{"id":16788,"date":"2018-02-22T13:25:40","date_gmt":"2018-02-22T17:25:40","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=16788"},"modified":"2024-01-11T10:49:30","modified_gmt":"2024-01-11T14:49:30","slug":"features-vs-benefits","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/features-vs-benefits\/","title":{"rendered":"How to write with features vs. benefits"},"content":{"rendered":"<h2>Lead with the benefits, substantiate with the features<\/h2>\n<figure id=\"attachment_29358\" aria-describedby=\"caption-attachment-29358\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29358\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/features-vs-benefits\/features-vs-benefits-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/features-vs-benefits.png\" data-orig-size=\"469,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"features-vs-benefits\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Write about benefits, not features&lt;\/strong&gt;  People don\u2019t care about your stuff. So write about what they can do with your stuff instead. &lt;a href=&quot;https:\/\/www.shutterstock.com\/es\/image-photo\/multi-ethnic-people-holding-word-benefits-180805151&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by rawpixel.com&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/features-vs-benefits-300x192.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/features-vs-benefits.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/features-vs-benefits.png\" alt=\"Features vs. benefits\" title=\"Features vs. benefits\" width=\"469\" height=\"300\" class=\"size-full wp-image-29358 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/features-vs-benefits.png 469w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/features-vs-benefits-300x192.png 300w\" data-sizes=\"(max-width: 469px) 100vw, 469px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 469px; --smush-placeholder-aspect-ratio: 469\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29358\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/features-vs-benefits\/features-vs-benefits-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/features-vs-benefits.png\" data-orig-size=\"469,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"features-vs-benefits\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Write about benefits, not features&lt;\/strong&gt;  People don\u2019t care about your stuff. So write about what they can do with your stuff instead. &lt;a href=&quot;https:\/\/www.shutterstock.com\/es\/image-photo\/multi-ethnic-people-holding-word-benefits-180805151&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by rawpixel.com&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/features-vs-benefits-300x192.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/features-vs-benefits.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/features-vs-benefits.png\" alt=\"Features vs. benefits\" title=\"Features vs. benefits\" width=\"469\" height=\"300\" class=\"size-full wp-image-29358\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/features-vs-benefits.png 469w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/features-vs-benefits-300x192.png 300w\" sizes=\"(max-width: 469px) 100vw, 469px\" \/><\/noscript><figcaption id=\"caption-attachment-29358\" class=\"wp-caption-text\"><strong>Write about benefits, not features<\/strong>  People don\u2019t care about your stuff. So write about what they can <em>do<\/em> with your stuff instead. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/multi-ethnic-people-holding-word-benefits-180805151\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Image by rawpixel.com<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Define product benefits<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"How to write with benefits vs. features\" href=\"https:\/\/www.wyliecomm.com\/2023\/03\/how-to-write-with-benefits-vs-features\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/how-to-write-with-benefits-vs-features-150.png\" alt=\"How to write with benefits vs. features\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/03\/how-to-write-with-benefits-vs-features-150.png\" alt=\"How to write with benefits vs. features\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to write with benefits vs. features\" href=\"https:\/\/www.wyliecomm.com\/2023\/03\/how-to-write-with-benefits-vs-features\/\" target=\"\" rel=\"noopener noreferrer\">How to write with benefits vs. features<\/a><\/p>\n<p class=\"index-story-deck\">What can readers do differently with your stuff?<\/p>\n<p class=\"index-story-intro\">Show me the money: Write about what readers can accomplish with your products, services, programs and ideas \u2014 not about the products, services, programs and ideas themselves.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"How to find benefits, not features\" href=\"https:\/\/www.wyliecomm.com\/2022\/05\/benefits-not-features\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/benefits-not-features-150.png\" alt=\"How to find benefits, not features\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/benefits-not-features-150.png\" alt=\"How to find benefits, not features\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to find benefits, not features\" href=\"https:\/\/www.wyliecomm.com\/2022\/05\/benefits-not-features\/\" target=\"\" rel=\"noopener noreferrer\">How to find benefits, not features<\/a><\/p>\n<p class=\"index-story-deck\">Ask these questions in the interview<\/p>\n<p class=\"index-story-intro\">Try prompting \u201cThat means you will \u2026\u201d to get the information you need to turn features into benefits.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Develop features vs. benefits<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"How to turn features into benefits\" href=\"https:\/\/www.wyliecomm.com\/2022\/04\/how-to-turn-features-into-benefits\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/how-to-turn-features-into-benefits-150.png\" alt=\"How to turn features into benefits\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/how-to-turn-features-into-benefits-150.png\" alt=\"How to turn features into benefits\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to turn features into benefits\" href=\"https:\/\/www.wyliecomm.com\/2022\/04\/how-to-turn-features-into-benefits\/\" target=\"\" rel=\"noopener noreferrer\">How to turn features into benefits<\/a><\/p>\n<p class=\"index-story-deck\">Lead with the benefit, substantiate with the feature<\/p>\n<p class=\"index-story-intro\">Stop talking about your program! If you\u2019re giving away a trip to Las Vegas, that\u2019s your lead.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"How to define features and benefits\" href=\"https:\/\/www.wyliecomm.com\/2022\/05\/define-features-and-benefits\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/define-features-and-benefits-150.png\" alt=\"How to define features and benefits\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/define-features-and-benefits-150.png\" alt=\"How to define features and benefits\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to define features and benefits\" href=\"https:\/\/www.wyliecomm.com\/2022\/05\/define-features-and-benefits\/\" target=\"\" rel=\"noopener noreferrer\">How to define features and benefits<\/a><\/p>\n<p class=\"index-story-deck\">Focus on the reader\u2019s needs<\/p>\n<p class=\"index-story-intro\">Giving away a trip to Hawaii? Lead with the benefit.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Polish features vs. benefits<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"Avoid fake benefits of the product\" href=\"https:\/\/www.wyliecomm.com\/2022\/05\/benefits-of-the-product\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/benefits-of-the-product-150.png\" alt=\"Avoid fake benefits of the product\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/benefits-of-the-product-150.png\" alt=\"Avoid fake benefits of the product\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Avoid fake benefits of the product\" href=\"https:\/\/www.wyliecomm.com\/2022\/05\/benefits-of-the-product\/\" target=\"\" rel=\"noopener noreferrer\">Avoid fake benefits of the product<\/a><\/p>\n<p class=\"index-story-deck\">No \u2018Pat yourself on the back for choosing us\u2019<\/p>\n<p class=\"index-story-intro\">Something\u2019s wrong here \u2026 How can you tell real benefits from fake ones?<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">More on features vs. benefits<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"Quotes on features and benefits\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/features-vs-benefits\/features-and-benefits\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on features and benefits\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on features and benefits\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Quotes on features and benefits\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/features-vs-benefits\/features-and-benefits\/\" target=\"\" rel=\"noopener noreferrer\">Quotes on features and benefits<\/a><\/p>\n<p class=\"index-story-deck\">What writers &amp; others say<\/p>\n<p class=\"index-story-intro\">\u201cReading about features is like reading the ingredients on the side of a cereal box.\u201d \u2014 Thomas E. Szostak, manager, Toshiba America Medical Systems<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"margin-top: 20px;\">Get <strong><a class=\"locked\" title=\"more tips on benefits copy\" href=\"https:\/\/revvingupreadership.com\/writing\/persuasive-writing-techniques\/persuasive-writing\/features-advantages-and-benefits\/\" target=\"_blank\" rel=\"noopener noreferrer\">more tips on benefits copy<\/a><\/strong> on Rev Up Readership.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lead with the benefits, substantiate with the features Define product benefits How to write with benefits vs. features What can readers do differently with your stuff? Show me the money: Write about what readers can accomplish with your products, services, programs and ideas \u2014 not about the products, services, programs and ideas themselves. How to [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":29358,"parent":3866,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-16788","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to write with features vs. benefits<\/title>\n<meta name=\"description\" content=\"Write about benefits, not features: People don\u2019t care about your stuff. 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