{"id":18082,"date":"2018-07-13T16:52:31","date_gmt":"2018-07-13T20:52:31","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=18082"},"modified":"2023-08-08T12:02:04","modified_gmt":"2023-08-08T16:02:04","slug":"press-release-length","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-length\/","title":{"rendered":"What\u2019s the best press release length?"},"content":{"rendered":"<h2>How to write short headlines, quotes, leads &amp; more<\/h2>\n<figure id=\"attachment_26988\" aria-describedby=\"caption-attachment-26988\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26988\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-length\/whats-the-best-press-release-length\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/whats-the-best-press-release-length.png\" data-orig-size=\"400,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"whats-the-best-press-release-length\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Cut Through the Clutter&lt;\/strong&gt; How long is too long \u2014 for news releases, paragraphs, sentences, words and more? &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/finger-pressing-delete-key-computer-keyboard-1007688253&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Stock_Good&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/whats-the-best-press-release-length-300x225.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/whats-the-best-press-release-length.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/whats-the-best-press-release-length.png\" alt=\"What\u2019s the best press release length?\" title=\"What\u2019s the best press release length?\" width=\"400\" height=\"300\" class=\"size-full wp-image-26988 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/whats-the-best-press-release-length.png 400w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/whats-the-best-press-release-length-300x225.png 300w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26988\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-length\/whats-the-best-press-release-length\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/whats-the-best-press-release-length.png\" data-orig-size=\"400,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"whats-the-best-press-release-length\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Cut Through the Clutter&lt;\/strong&gt; How long is too long \u2014 for news releases, paragraphs, sentences, words and more? &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/finger-pressing-delete-key-computer-keyboard-1007688253&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Stock_Good&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/whats-the-best-press-release-length-300x225.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/whats-the-best-press-release-length.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/whats-the-best-press-release-length.png\" alt=\"What\u2019s the best press release length?\" title=\"What\u2019s the best press release length?\" width=\"400\" height=\"300\" class=\"size-full wp-image-26988\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/whats-the-best-press-release-length.png 400w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/whats-the-best-press-release-length-300x225.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/noscript><figcaption id=\"caption-attachment-26988\" class=\"wp-caption-text\"><strong>Cut Through the Clutter<\/strong> How long is too long \u2014 for news releases, paragraphs, sentences, words and more? <a href=\"https:\/\/www.shutterstock.com\/image-photo\/finger-pressing-delete-key-computer-keyboard-1007688253\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Image by Stock_Good<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">What\u2019s the best press release length?<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/06\/press-release-length\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18085\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-length\/the-1-minute-news-release-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/the-1-minute-news-release-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"the-1-minute-news-release-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/the-1-minute-news-release-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/the-1-minute-news-release-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18085 size-full lazyload\" title=\"What\u2019s the best press release length?\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/press-release-length-150.png\" alt=\"What\u2019s the best press release length?\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18085\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-length\/the-1-minute-news-release-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/the-1-minute-news-release-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"the-1-minute-news-release-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/the-1-minute-news-release-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/the-1-minute-news-release-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18085 size-full\" title=\"What\u2019s the best press release length?\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/press-release-length-150.png\" alt=\"What\u2019s the best press release length?\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"What\u2019s the best press release length?\" href=\"https:\/\/www.wyliecomm.com\/2022\/06\/press-release-length\/\">What\u2019s the best press release length?<\/a><\/p>\n<p class=\"index-story-deck\">Journalists spend less than 1 minute reading releases<\/p>\n<p class=\"index-story-intro\">Gone in 60 seconds: If your release is longer than 200 words, seven out of 10 journalists won\u2019t finish it.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/2023\/08\/one-minute-release\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18087\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-length\/keep-your-pitch-to-the-point-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/keep-your-pitch-to-the-point-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"keep-your-pitch-to-the-point-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/keep-your-pitch-to-the-point-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/keep-your-pitch-to-the-point-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18087 size-full lazyload\" title=\"Get your story across in 120 seconds or less\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/08\/one-minute-release-150.png\" alt=\"Get your story across in 120 seconds or less\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18087\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-length\/keep-your-pitch-to-the-point-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/keep-your-pitch-to-the-point-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"keep-your-pitch-to-the-point-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/keep-your-pitch-to-the-point-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/keep-your-pitch-to-the-point-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18087 size-full\" title=\"Get your story across in 120 seconds or less\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/08\/one-minute-release-150.png\" alt=\"Get your story across in 120 seconds or less\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Get your story across in 120 seconds or less\" href=\"https:\/\/www.wyliecomm.com\/2023\/08\/one-minute-release\/\">Get your story across in 120 seconds or less<\/a><\/p>\n<p class=\"index-story-deck\">5 steps to telling your story fast<\/p>\n<p class=\"index-story-intro\">Get your story across in one minute or less with a 200-word release.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/07\/ideal-paragraph-length\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18087\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-length\/keep-your-pitch-to-the-point-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/keep-your-pitch-to-the-point-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"keep-your-pitch-to-the-point-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/keep-your-pitch-to-the-point-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/keep-your-pitch-to-the-point-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18087 size-full lazyload\" title=\"What\u2019s the ideal paragraph length for press releases?\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/ideal-paragraph-length-150.png\" alt=\"What\u2019s the ideal paragraph length for press releases?\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18087\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-length\/keep-your-pitch-to-the-point-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/keep-your-pitch-to-the-point-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"keep-your-pitch-to-the-point-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/keep-your-pitch-to-the-point-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/keep-your-pitch-to-the-point-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18087 size-full\" title=\"What\u2019s the ideal paragraph length for press releases?\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/ideal-paragraph-length-150.png\" alt=\"What\u2019s the ideal paragraph length for press releases?\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"What\u2019s the ideal paragraph length for press releases?\" href=\"https:\/\/www.wyliecomm.com\/2022\/07\/ideal-paragraph-length\/\">What\u2019s the ideal paragraph length for press releases?<\/a><\/p>\n<p class=\"index-story-deck\">And how long should the lead be?<\/p>\n<p class=\"index-story-intro\">They snooze, you lose: Hit return more often to make your news release paragraphs short and inviting.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/08\/conversational-writing-style\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18088\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-length\/release-leads-25-words-or-less-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/release-leads-25-words-or-less-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"release-leads-25-words-or-less-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/release-leads-25-words-or-less-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/release-leads-25-words-or-less-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18088 size-full lazyload\" title=\"Use a conversational writing style in press releases\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/conversational-writing-style-1-150.png\" alt=\"Use a conversational writing style in press releases\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18088\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-length\/release-leads-25-words-or-less-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/release-leads-25-words-or-less-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"release-leads-25-words-or-less-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/release-leads-25-words-or-less-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/release-leads-25-words-or-less-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18088 size-full\" title=\"Use a conversational writing style in press releases\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/08\/conversational-writing-style-1-150.png\" alt=\"Use a conversational writing style in press releases\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/08\/conversational-writing-style\/\">Use a conversational writing style in press releases<\/a><\/p>\n<p class=\"index-story-deck\">Run the \u2018Hey, did you hear?\u2019 test<\/p>\n<p class=\"index-story-intro\">Hey, did you hear? Is your tone conversational? Then you\u2019re on the right track.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">More on the best press release length<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-length\/quotes-on-the-ideal-press-release-length\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18090\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-length\/quotes-on-tight-pr-pieces\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/quotes-on-tight-pr-pieces.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes-on-tight-pr-pieces\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/quotes-on-tight-pr-pieces.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/quotes-on-tight-pr-pieces.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18090 size-full lazyload\" title=\"Quotes on the ideal press release length\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on the ideal press release length\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18090\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-length\/quotes-on-tight-pr-pieces\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/quotes-on-tight-pr-pieces.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes-on-tight-pr-pieces\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/quotes-on-tight-pr-pieces.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/quotes-on-tight-pr-pieces.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18090 size-full\" title=\"Quotes on the ideal press release length\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on the ideal press release length\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-length\/quotes-on-the-ideal-press-release-length\/\">Quotes on the ideal press release length<\/a><\/p>\n<p class=\"index-story-deck\">What writers and others say<\/p>\n<p class=\"index-story-intro\">\u201cThere\u2019s too much time spent trying to bamboozle us with flowery marketing-babble instead of cutting to the chase and saying just why this should be important to readers.\u201d \u2014 Charles Cooper of Ziff Davis in\u00a0a <em>Softletter<\/em> survey of media about the quality of PR writing.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>How to write short headlines, quotes, leads &amp; more What\u2019s the best press release length? What\u2019s the best press release length? Journalists spend less than 1 minute reading releases Gone in 60 seconds: If your release is longer than 200 words, seven out of 10 journalists won\u2019t finish it. Get your story across in 120 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":26988,"parent":3981,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-18082","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What\u2019s the best press release length?<\/title>\n<meta name=\"description\" content=\"Cut Through the Clutter: How long is too long \u2014 for news releases, paragraphs, sentences, words and more?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-length\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s the best press release length?\" \/>\n<meta property=\"og:description\" content=\"Cut Through the Clutter: How long is too long \u2014 for news releases, paragraphs, sentences, words and more?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-length\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-08T16:02:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/whats-the-best-press-release-length-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"What\u2019s the best press release length?\" \/>\n<meta name=\"twitter:description\" content=\"Cut Through the Clutter: How long is too long \u2014 for news releases, paragraphs, sentences, words and more?\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/whats-the-best-press-release-length-tw.png\" \/>\n<meta name=\"twitter:site\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-length\/\",\"url\":\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-length\/\",\"name\":\"What\u2019s the best press release length?\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-length\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-length\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/whats-the-best-press-release-length.png\",\"datePublished\":\"2018-07-13T20:52:31+00:00\",\"dateModified\":\"2023-08-08T16:02:04+00:00\",\"description\":\"Cut Through the Clutter: How long is too long \u2014 for news releases, paragraphs, sentences, words and more?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-length\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-length\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-length\/#primaryimage\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/whats-the-best-press-release-length.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/whats-the-best-press-release-length.png\",\"width\":400,\"height\":300,\"caption\":\"Cut Through the Clutter How long is too long \u2014 for news releases, paragraphs, sentences, words and more? 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