{"id":17719,"date":"2018-06-15T01:49:49","date_gmt":"2018-06-15T05:49:49","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=17719"},"modified":"2023-09-23T02:23:31","modified_gmt":"2023-09-23T06:23:31","slug":"relevant-public-relations","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/relevant-public-relations\/","title":{"rendered":"How to write relevant public relations pieces"},"content":{"rendered":"<h2>Think Like a Reporter to find story angles that target the reader<\/h2>\n<figure id=\"attachment_26851\" aria-describedby=\"caption-attachment-26851\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26851\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/relevant-public-relations\/relevant-public-relations-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/relevant-public-relations.png\" data-orig-size=\"400,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"relevant-public-relations\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Bullseye!&lt;\/strong&gt; Want more press coverage? Write about the reader, not about &lt;em&gt;us and our stuff&lt;\/em&gt;. Don\u2019t bury your target audience\u2019s needs below your product or service. &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/human-crowd-forming-a-target-symbol-target-market-concept-gm935757718-256023197&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by MicroStockHub&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/relevant-public-relations-300x225.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/relevant-public-relations.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/relevant-public-relations.png\" alt=\"Relevant public relations\" title=\"Relevant public relations\" width=\"400\" height=\"300\" class=\"size-full wp-image-26851 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/relevant-public-relations.png 400w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/relevant-public-relations-300x225.png 300w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26851\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/relevant-public-relations\/relevant-public-relations-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/relevant-public-relations.png\" data-orig-size=\"400,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"relevant-public-relations\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Bullseye!&lt;\/strong&gt; Want more press coverage? Write about the reader, not about &lt;em&gt;us and our stuff&lt;\/em&gt;. Don\u2019t bury your target audience\u2019s needs below your product or service. &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/human-crowd-forming-a-target-symbol-target-market-concept-gm935757718-256023197&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by MicroStockHub&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/relevant-public-relations-300x225.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/relevant-public-relations.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/relevant-public-relations.png\" alt=\"Relevant public relations\" title=\"Relevant public relations\" width=\"400\" height=\"300\" class=\"size-full wp-image-26851\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/relevant-public-relations.png 400w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/relevant-public-relations-300x225.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/noscript><figcaption id=\"caption-attachment-26851\" class=\"wp-caption-text\"><strong>Bullseye!<\/strong> Want more press coverage? Write about the reader, not about <em>us and our stuff<\/em>. Don\u2019t bury your target audience\u2019s needs below your product or service. <a href=\"https:\/\/www.istockphoto.com\/photo\/human-crowd-forming-a-target-symbol-target-market-concept-gm935757718-256023197\" rel=\"noopener\" target=\"_blank\"><em>Image by MicroStockHub<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Target readers with relevant PR headlines<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2023\/09\/best-press-release-headlines\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full lazyload\" title=\"Best press release headlines focus on readers\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/best-press-release-headlines-150.png\" alt=\"Best press release headlines focus on readers\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full\" title=\"Best press release headlines focus on readers\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/best-press-release-headlines-150.png\" alt=\"Best press release headlines focus on readers\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Best press release headlines focus on readers\" href=\"https:\/\/www.wyliecomm.com\/2023\/09\/best-press-release-headlines\/\" target=\"\" rel=\"noopener noreferrer\">Best press release headlines focus on readers<\/a><\/p>\n<p class=\"index-story-deck\">Put audience members first<\/p>\n<p class=\"index-story-intro\">Target the reader: Take a tip from these Silver Anvil winners \u2014 call out to the audience member in the headline.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Target readers with relevant PR leads<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/06\/write-leads-for-your-pr-target-audience-examples\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"23889\" data-permalink=\"https:\/\/www.wyliecomm.com\/how-to-write-a-lead-for-a-press-release-150-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/07\/how-to-write-a-lead-for-a-press-release-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-a-lead-for-a-press-release-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/07\/how-to-write-a-lead-for-a-press-release-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/07\/how-to-write-a-lead-for-a-press-release-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-23889 size-full lazyload\" title=\"Write leads for your PR target audience (Examples!)\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/07\/pr-target-audience-examples-150.png\" alt=\"Write leads for your PR target audience (Examples!)\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"23889\" data-permalink=\"https:\/\/www.wyliecomm.com\/how-to-write-a-lead-for-a-press-release-150-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/07\/how-to-write-a-lead-for-a-press-release-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-a-lead-for-a-press-release-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/07\/how-to-write-a-lead-for-a-press-release-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/07\/how-to-write-a-lead-for-a-press-release-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-23889 size-full\" title=\"Write leads for your PR target audience (Examples!)\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/07\/pr-target-audience-examples-150.png\" alt=\"Write leads for your PR target audience (Examples!)\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Write leads for your PR target audience (Examples!)\" href=\"https:\/\/www.wyliecomm.com\/2021\/06\/write-leads-for-your-pr-target-audience-examples\/\" target=\"\" rel=\"noopener noreferrer\">Write leads for your PR target audience (Examples!)<\/a><\/p>\n<p class=\"index-story-deck\">Want readers to read? Lead with <em>you<\/em><\/p>\n<p class=\"index-story-intro\">Gotcha! The best way to write attention-grabbing press release leads? Write about readers.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/06\/write-leads-for-your-public-relations-target-audience\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26839\" data-permalink=\"https:\/\/www.wyliecomm.com\/public-relations-target-audience-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/public-relations-target-audience-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"public-relations-target-audience-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/public-relations-target-audience-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/public-relations-target-audience-150.png\" tabindex=\"0\" role=\"button\" class=\"wp-image-26839 size-full alignleft lazyload\" title=\"Write leads for your public relations target audience\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/public-relations-target-audience-150.png\" alt=\"Write leads for your public relations target audience\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/public-relations-target-audience-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/public-relations-target-audience-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26839\" data-permalink=\"https:\/\/www.wyliecomm.com\/public-relations-target-audience-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/public-relations-target-audience-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"public-relations-target-audience-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/public-relations-target-audience-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/public-relations-target-audience-150.png\" tabindex=\"0\" role=\"button\" class=\"wp-image-26839 size-full alignleft\" title=\"Write leads for your public relations target audience\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/public-relations-target-audience-150.png\" alt=\"Write leads for your public relations target audience\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/public-relations-target-audience-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/public-relations-target-audience-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Write leads for your public relations target audience\" href=\"https:\/\/www.wyliecomm.com\/2021\/06\/write-leads-for-your-public-relations-target-audience\/\" target=\"\" rel=\"noopener noreferrer\">Write leads for your public relations target audience<\/a><\/p>\n<p class=\"index-story-deck\">Put the readers\u2019 needs \u2014 not your products, services \u2014 up top<\/p>\n<p class=\"index-story-intro\">Hit the target: To grab editors\u2019 attention, steal a tip from these Silver Anvil winners. Lead with the readers\u2019 needs \u2014 not with your products, services, programs or ideas.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/04\/wiifm-communication\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15037 size-full alignleft lazyload\" title=\"Use WIIFM communication for news release leads\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/wiifm-communication-150.png\" alt=\"Use WIIFM communication for news release leads\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15037 size-full alignleft\" title=\"Use WIIFM communication for news release leads\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/wiifm-communication-150.png\" alt=\"Use WIIFM communication for news release leads\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Use WIIFM communication for news release leads\" href=\"https:\/\/www.wyliecomm.com\/2022\/04\/wiifm-communication\/\" target=\"\" rel=\"noopener noreferrer\">Use WIIFM communication for news release leads<\/a><\/p>\n<p class=\"index-story-deck\">Move from event to impact to engage readers<\/p>\n<p class=\"index-story-intro\">What\u2019s in it for me? Don\u2019t tell me about your event. Tell me what I\u2019ll be able to do at your event. Or focus on the outcome of past events.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Target readers with relevant PR pitches<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/06\/define-target-audiences-in-public-relations-pitches\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full lazyload\" title=\"Define target audiences in public relations pitches\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/07\/define-target-audiences-in-public-relations-pitches-150.png\" alt=\"Define target audiences in public relations pitches\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full\" title=\"Define target audiences in public relations pitches\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/07\/define-target-audiences-in-public-relations-pitches-150.png\" alt=\"Define target audiences in public relations pitches\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Define target audiences in public relations pitches\" href=\"https:\/\/www.wyliecomm.com\/2021\/06\/define-target-audiences-in-public-relations-pitches\/\" target=\"\" rel=\"noopener noreferrer\">Define target audiences in public relations pitches<\/a><\/p>\n<p class=\"index-story-deck\">\u2018They chew gum, don\u2019t they?\u2019<\/p>\n<p class=\"index-story-intro\">Journalists\u2019 biggest pet peeve is pitches and releases that aren\u2019t relevant to their audiences.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">More on relevant public relations<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/relevant-public-relations\/quotes-on-writing-relevant-public-relations\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27007\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/quotes-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-27007 size-full lazyload\" title=\"Quotes on writing relevant public relations\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on writing relevant public relations\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27007\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/quotes-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-27007 size-full\" title=\"Quotes on writing relevant public relations\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on writing relevant public relations\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Quotes on writing relevant public relations\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/relevant-public-relations\/quotes-on-writing-relevant-public-relations\/\" target=\"\" rel=\"noopener noreferrer\">Quotes on writing relevant public relations<\/a><\/p>\n<p class=\"index-story-deck\">What writers &amp; others say<\/p>\n<p class=\"index-story-intro\">\u201cWhat I really like about a (press release) is when it scratches my reader\u2019s itch and not your client\u2019s itch.\u201d \u2014 Trade journal editor quoted in <em>Public Relations Tactics<\/em><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Think Like a Reporter to find story angles that target the reader Target readers with relevant PR headlines Best press release headlines focus on readers Put audience members first Target the reader: Take a tip from these Silver Anvil winners \u2014 call out to the audience member in the headline. Target readers with relevant PR [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":26851,"parent":3981,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-17719","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to write relevant public relations pieces<\/title>\n<meta name=\"description\" content=\"Bullseye! Want more press coverage? Write about the reader, not about us and our stuff. Don\u2019t bury your target audience\u2019s needs below your product or service.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/relevant-public-relations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to write relevant public relations pieces\" \/>\n<meta property=\"og:description\" content=\"Bullseye! Want more press coverage? Write about the reader, not about us and our stuff. 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