{"id":16076,"date":"2022-02-08T01:00:44","date_gmt":"2022-02-08T05:00:44","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=16076"},"modified":"2022-03-05T11:35:04","modified_gmt":"2022-03-05T15:35:04","slug":"how-to-story-map","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2022\/02\/how-to-story-map\/","title":{"rendered":"How-to story map: Green Apple Day of Service"},"content":{"rendered":"<h2>Silver Anvil winner gets attention with tipsheets<\/h2>\n<p>When PR pros at the U.S. Green Building Council needed to round up resources in their Green Apple Day of Service, they didn&#8217;t write stories telling volunteers to get donations.<\/p>\n<figure id=\"attachment_28876\" aria-describedby=\"caption-attachment-28876\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28876\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/02\/how-to-story-map\/how-to-story-map\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/how-to-story-map.png\" data-orig-size=\"420,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-story-map\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Take a tip from this annotated tipsheet and stop telling folks what to do. Instead, focus your story on &lt;em&gt;how&lt;\/em&gt; to do it. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/perfect-fresh-green-apple-isolated-on-408483697&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by CWIS&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/how-to-story-map-300x214.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/how-to-story-map.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/how-to-story-map.png\" alt=\"How-to story map\" title=\"How-to story map\" width=\"420\" height=\"300\" class=\"size-full wp-image-28876 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/how-to-story-map.png 420w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/how-to-story-map-300x214.png 300w\" data-sizes=\"(max-width: 420px) 100vw, 420px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 420px; --smush-placeholder-aspect-ratio: 420\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28876\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/02\/how-to-story-map\/how-to-story-map\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/how-to-story-map.png\" data-orig-size=\"420,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-story-map\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Take a tip from this annotated tipsheet and stop telling folks what to do. Instead, focus your story on &lt;em&gt;how&lt;\/em&gt; to do it. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/perfect-fresh-green-apple-isolated-on-408483697&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by CWIS&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/how-to-story-map-300x214.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/how-to-story-map.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/how-to-story-map.png\" alt=\"How-to story map\" title=\"How-to story map\" width=\"420\" height=\"300\" class=\"size-full wp-image-28876\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/how-to-story-map.png 420w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/how-to-story-map-300x214.png 300w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/noscript><figcaption id=\"caption-attachment-28876\" class=\"wp-caption-text\">Take a tip from this annotated tipsheet and stop telling folks what to do. Instead, focus your story on <em>how<\/em> to do it. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/perfect-fresh-green-apple-isolated-on-408483697\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Image by CWIS<\/em><\/a><\/figcaption><\/figure>\n<p>Instead, they produced a tip sheet called &#8220;<a href=\"http:\/\/www.usgbc.org\/articles\/five-tips-successful-green-apple-day-service\" target=\"_blank\" rel=\"noopener noreferrer\">Five tips for a successful Green Apple Day of Service<\/a>.&#8221; That approach was so effective that it helped the council earn a Public Relations Society of America Silver Anvil Award.<\/p>\n<p>Explain \u201chow to,\u201d and watch reporters pick up your release \u2014 and readers dig into your piece.<\/p>\n<h3>How to write a tip sheet<\/h3>\n<p>Here are eight steps for making the most of your next tip sheet:<\/p>\n<h3>1. Draw readers in with how-to stories.<\/h3>\n<p>Tip sheets are popular because they deliver &#8220;news you can use to live your life better.&#8221; So explain how to do whatever it is your organization helps people do.<\/p>\n<p>These tip sheet topics from other Silver Anvil Award winners might inspire you:<\/p>\n<ul>\n<li>Cigna offered an interview opportunity on \u201c<strong>how people can get more use out of their health coverage<\/strong>.\u201d<\/li>\n<li>Novartis Animal Health, makers of Deramaxx canine pain-control medicine, gives tips for <strong>how to know whether your dog is in pain<\/strong>.<\/li>\n<li>Korbel Champagne Cellars outlined \u201c<strong>Top Ten Signs He\u2019s About to Pop the Question<\/strong>,\u201d \u201c<strong>Top Ten Tips to Secure a \u2018Yes!\u2019 During Proposal Season<\/strong>\u201d and tips for avoiding the \u201c<strong>Top Ten Proposal \u2018Don\u2019ts<\/strong>.\u201d<\/li>\n<li>Select Comfort, creator of the Sleep Number bed, offered tips for \u201c<strong>making the most of your sleep schedule,\u201d \u201cBack-to-School Sleep Lessons for Parents<\/strong>\u201d and \u201c<strong>Secrets of Sleeping for Two: Sleep Tips for Pregnant Women<\/strong>.\u201d<\/li>\n<li>UPS developed a release on \u201c<strong>10 tips for worry-free packing, shipping<\/strong>.\u201d<\/li>\n<li>VOX vodka created a tip sheet on how to \u201c<strong>Infuse your party with style: Tips and trends for a spectacular summer soiree<\/strong>.\u201d<\/li>\n<li>Xerox published \u201c<strong>10 signs that suggest you need to enter Xerox\u2019s office makeover contest<\/strong>.\u201d<\/li>\n<li>MSA Safety Works released a tip sheet called &#8220;<strong>10 Easy Ways to Improve Safety During Home-Improvement Projects<\/strong>.&#8221;<\/li>\n<\/ul>\n<h3>2. Reach flippers and skimmers with <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/double-deck-headline\/\">a deck<\/a>.<\/h3>\n<p>Add that one-sentence summary after the headline to deliver more details. Instead of:<\/p>\n<h5>Five tips for a successful Green Apple Day of Service<\/h5>\n<p>Make it:<\/p>\n<h5>Five tips for a successful Green Apple Day of Service<\/h5>\n<h6>Draw volunteers, donations for your Martin Luther King Day event<\/h6>\n<h3>3. Set up the story in the introduction.<\/h3>\n<p>Here&#8217;s the lead for the U.S. Green Building Council tip sheet:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">With this year\u2019s <a href=\"http:\/\/mygreenapple.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Green Apple Day of Service<\/a> just two months away, it\u2019s time to start thinking about how your project will come together. I\u2019m asked all the time for ideas on where to get supplies and resources for events, so I pulled together five of my favorite tips for getting what you need to make your Day of Service a success.<\/div>\n<p>It could be better. The best tip sheet intros:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/feature-leads\/\"><strong>Illustrate your point in the lead<\/strong><\/a>. Grab attention by showing instead of telling with a story, statistic, analogy or other concrete, creative element.<\/li>\n<\/ul>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">Last year saw the biggest turnout ever for Green Apple Day of Service: In honor of Martin Luther King Day, 306,000 people volunteered to help the learning environments of more than 2 million students at more than 3,800 events in 43 countries.<\/div>\n<ul>\n<li><strong><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/background-section\/\" target=\"\" rel=\"noopener noreferrer\">Give context in the background section<\/a><\/strong>. Summarize \u201cWhy these tips now?\u201d with research or broader context.<\/li>\n<\/ul>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">This despite the fact that <a href=\"https:\/\/www.usnews.com\/news\/blogs\/data-mine\/2014\/02\/26\/volunteering-hits-lowest-rate-in-more-than-10-years\" target=\"_blank\" rel=\"noopener noreferrer\">volunteering in America is at an all-time low<\/a>, according to the Bureau of Labor Statistics. Last year, <a href=\"http:\/\/www.newsweek.com\/2014\/10\/03\/volunteering-america-decline-272675.html\" target=\"_blank\" rel=\"noopener noreferrer\">according to a <em>Newsweek<\/em> report<\/a>, the volunteer rate was 25.4%, or 62.6 million people, down from 29% of the population in 2003.<\/div>\n<ul>\n<li><strong><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/nut-graph\/\">Summarize your story in the nut graph<\/a><\/strong>. Now that you\u2019ve grabbed reader attention by showing, it\u2019s time to tell folks where you\u2019re taking them. Here&#8217;s where you transition into the tips.<\/li>\n<\/ul>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">To make this year&#8217;s event even more successful, here are five tips for getting the people and supplies you need:<\/div>\n<h3>4. Organize tips logically.<\/h3>\n<p>Choose the right structure for the body of the story:<\/p>\n<ul>\n<li><strong>Alphabetical structure<\/strong> is best for glossaries, for instance.<\/li>\n<li><strong>Chronological structure<\/strong> is the right choice for a series of steps. (As everyone who\u2019s ever put together an Ikea bedside table well knows.)<\/li>\n<li><strong>Hierarchical structure<\/strong> works best for top 10 lists.<\/li>\n<\/ul>\n<p>The U.S. Green Building Council used hierarchical structure, which makes sense for this piece.<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">\n<ul>\n<li><strong>Think locally<\/strong>: One of the greatest things about the Day of Service is that it provides an entire community with the opportunity to show their commitment to improving their local schools. Get local businesses in on the act by asking for donations of whatever they can offer \u2014 supplies and materials like dirt, paint, tools and more. Something maybe even easier for them to provide: gift cards or store credit for your group to use toward your Day of Service needs.<\/li>\n<li><strong>Potluck<\/strong>! With a large volunteer pool, you can often gather all the supplies (food or otherwise) you need by sending around a checklist and asking everyone to chip in. People have all kinds of things kicking around in their basements and garages, like shovels, hammers, rakes, ladders and extra tools. Use your event\u2019s registration page on mygreenapple.org to ask volunteers and others to contribute the supplies you\u2019ll need. Volunteers can RSVP for your event right on the site and let you know what they\u2019ll contribute.<\/li>\n<li><strong>There is such a thing as a free lunch<\/strong>! Local delis, grocery stores or restaurants might provide free lunch (or coffee, waters, juice, etc.) for the Day of Service. Offer them the opportunity to post their own signage on site so they\u2019ll get some good publicity for their good deed.<\/li>\n<li><strong>Get online<\/strong>: In addition to mygreenapple.org, community sites like Craigslist.com, Idealist.org and volunteermatch.org can help you publicize your event, recruit volunteers and search for free or cheap supplies and equipment.<\/li>\n<li><strong>Get creative<\/strong>: After the 2012 Day of Service, we heard from several creative project captains who went outside traditional giving circles for support of their projects. Companies such as Ernst &amp; Young, Starbucks, Home Depot, Target and many others provided local projects with volunteer support and materials.<\/li>\n<\/ul>\n<\/div>\n<h3>5. Add bold-faced lead-ins to each item on the list.<\/h3>\n<p>Lift ideas off the screen: Show scanners the items on the list with bold-faced lead-ins.<\/p>\n<p>Then make sure those bold-faced lead-ins are parallel and action-oriented. You should be able to begin each bullet with the same phrase, &#8220;To make your event successful \u2026&#8221;<\/p>\n<p>Try it:<\/p>\n<ul>\n<li>To make your event successful, <strong>think locally<\/strong>. Check!<\/li>\n<li>To make your event successful, <strong>potluck!<\/strong> Hmmm \u2026 that doesn&#8217;t work. Instead, use the imperative voice: <strong>Host a potluck<\/strong>.<\/li>\n<li>To make your event successful, <strong>there is such a thing as a free lunch!<\/strong> Nope; doesn&#8217;t work. You need the imperative again: <strong>Offer a free lunch<\/strong>.<\/li>\n<li>To make your event successful, <strong>get online<\/strong>. Check!<\/li>\n<li>To make your event successful, <strong>get creative<\/strong>. Check!<\/li>\n<\/ul>\n<h3>6. Number your list.<\/h3>\n<p>If you promise five items in the headline, demonstrate that you&#8217;ve met that promise in the list itself. So:<\/p>\n<ol>\n<li><strong>Think locally<\/strong>.<\/li>\n<li><strong>Host a potluck<\/strong>.<\/li>\n<li><strong>Offer a free lunch<\/strong>.<\/li>\n<li><strong>Get online<\/strong>.<\/li>\n<li><strong>Get creative<\/strong>.<\/li>\n<\/ol>\n<h3>7. Break up paragraphs.<\/h3>\n<p>Aim for an average of 42 words or less. Go too much longer, and people will skip your paragraphs.<\/p>\n<p>The U.S. Green Building Council&#8217;s paragraphs weigh in at an average of 67 words each \u2014 60% longer than recommended. But was easy to wrestle them down into these crisper chunks, averaging 38 words:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">\n<ol>\n<li><strong>Think locally<\/strong>. The Day of Service gives communities the chance to help improve neighborhood schools. Get local businesses in on the act by asking them to donate supplies like dirt, paint and tools \u2014 or even gift cards or store credit.<\/li>\n<li><strong>Host a potluck<\/strong>. Your volunteers may well have shovels, hammers, rakes, ladders and extra tools kicking around in their basements and garages. Use your event\u2019s registration page to ask them to RSVP to bring the supplies you\u2019ll need.<\/li>\n<li><strong>Offer a free lunch<\/strong>. Ask local delis, grocery stores or restaurants to provide breakfast, lunch, coffee, water and juice for the Day of Service. Invite them to post their own signage on site so they\u2019ll get publicity for their good deed.<\/li>\n<li><strong>Get online<\/strong>. Publicize your event, recruit volunteers and search for free or cheap supplies on community sites like Craigslist.com, Idealist.org and volunteermatch.org, as well as mygreenapple.org.<\/li>\n<li><strong>Get creative<\/strong>. Companies such as Ernst &amp; Young, Starbucks, Home Depot, Target and many others delivered volunteer support and materials to our 2012 Day of Service projects. Don&#8217;t be afraid to outside traditional giving circles to get support for your project.<\/li>\n<\/ol>\n<\/div>\n<h3>8. End with a bang.<\/h3>\n<p><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/how-to-write-a-conclusion-for-a-feature-article\/\"><strong>Draw to a conclusion<\/strong><\/a> with a:<\/p>\n<ul>\n<li><strong>Wrapup<\/strong> that includes a call-to-action. Restate your key message in the penultimate paragraph.<\/li>\n<li><strong>Kicker<\/strong> that leaves a lasting impression.<\/li>\n<\/ul>\n<p>Instead of:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">These are only a few ideas to get you started, but the common theme is \u201cdon\u2019t be afraid to ask.\u201d Share your own ideas with us on Twitter using #greenapple, and register your project today at <a href=\"https:\/\/web.archive.org\/web\/20170531173200\/http:\/\/mygreenapple.org\/dayofservice\" target=\"_blank\" rel=\"noopener noreferrer\">mygreenapple.org\/dayofservice<\/a>. Good luck!<\/div>\n<p>Make it:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">\n<p>If you haven&#8217;t already, <a href=\"https:\/\/web.archive.org\/web\/20170531173200\/http:\/\/mygreenapple.org\/dayofservice\" target=\"_blank\" rel=\"noopener noreferrer\">register your project today<\/a>. Then try these techniques \u2014 and share your own ideas for rounding up resources on Twitter using #greenapple.<\/p>\n<p>And remember: The common theme for a successful Green Apple Day of Service is, \u201cDon\u2019t be afraid to ask.\u201d<\/p>\n<\/div>\n<h3>Need more inspiration?<\/h3>\n<p>Check out some of <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/\">Ann\u2019s tip sheets<\/a>.<\/p>\n<p>Learn <a href=\"https:\/\/www.wyliecomm.com\/2022\/01\/why-write-how-to-stories\/\">why tip sheets are valuable communication tools<\/a>.<\/p>\n<p>Get more <a href=\"https:\/\/www.wyliecomm.com\/2022\/02\/how-to-write-a-how-to-story\/\">tips on tipsheets<\/a>.<\/p>\n<div id='MC-GC-CTC' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-50\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/content-writing-training.png\" alt=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" width=\"auto\" height=\"auto\" border=\"1\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #000000; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/content-writing-training.png\" alt=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" width=\"auto\" height=\"auto\" border=\"1\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #000000; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>How long should your content be?<\/h3>\r\n<p>How long should your blog post be? Your mobile headline? Online paragraphs?  Sentences and words?<\/p>\r\n\r\n<p>Learn to write readable content-marketing pieces that don't overwhelm readers \u2014 even on their smartphones \u2014 at <a title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" target=\"\" rel=\"noopener\"><strong>Get Clicked, Liked &amp; Shared<\/strong><\/a>, our content-writing workshop.<\/p>\r\n\t\r\n<p>You\u2019ll learn the most effective length for content-marketing pieces, online paragraphs, sentences and words. Then you\u2019ll analyze your message with a free online writing tool and get tips and tools for meeting those targets.<\/p>\r\n\t\r\n<p>Plus: Entice visitors to read more of your story by hitting one key on your keyboard more often. And learn to avoid using one \u201cunretweetable\u201d punctuation mark.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Silver Anvil winner gets attention with tipsheets<\/p>\n","protected":false},"author":6,"featured_media":28876,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[161],"tags":[261,148,377,249],"class_list":{"0":"post-16076","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-types-of-artilces","8":"tag-decks","9":"tag-leads","10":"tag-tips","11":"tag-tipsheets","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How-to story map: Green Apple Day of Service<\/title>\n<meta name=\"description\" content=\"Take a tip from this annotated tipsheet and stop telling folks what to do. 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