{"id":17811,"date":"2018-06-25T08:06:40","date_gmt":"2018-06-25T12:06:40","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=17811"},"modified":"2023-07-05T08:39:02","modified_gmt":"2023-07-05T12:39:02","slug":"email-marketing-training","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/","title":{"rendered":"Think Inside the Inbox with this email marketing training"},"content":{"rendered":"<h2>Learn to write better email newsletters, marketing emails<\/h2>\n<p>Two thirds of email recipients open your email on their smartphones, not their laptops. Some 7% read your email newsletters in the bathroom. (And the other 93% are lying.)<\/p>\n<figure id=\"attachment_31024\" aria-describedby=\"caption-attachment-31024\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31024\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/email-marketing-training-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/email-marketing-training.png\" data-orig-size=\"600,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"email-marketing-training\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Beyond the subject line Join other marketing experts to boost your email marketing skills at Ann Wylie\u2019s email marketing workshop.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/email-marketing-training-300x150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/email-marketing-training.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/email-marketing-training.png\" alt=\"Email marketing training\" title=\"Email marketing training\" width=\"600\" height=\"300\" class=\"size-full wp-image-31024 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/email-marketing-training.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/email-marketing-training-300x150.png 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31024\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/email-marketing-training-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/email-marketing-training.png\" data-orig-size=\"600,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"email-marketing-training\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Beyond the subject line Join other marketing experts to boost your email marketing skills at Ann Wylie\u2019s email marketing workshop.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/email-marketing-training-300x150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/email-marketing-training.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/email-marketing-training.png\" alt=\"Email marketing training\" title=\"Email marketing training\" width=\"600\" height=\"300\" class=\"size-full wp-image-31024\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/email-marketing-training.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/email-marketing-training-300x150.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><figcaption id=\"caption-attachment-31024\" class=\"wp-caption-text\"><strong>Beyond the subject line<\/strong> Join other marketing experts to boost your email marketing skills at Ann Wylie\u2019s email marketing workshop.<\/figcaption><\/figure>\n<p>Problem is, reading your email newsletter on the small screen is like reading <em>War and Peace<\/em> through a keyhole. It\u2019s not easy to get the word out on a 5.5\u201d rectangle.<\/p>\n<h5>\u201cThis workshop is invaluable. Ann\u2019s information and techniques are rooted in research. She shows you how to write better emails rather than just tells you what to do and why.\u201d<\/h5>\n<h6>\u2014 Chelsea Ornelas, marketing and public relations lead, Staples<br \/>\n<a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/email-marketing-course\/\">Read more rave reviews<\/a><\/h6>\n<p>When reading emails on their mobile devices, recipients:<\/p>\n<ul>\n<li><strong>Click 40% less often<\/strong> (Mailchimp). There go your click-through rates.<\/li>\n<li><strong>Are more likely to unsubscribe<\/strong>. More than half of consumers have unsubscribed from brand emails because they didn\u2019t work well on mobile (Litmus).<\/li>\n<li><strong>Find it 48% harder to understand content<\/strong> (R.I. Singh, et al., University of Alberta).<\/li>\n<\/ul>\n<p>So how do you make the most of this difficult marketing channel?<\/p>\n<p>Learn to write emails that get opened, read, clicked and shared at <a href=\"https:\/\/www.wyliecomm.com\/about\/corporate-communication-trainer\/\">writing coach Ann Wylie\u2019s<\/a> Think Inside the Inbox email marketing course.<\/p>\n<figure id=\"attachment_32275\" aria-describedby=\"caption-attachment-32275\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32275\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/corporate-communication-skills-training\/ann-wylie-new-s\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png\" data-orig-size=\"424,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Ann Wylie\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Can you read me now?&lt;\/strong&gt; Master 130 years of clear-writing best practices at our effective communication training program for boosting readability.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s-300x212.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png\" alt=\"Corporate communication trainer\" title=\"Corporate communication trainer\" width=\"424\" height=\"300\" class=\"size-full wp-image-32275 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png 424w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s-300x212.png 300w\" data-sizes=\"(max-width: 424px) 100vw, 424px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 424px; --smush-placeholder-aspect-ratio: 424\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32275\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/corporate-communication-skills-training\/ann-wylie-new-s\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png\" data-orig-size=\"424,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Ann Wylie\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Can you read me now?&lt;\/strong&gt; Master 130 years of clear-writing best practices at our effective communication training program for boosting readability.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s-300x212.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png\" alt=\"Corporate communication trainer\" title=\"Corporate communication trainer\" width=\"424\" height=\"300\" class=\"size-full wp-image-32275\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png 424w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s-300x212.png 300w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/noscript><figcaption id=\"caption-attachment-32275\" class=\"wp-caption-text\"><strong>Polish your email skills<\/strong> Learn techniques for getting writing emails that get opened, read, clicked and shared in Ann Wylie\u2019s email marketing training.<\/figcaption><\/figure>\n<h3>Agenda<\/h3>\n<p>In this digital-marketing course, you will learn how to create email-marketing campaigns that:<\/p>\n<table style=\"background-color:#fff; border:0px;\" class=\"pinktable\" cellpadding=\"0\" cellspacing=\"0\" border=\"1\" width=\"100%\">\n<tr>\n<td class=\"indextabletdleft\" style=\"width:40%; border:0px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31714\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/address-the-envelope-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Address-the-Envelope-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Address-the-Envelope-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Address-the-Envelope-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Address-the-Envelope-200.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Address-the-Envelope-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31714 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Address-the-Envelope-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Address-the-Envelope-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Address-the-Envelope-200-100x100.png 100w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31714\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/address-the-envelope-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Address-the-Envelope-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Address-the-Envelope-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Address-the-Envelope-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Address-the-Envelope-200.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Address-the-Envelope-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31714\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Address-the-Envelope-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Address-the-Envelope-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Address-the-Envelope-200-100x100.png 100w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript>\n\t\t<\/td>\n<td class=\"indextabletdright\" style=\"width:60%; border:0px;\">\n<h4><strong>Address the Envelope<\/strong><\/h4>\n<p>Some 68% of emails aren\u2019t getting opened \u2014 let alone read. In fact, an average of 276 emails languish unread in inboxes at any given time. That\u2019s an increase of 300% in just four years.<\/p>\n<p>In this environment, what\u2019s a communicator to do?<\/p>\n<p>In this session, you\u2019ll learn how to grab attention in the inbox to get your online-marketing messages opened. Specifically, you\u2019ll learn how to:<\/p>\n<ul style=\"font-size:18px;\">\n<li><strong>Go beyond the subject line<\/strong>. Make the most of the four key elements recipients consider before deciding whether to open your message \u2014 or to delete it without reading further.<\/li>\n<li><strong>Write email subject lines that aren\u2019t too long<\/strong>. Chances are, yours is twice as long as the recommended benchmark.<\/li>\n<li><strong>Tap the No. 1 technique for getting opened<\/strong>. Carnegie Mellon researchers proved it \u2026 now it\u2019s up to us to use it.<\/li>\n<li><strong>Avoid 3 common subject line approaches that reduce opens<\/strong>. That trick you\u2019re using to draw them in? It may be keeping them out.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\" style=\"border:0px;\">\n<h5>\u201cFrom the shock value of the mobile-reading statistics to the humor and incisive recommendations, this class changes the way we write.\u201d<\/h5>\n<h6>\u2014 Teresa McGaffic, senior copywriter, Golden I Credit Union<\/h6>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\" style=\"width:30%; border:0px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31715\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/get-read-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Get-Read-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Get-Read-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Get-Read-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Get-Read-200.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Get-Read-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31715 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Get-Read-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Get-Read-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Get-Read-200-100x100.png 100w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31715\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/get-read-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Get-Read-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Get-Read-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Get-Read-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Get-Read-200.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Get-Read-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31715\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Get-Read-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Get-Read-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Get-Read-200-100x100.png 100w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript>\n\t\t<\/td>\n<td class=\"indextabletdright\" style=\"width:60%; border:0px;\">\n<h4><strong>Get Read<\/strong><\/h4>\n<p>Recipients read, on average, fewer than 200 words of each email newsletter they receive. Assuming your recipients do open your message, what are the chances they\u2019ll be paying attention to it?<\/p>\n<p>In this session, you\u2019ll learn how to:<\/p>\n<ul style=\"font-size:18px;\">\n<li><strong>Tap the No. 1 reason people find newsletters valuable<\/strong>. And avoid the No. 1 reason they quit, which is responsible for 67% of unsubscribes.<\/li>\n<li><strong>Decide when to personalize<\/strong>. Yes, slapping a name on the subject line may boost opens. But it can also creep readers out and make them worry about their privacy \u2014 unless you also do these two other things.<\/li>\n<li><strong>Make it clever \u2026 but not too clever<\/strong>. Readers complain when your email isn\u2019t edgy, insightful or witty enough. They also complain if it\u2019s too cutesy. Find the fine line between interesting and silly.<\/li>\n<li><strong>Pass the 1-2-3-4 test<\/strong> to put your message where your subscribers\u2019 eyes are. Tip: Test your emails on your smartphone for best results.<\/li>\n<li><strong>Stop sending emails that don\u2019t get read<\/strong>. Steal our four great email leads to try \u2014 including one fill-in-the-blanks formula that will change your life \u2014 and stay away from our four bad email leads to avoid. (Use these for your blog posts, too.)<\/li>\n<li>Plus: <strong>How to use ChatGPT<\/strong> to write emails<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\" style=\"border:0px;\">\n<h5>\u201cThis is definitely a must for all digital communications professionals.\u201d<\/h5>\n<h6>\u2014 Chet Jechura, audience engagement manager, Bread for the World<\/h6>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\" style=\"width:30%; border:0px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31716\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/cut-through-the-clutter-in-email-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-in-Email-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Cut-Through-the-Clutter-in-Email-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-in-Email-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-in-Email-200.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-in-Email-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31716 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-in-Email-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-in-Email-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-in-Email-200-100x100.png 100w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31716\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/cut-through-the-clutter-in-email-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-in-Email-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Cut-Through-the-Clutter-in-Email-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-in-Email-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-in-Email-200.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-in-Email-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31716\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-in-Email-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-in-Email-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-in-Email-200-100x100.png 100w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript>\n\t\t<\/td>\n<td class=\"indextabletdright\" style=\"width:60%; border:0px;\">\n<h4><strong>Cut Through the Clutter<\/strong><\/h4>\n<p>The No. 1 piece of advice email recipients give a writer who writes email newsletter content is to keep it short. So how do you write concise emails that recipients will read?<\/p>\n<p>In this session, you\u2019ll learn to:<\/p>\n<ul style=\"font-size:18px;\">\n<li><strong>Solve the Goldilocks Conundrum<\/strong>. Recipients are turned off by e-zines with too much information \u2014 and by those that don\u2019t offer enough. So how much is just right?<\/li>\n<li><strong>Pass the 1-2-3-4-5 Test<\/strong> for getting your email paragraphs read on mobile phones.<\/li>\n<li><strong>Choose among three top e-zine formats<\/strong>. If you\u2019re struggling with opens, unsubscribes and conversion rates, bring one of these email designs to the rescue.<\/li>\n<li><strong>Avoid the Mobile Paradox<\/strong>. The No. 1 activity for mobile users is wasting time. But mobile users get \u201cvisibly angry\u201d at verbose e-zines that waste their time. How do you avoid enraging readers on mobile devices?<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\" style=\"border:0px;\">\n<h5>\u201cl thought it was really helpful! I was excited to come to class every day and gain more tools for my email-writing tool belt.\u201d<\/h5>\n<h6>\u2014 Jocelyn Hernandez, senior marketing associate, Salesforce<\/h6>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\" style=\"width:30%; border:0px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31717\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/reach-receipients-where-they-look-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-Receipients-Where-They-Look-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Reach-Receipients-Where-They-Look-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-Receipients-Where-They-Look-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-Receipients-Where-They-Look-200.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-Receipients-Where-They-Look-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31717 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-Receipients-Where-They-Look-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-Receipients-Where-They-Look-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-Receipients-Where-They-Look-200-100x100.png 100w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31717\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/reach-receipients-where-they-look-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-Receipients-Where-They-Look-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Reach-Receipients-Where-They-Look-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-Receipients-Where-They-Look-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-Receipients-Where-They-Look-200.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-Receipients-Where-They-Look-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31717\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-Receipients-Where-They-Look-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-Receipients-Where-They-Look-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-Receipients-Where-They-Look-200-100x100.png 100w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript>\n\t\t<\/td>\n<td class=\"indextabletdright\" style=\"width:60%; border:0px;\">\n<h4><strong>Reach Recipients Where They Look<\/strong><\/h4>\n<p>People skim 69% of their e-zines. They read only 19%. (That\u2019s the good news. On mobile, they skim 74% of their e-newsletters.)<\/p>\n<p>In this environment, how do you reach the three-quarters of subscribers who don\u2019t read our paragraphs? Before you click Send, make sure your email messages:<\/p>\n<ul style=\"font-size:18px;\">\n<li><strong>Avoid the worst link problem<\/strong>. It decreases accessibility, reduces scanning and cuts your chance of getting clicked.<\/li>\n<li><strong>Pass the Squint Test<\/strong>. Because if your piece looks easier to read, more people will read it.<\/li>\n<li><strong>Don\u2019t get your head cut off<\/strong>. What\u2019s the right length for email headlines that don\u2019t get cut off by email apps, social media \u2014 or humans?<\/li>\n<li><strong>Avoid the Curse of the Smartphone<\/strong>. More than half of recipients have unsubscribed from brand emails because they don\u2019t work well on mobile.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\" style=\"border:0px;\">\n<h5>\u201cLove it! Ann\u2019s expertise has helped my writing in countless ways.\u201d<\/h5>\n<h6>\u2014 Sarah Julian, director, communications, Oklahoma Public School Resource Center<\/h6>\n<\/td>\n<\/tr>\n<\/table>\n<h3>I\u2019m ready to boost my email marketing-writing skills!<\/h3>\n<p>Whether you\u2019re learning digital marketing, online marketing, email marketing or other marketing skills, you can polish your skills in Ann\u2019s email-marketing writing courses:<\/p>\n<ul>\n<li><a href=\"https:\/\/ce447.infusionsoft.com\/app\/form\/request-for-proposal\/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Book Ann<\/strong><\/a> to train your whole team in an <a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/training-corporate-communications\/\">in-house training program<\/a>.<\/li>\n<li><a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/email-marketing-workshop\/\"><strong>Attend Think Inside the Inbox<\/strong><\/a>, Ann\u2019s public email marketing campaign-writing master class.<\/li>\n<li><a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/\"><strong>Browse Ann\u2019s other Master Classes<\/strong><\/a>: Build your writing skills when you attend one of our public writing workshops.<\/li>\n<\/ul>\n<p><strong>Questions? Contact Ann.<\/strong><\/p>\n<div id='Contact-Ann-email' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-54\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><div style=\"text-align: center; clear: both; margin: 10px 0 20px; width:100%;\">\r\n<a title=\"\" href=\"mailto:ann@wyliecomm.com?subject=Question about training\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/contact-now.png\" alt=\"Contact us\" title=\"Contact us\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 166px; --smush-placeholder-aspect-ratio: 166\/60;float:none; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/contact-now.png\" alt=\"Contact us\" title=\"Contact us\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:none; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a>\r\n<\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<div id='Whitelist' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-52\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><hr style=\"width:90%; color:#c0c0c0; margin:20px 0;\"\/>\r\n<span style=\"text-align:left;font-size: 20px !important;font-weight: bold;\">Don't miss our response!<\/span> To make sure you receive our response to your request, please add ann@wyliecomm.com to your allow list. Not sure how to do that? <a href=\"https:\/\/help.keap.com\/help\/email-address-whitelisting\" rel=\"noopener noreferrer\" target=\"_blank\">Follow these step-by-step instructions<\/a>.<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<h5>\u201cExcellent! This workshop helped me get a different perspective on my writing. It inspired me to think more like the audience I\u2019m trying to reach.\u201d<\/h5>\n<h6>\u2014 Laurianne Riley, senior manager, marketing, Community Associations Institute<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Learn to write better email newsletters, marketing emails Two thirds of email recipients open your email on their smartphones, not their laptops. Some 7% read your email newsletters in the bathroom. (And the other 93% are lying.) Problem is, reading your email newsletter on the small screen is like reading War and Peace through a [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":31024,"parent":17828,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-17811","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email marketing training<\/title>\n<meta name=\"description\" content=\"Beyond the subject line: Join other marketing experts to boost your email marketing skills at Ann Wylie\u2019s email marketing workshop.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email marketing training\" \/>\n<meta property=\"og:description\" content=\"Beyond the subject line: Join other marketing experts to boost your email marketing skills at Ann Wylie\u2019s email marketing workshop.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-05T12:39:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/email-marketing-training.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Email marketing training\" \/>\n<meta name=\"twitter:description\" content=\"Beyond the subject line: Join other marketing experts to boost your email marketing skills at Ann Wylie\u2019s email marketing workshop.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/email-marketing-training.png\" \/>\n<meta name=\"twitter:site\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/\",\"url\":\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/\",\"name\":\"Email marketing training\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/email-marketing-training.png\",\"datePublished\":\"2018-06-25T12:06:40+00:00\",\"dateModified\":\"2023-07-05T12:39:02+00:00\",\"description\":\"Beyond the subject line: Join other marketing experts to boost your email marketing skills at Ann Wylie\u2019s email marketing workshop.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/#primaryimage\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/email-marketing-training.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/email-marketing-training.png\",\"width\":600,\"height\":300,\"caption\":\"Beyond the subject line Join other marketing experts to boost your email marketing skills at Ann Wylie\u2019s email marketing workshop.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.wyliecomm.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Corporate communications training\",\"item\":\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Corporate communication training programs\",\"item\":\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Email marketing training\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wyliecomm.com\/#website\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"name\":\"Wylie Communications, Inc.\",\"description\":\"Writing workshops, communication consulting and writing services\",\"publisher\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wyliecomm.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\",\"name\":\"Wylie Communications Inc.\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"width\":300,\"height\":300,\"caption\":\"Wylie Communications Inc.\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/WylieCommunications\",\"https:\/\/x.com\/AnnWylie\",\"https:\/\/www.instagram.com\/wyliecomm\/\",\"https:\/\/www.linkedin.com\/company\/wylie-communications-inc-\",\"https:\/\/www.pinterest.com\/wyliecomminc\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Email marketing training","description":"Beyond the subject line: Join other marketing experts to boost your email marketing skills at Ann Wylie\u2019s email marketing workshop.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/","og_locale":"en_US","og_type":"article","og_title":"Email marketing training","og_description":"Beyond the subject line: Join other marketing experts to boost your email marketing skills at Ann Wylie\u2019s email marketing workshop.","og_url":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/","og_site_name":"Wylie Communications, Inc.","article_publisher":"https:\/\/www.facebook.com\/WylieCommunications","article_modified_time":"2023-07-05T12:39:02+00:00","og_image":[{"width":600,"height":300,"url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/email-marketing-training.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_title":"Email marketing training","twitter_description":"Beyond the subject line: Join other marketing experts to boost your email marketing skills at Ann Wylie\u2019s email marketing workshop.","twitter_image":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/email-marketing-training.png","twitter_site":"@AnnWylie","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/","url":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/","name":"Email marketing training","isPartOf":{"@id":"https:\/\/www.wyliecomm.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/#primaryimage"},"image":{"@id":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/email-marketing-training.png","datePublished":"2018-06-25T12:06:40+00:00","dateModified":"2023-07-05T12:39:02+00:00","description":"Beyond the subject line: Join other marketing experts to boost your email marketing skills at Ann Wylie\u2019s email marketing workshop.","breadcrumb":{"@id":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/#primaryimage","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/email-marketing-training.png","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/email-marketing-training.png","width":600,"height":300,"caption":"Beyond the subject line Join other marketing experts to boost your email marketing skills at Ann Wylie\u2019s email marketing workshop."},{"@type":"BreadcrumbList","@id":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/email-marketing-training\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.wyliecomm.com\/"},{"@type":"ListItem","position":2,"name":"Corporate communications training","item":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/"},{"@type":"ListItem","position":3,"name":"Corporate communication training programs","item":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/"},{"@type":"ListItem","position":4,"name":"Email marketing training"}]},{"@type":"WebSite","@id":"https:\/\/www.wyliecomm.com\/#website","url":"https:\/\/www.wyliecomm.com\/","name":"Wylie Communications, Inc.","description":"Writing workshops, communication consulting and writing services","publisher":{"@id":"https:\/\/www.wyliecomm.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wyliecomm.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wyliecomm.com\/#organization","name":"Wylie Communications Inc.","url":"https:\/\/www.wyliecomm.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","width":300,"height":300,"caption":"Wylie Communications Inc."},"image":{"@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WylieCommunications","https:\/\/x.com\/AnnWylie","https:\/\/www.instagram.com\/wyliecomm\/","https:\/\/www.linkedin.com\/company\/wylie-communications-inc-","https:\/\/www.pinterest.com\/wyliecomminc\/"]}]}},"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P4rlSw-4Dh","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/pages\/17811"}],"collection":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/comments?post=17811"}],"version-history":[{"count":0,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/pages\/17811\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/pages\/17828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/media\/31024"}],"wp:attachment":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/media?parent=17811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}