{"id":17735,"date":"2018-06-16T14:24:09","date_gmt":"2018-06-16T18:24:09","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=17735"},"modified":"2024-01-04T13:45:16","modified_gmt":"2024-01-04T17:45:16","slug":"press-release-headline","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-headline\/","title":{"rendered":"How to write press release headlines"},"content":{"rendered":"<h2>Reach skimmers with display copy<\/h2>\n<figure id=\"attachment_29537\" aria-describedby=\"caption-attachment-29537\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29537\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-headline\/press-release-headlines\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/press-release-headlines.png\" data-orig-size=\"533,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"press-release-headlines\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;They\u2019re not reading&lt;\/strong&gt; 67% of media audiences skim \u2014 they don\u2019t read \u2014 news online, according to a survey by Harris Interactive Poll. Reach flippers, skimmers and other nonreaders through headlines, decks, bulleted lists, links and visuals. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/smiling-black-young-man-glasses-holding-1296335626&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by fizkes&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/press-release-headlines-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/press-release-headlines.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/press-release-headlines.png\" alt=\"Press release headline\" title=\"Press release headline\" width=\"533\" height=\"300\" class=\"size-full wp-image-29537 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/press-release-headlines.png 533w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/press-release-headlines-300x169.png 300w\" data-sizes=\"(max-width: 533px) 100vw, 533px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 533px; --smush-placeholder-aspect-ratio: 533\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29537\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-headline\/press-release-headlines\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/press-release-headlines.png\" data-orig-size=\"533,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"press-release-headlines\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;They\u2019re not reading&lt;\/strong&gt; 67% of media audiences skim \u2014 they don\u2019t read \u2014 news online, according to a survey by Harris Interactive Poll. Reach flippers, skimmers and other nonreaders through headlines, decks, bulleted lists, links and visuals. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/smiling-black-young-man-glasses-holding-1296335626&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by fizkes&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/press-release-headlines-300x169.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/press-release-headlines.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/press-release-headlines.png\" alt=\"Press release headline\" title=\"Press release headline\" width=\"533\" height=\"300\" class=\"size-full wp-image-29537\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/press-release-headlines.png 533w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/press-release-headlines-300x169.png 300w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/noscript><figcaption id=\"caption-attachment-29537\" class=\"wp-caption-text\"><strong>They\u2019re not reading<\/strong> 67% of media audiences skim \u2014 they don\u2019t read \u2014 news online, according to a Harris Interactive Poll. Reach skimmers with headlines bulleted lists, links and other display copy. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/smiling-black-young-man-glasses-holding-1296335626\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Image by fizkes<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Why write great press release headlines?<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"People skim and scan text in online news\" href=\"https:\/\/www.wyliecomm.com\/2023\/09\/skim-and-scan-text\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/skim-and-scan-text-150.png\" alt=\"People skim and scan text in online news\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/skim-and-scan-text-150.png\" alt=\"People skim and scan text in online news\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"People skim and scan text in online news\" href=\"https:\/\/www.wyliecomm.com\/2023\/09\/skim-and-scan-text\/\" target=\"\" rel=\"noopener noreferrer\">People skim and scan text in online news<\/a><\/p>\n<p class=\"index-story-deck\">Only 19% read word-by-word<\/p>\n<p class=\"index-story-intro\">Skimming along: 81% of participants in a Harris Interactive poll skim news online. So how do you reach these nonreaders?<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">How to write press release headlines<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2023\/09\/best-press-release-headlines\/\" target=\"\" title=\"Best press release headlines focus on readers\" width=\"150\" border=\"0\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/best-press-release-headlines-150.png\" alt=\"Best press release headlines focus on readers\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/best-press-release-headlines-150.png\" alt=\"Best press release headlines focus on readers\" width=\"150\" height=\"150\" border=\"0\"\/><\/noscript><\/a>\n<\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/2023\/09\/best-press-release-headlines\/\" target=\"\" rel=\"noopener noreferrer\">Best press release headlines focus on readers<\/a><\/p>\n<p class=\"index-story-deck\">Put audience members first<\/p>\n<p class=\"index-story-intro\">Target the reader: Take a tip from these Silver Anvil winners \u2014 call out to the audience member in the headline.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2023\/09\/good-press-release-headlines\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full lazyload\" title=\"How to write good press release headlines\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/good-press-release-headlines-150.png\" alt=\"How to write good press release headlines\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full\" title=\"How to write good press release headlines\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/good-press-release-headlines-150.png\" alt=\"How to write good press release headlines\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to write good press release headlines\" href=\"https:\/\/www.wyliecomm.com\/2023\/09\/good-press-release-headlines\/\" target=\"\" rel=\"noopener noreferrer\">How to write good press release headlines<\/a><\/p>\n<p class=\"index-story-deck\">7 ways to polish your traditional heads<\/p>\n<p class=\"index-story-intro\">Break the news: Tell the story, don\u2019t tell about the story in your news head.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"How to write a press release headline\" href=\"https:\/\/www.wyliecomm.com\/2024\/01\/press-release-headline\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/01\/press-release-headline-150.png\" alt=\"How to write a press release headline\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/01\/press-release-headline-150.png\" alt=\"How to write a press release headline\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to write a press release headline\" href=\"https:\/\/www.wyliecomm.com\/2024\/01\/press-release-headline\/\" target=\"\" rel=\"noopener noreferrer\">How to write a press release headline<\/a><\/p>\n<p class=\"index-story-deck\">Because 57% of news audiences read little else<\/p>\n<p class=\"index-story-intro\">\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">How long should your press release headline be?<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/\" target=\"\" title=\"What\u2019s the best press release headline length?\" width=\"150\" border=\"0\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-headline-length-150.png\" alt=\"What\u2019s the best press release headline length?\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/press-release-headline-length-150.png\" alt=\"What\u2019s the best press release headline length?\" width=\"150\" height=\"150\" border=\"0\"\/><\/noscript><\/a>\n<\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/2023\/09\/press-release-headline-length\/\" target=\"\" rel=\"noopener noreferrer\">What\u2019s the best press release headline length?<\/a><\/p>\n<p class=\"index-story-deck\">Don\u2019t let your head get cut off<\/p>\n<p class=\"index-story-intro\">What\u2019s the right size? The most effective news release headlines weigh in at 40 characters or less. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"How long should a press release headline be?\" href=\"https:\/\/www.wyliecomm.com\/2023\/09\/how-long-should-a-press-release-headline-be\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/how-long-should-a-press-release-headline-be-150.png\" alt=\"How long should a press release headline be?\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/how-long-should-a-press-release-headline-be-150.png\" alt=\"How long should a press release headline be?\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"How long should a press release headline be?\" href=\"https:\/\/www.wyliecomm.com\/2023\/09\/how-long-should-a-press-release-headline-be\/\" target=\"\" rel=\"noopener noreferrer\">How long should a press release headline be?<\/a><\/p>\n<p class=\"index-story-deck\">Keep heads short, like <em>The New York Times<\/em><\/p>\n<p class=\"index-story-intro\">A head for business: Want to influence editors and journalists? Why not model your headlines after theirs?<\/p>\n<\/td>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">More on writing press release headlines<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-headline\/writing-press-release-headlines\/\" target=\"\" title=\"Quotes on writing press release headlines\" width=\"150\" border=\"0\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on writing press release headlines\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on writing press release headlines\" width=\"150\" height=\"150\" border=\"0\"\/><\/noscript><\/a>\n<\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-headline\/writing-press-release-headlines\/\" target=\"\" rel=\"noopener noreferrer\">Quotes on writing press release headlines<\/a><\/p>\n<p class=\"index-story-deck\">What writers &amp; others say<\/p>\n<p class=\"index-story-intro\">\u201cA story is a verb, not a noun.\u201d \u2014 Byron Dobell, former editor of <em>Esquire<\/em><\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p><!--\n\n<tr>\n\n<td colspan=2>\n\n<hr \/>\n\n<\/td>\n\n<\/tr>\n\n\t\t\n\n\n<tr>\n\n\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/pr-writing-tips\/display-copy-for-releases\/decks\/\" target=\"\" title=\"Decks for releases\" width=\"150\" border=\"0\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/06\/decks-for-releases-150.jpg\" alt=\"Decks for releases\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/06\/decks-for-releases-150.jpg\" alt=\"Decks for releases\" width=\"150\" height=\"150\" border=\"0\"\/><\/noscript><\/a>\n<\/td>\n\n\n\n\n<td width=\"73%\">\n\n<p style=\"font-weight:bold; font-size: 18px;\" class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/pr-writing-tips\/display-copy-for-releases\/decks\/\" target=\"\" rel=\"noopener noreferrer\">Decks for releases<\/a><\/p>\n\n\n\n\n<p class=\"index-story-deck\">Summarize the big idea<\/p>\n\n\n\n\n<p class=\"index-story-intro\">Don\u2019t drop the deck: It\u2019s the best-read element on a web page, according to Poynter Institute research. If you want readers to learn something, put it in the deck.<\/p>\n\n\n<\/td>\n\n\n<\/tr>\n\n--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reach skimmers with display copy Why write great press release headlines? People skim and scan text in online news Only 19% read word-by-word Skimming along: 81% of participants in a Harris Interactive poll skim news online. So how do you reach these nonreaders? How to write press release headlines Best press release headlines focus on [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":29537,"parent":3981,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-17735","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to write press release headlines<\/title>\n<meta name=\"description\" content=\"They\u2019re not reading: 67% of media audiences skim \u2014 they don\u2019t read \u2014 news online, according to a Harris Interactive Poll. 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