word \u2018company.\u2019\u201d<\/h5>\n
\u2014 Bruno Giussani, The New York Times<\/em>, interviewed by Softletter.com<\/em><\/h6>\n
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\u201cBS is always BS.\u201d<\/h5>\n
\u2014 Antone Gonsalves, journalist for Ziff-Davis<\/h6>\n
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\u201cBe fair. Don\u2019t stretch the truth or tell half-truths. When words such as \u2018first,\u2019 \u2018best,\u2019 \u2018biggest\u2019 or \u2018only\u2019 are used, there better be supportive explanations.\u201d<\/h5>\n
\u2014 Journalist in the17th Annual Bennett<\/a> & Company Media Survey<\/h6>\n
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\u201cStop the BS and hype. I don\u2019t want to hear that the XYZ company, \u2018Leader in the field of fisbies\u2019 has announced a revolutionary new computer \u2026 with no data, no insight, no competitive data, just BS, time-wasting words. Do you PR people really think we\u2019re going to either be influenced by that or, worse yet, print it?\u201d<\/h5>\n
\u2014 Jon Peddie, Jon Peddie Associates, interviewed by Softletter.com<\/em><\/h6>\n
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\u201cCompanies can increase the likelihood of their press releases being used by bloggers and local news sources by giving them a more news-like tone and dialing down the marketing hype.\u201d<\/h5>\n
\u2014 Adam Sherk, blogger<\/h6>\n
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