{"id":16782,"date":"2018-02-22T13:20:01","date_gmt":"2018-02-22T17:20:01","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=16782"},"modified":"2024-01-18T10:24:03","modified_gmt":"2024-01-18T14:24:03","slug":"wiifm","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/wiifm\/","title":{"rendered":"Find the WIIFM, or <em>What\u2019s In It For Me?<\/em>"},"content":{"rendered":"<h2>Stop writing about <em>us and our stuff<\/em><\/h2>\n<figure id=\"attachment_29234\" aria-describedby=\"caption-attachment-29234\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29234\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/wiifm\/wiifm\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/wiifm.png\" data-orig-size=\"347,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"wiifm\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;It\u2019s all about &lt;em&gt;me&lt;\/em&gt;&lt;\/strong&gt; Yes, we know your Whatzit is world class. But what can your readers &lt;em&gt;do&lt;\/em&gt; with it? &lt;a href=&quot;https:\/\/www.shutterstock.com\/es\/image-photo\/many-hands-holding-red-words-contact-177698861&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by netosa&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/wiifm-300x259.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/wiifm.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/wiifm.png\" alt=\"WIIFM\" title=\"WIIFM\" width=\"347\" height=\"300\" class=\"size-full wp-image-29234 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/wiifm.png 347w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/wiifm-300x259.png 300w\" data-sizes=\"(max-width: 347px) 100vw, 347px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 347px; --smush-placeholder-aspect-ratio: 347\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29234\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/wiifm\/wiifm\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/wiifm.png\" data-orig-size=\"347,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"wiifm\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;It\u2019s all about &lt;em&gt;me&lt;\/em&gt;&lt;\/strong&gt; Yes, we know your Whatzit is world class. But what can your readers &lt;em&gt;do&lt;\/em&gt; with it? &lt;a href=&quot;https:\/\/www.shutterstock.com\/es\/image-photo\/many-hands-holding-red-words-contact-177698861&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by netosa&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/wiifm-300x259.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/wiifm.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/wiifm.png\" alt=\"WIIFM\" title=\"WIIFM\" width=\"347\" height=\"300\" class=\"size-full wp-image-29234\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/wiifm.png 347w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/wiifm-300x259.png 300w\" sizes=\"(max-width: 347px) 100vw, 347px\" \/><\/noscript><figcaption id=\"caption-attachment-29234\" class=\"wp-caption-text\"><strong>It\u2019s all about <em>me<\/em><\/strong> Yes, we know your Whatzit is world class. But what can your readers <em>do<\/em> with it? <a href=\"https:\/\/www.shutterstock.com\/es\/image-photo\/many-hands-holding-red-words-contact-177698861\" rel=\"noopener\" target=\"_blank\"><em>Image by netosa<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">How to find the WIIFM<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\" height=\"\"><a href=\"https:\/\/www.wyliecomm.com\/2024\/01\/write-to-and-about-your-readers\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18367 size-full lazyload\" title=\"Write to and about your readers\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/01\/focus-your-messages-on-wiifm-150.webp\" alt=\"Write to and about your readers\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18367 size-full\" title=\"Write to and about your readers\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/01\/focus-your-messages-on-wiifm-150.webp\" alt=\"Write to and about your readers\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Write to and about your readers\" href=\"https:\/\/www.wyliecomm.com\/2024\/01\/write-to-and-about-your-readers\/\" target=\"\" rel=\"noopener noreferrer\">Write to and about your readers<\/a><\/p>\n<p class=\"index-story-deck\">Focus your messages on the WIIFM<\/p>\n<p class=\"index-story-intro\">Quick! Which would you rather read?<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\" height=\"\"><a href=\"https:\/\/www.wyliecomm.com\/2023\/04\/whats-in-it-for-me-wiifm\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-39455 size-full lazyload\" title=\"Answer What\u2019s In It For Me (WIIFM)\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/whats-in-it-for-me-wiifm-150.png\" alt=\"Answer What\u2019s In It For Me (WIIFM)\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-39455 size-full\" title=\"Answer What\u2019s In It For Me (WIIFM)\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/whats-in-it-for-me-wiifm-150.png\" alt=\"Answer What\u2019s In It For Me (WIIFM)\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Answer What\u2019s In It For Me (WIIFM)\" href=\"https:\/\/www.wyliecomm.com\/2023\/04\/whats-in-it-for-me-wiifm\/\" target=\"\" rel=\"noopener noreferrer\">Answer What\u2019s In It For Me (WIIFM)<\/a><\/p>\n<p class=\"index-story-deck\">Position your message in the reader\u2019s best interest<\/p>\n<p class=\"index-story-intro\">The reader cares about the reader: Don\u2019t focus on your organization and its stuff. Focus on the reader and her needs.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2023\/04\/wiifm-communication\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15037 size-full alignleft lazyload\" title=\"Use WIIFM communication for news release leads\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/wiifm-communication-150.png\" alt=\"Use WIIFM communication for news release leads\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15037 size-full alignleft\" title=\"Use WIIFM communication for news release leads\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/04\/wiifm-communication-150.png\" alt=\"Use WIIFM communication for news release leads\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Use WIIFM communication for news release leads\" href=\"https:\/\/www.wyliecomm.com\/2023\/04\/wiifm-communication\/\" target=\"\" rel=\"noopener noreferrer\">Use WIIFM communication for news release leads<\/a><\/p>\n<p class=\"index-story-deck\">Move from event to impact to engage readers<\/p>\n<p class=\"index-story-intro\">What\u2019s in it for me? Don\u2019t tell me about your event. Tell me what I\u2019ll be able to do at your event. Or focus on the outcome of past events.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\" height=\"\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/04\/wiifm-marketing\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18367 size-full lazyload\" title=\"Use WIIFM marketing to persuade\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/wiifm-marketing-150.png\" alt=\"Use WIIFM marketing to persuade\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18367 size-full\" title=\"Use WIIFM marketing to persuade\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/wiifm-marketing-150.png\" alt=\"Use WIIFM marketing to persuade\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Use WIIFM marketing to persuade\" href=\"https:\/\/www.wyliecomm.com\/2022\/04\/wiifm-marketing\/\" target=\"\" rel=\"noopener noreferrer\">Use WIIFM marketing to persuade<\/a><\/p>\n<p class=\"index-story-deck\">Focus on what the reader wants<\/p>\n<p class=\"index-story-intro\">Don\u2019t leave the <em>me<\/em> out of the <em>What\u2019s In It For Me?<\/em> How do you keep young people from smoking weed? Not by threatening their sex lives.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Model these WIIFM examples<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\" height=\"\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/04\/whats-in-it-for-me-examples\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18370 size-full lazyload\" title=\"Steal from this What\u2019s In It For Me example\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/whats-in-it-for-me-examples-150.png\" alt=\"Steal from this What\u2019s In It For Me example\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18370 size-full\" title=\"Steal from this What\u2019s In It For Me example\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/whats-in-it-for-me-examples-150.png\" alt=\"Steal from this What\u2019s In It For Me example\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Steal from this What\u2019s In It For Me example\" href=\"https:\/\/www.wyliecomm.com\/2022\/04\/whats-in-it-for-me-examples\/\" target=\"\" rel=\"noopener noreferrer\">Steal from this <em>What\u2019s In It For Me<\/em> example<\/a><\/p>\n<p class=\"index-story-deck\">\u2018Say goodbye to the 60-hour workweek\u2019<\/p>\n<p class=\"index-story-intro\">Give the reader what she wants: Don\u2019t tell her about your video; tell her how much time she\u2019ll save.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">More on finding the WIIFM<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\" height=\"\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/wiifm\/whats-in-it-for-me-quotes\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22742\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/wiifm\/quotes-on-writing-with-wiifms-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-writing-with-WIIFMs-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes-on-writing-with-WIIFMs-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-writing-with-WIIFMs-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-writing-with-WIIFMs-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"What\u2019s in it for me quotes\" title=\"What\u2019s in it for me quotes\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22742 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22742\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/wiifm\/quotes-on-writing-with-wiifms-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-writing-with-WIIFMs-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes-on-writing-with-WIIFMs-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-writing-with-WIIFMs-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-writing-with-WIIFMs-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"What\u2019s in it for me quotes\" title=\"What\u2019s in it for me quotes\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22742\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"What\u2019s in it for me quotes\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/wiifm\/whats-in-it-for-me-quotes\/\" target=\"\" rel=\"noopener noreferrer\">What\u2019s in it for me quotes<\/a><\/p>\n<p class=\"index-story-deck\">What writers &amp; others say<\/p>\n<p class=\"index-story-intro\">\u201cYour reader is a narcissistic 2-year-old saying, \u2018Me, me, me. What\u2019s in it for me?\u2019\u201d \u2014 Anonymous<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Stop writing about us and our stuff How to find the WIIFM Write to and about your readers Focus your messages on the WIIFM Quick! Which would you rather read? Answer What\u2019s In It For Me (WIIFM) Position your message in the reader\u2019s best interest The reader cares about the reader: Don\u2019t focus on your [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":29234,"parent":3866,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-16782","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Find the WIIFM, or What\u2019s In It For Me?<\/title>\n<meta name=\"description\" content=\"It\u2019s all about me: Yes, we know your Whatzit is world class. But what can your readers do with it?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/wiifm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Find the WIIFM, or What\u2019s In It For Me?\" \/>\n<meta property=\"og:description\" content=\"It\u2019s all about me: Yes, we know your Whatzit is world class. 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