{"id":17535,"date":"2018-05-16T11:51:35","date_gmt":"2018-05-16T15:51:35","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=17535"},"modified":"2018-06-02T09:40:37","modified_gmt":"2018-06-02T13:40:37","slug":"turn-statistics-into-metaphors","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2018\/05\/turn-statistics-into-metaphors\/","title":{"rendered":"Turn populations into people"},"content":{"rendered":"<h2>Help readers see a classroom of children<\/h2>\n<p>Compare the impact of this statement \u2026&#8217;<\/p>\n<p style=\"margin-right:30px;margin-left:30px; margin-top:15px; margin-bottom: 15px;\">\u201cEach day, we lose 30 children to gun violence.\u201d<\/p>\n<figure id=\"attachment_17536\" aria-describedby=\"caption-attachment-17536\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"17536\" data-permalink=\"https:\/\/www.wyliecomm.com\/2018\/05\/turn-statistics-into-metaphors\/turn-populations-into-people\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/05\/turn-populations-into-people.jpg\" data-orig-size=\"600,400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Turn populations into people\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Turn numbers into things&lt;\/strong&gt; Turn populations into classrooms or auditoriums of people. &lt;em&gt;Image by sean Kong&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/05\/turn-populations-into-people-300x200.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/05\/turn-populations-into-people.jpg\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/05\/turn-populations-into-people.jpg\" alt=\"Turn statistics into metaphors\" title=\"Turn statistics into metaphors: Turn populations into people\" width=\"600\" height=\"400\" class=\"size-full wp-image-17536 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/05\/turn-populations-into-people.jpg 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/05\/turn-populations-into-people-300x200.jpg 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"17536\" data-permalink=\"https:\/\/www.wyliecomm.com\/2018\/05\/turn-statistics-into-metaphors\/turn-populations-into-people\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/05\/turn-populations-into-people.jpg\" data-orig-size=\"600,400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Turn populations into people\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Turn numbers into things&lt;\/strong&gt; Turn populations into classrooms or auditoriums of people. &lt;em&gt;Image by sean Kong&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/05\/turn-populations-into-people-300x200.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/05\/turn-populations-into-people.jpg\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/05\/turn-populations-into-people.jpg\" alt=\"Turn statistics into metaphors\" title=\"Turn statistics into metaphors: Turn populations into people\" width=\"600\" height=\"400\" class=\"size-full wp-image-17536\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/05\/turn-populations-into-people.jpg 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/05\/turn-populations-into-people-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><figcaption id=\"caption-attachment-17536\" class=\"wp-caption-text\"><strong>Turn numbers into things<\/strong> Turn populations into classrooms or auditoriums of people. <em>Image by sean Kong<\/em><\/figcaption><\/figure>\n<p>\u2026 to the impact of this one:<\/p>\n<div class=\"excerptbox dropshadow\">\n<p style=\"text-align:left;\">\u201cEach day, we lose a classroom of children to gun violence.\u201d<\/p>\n<\/div>\n<p>\u201cInformation is absorbed in direct proportion to its vividness,&#8221; says Diane West, president and co-founder of 2Connect, a presentation-skills training company.<\/p>\n<p>The classroom is more visual and, therefore, more powerful.<\/p>\n<h3>Or make it an auditorium.<\/h3>\n<p>When Christy Rippel needed to communicate how the University of Pittsburgh Medical Center\u2019s radiology department had reduced sedation rates in children for imaging exams, the communicator wrote:<\/p>\n<div class=\"excerptbox dropshadow\">\n<p style=\"text-align:left;\">Last year, you could have filled an auditorium with the 333 children sedated for imaging exams. One year later, radiology had reduced an auditorium to a classroom \u2014 only 34 children were put under for an imaging test.<\/p>\n<\/div>\n<p>It\u2019s hard to see 333 people, easier to see an auditorium full of them.<\/p>\n<h3>Pro tip: Divide by population.<\/h3>\n<p>Even if you&#8217;re not comparing populations, you may be able to divide by people for a bring-it-home numerical comparison.<\/p>\n<ul>\n<li><strong>Start with your big number.<\/strong> Let&#8217;s call it $5.4 billion.<\/li>\n<li><strong>Find a population. <\/strong>The U.S. population, maybe, which you can always find at the\u00a0<a href=\"https:\/\/www.census.gov\/popclock\/\" target=\"_blank\">U.S. Census Bureaus\u2019 Population Clock<\/a>. That&#8217;s 300 million and change.<\/li>\n<li><strong>Do the math. <\/strong>$5.4 billion divided by 300 million equals $18.<\/li>\n<li><strong>Then\u00a0think of an item that costs about that much<\/strong>. What costs about $18? A book.<\/li>\n<li><strong>ID a topical one of those items<\/strong>. What\u2019s a hot book? (You might hit\u00a0<a href=\"http:\/\/www.amazon.com\/gp\/new-releases\/books\/ref=pd_nr_b_nav\/002-5156818-2944869\" target=\"_blank\">Amazon\u2019s Hot New Releases<\/a>\u00a0for inspiration here.)\u00a0<em>Magnolia Table <\/em>tops the list \u2014 and just happens to sell for $17.99.<\/li>\n<li><strong>Finish that thought. <\/strong>&#8220;That&#8217;s enough to get every man, woman and child in America a copy of <em>Magnolia Table.&#8221;<\/em><\/li>\n<\/ul>\n<h3>Write about people, not percentages.<\/h3>\n<p>Which is more dangerous? A disease that kills 1,286 out of every 10,000 people it strikes? Or one that kills 12.86% of its victims?<\/p>\n<p>The former, said a group of college students, according to an article in\u00a0<em>Money <\/em>magazine.<\/p>\n<p>To make statistics more compelling, make them more emotional.\u00a0<a href=\"http:\/\/money.cnn.com\/2005\/09\/13\/pf\/fears_numbers\/\" target=\"_blank\">As Paul Slovic, a University of Oregon psychologist, told\u00a0<em>Money<\/em><\/a>:<\/p>\n<h5>\u201cIf you tell someone that something will happen to one out of 10 people, they think, \u2018Well, who\u2019s the one?&#8217;\u201d<\/h5>\n<p>Turn populations into people, not percentages.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Help readers see a classroom of children<\/p>\n","protected":false},"author":6,"featured_media":17536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[346],"tags":[47],"class_list":{"0":"post-17535","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-writing-with-statistics","8":"tag-metaphor","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Turn statistics into metaphors - Wylie Communications, Inc.<\/title>\n<meta name=\"description\" content=\"Writing with statistics: Turn populations into people with metaphor. 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