{"id":17458,"date":"2023-05-30T07:40:43","date_gmt":"2023-05-30T11:40:43","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=17458"},"modified":"2023-11-12T03:50:59","modified_gmt":"2023-11-12T07:50:59","slug":"hyperbole","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/","title":{"rendered":"How to get the hyperbole out of your web page"},"content":{"rendered":"<h2>Improve your fact-to-fluff ratio<\/h2>\n<p>Readers are busy. Fluff takes space. Space takes time. So let\u2019s\u00a0cut the fluff\u00a0and get on with it.<\/p>\n<figure id=\"attachment_32157\" aria-describedby=\"caption-attachment-32157\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32157\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/hyperbole-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hyperbole.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"hyperbole\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Too much fluff?&lt;\/strong&gt; Balance it with fact. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/exclamation-mark-speech-bubble-isolated-on-1256358394&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by ChristianChan&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hyperbole-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hyperbole.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hyperbole.png\" alt=\"Hyperbole\" title=\"Hyperbole\" width=\"450\" height=\"300\" class=\"size-full wp-image-32157 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hyperbole.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hyperbole-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32157\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/hyperbole-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hyperbole.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"hyperbole\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Too much fluff?&lt;\/strong&gt; Balance it with fact. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/exclamation-mark-speech-bubble-isolated-on-1256358394&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by ChristianChan&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hyperbole-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hyperbole.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hyperbole.png\" alt=\"Hyperbole\" title=\"Hyperbole\" width=\"450\" height=\"300\" class=\"size-full wp-image-32157\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hyperbole.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hyperbole-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-32157\" class=\"wp-caption-text\"><strong>Too much fluff?<\/strong> Balance it with fact. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/exclamation-mark-speech-bubble-isolated-on-1256358394\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Image by ChristianChan<\/em><\/a><\/figcaption><\/figure>\n<p>To cut the fluff, aim for a fact-to-fluff ratio of at least 1:1.<\/p>\n<p>How do you find your ratio?<\/p>\n<h3>Pass the yellow highlighter\/red pen test.<\/h3>\n<p>Try this test:<\/p>\n<ol>\n<li><strong>Highlight all your abstract claims, ideas and concepts<\/strong> with a yellow highlighter.<\/li>\n<li><strong>Underline all your concrete evidence<\/strong> \u2014 fun facts, juicy details, examples, anecdotes, case studies, statistics and so forth \u2014 with a red pen.<\/li>\n<\/ol>\n<p>What should your copy look like? At least as much red as yellow.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Remember+what+Texans+say+about+people+who+are+%E2%80%9Call+hat%2C+no+cattle.%E2%80%9D+Too+many+pieces+of+corporate+web+pages+are+just+that+%E2%80%94+puffy%2C+overblown+chest+pounding+with+little+solid+evidence+to+back+up+the+claims.&#038;via=AnnWylie&#038;related=AnnWylie&#038;url=https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/' target='_blank'>Remember what Texans say about people who are \u201call hat, no cattle.\u201d Too many pieces of corporate web pages are just that \u2014 puffy, overblown chest pounding with little solid evidence to back up the claims.<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Remember+what+Texans+say+about+people+who+are+%E2%80%9Call+hat%2C+no+cattle.%E2%80%9D+Too+many+pieces+of+corporate+web+pages+are+just+that+%E2%80%94+puffy%2C+overblown+chest+pounding+with+little+solid+evidence+to+back+up+the+claims.&#038;via=AnnWylie&#038;related=AnnWylie&#038;url=https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p>What does most corporate web copy look like? A sea of yellow broken only by the occasional speck of red.<\/p>\n<p>To improve your ratio:<\/p>\n<ol>\n<li><strong>Increase fact.<\/strong> Add \u201cproof\u201d in the form of hard evidence \u2014 statistics, analogies, facts, examples, stories, testimonials \u2014 to all your claims.<\/li>\n<li><strong>Reduce fluff.<\/strong> Cut hyperbole, adjectives, adverbs and other puffy prose. Strip your copy of \u201cmarketingese.\u201d<\/li>\n<\/ol>\n<p>Here&#8217;s how:<\/p>\n<h3>1. <a href=\"https:\/\/revvingupreadership.com\/2023\/05\/neutral-web-copy-boosts-usability\/\" class=\"locked\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Increase fact<\/strong><\/a><strong>.<\/strong><\/h3>\n<p>What convinces people to do business with your website? According to research by the Nielsen Norman Group, it\u2019s facts, not fluff:<\/p>\n<ol>\n<li><strong>Level of detail: 41%<\/strong><\/li>\n<li>Layout: 16.7%<\/li>\n<li>Visual design: 14.5%<\/li>\n<li>Features: 8.2%<\/li>\n<li>Tone: 6.8%<\/li>\n<li>Deals: 4.4%<\/li>\n<li>Price: 3.8%<\/li>\n<li>Can\u2019t be classified: 2.7%<\/li>\n<li>Brand: 1.9%<\/li>\n<\/ol>\n<p>\u201cVisitors overwhelmingly prefer detail. But they don\u2019t want to be overwhelmed by it,\u201d says Kate Meyer, user experience specialist with Nielsen Norman Group.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/08\/fact-not-fluff.png\" alt=\"Fact not fluff\" title=\"Fact not fluff\" width=\"600\" height=\"300\" class=\"aligncenter size-full wp-image-24252 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" style=\"\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/08\/fact-not-fluff.png\" alt=\"Fact not fluff\" title=\"Fact not fluff\" width=\"600\" height=\"300\" class=\"aligncenter size-full wp-image-24252\" \/><\/noscript><\/p>\n<p>If your web page is seriously lacking in the kind of detail that makes visitors want to work with you, increase fact.<\/p>\n<p>Make like a lawyer. Prove your claims. Dig up concrete details \u2014 numbers, comparisons, examples and third-party testimonials, for instance \u2014 to prove your assertions.<\/p>\n<p>Remember what Texans say about people who are \u201call hat, no cattle.\u201d Too many pieces of corporate web pages are just that \u2014 puffy, overblown chest pounding with little solid evidence to back up the claims.<\/p>\n<p>Don&#8217;t let that describe your web page.<\/p>\n<h3>2. <a href=\"https:\/\/revvingupreadership.com\/2018\/04\/neutral-web-copy-boosts-usability\/\" class=\"locked\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Reduce fluff<\/strong><\/a>.<\/h3>\n<p>The second way to improve your fact-to-fluff ratio: Reduce fluff.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=%E2%80%9CThe+more+florid+the+descriptions%2C+the+more+users+tune+them+out+and+go+elsewhere.+Sadly%2C+the+web+is+so+smothered+in+vaporous+content+and+intangible+verbiage+that+users+simply+skip+over+it.%E2%80%9D+%E2%80%94+Jakob+Neilsen%2C+principal%2C+Nielsen+Norman...&#038;via=AnnWylie&#038;related=AnnWylie&#038;url=https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/' target='_blank'>\u201cThe more florid the descriptions, the more users tune them out and go elsewhere. Sadly, the web is so smothered in vaporous content and intangible verbiage that users simply skip over it.\u201d \u2014 Jakob Neilsen, principal, Nielsen Norman&#8230;<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=%E2%80%9CThe+more+florid+the+descriptions%2C+the+more+users+tune+them+out+and+go+elsewhere.+Sadly%2C+the+web+is+so+smothered+in+vaporous+content+and+intangible+verbiage+that+users+simply+skip+over+it.%E2%80%9D+%E2%80%94+Jakob+Neilsen%2C+principal%2C+Nielsen+Norman...&#038;via=AnnWylie&#038;related=AnnWylie&#038;url=https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p>Cut hyperbole, adjectives, adverbs and other puffy prose. Strip out \u201cmarketingese.\u201d<\/p>\n<p>This promotional language reduces reading, according to Kara Pernice, Kathryn Whitenton and Jakob Nielsen, in <em>How People Read on the Web<\/em>.<\/p>\n<p>So:<\/p>\n<ul>\n<li><strong>Cut hyperbole.<\/strong>\u00a0<a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/readability\/word-length\/adjectives-and-adverbs\/\" target=\"_blank\" rel=\"noopener noreferrer\">Minimize modifiers<\/a>.<\/li>\n<li><strong>Avoid marketingese<\/strong>\u00a0and other empty, puffy prose.<\/li>\n<li><strong>Present information without exaggeration<\/strong>, subjective claims, or boasting.<\/li>\n<\/ul>\n<p>That&#8217;s important.<\/p>\n<p>\u201cThe more florid the descriptions, the more users tune them out and go elsewhere. Sadly, the web is so smothered in vaporous content and intangible verbiage that users simply skip over it,&#8221; writes Jakob Neilsen, principal, Nielsen Norman Group.<\/p>\n<p>&#8220;The more bad writing you push on your users, the more you train them to disregard your message. Useless content doesn\u2019t just annoy people; it\u2019s a leading cause of lost sales.&#8221;<\/p>\n<div id='MC-W4M-CTTCO' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-3\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Reach Readers Online \u2014 our web-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/web-writing-training.png\" alt=\"Reach Readers Online \u2014 our web-writing workshop\" title=\"Reach Readers Online \u2014 our web-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/web-writing-training.png\" alt=\"Reach Readers Online \u2014 our web-writing workshop\" title=\"Reach Readers Online \u2014 our web-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>How can you increase reading on smartphones?<\/h3>\r\n<p>It\u2019s 48% harder to understand information on a smartphone than on a laptop. So how do you make your writing style easy to understand \u2014 even on the small screen?<\/p>\r\n\r\n<p>Learn how to write readable web pages that don't overwhelm mobile readers at <a title=\"Reach Readers Online \u2014 our web-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/\" target=\"\" rel=\"noopener\"><strong>Reach Readers Online<\/strong><\/a> \u2014 our web-writing workshop.<\/p>\r\n\r\n<p>You\u2019ll learn proven-in-the-lab best practices for increasing web page usability up to 124% \u2026 how to pass a simple test for writing paragraphs visitors can read on mobile \u2026 and how to avoid making visitors \u201cvisibly angry\u201d at verbose sites that waste their time.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Improve your fact-to-fluff ratio<\/p>\n","protected":false},"author":6,"featured_media":32157,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[394],"tags":[345,33],"class_list":{"0":"post-17458","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tight-web-copy","8":"tag-readers","9":"tag-web-writing","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hyperbole<\/title>\n<meta name=\"description\" content=\"How to get the hyperbole out of your web page: Improve your fact-to-fluff ratio\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyperbole\" \/>\n<meta property=\"og:description\" content=\"How to get the hyperbole out of your web page: Improve your fact-to-fluff ratio\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ann.wylie.33\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-30T11:40:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-12T07:50:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hyperbole-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ann Wylie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Hyperbole\" \/>\n<meta name=\"twitter:description\" content=\"How to get the hyperbole out of your web page: Improve your fact-to-fluff ratio\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hyperbole-twitter.png\" \/>\n<meta name=\"twitter:creator\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:site\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ann Wylie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/\"},\"author\":{\"name\":\"Ann Wylie\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e\"},\"headline\":\"How to get the hyperbole out of your web page\",\"datePublished\":\"2023-05-30T11:40:43+00:00\",\"dateModified\":\"2023-11-12T07:50:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/\"},\"wordCount\":555,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hyperbole.png\",\"keywords\":[\"readers\",\"Web writing\"],\"articleSection\":[\"Tight web copy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/\",\"url\":\"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/\",\"name\":\"Hyperbole\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hyperbole.png\",\"datePublished\":\"2023-05-30T11:40:43+00:00\",\"dateModified\":\"2023-11-12T07:50:59+00:00\",\"description\":\"How to get the hyperbole out of your web page: Improve your fact-to-fluff ratio\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/#primaryimage\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hyperbole.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hyperbole.png\",\"width\":450,\"height\":300,\"caption\":\"Too much fluff? Balance it with fact. Image by ChristianChan\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.wyliecomm.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Online communications\",\"item\":\"https:\/\/www.wyliecomm.com\/category\/online-communications\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Web writing\",\"item\":\"https:\/\/www.wyliecomm.com\/category\/online-communications\/web-writing\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Tight web copy\",\"item\":\"https:\/\/www.wyliecomm.com\/category\/online-communications\/web-writing\/tight-web-copy\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"How to get the hyperbole out of your web page\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wyliecomm.com\/#website\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"name\":\"Wylie Communications, Inc.\",\"description\":\"Writing workshops, communication consulting and writing services\",\"publisher\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wyliecomm.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\",\"name\":\"Wylie Communications Inc.\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"width\":300,\"height\":300,\"caption\":\"Wylie Communications Inc.\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/WylieCommunications\",\"https:\/\/x.com\/AnnWylie\",\"https:\/\/www.instagram.com\/wyliecomm\/\",\"https:\/\/www.linkedin.com\/company\/wylie-communications-inc-\",\"https:\/\/www.pinterest.com\/wyliecomminc\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e\",\"name\":\"Ann Wylie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g\",\"caption\":\"Ann Wylie\"},\"description\":\"Ann Wylie runs a company called Wylie Communications Inc. She works with communicators who want to reach more readers and with organizations that want to get the word out.\",\"sameAs\":[\"https:\/\/www.facebook.com\/ann.wylie.33\",\"https:\/\/x.com\/AnnWylie\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Hyperbole","description":"How to get the hyperbole out of your web page: Improve your fact-to-fluff ratio","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/","og_locale":"en_US","og_type":"article","og_title":"Hyperbole","og_description":"How to get the hyperbole out of your web page: Improve your fact-to-fluff ratio","og_url":"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/","og_site_name":"Wylie Communications, Inc.","article_publisher":"https:\/\/www.facebook.com\/WylieCommunications","article_author":"https:\/\/www.facebook.com\/ann.wylie.33","article_published_time":"2023-05-30T11:40:43+00:00","article_modified_time":"2023-11-12T07:50:59+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hyperbole-fb.png","type":"image\/png"}],"author":"Ann Wylie","twitter_card":"summary_large_image","twitter_title":"Hyperbole","twitter_description":"How to get the hyperbole out of your web page: Improve your fact-to-fluff ratio","twitter_image":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hyperbole-twitter.png","twitter_creator":"@AnnWylie","twitter_site":"@AnnWylie","twitter_misc":{"Written by":"Ann Wylie","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/#article","isPartOf":{"@id":"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/"},"author":{"name":"Ann Wylie","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e"},"headline":"How to get the hyperbole out of your web page","datePublished":"2023-05-30T11:40:43+00:00","dateModified":"2023-11-12T07:50:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/"},"wordCount":555,"commentCount":0,"publisher":{"@id":"https:\/\/www.wyliecomm.com\/#organization"},"image":{"@id":"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hyperbole.png","keywords":["readers","Web writing"],"articleSection":["Tight web copy"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/","url":"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/","name":"Hyperbole","isPartOf":{"@id":"https:\/\/www.wyliecomm.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/#primaryimage"},"image":{"@id":"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hyperbole.png","datePublished":"2023-05-30T11:40:43+00:00","dateModified":"2023-11-12T07:50:59+00:00","description":"How to get the hyperbole out of your web page: Improve your fact-to-fluff ratio","breadcrumb":{"@id":"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/#primaryimage","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hyperbole.png","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hyperbole.png","width":450,"height":300,"caption":"Too much fluff? Balance it with fact. Image by ChristianChan"},{"@type":"BreadcrumbList","@id":"https:\/\/www.wyliecomm.com\/2023\/05\/hyperbole\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.wyliecomm.com\/"},{"@type":"ListItem","position":2,"name":"Online communications","item":"https:\/\/www.wyliecomm.com\/category\/online-communications\/"},{"@type":"ListItem","position":3,"name":"Web writing","item":"https:\/\/www.wyliecomm.com\/category\/online-communications\/web-writing\/"},{"@type":"ListItem","position":4,"name":"Tight web copy","item":"https:\/\/www.wyliecomm.com\/category\/online-communications\/web-writing\/tight-web-copy\/"},{"@type":"ListItem","position":5,"name":"How to get the hyperbole out of your web page"}]},{"@type":"WebSite","@id":"https:\/\/www.wyliecomm.com\/#website","url":"https:\/\/www.wyliecomm.com\/","name":"Wylie Communications, Inc.","description":"Writing workshops, communication consulting and writing services","publisher":{"@id":"https:\/\/www.wyliecomm.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wyliecomm.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wyliecomm.com\/#organization","name":"Wylie Communications Inc.","url":"https:\/\/www.wyliecomm.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","width":300,"height":300,"caption":"Wylie Communications Inc."},"image":{"@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WylieCommunications","https:\/\/x.com\/AnnWylie","https:\/\/www.instagram.com\/wyliecomm\/","https:\/\/www.linkedin.com\/company\/wylie-communications-inc-","https:\/\/www.pinterest.com\/wyliecomminc\/"]},{"@type":"Person","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e","name":"Ann Wylie","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g","caption":"Ann Wylie"},"description":"Ann Wylie runs a company called Wylie Communications Inc. She works with communicators who want to reach more readers and with organizations that want to get the word out.","sameAs":["https:\/\/www.facebook.com\/ann.wylie.33","https:\/\/x.com\/AnnWylie"]}]}},"jetpack_featured_media_url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/hyperbole.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4rlSw-4xA","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts\/17458"}],"collection":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/comments?post=17458"}],"version-history":[{"count":0,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts\/17458\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/media\/32157"}],"wp:attachment":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/media?parent=17458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/categories?post=17458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/tags?post=17458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}