{"id":16173,"date":"2017-11-29T08:46:20","date_gmt":"2017-11-29T12:46:20","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=16173"},"modified":"2022-11-20T11:28:10","modified_gmt":"2022-11-20T15:28:10","slug":"quotes-on-above-the-fold-content","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/above-the-fold\/quotes-on-above-the-fold-content\/","title":{"rendered":"Quotes on above-the-fold content"},"content":{"rendered":"<h2>What writers &amp; others say<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27006\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/relevant-public-relations\/quotes-on-writing-relevant-public-relations\/quotes\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-300x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png\" alt=\"Quotes on using writing templates\" title=\"Quotes on using writing templates\" width=\"300\" height=\"300\" class=\"aligncenter size-full wp-image-27006 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png 300w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-100x100.png 100w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27006\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/relevant-public-relations\/quotes-on-writing-relevant-public-relations\/quotes\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-300x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png\" alt=\"Quotes on using writing templates\" title=\"Quotes on using writing templates\" width=\"300\" height=\"300\" class=\"aligncenter size-full wp-image-27006\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png 300w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-100x100.png 100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/p>\n<hr \/>\n<h5>\u201cThe portion of the website that is above the fold is still the most valuable real estate on a website and the user experience should reflect that.\u201d<\/h5>\n<h6>\u2014 Alex Caldwell, creative director, Brolik<\/h6>\n<hr \/>\n<h5>&#8220;DYK? The human brain judges attraction in one-fifth of a second.&#8221;<\/h5>\n<h6>\u2014 @AnswersDotCom<\/h6>\n<hr \/>\n<h5>&#8220;Clap your hands twice. The interval between claps is one beat. That\u2019s how long you have to command attention on an AOL screen.&#8221;<\/h5>\n<h6>\u2014 \u201cHow to Talk AOL,\u201d <em>Fast Company<\/em>, July 2002<\/h6>\n<hr \/>\n<h5>&#8220;Instant gratification takes too long.&#8221;<\/h5>\n<h6>\u2014 Carrie Fisher, late American actress and writer<\/h6>\n<hr \/>\n<h5>\u201cEverything above the fold helps your visitors decide whether your site is worth reading at all.\u201d<\/h5>\n<h6>\u2014 Shanelle Mullin, content &amp; growth, Shopify<\/h6>\n<hr \/>\n<h5>&#8220;How long will users stay on a web page before leaving? It&#8217;s a perennial question, yet the answer has always been the same: Not very long.&#8221;<\/h5>\n<h6>\u2014 Jakob Nielsen, &#8220;king of usability&#8221;<\/h6>\n<hr \/>\n<h5>\u201cThe material that&#8217;s the most important for the users&#8217; goals or your business goals should be above the fold.\u201d<\/h5>\n<h6>\u2014 Jakob Nielsen, \u201cking of usability\u201d<\/h6>\n<hr \/>\n<h5>\u201cWhat appears at the top of the page vs. what\u2019s hidden will always influence the user experience \u2014 regardless of screen size.\u201d<\/h5>\n<h6>\u2014 Amy Schade, director of user experience, Nielsen Norman Group<\/h6>\n<hr\/>\n<h5>\u201cUsers don\u2019t scroll for fun. They scroll for a purpose. So if talking about the fold puts the focus on what\u2019s first on the page, let\u2019s continue the conversation.\u201d<\/h5>\n<h6>\u2014 Amy Schade, director of user experience, Nielsen Norman Group<\/h6>\n<hr \/>\n<h5>&#8220;The job of the above-the-fold content is to engage people enough to get them to take some action \u2014 something other, that is, than clicking the back button.&#8221;<\/h5>\n<h6>\u2014 Michael Slater, co-founder, Webvanta Inc.<\/h6>\n<hr \/>\n<div id='MC-WFWM-RRO' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-2\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Reach Readers Online \u2014 our web-writing workshop, starting Oct. 23-27\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/web-writing-training.png\" alt=\"Reach Readers Online \u2014 our web-writing workshop\" title=\"Reach Readers Online \u2014 our web-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/web-writing-training.png\" alt=\"Reach Readers Online \u2014 our web-writing workshop\" title=\"Reach Readers Online \u2014 our web-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>How can you reach readers where their eyes are?<\/h3>\r\n<p>Web visitors spend 57% above the fold, or on the first screen of a webpage, according to the Nielsen Norman Group. They spend 74% on the first two screens.<\/p>\r\n\r\n<p>Learn how to find out how to reach visitors where their eyes are at <a title=\"Reach Readers Online \u2014 our web-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/\" target=\"\" rel=\"noopener\"><strong>Reach Readers Online<\/strong><\/a> \u2014 our web-writing workshop.<\/p>\r\n\r\n<p>There, you\u2019ll learn how to stop dropping the best-read element on your webpage \u2026 how to avoid getting your head cut off on smartphones \u2026 how to get found with Ann\u2019s simple tricks and tools for SEO \u2026 and how to overcome the obstacles to reading on the screen to get the word out on mobile devices.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>What writers &amp; others say \u201cThe portion of the website that is above the fold is still the most valuable real estate on a website and the user experience should reflect that.\u201d \u2014 Alex Caldwell, creative director, Brolik &#8220;DYK? The human brain judges attraction in one-fifth of a second.&#8221; \u2014 @AnswersDotCom &#8220;Clap your hands twice. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":27006,"parent":14437,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-16173","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quotes on above-the-fold content<\/title>\n<meta name=\"description\" content=\"\u201cInstant gratification takes too long.\u201d \u2014 Carrie Fisher, late American actress and writer\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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