{"id":16855,"date":"2018-03-06T01:45:34","date_gmt":"2018-03-06T05:45:34","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=16855"},"modified":"2023-07-05T08:46:19","modified_gmt":"2023-07-05T12:46:19","slug":"writing-for-the-web-classes","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/writing-for-the-web-classes\/","title":{"rendered":"Reach Readers Online in our writing-for-the-web classes"},"content":{"rendered":"<h2>Overcome the obstacles of reading on the small screen<\/h2>\n<p>You\u2019ve read the numbers. You know that more than half of your audience members are receiving your emails, visiting your webpages and engaging with your social media channels via their mobile devices, not their laptops.<\/p>\n<figure id=\"attachment_31012\" aria-describedby=\"caption-attachment-31012\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31012\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/writing-for-the-web-classes\/writing-for-the-web-classes-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/writing-for-the-web-classes.png\" data-orig-size=\"600,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"writing-for-the-web-classes\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;You\u2019ve read the numbers. You know that more than half of your audience members are receiving your emails, visiting your webpages and engaging with your social media channels via their mobile devices, not their laptops.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/writing-for-the-web-classes-300x150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/writing-for-the-web-classes.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/writing-for-the-web-classes.png\" alt=\"Writing for the web classes\" title=\"Writing for the web classes\" width=\"600\" height=\"300\" class=\"size-full wp-image-31012 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/writing-for-the-web-classes.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/writing-for-the-web-classes-300x150.png 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31012\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/writing-for-the-web-classes\/writing-for-the-web-classes-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/writing-for-the-web-classes.png\" data-orig-size=\"600,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"writing-for-the-web-classes\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;You\u2019ve read the numbers. You know that more than half of your audience members are receiving your emails, visiting your webpages and engaging with your social media channels via their mobile devices, not their laptops.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/writing-for-the-web-classes-300x150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/writing-for-the-web-classes.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/writing-for-the-web-classes.png\" alt=\"Writing for the web classes\" title=\"Writing for the web classes\" width=\"600\" height=\"300\" class=\"size-full wp-image-31012\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/writing-for-the-web-classes.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/11\/writing-for-the-web-classes-300x150.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><figcaption id=\"caption-attachment-31012\" class=\"wp-caption-text\"><strong>Reach Readers on the Small Screen<\/strong> Learn to write web content that engages your target audience at our mobile-writing-for-the-web classes.<\/figcaption><\/figure>\n<p>Problem is \u2026 reading on a smartphone is as different from reading on the web as reading on the web is different from reading print. Reading your web content on a smartphone cuts comprehension by 48%, attention by 50% and reading speed by 20% to 30%.<\/p>\n<h5>\u201cSimply life changing!\u201d<\/h5>\n<h6>\u2014 Jose Romero, technical product manager, NXP Semiconductors<br \/>\n<a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/writing-for-the-web-classes\/writing-for-the-web-training\/\">Read more rave reviews<\/a><\/h6>\n<p>In this environment, how do we reach readers online?<\/p>\n<p>The good news is, best practices for web and mobile copywriting can help. In fact, just three simple tweaks have been proven in the lab to boost usability more than 124%.<\/p>\n<p>In writing coach Ann Wylie\u2019s web-writing workshop, you\u2019ll learn how to write online content that:<\/p>\n<ul>\n<li><strong>Gets to the point faster<\/strong>: Because web visitors spend 74% of their time on the first two smartphone screens, according to the Nielsen Norman Group.<\/li>\n<li><strong>Master Webpage Structure<\/strong>: It\u2019s been proven in the lab to be more effective than the form you\u2019re using now<\/li>\n<li><strong>Cuts Through the Clutter Online<\/strong>: Because \u201cshort is too long for mobile\u201d<\/li>\n<li><strong>Lifts Ideas Off the Mobile Screen<\/strong>: Reach nonreaders with display copy<\/li>\n<\/ul>\n<figure id=\"attachment_32275\" aria-describedby=\"caption-attachment-32275\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32275\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/corporate-communication-skills-training\/ann-wylie-new-s\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png\" data-orig-size=\"424,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Ann Wylie\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Can you read me now?&lt;\/strong&gt; Master 130 years of clear-writing best practices at our effective communication training program for boosting readability.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s-300x212.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png\" alt=\"Corporate communication trainer\" title=\"Corporate communication trainer\" width=\"424\" height=\"300\" class=\"size-full wp-image-32275 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png 424w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s-300x212.png 300w\" data-sizes=\"(max-width: 424px) 100vw, 424px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 424px; --smush-placeholder-aspect-ratio: 424\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32275\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/corporate-communication-skills-training\/ann-wylie-new-s\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png\" data-orig-size=\"424,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Ann Wylie\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Can you read me now?&lt;\/strong&gt; Master 130 years of clear-writing best practices at our effective communication training program for boosting readability.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s-300x212.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png\" alt=\"Corporate communication trainer\" title=\"Corporate communication trainer\" width=\"424\" height=\"300\" class=\"size-full wp-image-32275\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s.png 424w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/06\/ann-wylie-new-s-300x212.png 300w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/noscript><figcaption id=\"caption-attachment-32275\" class=\"wp-caption-text\"><strong>Work with an internationally award-winning writing coach<\/strong>Learn to develop a successful web-writing style in Ann Wylie\u2019s online courses. Get proven-in-the-lab tricks from this Gold Quill Award-winning web writer.<\/figcaption><\/figure>\n<h3>Agenda<\/h3>\n<table style=\"background-color:#fff; border:0px;\" class=\"pinktable\" cellpadding=\"0\" cellspacing=\"0\" border=\"1\" width=\"100%\">\n<tr>\n<td class=\"indextabletdleft\" style=\"width:40%; border:0px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31704\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/writing-for-the-web-classes\/get-to-the-point-faster-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Get-to-the-point-faster-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Get-to-the-point-faster-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Get-to-the-point-faster-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Get-to-the-point-faster-200.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Get-to-the-point-faster-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31704 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Get-to-the-point-faster-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Get-to-the-point-faster-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Get-to-the-point-faster-200-100x100.png 100w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31704\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/writing-for-the-web-classes\/get-to-the-point-faster-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Get-to-the-point-faster-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Get-to-the-point-faster-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Get-to-the-point-faster-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Get-to-the-point-faster-200.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Get-to-the-point-faster-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31704\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Get-to-the-point-faster-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Get-to-the-point-faster-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Get-to-the-point-faster-200-100x100.png 100w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript>\n\t\t<\/td>\n<td class=\"indextabletdright\" style=\"width:60%; border:0px;\">\n<h4><strong>Get To the Point Faster<\/strong><\/h4>\n<p>Web visitors spend 74% of their time on the first two smartphone screens \u2014 just 26% on all of the other screens.<\/p>\n<p>So how can web writers write web copy that reaches readers where their eyes are? In this session, you\u2019ll learn content strategies you can use to:<\/p>\n<ul style=\"font-size:18px;\">\n<li><strong>Pass the 1-2-3-4 test<\/strong>. Put your message where web visitors\u2019 eyes are.<\/li>\n<li><strong>Write effective web heads<\/strong>. (Tip No. 5 is the most important thing you can do to improve the ROI of your site.)<\/li>\n<li><strong>Optimize webpages for search engines and humans<\/strong>. Note: If you\u2019re still using search engine optimization tricks you learned in the \u2019oughts, Google may be penalizing your pages.<\/li>\n<li>Plus: <strong>How to use ChatGPT<\/strong> to write copy for websites<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\" style=\"width:30%; border:0px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31705\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/writing-for-the-web-classes\/master-mobile-web-page-structure-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Master-Mobile-Web-Page-Structure-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Master-Mobile-Web-Page-Structure-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Master-Mobile-Web-Page-Structure-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Master-Mobile-Web-Page-Structure-200.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Master-Mobile-Web-Page-Structure-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31705 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Master-Mobile-Web-Page-Structure-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Master-Mobile-Web-Page-Structure-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Master-Mobile-Web-Page-Structure-200-100x100.png 100w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31705\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/writing-for-the-web-classes\/master-mobile-web-page-structure-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Master-Mobile-Web-Page-Structure-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Master-Mobile-Web-Page-Structure-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Master-Mobile-Web-Page-Structure-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Master-Mobile-Web-Page-Structure-200.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Master-Mobile-Web-Page-Structure-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31705\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Master-Mobile-Web-Page-Structure-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Master-Mobile-Web-Page-Structure-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Master-Mobile-Web-Page-Structure-200-100x100.png 100w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript>\n\t\t<\/td>\n<td class=\"indextabletdright\" style=\"width:60%; border:0px;\">\n<h4><strong>Master Web Structure<\/strong><\/h4>\n<p>The good news is, there\u2019s a structure that\u2019s been proven in the lab to grab readers\u2019 attention, pull them through the piece and leave a lasting impression. The bad news is, chances are, you\u2019re not using it.<\/p>\n<p>In this session, you\u2019ll learn how to:<\/p>\n<ul style=\"font-size:18px;\">\n<li><strong>Avoid three leads that reduce online reading<\/strong> \u2014 including one that\u2019s been proven in eyetracking studies to make people skip your first paragraph.<\/li>\n<li><strong>Tap three secrets of successful subheads<\/strong>. This \u201cmay be the most important thing you do\u201d to improve usability of your webpage, according to the authors of <em>How People Read on the Web<\/em>.<\/li>\n<li><strong>Get mobile visitors past the first screen<\/strong> of their smartphones with best practices for mobile menus.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\" style=\"width:30%; border:0px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31706\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/writing-for-the-web-classes\/cut-through-the-clutter-online-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-Online-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Cut-Through-the-Clutter-Online-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-Online-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-Online-200.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-Online-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31706 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-Online-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-Online-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-Online-200-100x100.png 100w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31706\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/writing-for-the-web-classes\/cut-through-the-clutter-online-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-Online-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Cut-Through-the-Clutter-Online-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-Online-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-Online-200.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-Online-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31706\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-Online-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-Online-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Cut-Through-the-Clutter-Online-200-100x100.png 100w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript>\n\t\t<\/td>\n<td class=\"indextabletdright\" style=\"width:60%; border:0px;\">\n<h4><strong>Cut Through the Clutter Online<\/strong><\/h4>\n<p>What\u2019s \u201cslightly annoying\u201d on a desktop can be \u201coverwhelming\u201d on a smartphone, according to the authors of User Experience for Mobile Applications and Websites. How do you avoid overwhelming mobile visitors?<\/p>\n<p>In this session, you\u2019ll learn proven-in-the-lab best practices for increasing webpage usability up to 124%. Specifically, you\u2019ll learn how to:<\/p>\n<ul style=\"font-size:18px;\">\n<li><strong>Pass The 1-2-3-4-5 Test for online paragraphs<\/strong>. Tip: Test it on your smartphone for best results.<\/li>\n<li><strong>Increase usability by 58%<\/strong> with one simple step.<\/li>\n<li><strong>Use a cool \u2014 free! \u2014 tool<\/strong> for testing your webpage\u2019s clarity. Get a paragraph-by-paragraph analysis of ways you can measurably increase readability.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\" style=\"width:30%; border:0px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31707\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/writing-for-the-web-classes\/reach-readers-where-they-look-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-Readers-Where-They-Look-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Reach-Readers-Where-They-Look-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-Readers-Where-They-Look-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-Readers-Where-They-Look-200.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-Readers-Where-They-Look-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31707 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-Readers-Where-They-Look-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-Readers-Where-They-Look-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-Readers-Where-They-Look-200-100x100.png 100w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31707\" data-permalink=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/writing-for-the-web-classes\/reach-readers-where-they-look-200\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-Readers-Where-They-Look-200.png\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Reach-Readers-Where-They-Look-200\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-Readers-Where-They-Look-200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-Readers-Where-They-Look-200.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-Readers-Where-They-Look-200.png\" alt=\"\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-31707\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-Readers-Where-They-Look-200.png 200w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-Readers-Where-They-Look-200-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/Reach-Readers-Where-They-Look-200-100x100.png 100w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript>\n\t\t<\/td>\n<td class=\"indextabletdright\" style=\"width:60%; border:0px;\">\n<h4><strong>Reach Readers Where They Look<\/strong><\/h4>\n<p>Web visitors read, on average, 20% of words on the page, according to an analysis of 50,000 page views of European computer scientists, psychologists, sociologists and engineers.<\/p>\n<p>So how do you reach nonreaders on the small screen? In this session, you will learn to:<\/p>\n<ul style=\"font-size:18px;\">\n<li><strong>Write links that get clicked<\/strong> with five simple steps.<\/li>\n<li><strong>Bust the myth of page view time<\/strong>: Measurably boost understanding, memory, satisfaction \u2014 while costing readers 50% less time.<\/li>\n<li><strong>Pass The Skim Test<\/strong>: Make sure even flippers and skimmers can get the gist of your message \u2014 without reading the paragraphs.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/table>\n<h5>\u201cNot a tiny tweak but a new form of writing.\u201d<\/h5>\n<h6>\u2014 Eve Gelman, APR, director of marketing, communications, events and business development, Peddler\u2019s Village Partnership<\/h6>\n<h3>I\u2019m ready to boost my web-writing skills!<\/h3>\n<p>I\u2019d like to:<\/p>\n<ul>\n<li><a href=\"https:\/\/ce447.infusionsoft.com\/app\/form\/request-for-proposal\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Book Ann<\/strong><\/a> to train your whole team in an <a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/training-corporate-communications\/\">in-house training program<\/a>.<\/li>\n<li><a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/\"><strong>Attend Reach Readers Online<\/strong><\/a>, Ann\u2019s public web-writing master class.<\/li>\n<li><a href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/\"><strong>Browse Ann\u2019s other Master Classes<\/strong><\/a>: Build your writing skills when you attend one of our public writing workshops.<\/li>\n<\/ul>\n<p><strong>Questions? Contact Ann.<\/strong><\/p>\n<div id='Contact-Ann-email' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-54\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><div style=\"text-align: center; clear: both; margin: 10px 0 20px; width:100%;\">\r\n<a title=\"\" href=\"mailto:ann@wyliecomm.com?subject=Question about training\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/contact-now.png\" alt=\"Contact us\" title=\"Contact us\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 166px; --smush-placeholder-aspect-ratio: 166\/60;float:none; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/11\/contact-now.png\" alt=\"Contact us\" title=\"Contact us\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:none; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a>\r\n<\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<div id='Whitelist' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-52\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><hr style=\"width:90%; color:#c0c0c0; margin:20px 0;\"\/>\r\n<span style=\"text-align:left;font-size: 20px !important;font-weight: bold;\">Don't miss our response!<\/span> To make sure you receive our response to your request, please add ann@wyliecomm.com to your allow list. Not sure how to do that? <a href=\"https:\/\/help.keap.com\/help\/email-address-whitelisting\" rel=\"noopener noreferrer\" target=\"_blank\">Follow these step-by-step instructions<\/a>.<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Overcome the obstacles of reading on the small screen You\u2019ve read the numbers. You know that more than half of your audience members are receiving your emails, visiting your webpages and engaging with your social media channels via their mobile devices, not their laptops. Problem is \u2026 reading on a smartphone is as different from [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":31012,"parent":17828,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-16855","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Writing for the web classes<\/title>\n<meta name=\"description\" content=\"Learn to write better web content, reach humans as well as search engines and develop better social media and content strategies at Ann Wylie&#039;s web-writing workshop. Take writing for the web to a whole new level.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/writing-for-the-web-classes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Writing for the web classes\" \/>\n<meta property=\"og:description\" content=\"Learn to write better web content, reach humans as well as search engines and develop better social media and content strategies at Ann Wylie&#039;s web-writing workshop. 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