{"id":17592,"date":"2018-05-29T20:18:11","date_gmt":"2018-05-30T00:18:11","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=17592"},"modified":"2021-04-19T10:19:06","modified_gmt":"2021-04-19T14:19:06","slug":"how-to-create-a-metaphor","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-write-a-metaphor\/how-to-create-a-metaphor\/","title":{"rendered":"How to create a metaphor to simplify stats"},"content":{"rendered":"<h2>Analogies turn numbers into things<\/h2>\n<figure id=\"attachment_26463\" aria-describedby=\"caption-attachment-26463\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26463\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-write-a-metaphor\/how-to-create-a-metaphor\/how-to-create-a-metaphor-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/how-to-create-a-metaphor.png\" data-orig-size=\"451,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-create-a-metaphor\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;\u201cNumbers without context, especially large ones with many zeros trailing behind, are about as intelligible as vowels without consonants,\u201d writes Daniel Okrent, former&lt;em&gt; New York Times&lt;\/em&gt; ombudsman &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/topper-homemade-gingerbreads-form-pink-number-688688386&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Alexander_DG&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/how-to-create-a-metaphor-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/how-to-create-a-metaphor.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/how-to-create-a-metaphor.png\" alt=\"How to create a metaphor\" title=\"How to create a metaphor\" width=\"451\" height=\"300\" class=\"size-full wp-image-26463 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/how-to-create-a-metaphor.png 451w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/how-to-create-a-metaphor-300x200.png 300w\" data-sizes=\"(max-width: 451px) 100vw, 451px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 451px; --smush-placeholder-aspect-ratio: 451\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26463\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-write-a-metaphor\/how-to-create-a-metaphor\/how-to-create-a-metaphor-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/how-to-create-a-metaphor.png\" data-orig-size=\"451,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-create-a-metaphor\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;\u201cNumbers without context, especially large ones with many zeros trailing behind, are about as intelligible as vowels without consonants,\u201d writes Daniel Okrent, former&lt;em&gt; New York Times&lt;\/em&gt; ombudsman &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/topper-homemade-gingerbreads-form-pink-number-688688386&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Alexander_DG&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/how-to-create-a-metaphor-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/how-to-create-a-metaphor.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/how-to-create-a-metaphor.png\" alt=\"How to create a metaphor\" title=\"How to create a metaphor\" width=\"451\" height=\"300\" class=\"size-full wp-image-26463\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/how-to-create-a-metaphor.png 451w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/how-to-create-a-metaphor-300x200.png 300w\" sizes=\"(max-width: 451px) 100vw, 451px\" \/><\/noscript><figcaption id=\"caption-attachment-26463\" class=\"wp-caption-text\">\u201cNumbers without context, especially large ones with many zeros trailing behind, are about as intelligible as vowels without consonants,\u201d writes Daniel Okrent, former<em> New York Times<\/em> ombudsman <a href=\"https:\/\/www.shutterstock.com\/image-photo\/topper-homemade-gingerbreads-form-pink-number-688688386\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Image by Alexander_DG<\/em><\/a><\/figcaption><\/figure>\n<table width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" border=\"0\" align=\"left\" style=\"\" class=\"indextable\">\n<tr style=\"padding: 0;\">\n<td colspan=2 style=\"color: #000000;line-height: 20px; font-weight:bold; padding: 0;border-collapse: collapse;\">\n<h3 style=\"border-top: 2px solid #000;border-bottom: 1px solid #8dd5e2;padding: 10px 0 5px 5px;margin: 10px 0;\">Turn numbers into things<\/h3>\n<\/td>\n<\/tr>\n<tr style=\"padding: 10px 0 5px 5px;\">\n<td valign=\"top\" align=\"left\" width=\"27%\" height=\"\" style=\"color: #000000;line-height: 20px;padding: 0;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;\">\n\t\t<a href=\"https:\/\/www.wyliecomm.com\/2017\/01\/make-size-and-scale-visual\/\" target=\"\" title=\"Make size and scale visual\" width=\"150\" border=\"0\" style=\"max-width: 100%;color: #25408;text-decoration: none;padding: 2px 0px;\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/make-size-and-scale-visual-150.png\" alt=\"Make size and scale visual\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/make-size-and-scale-visual-150.png\" alt=\"Make size and scale visual\" width=\"150\" height=\"150\" border=\"0\"\/><\/noscript><\/a>\n\t\t<\/td>\n<td valign=\"top\" align=\"left\" width=\"73%\" style=\"color: #000000;line-height: 20px;padding: 0;border-collapse: collapse;\">\n<p style=\"font-weight:bold; font-size: 18px;\" class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/2017\/01\/make-size-and-scale-visual\/\" style=\"color: #25408f;text-decoration: none;font-weight: bold;padding: 2px 0px;\" target=\"\" rel=\"noopener\">Make size and scale visual<\/a><\/p>\n<p class=\"index-story-deck\"><strong>How tiny is tiny? How huge is huge?<\/strong><\/p>\n<p style=\"text-align:left;\" class=\"index-story-intro\">Smaller than a ladybug? Help readers \u2018see\u2019 size and scale through metaphor and simile.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr style=\"padding: 10px 0 5px 5px;\">\n<td valign=\"top\" align=\"left\" width=\"27%\" height=\"\" style=\"color: #000000;line-height: 20px;padding: 0;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;\"><a href=\"https:\/\/www.wyliecomm.com\/2018\/05\/turn-statistics-into-metaphors\/\" target=\"\" title=\"Turn populations into people\" width=\"150\" border=\"0\" style=\"max-width: 100%;color: #25408;text-decoration: none;padding: 2px 0px;\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/05\/turn-populations-into-people-150.jpg\" alt=\"Turn populations into people\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/05\/turn-populations-into-people-150.jpg\" alt=\"Turn populations into people\" width=\"150\" height=\"150\" border=\"0\"\/><\/noscript><\/a>\n\t\t<\/td>\n<td valign=\"top\" align=\"left\" width=\"73%\" style=\"color: #000000;line-height: 20px;padding: 0;border-collapse: collapse;\">\n<p style=\"font-weight:bold; font-size: 18px;\" class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/2018\/05\/turn-statistics-into-metaphors\/\" style=\"text-decoration: none;font-weight: bold;padding: 2px 0px;\" target=\"\" rel=\"noopener\">Turn populations into people<\/a><\/p>\n<p class=\"index-story-deck\"><strong>Help readers see a classroom of children<\/strong><\/p>\n<p style=\"text-align:left;\" class=\"index-story-intro\">Turn numbers into things: Turn populations into classrooms, auditoriums or cities of people.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr style=\"padding: 10px 0 5px 5px;\">\n<td valign=\"top\" align=\"left\" width=\"27%\" height=\"\" style=\"color: #000000;line-height: 20px;padding: 0;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;\"><a href=\"https:\/\/www.wyliecomm.com\/2017\/01\/help-people-see-your-subject\/\" target=\"\" title=\"Give numbers context\" width=\"150\" border=\"0\" style=\"max-width: 100%;color: #25408;text-decoration: none;padding: 2px 0px;\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/02\/match-game-150.jpg\" alt=\"Give numbers context\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/02\/match-game-150.jpg\" alt=\"Give numbers context\" width=\"150\" height=\"150\" border=\"0\"\/><\/noscript><\/a>\n\t\t<\/td>\n<td valign=\"top\" align=\"left\" width=\"73%\" style=\"color: #000000;line-height: 20px;padding: 0;border-collapse: collapse;\">\n<p style=\"font-weight:bold; font-size: 18px;\" class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/2017\/01\/help-people-see-your-subject\/\" style=\"text-decoration: none;font-weight: bold;padding: 2px 0px;\" target=\"\" rel=\"noopener\">Give numbers context<\/a><\/p>\n<p class=\"index-story-deck\"><strong>How can you help people see 6,000?<\/strong><\/p>\n<p style=\"text-align:left;\" class=\"index-story-intro\">Match game: When is a jar of matches worth 6,000 words?<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p><br style=\"clear:both;\"\/><\/p>\n<table width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" border=\"0\" align=\"left\" style=\"\" class=\"indextable\">\n<tr style=\"padding: 0;\">\n<td colspan=2 style=\"color: #000000;line-height: 20px; font-weight:bold; padding: 0;border-collapse: collapse;\">\n<h3 style=\"border-top: 2px solid #000;border-bottom: 1px solid #8dd5e2;padding: 10px 0 5px 5px;margin: 10px 0;\">Reframe the data<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"What\u2019s the effect of statistics in persuasive writing?\" href=\"https:\/\/www.wyliecomm.com\/2021\/02\/whats-the-effect-of-statistics-in-persuasive-writing\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/whats-the-effect-of-statistics-in-persuasive-writing-150.png\" alt=\"What\u2019s the effect of statistics in persuasive writing?\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/02\/whats-the-effect-of-statistics-in-persuasive-writing-150.png\" alt=\"What\u2019s the effect of statistics in persuasive writing?\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/02\/whats-the-effect-of-statistics-in-persuasive-writing\/\" target=\"\" rel=\"noopener noreferrer\">What\u2019s the effect of statistics in persuasive writing?<\/a><\/p>\n<p class=\"index-story-deck\">Reframe the data to improve decision-making<\/p>\n<p class=\"index-story-intro\">Visual aids: The way you present, or frame, statistics changes the way people \u2014 even experts \u2014 perceive them.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"How to use statistics in persuasive writing\" href=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-use-statistics-in-persuasive-writing\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"23194\" data-permalink=\"https:\/\/www.wyliecomm.com\/statistics-in-persuasive-writing-150-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/02\/statistics-in-persuasive-writing-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"statistics-in-persuasive-writing-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/02\/statistics-in-persuasive-writing-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/02\/statistics-in-persuasive-writing-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/02\/statistics-in-persuasive-writing-150.png\" alt=\"How to use statistics in persuasive writing\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-23194 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/02\/statistics-in-persuasive-writing-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/02\/statistics-in-persuasive-writing-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"23194\" data-permalink=\"https:\/\/www.wyliecomm.com\/statistics-in-persuasive-writing-150-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/02\/statistics-in-persuasive-writing-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"statistics-in-persuasive-writing-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/02\/statistics-in-persuasive-writing-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/02\/statistics-in-persuasive-writing-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/02\/statistics-in-persuasive-writing-150.png\" alt=\"How to use statistics in persuasive writing\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-23194\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/02\/statistics-in-persuasive-writing-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/02\/statistics-in-persuasive-writing-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to use statistics in persuasive writing\" href=\"https:\/\/www.wyliecomm.com\/2021\/02\/how-to-use-statistics-in-persuasive-writing\/\" target=\"\" rel=\"noopener noreferrer\">How to use statistics in persuasive writing<\/a><\/p>\n<p class=\"index-story-deck\">Turn numbers into people and otherwise reframe the data<\/p>\n<p class=\"index-story-intro\">Bring numbers to life: Make statistics more emotional by turning them into individuals.<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p><br style=\"clear:both;\"\/><\/p>\n<p style=\"margin-top: 20px;\">Get <strong><a href=\"https:\/\/revvingupreadership.com\/creative\/creative-copy\/metaphor\/\" title=\"More tips on Metaphor\" class=\"locked\" target=\"_blank\" rel=\"noopener\">more tips on Metaphor<\/a><\/strong> on Rev Up Readership.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Analogies turn numbers into things Turn numbers into things Make size and scale visual How tiny is tiny? How huge is huge? Smaller than a ladybug? Help readers \u2018see\u2019 size and scale through metaphor and simile. Turn populations into people Help readers see a classroom of children Turn numbers into things: Turn populations into classrooms, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":26463,"parent":3988,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-17592","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to create a metaphor to simplify stats<\/title>\n<meta name=\"description\" content=\"\u201cNumbers without context, especially large ones with many zeros trailing behind, are about 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