{"id":17683,"date":"2018-06-08T15:29:37","date_gmt":"2018-06-08T19:29:37","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=17683"},"modified":"2023-05-20T14:01:27","modified_gmt":"2023-05-20T18:01:27","slug":"how-users-read-on-the-web","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/how-users-read-on-the-web\/","title":{"rendered":"How users read on the web"},"content":{"rendered":"<h2>They\u2019re not reading; write for skimmers instead<\/h2>\n<figure id=\"attachment_29675\" aria-describedby=\"caption-attachment-29675\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29675\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/how-users-read-on-the-web\/how-users-read-on-the-web-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/how-users-read-on-the-web.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-users-read-on-the-web\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Web visitors read, on average, 20% of the words on the page. So how can you reach these flippers, skimmers and other nonreaders? &lt;a href=&quot;https:\/\/www.shutterstock.com\/es\/image-photo\/asian-man-use-cellphone-283126391&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by leungchopan&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/how-users-read-on-the-web-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/how-users-read-on-the-web.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/how-users-read-on-the-web.png\" alt=\"How users read on the web\" title=\"How users read on the web\" width=\"450\" height=\"300\" class=\"size-full wp-image-29675 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/how-users-read-on-the-web.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/how-users-read-on-the-web-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29675\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/how-users-read-on-the-web\/how-users-read-on-the-web-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/how-users-read-on-the-web.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-users-read-on-the-web\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Web visitors read, on average, 20% of the words on the page. So how can you reach these flippers, skimmers and other nonreaders? &lt;a href=&quot;https:\/\/www.shutterstock.com\/es\/image-photo\/asian-man-use-cellphone-283126391&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by leungchopan&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/how-users-read-on-the-web-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/how-users-read-on-the-web.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/how-users-read-on-the-web.png\" alt=\"How users read on the web\" title=\"How users read on the web\" width=\"450\" height=\"300\" class=\"size-full wp-image-29675\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/how-users-read-on-the-web.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/how-users-read-on-the-web-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-29675\" class=\"wp-caption-text\">Web visitors read, on average, 20% of the words on the page. So how can you reach these flippers, skimmers and other nonreaders? <a href=\"https:\/\/www.shutterstock.com\/es\/image-photo\/asian-man-use-cellphone-283126391\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Image by leungchopan<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Why skimmable web content?<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"How people read on the web\" href=\"https:\/\/www.wyliecomm.com\/2022\/01\/how-people-read-on-the-web\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/how-people-read-online-150.png\" alt=\"How people read on the web\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/06\/how-people-read-online-150.png\" alt=\"How people read on the web\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"How people read on the web\" href=\"https:\/\/www.wyliecomm.com\/2022\/01\/how-people-read-on-the-web\/\" target=\"\" rel=\"noopener noreferrer\">How people read on the web<\/a><\/p>\n<p class=\"index-story-deck\">They don\u2019t; so make webpages scannable<\/p>\n<p class=\"index-story-intro\">How do people read online? They don\u2019t read; they skim. So write skimmable web copy.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"Skimmable text boosts web usability by 47%\" href=\"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/skimmable-150.png\" alt=\"Skimmable text boosts web usability by 47%\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/skimmable-150.png\" alt=\"Skimmable text boosts web usability by 47%\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Skimmable text boosts web usability by 47%\" href=\"https:\/\/www.wyliecomm.com\/2023\/05\/skimmable\/\" target=\"\" rel=\"noopener noreferrer\">Skimmable text boosts web usability by 47%<\/a><\/p>\n<p class=\"index-story-deck\">Increases understanding, memory, satisfaction<\/p>\n<p class=\"index-story-intro\">Scannable text outperformed dense webpages in one of the earliest studies on web writing, by Jakob Nielsen.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"\u2018Readers\u2019 are skimming and scanning online\" href=\"https:\/\/www.wyliecomm.com\/2023\/05\/skimming-and-scanning\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/skimming-and-scanning-150.png\" alt=\"\u2018Readers\u2019 are skimming and scanning online\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/skimming-and-scanning-150.png\" alt=\"\u2018Readers\u2019 are skimming and scanning online\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"\u2018Readers\u2019 are skimming and scanning online\" href=\"https:\/\/www.wyliecomm.com\/2023\/05\/skimming-and-scanning\/\" target=\"\" rel=\"noopener noreferrer\">\u2018Readers\u2019 are skimming and scanning online<\/a><\/p>\n<p class=\"index-story-deck\">Web visitors spend only a few seconds on a webpage<\/p>\n<p class=\"index-story-intro\">How long is too long? Web visits peak at two to three seconds. At that point, visitors decide that one-quarter of web pages aren\u2019t for them.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/01\/eye-tracking-online\/\" target=\"\" title=\"Eye tracking online shows where people look\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/eye-tracking-online-150.png\" alt=\"Eye tracking online shows where people look\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/eye-tracking-online-150.png\" alt=\"Eye tracking online shows where people look\" width=\"150\" height=\"150\" border=\"0\"\/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/01\/eye-tracking-online\/\" target=\"\" rel=\"noopener noreferrer\">Eye tracking online shows where people look<\/a><\/p>\n<p class=\"index-story-deck\">Change how your reader sees your page with 6 eye gaze patterns<\/p>\n<p class=\"index-story-intro\">Readers skim the surface of your page: But you can get them to read deeper with a few smart moves.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"People are skimming text on tablets\" href=\"https:\/\/www.wyliecomm.com\/2022\/01\/skimming-text\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/10\/skimming-text-150.png\" alt=\"People are skimming text on tablets\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/10\/skimming-text-150.png\" alt=\"People are skimming text on tablets\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"People are skimming text on tablets\" href=\"https:\/\/www.wyliecomm.com\/2022\/01\/skimming-text\/\" target=\"\" rel=\"noopener noreferrer\">People are skimming text on tablets<\/a><\/p>\n<p class=\"index-story-deck\">Insights from Poynter\u2019s EyeTrack study<\/p>\n<p class=\"index-story-intro\">Tablet tasks: People reading news on an iPad spend about 78 seconds on stories they don\u2019t finish. Give readers a reason to stay.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Make web pages skimmable<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"Make webpages scannable with microcontent\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/how-users-read-on-the-web\/make-webpages-scannable-with-microcontent\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/make-webpages-scannable-with-microcontent-150.png\" alt=\"Make webpages scannable with microcontent\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/make-webpages-scannable-with-microcontent-150.png\" alt=\"Make webpages scannable with microcontent\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Make webpages scannable with microcontent\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/how-users-read-on-the-web\/make-webpages-scannable-with-microcontent\/\" target=\"\" rel=\"noopener noreferrer\">Make webpages scannable with microcontent<\/a><\/p>\n<p class=\"index-story-deck\">How to write web headlines, links, more<\/p>\n<p class=\"index-story-intro\">Web headlines, decks, subheads, bulleted lists and links help readers get the gist of your message without reading paragraphs.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">More on scannable web copy<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"Resources on importance of skimming and scanning\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-create-micro-content\/skimmability\/importance-of-skimming-and-scanning\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28651\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/resources-on-the-writing-process\/resources-red-book-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"resources-red-book-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" alt=\"Resources on importance of skimming and scanning\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-28651 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28651\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-process\/resources-on-the-writing-process\/resources-red-book-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"resources-red-book-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" alt=\"Resources on importance of skimming and scanning\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-28651\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Resources on importance of skimming and scanning\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-create-micro-content\/skimmability\/importance-of-skimming-and-scanning\/\" target=\"\" rel=\"noopener noreferrer\">Resources on importance of skimming and scanning<\/a><\/p>\n<p class=\"index-story-deck\">Websites, books &amp; tools<\/p>\n<p class=\"index-story-intro\">The research is in: People skim and scan webpages. They don\u2019t read them.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"Quotes on skimming, scanning, reading\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-create-micro-content\/skimmability\/skimming-scanning-reading\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on skimming, scanning, reading\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on skimming, scanning, reading\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Quotes on skimming, scanning, reading\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-create-micro-content\/skimmability\/skimming-scanning-reading\/\" target=\"\" rel=\"noopener noreferrer\">Quotes on skimming, scanning, reading<\/a><\/p>\n<p class=\"index-story-deck\">What writers &amp; others say<\/p>\n<p class=\"index-story-intro\">\u201cThe dirtiest four-letter word in the English language: \u2018read.\u2019\u201d \u2014 Evelyn Wood Reading Dynamics website<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>They\u2019re not reading; write for skimmers instead Why skimmable web content? How people read on the web They don\u2019t; so make webpages scannable How do people read online? They don\u2019t read; they skim. So write skimmable web copy. Skimmable text boosts web usability by 47% Increases understanding, memory, satisfaction Scannable text outperformed dense webpages in [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":29675,"parent":3993,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-17683","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How users read on the web<\/title>\n<meta name=\"description\" content=\"Web visitors read, on average, 20% of the words on the page. So how can you reach these flippers, skimmers and other nonreaders?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/how-users-read-on-the-web\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How users read on the web\" \/>\n<meta property=\"og:description\" content=\"Web visitors read, on average, 20% of the words on the page. 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