{"id":17728,"date":"2018-06-15T03:27:10","date_gmt":"2018-06-15T07:27:10","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=17728"},"modified":"2021-06-24T12:11:43","modified_gmt":"2021-06-24T16:11:43","slug":"quotes-on-writing-relevant-public-relations","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/relevant-public-relations\/quotes-on-writing-relevant-public-relations\/","title":{"rendered":"Quotes on writing relevant public relations"},"content":{"rendered":"

What writers & others say<\/h2>\n

\"Quotes

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\u201cReporters, like the rest of us humans, prefer to do business with people who are smart, funny, and perhaps a tad self-deprecating \u2014 so act accordingly.\u201d<\/h5>\n
\u2014 Katie Burke, head of analyst and media relations at HubSpot<\/h6>\n
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\u201cOrganizations write press releases for themselves, not for readers.\u201d<\/h5>\n
\u2014 A frustrated PR pro<\/h6>\n
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\u201cEnvision your press release on the front page of a newspaper to determine if it\u2019s newsworthy or not.\u201d<\/h5>\n
\u2014 Susan Guillory, president, Egg Marketing & Communications<\/h6>\n
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\u201cStop the BS and hype. I don\u2019t want to hear that the XYZ company, \u2018Leader in the field of fisbies\u2019 has announced a revolutionary new computer \u2026 with no data, no insight, no competitive data, just BS, time-wasting words. Do you PR people really think we\u2019re going to either be influenced by that or, worse yet, print it?\u201d<\/h5>\n
\u2014 Jon Peddie, Jon Peddie Associates, interviewed by\u00a0Softletter.com<\/em><\/h6>\n
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\u201cThe concept of \u2018right now\u2019 and \u2018affecting all of us\u2019 is massive. You can turn a lot heads and build a lot of story if you tie it into time and effect.\u201d<\/h5>\n
\u2014 Peter Shankman, author of\u00a0Can We Do That?<\/em><\/h6>\n
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\u201cOccasionally, PR people simply need to grow a pair at the risk of offending the client or executive for the greater good of the company. Let\u2019s face it, painting the conference room is not \u2018news,\u2019 nor is \u2018new person hired for second eastern region assistant sales position.\u2019 News is news that matters to more than your company. It\u2019s information that\u2019s beneficial to an industry or a whole host of readers. If your client has that kind of news, pitch your heart out. But if not, sometimes the best thing you can do to save your clients\u2019 (and your) reputation, is to say no.\u201d<\/h5>\n
\u2014 Peter Shankman, HARO (Help a Reporter Out) founder<\/h6>\n
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\u201cPresent the key element \u2026 that explains how your story can benefit Forbes<\/em> readers.\u201d<\/h5>\n
\u2014 Bruce Upbin, senior editor, Forbes<\/em><\/h6>\n
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\u201cWhat I really like about a (press release) is when it scratches my reader\u2019s itch and not your client\u2019s itch.\u201d<\/h5>\n
\u2014 A trade journal editor quoted in\u00a0Public Relations Tactics<\/em><\/h6>\n
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\u201cThe biggest mistake people make when it comes to PR is doing exactly what everyone else does: boring press releases, robotic executive briefings, and dry advertising and campaigns. At the end of the day, reporters live for a great story they can share, and that starts with a unique perspective, a new angle on an old story, or a scoop no one else has.\u201d<\/h5>\n
\u2014 Howard Wolfson, deputy mayor of New York City<\/h6>\n
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\u201cA long-standing tenet of effective PR has been to read the publication and, ideally, the reporter\u2019s work. That has been like preaching abstinence to teen-agers: great in theory, but not very applicable to the real world. But a blog has everything a blogger has written, complemented by relevant links. There is absolutely no excuse for not knowing what a blogger\u2019s passions and idiosyncrasies are before you converse about \u2014 not pitch \u2014 a concept.\u201d<\/h5>\n
\u2014 Nick Wreden, FusionBrand blogger<\/h6>\n
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