{"id":15964,"date":"2017-10-10T00:50:26","date_gmt":"2017-10-10T04:50:26","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?page_id=15964"},"modified":"2024-01-16T09:12:03","modified_gmt":"2024-01-16T13:12:03","slug":"features-and-benefits","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/persuasive-writing\/features-vs-benefits\/features-and-benefits\/","title":{"rendered":"Quotes on features and benefits"},"content":{"rendered":"<h2>What writers &amp; others say<\/h2>\n<p class=\"imagep\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27006\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/relevant-public-relations\/quotes-on-writing-relevant-public-relations\/quotes\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-300x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png\" alt=\"Features and benefits\" title=\"Features and benefits\" width=\"300\" height=\"300\" class=\"aligncenter size-full wp-image-27006 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png 300w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-100x100.png 100w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27006\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/relevant-public-relations\/quotes-on-writing-relevant-public-relations\/quotes\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-300x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png\" alt=\"Features and benefits\" title=\"Features and benefits\" width=\"300\" height=\"300\" class=\"aligncenter size-full wp-image-27006\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes.png 300w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-100x100.png 100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/p>\n<hr \/>\n<h5>\u201cWould you rather read a letter labeled \u2018Dues Notice\u2019 or \u2018Get many new support, educational and marketing opportunities for the coming year\u2019?\u201d<\/h5>\n<h6>\u2014 Jeffrey Gitomer, principal of BuyGitomer Inc.<\/h6>\n<hr \/>\n<h5>\u201cTo be persuasive we must be believable;<br \/>\nto be believable we must be credible;<br \/>\nto be credible we must be truthful.\u201d<\/h5>\n<h6>\u2014 Edward R. Murrow, TV news pioneer<\/h6>\n<hr \/>\n<h5>\u201cNobody wants to buy our products; they want to buy the products of our products. They don\u2019t want to buy vitamins; they want to buy health.\u201d<\/h5>\n<h6>\u2014 Nido Qubein, CSP, CPAE, motivational speaker and business consultant<\/h6>\n<hr \/>\n<h5>&#8220;Reading about features is like reading the ingredients on the side of a cereal box.&#8221;<\/h5>\n<h6>\u2014 Thomas E. Szostak, healthcare economics manager, Toshiba America Medical Systems<\/h6>\n<hr \/>\n<h5>\u201cIt\u2019s not about what you do, but about what I can do after you\u2019re done.\u201d<\/h5>\n<h6>\u2014 Alan Weiss, rock-star consultant and principle of Summit Consulting<\/h6>\n<hr \/>\n<h5>&#8220;Your readers don\u2019t care about your organization and its stuff. They care about themselves and their needs.&#8221;<\/h5>\n<h6>\u2014 Ann Wylie, president, Wylie Communications<\/h6>\n<hr \/>\n<h5>&#8220;Write about your greatest benefit for your reader\u2019s greatest need.&#8221;<\/h5>\n<h6>\u2014 Ann Wylie, president, Wylie Communications<\/h6>\n<hr \/>\n<h5>&#8220;Put the reader first.&#8221;<\/h5>\n<h6>\u2014 Ann Wylie, president, Wylie Communications<\/h6>\n<hr \/>\n<div id='MMC-Persuasive' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-82\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Persuasive-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/persuasive-writing-workshop\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/persuasive-writing-training-mmc.png\" alt=\"Persuasive-writing workshop, a mini master class\" title=\"Persuasive-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/persuasive-writing-training-mmc.png\" alt=\"Persuasive-writing workshop, a mini master class\" title=\"Persuasive-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>Move readers to act with persuasive writing<\/h3>\r\n\t\r\n<p>Your readers are bombarded with the data equivalent of 174 newspapers \u2014 ads included \u2014 every day, according to a study by USC\u2019s Annenberg School for Communication.<\/p>\r\n\t\r\n<p>In this environment, how do you grab readers\u2019 attention and move them to act?<\/p>\r\n\t\r\n<p>Learn how to write more engaging, persuasive messages at our <a title=\"Persuasive-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/persuasive-writing-workshop\/\" target=\"\" rel=\"noopener\"><strong>persuasive-writing workshop<\/strong><\/a>.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center; 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others say \u201cWould you rather read a letter labeled \u2018Dues Notice\u2019 or \u2018Get many new support, educational and marketing opportunities for the coming year\u2019?\u201d \u2014 Jeffrey Gitomer, principal of BuyGitomer Inc. \u201cTo be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.\u201d [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":27006,"parent":16788,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-15964","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quotes on features and benefits<\/title>\n<meta name=\"description\" content=\"\u201cReading about features is like reading the ingredients on the side of a cereal box.\u201d \u2014 Thomas E. 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