{"id":17462,"date":"2018-04-26T13:01:14","date_gmt":"2018-04-26T17:01:14","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=17462"},"modified":"2023-09-27T02:03:54","modified_gmt":"2023-09-27T06:03:54","slug":"hype","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/website-readability\/hype\/","title":{"rendered":"Get the hype out of your webpage"},"content":{"rendered":"<h2>Increase the fact; cut the fluff<\/h2>\n<figure id=\"attachment_32146\" aria-describedby=\"caption-attachment-32146\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32146\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/website-readability\/hype\/hype-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hype.png\" data-orig-size=\"557,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"hype\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;AMAZING!!!&lt;\/strong&gt; Web visitors are looking for specific facts more than 95% of the time. So stop burying data points under a layer of puffery. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/yasss-word-made-golden-inflatable-balloons-1642264654&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;Image by Demetrio Zimino&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hype-300x162.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hype.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hype.png\" alt=\"Hype\" title=\"Hype\" width=\"557\" height=\"300\" class=\"size-full wp-image-32146 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hype.png 557w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hype-300x162.png 300w\" data-sizes=\"(max-width: 557px) 100vw, 557px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 557px; --smush-placeholder-aspect-ratio: 557\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32146\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/website-readability\/hype\/hype-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hype.png\" data-orig-size=\"557,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"hype\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;AMAZING!!!&lt;\/strong&gt; Web visitors are looking for specific facts more than 95% of the time. So stop burying data points under a layer of puffery. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/yasss-word-made-golden-inflatable-balloons-1642264654&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;Image by Demetrio Zimino&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hype-300x162.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hype.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hype.png\" alt=\"Hype\" title=\"Hype\" width=\"557\" height=\"300\" class=\"size-full wp-image-32146\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hype.png 557w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hype-300x162.png 300w\" sizes=\"(max-width: 557px) 100vw, 557px\" \/><\/noscript><figcaption id=\"caption-attachment-32146\" class=\"wp-caption-text\"><strong>AMAZING!!!<\/strong> Web visitors are looking for specific facts more than 95% of the time. So stop burying data points under a layer of puffery. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/yasss-word-made-golden-inflatable-balloons-1642264654\" target=\"_blank\" rel=\"noopener noreferrer\">Image by Demetrio Zimino<\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<hr class=\"indextablehr\"\/><\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2023\/04\/marketing-fluff\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24335 size-full alignleft lazyload\" title=\"Why cut the marketing fluff from your web page?\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/marketing-fluff-150.png\" alt=\"Why cut the marketing fluff from your web page?\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24335 size-full alignleft\" title=\"Why cut the marketing fluff from your web page?\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/marketing-fluff-150.png\" alt=\"Why cut the marketing fluff from your web page?\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Why cut the marketing fluff from your web page?\" href=\"https:\/\/www.wyliecomm.com\/2023\/04\/marketing-fluff\/\" target=\"\" rel=\"noopener noreferrer\">Why cut the marketing fluff from your web page?<\/a><\/p>\n<p class=\"index-story-deck\">Hype reduces reading, sharing \u2014 even sales<\/p>\n<p class=\"index-story-intro\">Cut the fluff online: Nobody loves a fluffy web page. Cut the hyperbole online.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2023\/05\/puffery\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15037 size-full alignleft lazyload\" title=\"Stop wasting web visitors\u2019 time with puffery, hype\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/03\/puffery-150.png\" alt=\"Stop wasting web visitors\u2019 time with puffery, hype\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15037 size-full alignleft\" title=\"Stop wasting web visitors\u2019 time with puffery, hype\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/03\/puffery-150.png\" alt=\"Stop wasting web visitors\u2019 time with puffery, hype\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Stop wasting web visitors\u2019 time with puffery, hype\" href=\"https:\/\/www.wyliecomm.com\/2023\/05\/puffery\/\" target=\"\" rel=\"noopener noreferrer\">Stop wasting web visitors\u2019 time with puffery, hype<\/a><\/p>\n<p class=\"index-story-deck\">Web visitors \u2018get visibly angry\u2019 at verbose sites<\/p>\n<p class=\"index-story-intro\">Tick tock: Readers may be killing time checking out your content on their smartphones. That doesn\u2019t mean they want you to kill their time.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15037 size-full alignleft lazyload\" title=\"How to get the hyperbole out of your web page\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hyperbole-150.png\" alt=\"How to get the hyperbole out of your web page\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15037 size-full alignleft\" title=\"How to get the hyperbole out of your web page\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hyperbole-150.png\" alt=\"How to get the hyperbole out of your web page\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to get the hyperbole out of your web page\" href=\"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/\" target=\"\" rel=\"noopener noreferrer\">How to get the hyperbole out of your web page<\/a><\/p>\n<p class=\"index-story-deck\">Improve your fact-to-fluff ratio<\/p>\n<p class=\"index-story-intro\">Too much fluff? Balance it with fact.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/online-writing\/writing-for-the-web\/tight-web-copy\/hype\/fluff-marketing\/\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on avoiding fluff marketing online\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-27475 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on avoiding fluff marketing online\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-27475\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Quotes on avoiding fluff marketing online\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/online-writing\/writing-for-the-web\/tight-web-copy\/hype\/fluff-marketing\/\" target=\"\" rel=\"noopener noreferrer\">Quotes on avoiding fluff marketing online<\/a><\/p>\n<p class=\"index-story-deck\">What writers and others say<\/p>\n<p class=\"index-story-intro\">Reading a blog post on an iPhone is like reading <em>War and Peace<\/em> through a keyhole \u2014 with a flashlight shining in your eyes.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Increase the fact; cut the fluff Why cut the marketing fluff from your web page? Hype reduces reading, sharing \u2014 even sales Cut the fluff online: Nobody loves a fluffy web page. Cut the hyperbole online. Stop wasting web visitors\u2019 time with puffery, hype Web visitors \u2018get visibly angry\u2019 at verbose sites Tick tock: Readers [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":32146,"parent":14411,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-17462","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Get the hype out of your webpage<\/title>\n<meta name=\"description\" content=\"AMAZING!!! Web visitors are looking for specific facts more than 95% of the time. So stop burying data points under a layer of puffery.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/website-readability\/hype\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get the hype out of your webpage\" \/>\n<meta property=\"og:description\" content=\"AMAZING!!! Web visitors are looking for specific facts more than 95% of the time. 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