{"id":17961,"date":"2018-07-04T04:03:15","date_gmt":"2018-07-04T08:03:15","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=17961"},"modified":"2023-08-01T08:55:27","modified_gmt":"2023-08-01T12:55:27","slug":"what-is-the-creative-process","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/what-is-the-creative-process\/","title":{"rendered":"What is the creative process?"},"content":{"rendered":"<h2>Turn on fresh ideas, colorful content<\/h2>\n<figure id=\"attachment_26373\" aria-describedby=\"caption-attachment-26373\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26373\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/effective-writing-process\/what-is-the-creative-process-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-creative-process.png\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"what-is-the-creative-process\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Lightbulb moment&lt;\/strong&gt; Choose a creative process that works with \u2014 not against \u2014 your brain. &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/hand-of-a-businessman-drawing-lightbulb-gm184354938-17512478&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by TommL&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-creative-process-300x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-creative-process.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-creative-process.png\" alt=\"What is the creative process?\" title=\"What is the creative process?\" width=\"300\" height=\"300\" class=\"size-full wp-image-26373 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-creative-process.png 300w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-creative-process-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-creative-process-100x100.png 100w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26373\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/effective-writing-process\/what-is-the-creative-process-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-creative-process.png\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"what-is-the-creative-process\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Lightbulb moment&lt;\/strong&gt; Choose a creative process that works with \u2014 not against \u2014 your brain. &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/hand-of-a-businessman-drawing-lightbulb-gm184354938-17512478&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by TommL&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-creative-process-300x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-creative-process.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-creative-process.png\" alt=\"What is the creative process?\" title=\"What is the creative process?\" width=\"300\" height=\"300\" class=\"size-full wp-image-26373\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-creative-process.png 300w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-creative-process-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-creative-process-100x100.png 100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><figcaption id=\"caption-attachment-26373\" class=\"wp-caption-text\"><strong>Lightbulb moment<\/strong> Choose a creative process that works with \u2014 not against \u2014 your brain. <a href=\"https:\/\/www.istockphoto.com\/photo\/hand-of-a-businessman-drawing-lightbulb-gm184354938-17512478\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Image by TommL<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">What is the creative process?<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/10\/5-steps-in-the-creative-process\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3979 size-full lazyload\" title=\"What are the 5 steps of the creative process?\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/10\/5-steps-in-the-creative-process-150.png\" alt=\"What are the 5 steps of the creative process?\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3979 size-full\" title=\"What are the 5 steps of the creative process?\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/10\/5-steps-in-the-creative-process-150.png\" alt=\"What are the 5 steps of the creative process?\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"What are the 5 steps of the creative process?\" href=\"https:\/\/www.wyliecomm.com\/2022\/10\/5-steps-in-the-creative-process\/\" target=\"\" rel=\"noopener noreferrer\">What are the 5 steps of the creative process?<\/a><\/p>\n<p class=\"index-story-deck\">Write better, easier &amp; faster with this system<\/p>\n<p class=\"index-story-intro\">Bright ideas: Need some creative juice? Come up with brilliant solutions to real-life problems when you use a creative process that works with \u2014 not against \u2014 your brain.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2023\/06\/5-step-creative-process\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3979 size-full lazyload\" title=\"Foraging comes 1st in the 5-step creative process\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/5-step-creative-process-150.png\" alt=\"Foraging comes 1st in the 5-step creative process\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3979 size-full\" title=\"Foraging comes 1st in the 5-step creative process\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/5-step-creative-process-150.png\" alt=\"Foraging comes 1st in the 5-step creative process\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Foraging comes 1st in the 5-step creative process\" href=\"https:\/\/www.wyliecomm.com\/2023\/06\/5-step-creative-process\/\" target=\"\" rel=\"noopener noreferrer\">Foraging comes 1st in the 5-step creative process<\/a><\/p>\n<p class=\"index-story-deck\">Gather raw material for your project<\/p>\n<p class=\"index-story-intro\">The right stuff: Take a tip from the most creative people I know \u2014 The first step of bringing your idea to life is to search for resources.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/10\/creative-process-steps\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3979 size-full lazyload\" title=\"Analyzing is the 2nd creative process step\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/10\/creative-process-steps-150.png\" alt=\"Analyzing is the 2nd creative process step\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3979 size-full\" title=\"Analyzing is the 2nd creative process step\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/10\/creative-process-steps-150.png\" alt=\"Analyzing is the 2nd creative process step\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Analyzing is the 2nd creative process step\" href=\"https:\/\/www.wyliecomm.com\/2022\/10\/creative-process-steps\/\" target=\"\" rel=\"noopener noreferrer\">Analyzing is the 2nd creative process step<\/a><\/p>\n<p class=\"index-story-deck\">Look for themes, holes, relationships, structure<\/p>\n<p class=\"index-story-intro\">The right connection: Sifting through and organizing information helps you see new connections \u2014 and primes your brain for the next step of the creative process.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"What\u2019s incubation in creative process?\" href=\"https:\/\/www.wyliecomm.com\/2023\/06\/incubation-in-creative-process\/\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/incubation-in-creative-process-150.png\" alt=\"What\u2019s incubation in creative process?\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-28961 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/incubation-in-creative-process-150.png\" alt=\"What\u2019s incubation in creative process?\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-28961\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"What\u2019s incubation in creative process?\" href=\"https:\/\/www.wyliecomm.com\/2023\/06\/incubation-in-creative-process\/\" target=\"\" rel=\"noopener noreferrer\">What\u2019s incubation in creative process?<\/a><\/p>\n<p class=\"index-story-deck\">Take a walk, take a nap, take a break in this 3rd step<\/p>\n<p class=\"index-story-intro\">Give it time to grow: Nurture your ideas by not working on your project. That\u2019s the incubation stage of the 5-step creative process.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"Quotes on the incubation stage of creative process\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/what-is-the-creative-process\/incubation-stage-of-creative-process\/\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on the incubation stage of creative process\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-28961 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on the incubation stage of creative process\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-28961\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Quotes on the incubation stage of creative process\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/what-is-the-creative-process\/incubation-stage-of-creative-process\/\" target=\"\" rel=\"noopener noreferrer\">Quotes on the incubation stage of creative process<\/a><\/p>\n<p class=\"index-story-deck\">What writers and others say<\/p>\n<p class=\"index-story-intro\">\u201c<em>Break<\/em> is the most important part of breakthrough.\u201d \u2014 Matthew May, creativity expert<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">More on the creative process<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/what-is-the-creative-process\/stages-in-creative-process\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3979 size-full lazyload\" title=\"Quotes on the creative process\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on the creative process\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3979 size-full\" title=\"Quotes on the creative process\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on the creative process\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Quotes on the creative process\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/what-is-the-creative-process\/stages-in-creative-process\/\" target=\"\" rel=\"noopener noreferrer\">Quotes on the creative process<\/a><\/p>\n<p class=\"index-story-deck\">What writers &amp; others say<\/p>\n<p class=\"index-story-intro\">\u201cYou can\u2019t wait for inspiration. You have to go after it with a club.\u201d \u2014 Jack London, author, oyster pirate, deep-sea sailor, hobo and Alaskan prospector<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Turn on fresh ideas, colorful content What is the creative process? What are the 5 steps of the creative process? Write better, easier &amp; faster with this system Bright ideas: Need some creative juice? Come up with brilliant solutions to real-life problems when you use a creative process that works with \u2014 not against \u2014 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":26373,"parent":26396,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-17961","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is the creative process?<\/title>\n<meta name=\"description\" content=\"Lightbulb moment: Choose a creative process that works with \u2014 not against \u2014 your brain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/what-is-the-creative-process\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the creative process?\" \/>\n<meta property=\"og:description\" content=\"Lightbulb moment: Choose a creative process that works with \u2014 not against \u2014 your brain.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/what-is-the-creative-process\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-01T12:55:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-creative-process-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"What is the creative process?\" \/>\n<meta name=\"twitter:description\" content=\"Lightbulb moment: Choose a creative process that works with \u2014 not against \u2014 your brain.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-creative-process-tw.png\" \/>\n<meta name=\"twitter:site\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/what-is-the-creative-process\/\",\"url\":\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/what-is-the-creative-process\/\",\"name\":\"What is the creative process?\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/what-is-the-creative-process\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/what-is-the-creative-process\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-creative-process.png\",\"datePublished\":\"2018-07-04T08:03:15+00:00\",\"dateModified\":\"2023-08-01T12:55:27+00:00\",\"description\":\"Lightbulb moment: Choose a creative process that works with \u2014 not against \u2014 your brain.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/what-is-the-creative-process\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/what-is-the-creative-process\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/what-is-the-creative-process\/#primaryimage\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-creative-process.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-creative-process.png\",\"width\":300,\"height\":300,\"caption\":\"Lightbulb moment Choose a creative process that works with \u2014 not against \u2014 your brain. 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