{"id":16476,"date":"2018-01-19T03:20:14","date_gmt":"2018-01-19T07:20:14","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=16476"},"modified":"2023-06-17T13:36:42","modified_gmt":"2023-06-17T17:36:42","slug":"adjectives-and-adverbs","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/adjectives-and-adverbs\/","title":{"rendered":"How to avoid adjectives and adverbs"},"content":{"rendered":"<h2>Replace weak modifiers with strong nouns and verbs<\/h2>\n<figure id=\"attachment_31838\" aria-describedby=\"caption-attachment-31838\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31838\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/adjectives-and-adverbs\/adjectives-and-adverbs-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/adjectives-and-adverbs.png\" data-orig-size=\"557,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"adjectives-and-adverbs\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;The &#8216;great deceivers&#8217;&lt;\/strong&gt; Adjectives and adverbs give \u201cthe illusion of meaning without its substance,\u201d according to &lt;em&gt;The Associated Press Guide to Good News Writing&lt;\/em&gt;. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/yasss-word-made-golden-inflatable-balloons-1642264654&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by Demetrio Zimino&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/adjectives-and-adverbs-300x162.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/adjectives-and-adverbs.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/adjectives-and-adverbs.png\" alt=\"Adjectives &#038; adverbs\" title=\"Adjectives &#038; adverbs\" width=\"557\" height=\"300\" class=\"size-full wp-image-31838 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/adjectives-and-adverbs.png 557w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/adjectives-and-adverbs-300x162.png 300w\" data-sizes=\"(max-width: 557px) 100vw, 557px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 557px; --smush-placeholder-aspect-ratio: 557\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31838\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/adjectives-and-adverbs\/adjectives-and-adverbs-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/adjectives-and-adverbs.png\" data-orig-size=\"557,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"adjectives-and-adverbs\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;The &#8216;great deceivers&#8217;&lt;\/strong&gt; Adjectives and adverbs give \u201cthe illusion of meaning without its substance,\u201d according to &lt;em&gt;The Associated Press Guide to Good News Writing&lt;\/em&gt;. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/yasss-word-made-golden-inflatable-balloons-1642264654&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by Demetrio Zimino&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/adjectives-and-adverbs-300x162.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/adjectives-and-adverbs.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/adjectives-and-adverbs.png\" alt=\"Adjectives &#038; adverbs\" title=\"Adjectives &#038; adverbs\" width=\"557\" height=\"300\" class=\"size-full wp-image-31838\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/adjectives-and-adverbs.png 557w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/adjectives-and-adverbs-300x162.png 300w\" sizes=\"(max-width: 557px) 100vw, 557px\" \/><\/noscript><figcaption id=\"caption-attachment-31838\" class=\"wp-caption-text\"><strong>The &#8216;great deceivers&#8217;<\/strong> Adjectives and adverbs give \u201cthe illusion of meaning without its substance,\u201d according to <em>The Associated Press Guide to Good News Writing<\/em>. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/yasss-word-made-golden-inflatable-balloons-1642264654\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Image by Demetrio Zimino<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Why cut adjectives and adverbs?<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2023\/04\/adjective-or-adverb\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full lazyload\" title=\"Why avoid adjectives or adverbs?\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/08\/adjectives-or-adverbs-150.png\" alt=\"Why avoid adjectives or adverbs?\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full\" title=\"Why avoid adjectives or adverbs?\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/08\/adjectives-or-adverbs-150.png\" alt=\"Why avoid adjectives or adverbs?\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Why avoid adjectives or adverbs?\" href=\"https:\/\/www.wyliecomm.com\/2023\/04\/adjective-or-adverb\/\" target=\"\" rel=\"noopener noreferrer\">Why avoid adjectives or adverbs?<\/a><\/p>\n<p class=\"index-story-deck\">They make journalists cry \u2018hype\u2019 &amp; more<\/p>\n<p class=\"index-story-intro\">Minimize modifiers: Avoid marketing fluff and \u2018pouffle dust.\u2019<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2023\/04\/marketing-fluff\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15037 size-full alignleft lazyload\" title=\"Why cut the marketing fluff from your web page?\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/marketing-fluff-150.png\" alt=\"Why cut the marketing fluff from your web page?\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15037 size-full alignleft\" title=\"Why cut the marketing fluff from your web page?\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/marketing-fluff-150.png\" alt=\"Why cut the marketing fluff from your web page?\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Why cut the marketing fluff from your web page?\" href=\"https:\/\/www.wyliecomm.com\/2023\/04\/marketing-fluff\/\" target=\"\" rel=\"noopener noreferrer\">Why cut the marketing fluff from your web page?<\/a><\/p>\n<p class=\"index-story-deck\">Hype reduces reading, sharing \u2014 even sales<\/p>\n<p class=\"index-story-intro\">Cut the fluff online: Everybody loves a fluffy chick. Nobody loves a fluffy web page. Cut the hyperbole online.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2023\/05\/modifiers\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32022\" data-permalink=\"https:\/\/www.wyliecomm.com\/modifiers-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/modifiers-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"modifiers-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/modifiers-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/modifiers-150.png\" tabindex=\"0\" role=\"button\" class=\"wp-image-32022 size-full alignleft lazyload\" title=\"Modifiers are \u2018the great deceivers\u2019\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/modifiers-150.png\" alt=\"Modifiers are \u2018the great deceivers\u2019\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/modifiers-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/modifiers-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32022\" data-permalink=\"https:\/\/www.wyliecomm.com\/modifiers-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/modifiers-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"modifiers-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/modifiers-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/modifiers-150.png\" tabindex=\"0\" role=\"button\" class=\"wp-image-32022 size-full alignleft\" title=\"Modifiers are \u2018the great deceivers\u2019\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/modifiers-150.png\" alt=\"Modifiers are \u2018the great deceivers\u2019\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/modifiers-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/modifiers-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Modifiers are \u2018the great deceivers\u2019\" href=\"https:\/\/www.wyliecomm.com\/2023\/05\/modifiers\/\" target=\"\" rel=\"noopener noreferrer\">Modifiers are \u2018the great deceivers\u2019<\/a><\/p>\n<p class=\"index-story-deck\">\u2018The illusion of meaning without its substance\u2019<\/p>\n<p class=\"index-story-intro\">Not so cool: Adjectives and adverbs add bulk without content. Use specific nouns and verbs instead.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">How to cut modifiers<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2023\/04\/when-to-use-adverbs-and-adjectives\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full lazyload\" title=\"When to use adverbs and adjectives\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/10\/when-to-use-adverbs-and-adjectives-150.png\" alt=\"When to use adverbs and adjectives\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full\" title=\"When to use adverbs and adjectives\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/10\/when-to-use-adverbs-and-adjectives-150.png\" alt=\"When to use adverbs and adjectives\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"When to use adverbs and adjectives\" href=\"https:\/\/www.wyliecomm.com\/2023\/04\/when-to-use-adverbs-and-adjectives\/\" target=\"\" rel=\"noopener noreferrer\">When to use adverbs and adjectives<\/a><\/p>\n<p class=\"index-story-deck\">\u2018Applewood-smoked bacon\u2019 just tastes better<\/p>\n<p class=\"index-story-intro\">Vivid menu descriptions \u2014 \u201capplewood-smoked bacon,\u201d \u201cMaytag blue cheese\u201d and \u201cbuttery plump pasta,\u201d for instance \u2014 can increase restaurant sales up to 27%, according to one study.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2023\/04\/when-to-use-an-adjective-or-adverb\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15037 size-full alignleft lazyload\" title=\"When to use an adjective or adverb\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/08\/when-to-use-an-adjective-or-adverb-150.png\" alt=\"When to use an adjective or adverb\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15037 size-full alignleft\" title=\"When to use an adjective or adverb\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/08\/when-to-use-an-adjective-or-adverb-150.png\" alt=\"When to use an adjective or adverb\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"When to use an adjective or adverb\" href=\"https:\/\/www.wyliecomm.com\/2023\/04\/when-to-use-an-adjective-or-adverb\/\" target=\"\" rel=\"noopener noreferrer\">When to use an adjective or adverb<\/a><\/p>\n<p class=\"index-story-deck\">Use them to change, not intensify, meaning<\/p>\n<p class=\"index-story-intro\">Transformed: \u201c\u2018Killing Me Softly\u2019?\u201d The Poynter Institute\u2019s Roy Peter Clark writes. \u201cGood adverb. \u201c\u2018Killing Me Fiercely\u2019? Bad adverb.\u201d <\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">More on adjectives and adverbs<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/adjectives-and-adverbs\/resources-on-adjectives-and-adverbs\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full lazyload\" title=\"Resources on adjectives and adverbs\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" alt=\"Resources on adjectives and adverbs\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full\" title=\"Resources on adjectives and adverbs\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/01\/resources-red-book-150.png\" alt=\"Resources on adjectives and adverbs\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Resources on adjectives and adverbs\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/adjectives-and-adverbs\/resources-on-adjectives-and-adverbs\/\" target=\"\" rel=\"noopener noreferrer\">Resources on adjectives and adverbs<\/a><\/p>\n<p class=\"index-story-deck\">Websites, books and tools<\/p>\n<p class=\"index-story-intro\">Learn more about getting modifiers and hyperbole out of your message.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/adjectives-and-adverbs\/quotes-on-adjectives-and-adverbs\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27007\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/quotes-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft size-full wp-image-27007 lazyload\" title=\"Quotes on adjectives and adverbs\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on adjectives and adverbs\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27007\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/quotes-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" tabindex=\"0\" role=\"button\" class=\"alignleft size-full wp-image-27007\" title=\"Quotes on adjectives and adverbs\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on adjectives and adverbs\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Quotes on adjectives and adverbs\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/adjectives-and-adverbs\/quotes-on-adjectives-and-adverbs\/\" target=\"\" rel=\"noopener noreferrer\">Quotes on adjectives and adverbs<\/a><\/p>\n<p class=\"index-story-deck\">What writers &amp; others say<\/p>\n<p class=\"index-story-intro\">\u201cThere is a tendency to slather everything with adjectives and adverbs, when what you really want to do is strip it.\u201d \u2014 William Blundell, author of <em>The Art and Craft of Feature Writing<\/em><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"margin-top: 20px;\">Get <strong><a class=\"locked\" title=\"More tips on adjectives &amp; adverbs - Rev Up Readership\" href=\"https:\/\/revvingupreadership.com\/writing\/readability\/word-length\/adjectives-adverbs\/\" target=\"_blank\" rel=\"noopener noreferrer\">more tips on adjectives &amp; adverbs<\/a><\/strong> on Rev Up Readership.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Replace weak modifiers with strong nouns and verbs Why cut adjectives and adverbs? Why avoid adjectives or adverbs? They make journalists cry \u2018hype\u2019 &amp; more Minimize modifiers: Avoid marketing fluff and \u2018pouffle dust.\u2019 Why cut the marketing fluff from your web page? Hype reduces reading, sharing \u2014 even sales Cut the fluff online: Everybody loves [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":31838,"parent":3930,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-16476","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to avoid adjectives and adverbs<\/title>\n<meta name=\"description\" content=\"How to avoid adjectives and adverbs: Replace weak modifiers with strong nouns and verbs\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/adjectives-and-adverbs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adjectives &amp; adverbs\" \/>\n<meta property=\"og:description\" content=\"How to avoid adjectives, adverbs: Replace weak modifiers with strong nouns and verbs\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/adjectives-and-adverbs\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-17T17:36:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/adjectives-adverbs-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Adjectives &amp; adverbs\" \/>\n<meta name=\"twitter:description\" content=\"How to avoid adjectives, adverbs: Replace weak modifiers with strong nouns and verbs\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/adjectives-adverbs-twitter.png\" \/>\n<meta name=\"twitter:site\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/adjectives-and-adverbs\/\",\"url\":\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/adjectives-and-adverbs\/\",\"name\":\"How to avoid adjectives and adverbs\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/adjectives-and-adverbs\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/adjectives-and-adverbs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/adjectives-and-adverbs.png\",\"datePublished\":\"2018-01-19T07:20:14+00:00\",\"dateModified\":\"2023-06-17T17:36:42+00:00\",\"description\":\"How to avoid adjectives and adverbs: Replace weak modifiers with strong nouns and verbs\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/adjectives-and-adverbs\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/adjectives-and-adverbs\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/what-is-readability\/adjectives-and-adverbs\/#primaryimage\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/adjectives-and-adverbs.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/04\/adjectives-and-adverbs.png\",\"width\":557,\"height\":300,\"caption\":\"The 'great deceivers' Adjectives and adverbs give \u201cthe illusion of meaning without its substance,\u201d according to The Associated Press Guide to Good News Writing. 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