{"id":16837,"date":"2018-02-27T04:08:50","date_gmt":"2018-02-27T08:08:50","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=16837"},"modified":"2019-07-12T09:55:04","modified_gmt":"2019-07-12T13:55:04","slug":"mobile-makeover-rewrite-messages-for-the-small-screen","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/","title":{"rendered":"Mobile makeover for depression post"},"content":{"rendered":"<h2>Communicator transforms piece for the small screen<\/h2>\n<p>Make mine to go.<br \/>\n<figure id=\"attachment_16838\" aria-describedby=\"caption-attachment-16838\" style=\"width: 480px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"16838\" data-permalink=\"https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/mobile-makeover-rewrite-messages-for-the-small-screen\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen-e1530704223993.jpg\" data-orig-size=\"480,320\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"mobile-makeover-rewrite-messages-for-the-small-screen\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Make mine to go With more than 50% of your audience members engaging with your channels via smartphone, it&#8217;s time to make your message mobile. Image by Gustavo Spindula&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen-300x200.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen-e1530704223993.jpg\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen.jpg\" alt=\"Mobile makeover: Rewrite messages for the small screen\" title=\"Mobile makeover: Rewrite messages for the small screen\" width=\"480\" height=\"320\" class=\"size-full wp-image-16838 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/320;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"16838\" data-permalink=\"https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/mobile-makeover-rewrite-messages-for-the-small-screen\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen-e1530704223993.jpg\" data-orig-size=\"480,320\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"mobile-makeover-rewrite-messages-for-the-small-screen\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Make mine to go With more than 50% of your audience members engaging with your channels via smartphone, it&#8217;s time to make your message mobile. Image by Gustavo Spindula&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen-300x200.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen-e1530704223993.jpg\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen.jpg\" alt=\"Mobile makeover: Rewrite messages for the small screen\" title=\"Mobile makeover: Rewrite messages for the small screen\" width=\"480\" height=\"320\" class=\"size-full wp-image-16838\" \/><\/noscript><figcaption id=\"caption-attachment-16838\" class=\"wp-caption-text\"><strong>Make mine to go<\/strong> With more than 50% of your audience members engaging with your channels via smartphone, it&#8217;s time to make your message mobile. <em>Image by Gustavo Spindula<\/em><\/figcaption><\/figure>\n<p>More than half of your audience members now receive your emails, visit your web pages and engage with your social media channels via their mobile devices, not their laptops. <\/p>\n<p>That makes it time for a mobile makeover. Here&#8217;s how Walter Doerschuk of Grabowski &amp; Co. rewrote his message for the small screen at my most recent <a href=\"https:\/\/www.wyliecomm.com\/training\/public-writing-workshops\/ann-wylies-web-writing-workshop-in-chicago\/\">Write for Mobile Master Class<\/a>:<\/p>\n<h3>Headline and deck<\/h3>\n<p>Focus on the front. In the original, the keyword \u2014 depression \u2014 doesn\u2019t show up until 16 words in:<\/p>\n<div class=\"excerptbox dropshadow\">\n<h5>Your resource to starting 2018 on the right foot<\/h5>\n<h6>Find strategies for you to cope with depression in the new year<\/h6>\n<\/div>\n<p>That makes it hard for Google (and humans!) to figure out what this story\u2019s about.<\/p>\n<p>In his after, Walter puts the keyword right where it belongs: at the front of the headline:<\/p>\n<div class=\"excerptbox dropshadow\">\n<h5>Depression strategies for the new year<\/h5>\n<h6>Find innovative ways to cope with a global issue from Right Direction<\/h6>\n<\/div>\n<h3>Intro<\/h3>\n<p>You can see the difference at a glance. The original spends 63 words establishing the background on depression before getting to the point: Here are some strategies for coping.<\/p>\n<p>We all sometimes face day-to-day struggles. But sometimes, they turn serious.<\/p>\n<p>Do any of these sound familiar to you?<\/p>\n<ul>\n<li>Loss of concentration or energy.<\/li>\n<li>Lack of motivation.<\/li>\n<li>Little or no sleep.<\/li>\n<li>Feeling worthless.<\/li>\n<\/ul>\n<p>If so, you are not alone.<\/p>\n<p>These are all symptoms of depression. It\u2019s a global problem, affecting one out of every 10 people and costing employers $210.5 billion each year.<\/p>\n<p>It\u2019s your time to start 2018 off on the right foot.<\/p>\n<p>In his rewrite, Walter draws readers in by focusing on their favorite subjects \u2014 themselves. Note that the list of symptoms is much more interesting when they\u2019re my symptoms instead of just symptoms:<\/p>\n<div class=\"excerptbox dropshadow\">\nDo you or someone you know struggle with feeling worthless? Do you experience trouble sleeping? Do you lose concentration or energy?<\/div>\n<p>Then a couple of sentences of background information. I like the one in 10 stat more than the \u201ccosts employers billions\u201d message. I\u2019d use the latter when communicating to employers instead of individuals.<\/p>\n<p>If so, you are not alone. Millions like you around the world face the same struggles. Depression affects one out of every 10 people, and it\u2019s costing employers $44 billion each year.<\/p>\n<p>And look how much higher the point of the piece \u2014 the coping strategies \u2014 are:<\/p>\n<div class=\"excerptbox dropshadow\">So, how do you cope with something so debilitating?<\/div>\n<h3>Body<\/h3>\n<p>The bold-faced lead-ins work well in Walter&#8217;s original body:<\/p>\n<div class=\"excerptbox dropshadow\">\nRecognize your symptoms (including those listed above) and how they might appear to others <a href=\"http:\/\/rightdirectionforme.com\/DepressionatWork.html\" rel=\"noopener noreferrer\" target=\"_blank\" title=\"here\">here<\/a>. Find these new strategies to cope, courtesy of the University of Michigan Depression Tool Kit:<\/p>\n<ul>\n<li><strong>Don\u2019t think about perfection<\/strong>. Mistakes will come, but everybody makes them. Change your mindset. Recognize that issues will arise, and it will prepare you to face them.<\/li>\n<li><strong>Do remember why you\u2019re there.<\/strong>.Work may be difficult, and you may make mistakes. Turn your attention to more important reasons why you work. They may be financial security, a sense of accomplishment or being part of a team.<\/li>\n<li><strong>Don\u2019t let work become a priority over recovery.<\/strong>. Your job is a crucial part of your life, but it isn\u2019t the only one. Take proper care of yourself outside of work including. Get enough sleep, exercise and proper nutrition.<\/li>\n<li><strong>Do find strategies that work for your symptoms.<\/strong>.  Is keeping focus on a big project one of your challenges? Chunk that project into smaller, more manageable jobs.<\/li>\n<\/ul>\n<p>\tBut the revision is more effective:<\/p>\n<p>\t<strong>Strategies to deal with depression<\/strong><\/p>\n<p>\tHere\u2019s your chance to get back in the right direction. <a href=\"http:\/\/www.depressiontoolkit.org\/takecare\/Coping_at_work.asp\" rel=\"noopener noreferrer\" target=\"_blank\" title=\"Find these new strategies to tackle depression\">Find these new strategies to tackle depression<\/a> courtesy of the University of Michigan Depression Tool Kit.<\/p>\n<ul>\n<li><strong>Don\u2019t think about perfection<\/strong>. Mistakes will come, but everybody makes them. Change your mindset. Recognize that issues will arise.<\/li>\n<li><strong>Do remember why you work<\/strong>. Turn your attention to more important reasons why you\u2019re there such as financial security, a sense of accomplishment or belonging to a team.<\/li>\n<li><strong>Don\u2019t let work become a priority over recovery<\/strong>. Take proper care of yourself outside of work including. Get enough sleep, exercise and proper nutrition.<\/li>\n<li><strong>Do find strategies that work for your symptoms<\/strong>. Is keeping focus on a big project one of your challenges? Chunk it into smaller, more manageable jobs.<\/li>\n<\/ul>\n<\/div>\n<p><strong>Look at that subhead!<\/strong> It grabs attention, lets people know where to look for the strategies, and even changes the way people look at your web page.<\/p>\n<p><strong>Also, check out that link.<\/strong> Links, being blue and underlined, are among the most visual words on a page. For scanners, it\u2019s the difference between learning Find these new strategies to tackle depression and learning here. (However, I\u2019d find a way to avoid repeating so closely the message in the subhead.)<\/p>\n<p>Ask yourself: Which of those links are you more likely to click on? <a href=\"http:\/\/www.depressiontoolkit.org\/takecare\/Coping_at_work.asp\" rel=\"noopener noreferrer\" target=\"_blank\" title=\"Find these new strategies to tackle depression\">Find these new strategies to tackle depression<\/a>? Or <a href=\"http:\/\/rightdirectionforme.com\/DepressionatWork.html\" rel=\"noopener noreferrer\" target=\"_blank\" title=\"here\">here<\/a>?<\/p>\n<p>I like numbering the tips, but I would put that number in the subheads, too.  <\/p>\n<p>Notice that the second list is 31 words shorter than the first.<\/p>\n<h3>Next steps<\/h3>\n<p>Skim the original section. You get \u201cdo\u201d out of it:<\/p>\n<div class=\"excerptbox dropshadow\">\nMost importantly, <strong>DO<\/strong> remember there is help.<\/p>\n<ul>\n<li>Your co-workers, family and friends are there for advice or even just a listening ear.<\/li>\n<li>Consult with your company\u2019s EAP for additional resources.<\/li>\n<li>If you have an immediate and urgent crisis, call the National Suicide Prevention Lifeline at 1-800-273-TALK (1-800-273-8255).<\/li>\n<\/ul>\n<\/div>\n<p>For more resources, check here:<a href=\"http:\/\/www.depressiontoolkit.org\/takecare\/Coping_at_work.asp\" rel=\"noopener noreferrer\" target=\"_blank\" title=\"University of Michigan Depression Tool Kit\"> University of Michigan Depression Tool Kit<\/a>.<\/p>\n<p>Skim the second. You get \u201cHow to get help: Talk, Consult, Call\u201d:<\/p>\n<p><strong><u>How to get help<\/u><\/strong><br \/>\nIf you still struggle, there are more ways to find assistance.<\/p>\n<ul>\n<li><strong>Talk<\/strong> with your co-workers, family and friends for advice or even just a listening ear.<\/li>\n<li><strong>Consult<\/strong> with your company\u2019s employee assistance program for additional resources.<\/li>\n<li><strong>Call<\/strong> the National Suicide Prevention Lifeline at 1-800-273-TALK (1-800-273-8255) with an immediate crisis.<\/li>\n<\/ul>\n<p>I\u2019d bold-face a bit more:<\/p>\n<ul>\n<li><strong>Talk with your co-workers, family and friends \u2026 <\/strong><\/li>\n<li><strong>Consult with your company\u2019s employee assistance program \u2026  Call the National Suicide Prevention Line \u2026<\/strong><\/li>\n<\/ul>\n<p>Notice that the second list is parallel and imperative, just like Aunt Ann (and other readers) want it to be.<\/p>\n<p>I like the way Walter wrapped the resource into the body of the second piece.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Communicator rewrites blog post for the small screen<\/p>\n","protected":false},"author":6,"featured_media":16838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[48,335],"tags":[210,33],"class_list":{"0":"post-16837","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-metaphor","8":"category-mobile-writing","9":"tag-mobile","10":"tag-web-writing","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile makeover for depression post - Wylie Communications, Inc.<\/title>\n<meta name=\"description\" content=\"With more than 50% of your audience members engaging with your channels via smartphone, it&#039;s time to make your message mobile by rewriting for the small screen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile makeover for depression post\" \/>\n<meta property=\"og:description\" content=\"With more than 50% of your audience members engaging with your channels via smartphone, it&#039;s time to make your message mobile by rewriting for the small screen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ann.wylie.33\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-27T08:08:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-12T13:55:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen-e1530704223993.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ann Wylie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:site\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ann Wylie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/\"},\"author\":{\"name\":\"Ann Wylie\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e\"},\"headline\":\"Mobile makeover for depression post\",\"datePublished\":\"2018-02-27T08:08:50+00:00\",\"dateModified\":\"2019-07-12T13:55:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/\"},\"wordCount\":1095,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen-e1530704223993.jpg\",\"keywords\":[\"mobile\",\"Web writing\"],\"articleSection\":[\"Metaphor\",\"Mobile writing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/\",\"url\":\"https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/\",\"name\":\"Mobile makeover for depression post - Wylie Communications, Inc.\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen-e1530704223993.jpg\",\"datePublished\":\"2018-02-27T08:08:50+00:00\",\"dateModified\":\"2019-07-12T13:55:04+00:00\",\"description\":\"With more than 50% of your audience members engaging with your channels via smartphone, it's time to make your message mobile by rewriting for the small screen.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/#primaryimage\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen-e1530704223993.jpg\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen-e1530704223993.jpg\",\"width\":480,\"height\":320,\"caption\":\"Make mine to go With more than 50% of your audience members engaging with your channels via smartphone, it's time to make your message mobile. Image by Gustavo Spindula\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.wyliecomm.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Online communications\",\"item\":\"https:\/\/www.wyliecomm.com\/category\/online-communications\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Web writing\",\"item\":\"https:\/\/www.wyliecomm.com\/category\/online-communications\/web-writing\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Mobile writing\",\"item\":\"https:\/\/www.wyliecomm.com\/category\/online-communications\/web-writing\/mobile-writing\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Mobile makeover for depression post\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wyliecomm.com\/#website\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"name\":\"Wylie Communications, Inc.\",\"description\":\"Writing workshops, communication consulting and writing services\",\"publisher\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wyliecomm.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\",\"name\":\"Wylie Communications Inc.\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"width\":300,\"height\":300,\"caption\":\"Wylie Communications Inc.\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/WylieCommunications\",\"https:\/\/x.com\/AnnWylie\",\"https:\/\/www.instagram.com\/wyliecomm\/\",\"https:\/\/www.linkedin.com\/company\/wylie-communications-inc-\",\"https:\/\/www.pinterest.com\/wyliecomminc\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e\",\"name\":\"Ann Wylie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g\",\"caption\":\"Ann Wylie\"},\"description\":\"Ann Wylie runs a company called Wylie Communications Inc. She works with communicators who want to reach more readers and with organizations that want to get the word out.\",\"sameAs\":[\"https:\/\/www.facebook.com\/ann.wylie.33\",\"https:\/\/x.com\/AnnWylie\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mobile makeover for depression post - Wylie Communications, Inc.","description":"With more than 50% of your audience members engaging with your channels via smartphone, it's time to make your message mobile by rewriting for the small screen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/","og_locale":"en_US","og_type":"article","og_title":"Mobile makeover for depression post","og_description":"With more than 50% of your audience members engaging with your channels via smartphone, it's time to make your message mobile by rewriting for the small screen.","og_url":"https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/","og_site_name":"Wylie Communications, Inc.","article_publisher":"https:\/\/www.facebook.com\/WylieCommunications","article_author":"https:\/\/www.facebook.com\/ann.wylie.33","article_published_time":"2018-02-27T08:08:50+00:00","article_modified_time":"2019-07-12T13:55:04+00:00","og_image":[{"width":480,"height":320,"url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen-e1530704223993.jpg","type":"image\/jpeg"}],"author":"Ann Wylie","twitter_card":"summary_large_image","twitter_creator":"@AnnWylie","twitter_site":"@AnnWylie","twitter_misc":{"Written by":"Ann Wylie","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/#article","isPartOf":{"@id":"https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/"},"author":{"name":"Ann Wylie","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e"},"headline":"Mobile makeover for depression post","datePublished":"2018-02-27T08:08:50+00:00","dateModified":"2019-07-12T13:55:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/"},"wordCount":1095,"commentCount":0,"publisher":{"@id":"https:\/\/www.wyliecomm.com\/#organization"},"image":{"@id":"https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen-e1530704223993.jpg","keywords":["mobile","Web writing"],"articleSection":["Metaphor","Mobile writing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/","url":"https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/","name":"Mobile makeover for depression post - Wylie Communications, Inc.","isPartOf":{"@id":"https:\/\/www.wyliecomm.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/#primaryimage"},"image":{"@id":"https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen-e1530704223993.jpg","datePublished":"2018-02-27T08:08:50+00:00","dateModified":"2019-07-12T13:55:04+00:00","description":"With more than 50% of your audience members engaging with your channels via smartphone, it's time to make your message mobile by rewriting for the small screen.","breadcrumb":{"@id":"https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/#primaryimage","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen-e1530704223993.jpg","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen-e1530704223993.jpg","width":480,"height":320,"caption":"Make mine to go With more than 50% of your audience members engaging with your channels via smartphone, it's time to make your message mobile. Image by Gustavo Spindula"},{"@type":"BreadcrumbList","@id":"https:\/\/www.wyliecomm.com\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.wyliecomm.com\/"},{"@type":"ListItem","position":2,"name":"Online communications","item":"https:\/\/www.wyliecomm.com\/category\/online-communications\/"},{"@type":"ListItem","position":3,"name":"Web writing","item":"https:\/\/www.wyliecomm.com\/category\/online-communications\/web-writing\/"},{"@type":"ListItem","position":4,"name":"Mobile writing","item":"https:\/\/www.wyliecomm.com\/category\/online-communications\/web-writing\/mobile-writing\/"},{"@type":"ListItem","position":5,"name":"Mobile makeover for depression post"}]},{"@type":"WebSite","@id":"https:\/\/www.wyliecomm.com\/#website","url":"https:\/\/www.wyliecomm.com\/","name":"Wylie Communications, Inc.","description":"Writing workshops, communication consulting and writing services","publisher":{"@id":"https:\/\/www.wyliecomm.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wyliecomm.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wyliecomm.com\/#organization","name":"Wylie Communications Inc.","url":"https:\/\/www.wyliecomm.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","width":300,"height":300,"caption":"Wylie Communications Inc."},"image":{"@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WylieCommunications","https:\/\/x.com\/AnnWylie","https:\/\/www.instagram.com\/wyliecomm\/","https:\/\/www.linkedin.com\/company\/wylie-communications-inc-","https:\/\/www.pinterest.com\/wyliecomminc\/"]},{"@type":"Person","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/85f5e705a38c31f4a0c59c982a66ce5e","name":"Ann Wylie","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/160508f95c61ef464936ccf823a20963?s=96&d=mm&r=g","caption":"Ann Wylie"},"description":"Ann Wylie runs a company called Wylie Communications Inc. She works with communicators who want to reach more readers and with organizations that want to get the word out.","sameAs":["https:\/\/www.facebook.com\/ann.wylie.33","https:\/\/x.com\/AnnWylie"]}]}},"jetpack_featured_media_url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/02\/mobile-makeover-rewrite-messages-for-the-small-screen-e1530704223993.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4rlSw-4nz","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts\/16837"}],"collection":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/comments?post=16837"}],"version-history":[{"count":0,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/posts\/16837\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/media\/16838"}],"wp:attachment":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/media?parent=16837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/categories?post=16837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/tags?post=16837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}