{"id":1596,"date":"2021-03-19T00:04:02","date_gmt":"2021-03-19T04:04:02","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?p=1596"},"modified":"2021-03-25T12:29:34","modified_gmt":"2021-03-25T16:29:34","slug":"help-people-remember-with-acronyms","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2021\/03\/help-people-remember-with-acronyms\/","title":{"rendered":"Help people remember with acronyms"},"content":{"rendered":"<h2>Create a mnemonic<\/h2>\n<p>First there was FUBAR: F***ed Up Beyond All Recognition. Now, thanks to the Urban Dictionary, we also have <a href=\"https:\/\/www.urbandictionary.com\/define.php?term=PHOBAR\" target=\"_blank\" rel=\"noopener noreferrer\">PHOBAR: PHOtoshopped Beyond All Recognition<\/a>. (<a href=\"https:\/\/www.flickr.com\/photos\/pumpkincat210\/3926622628\/\" target=\"_blank\" rel=\"noopener noreferrer\">Like this<\/a>.)<\/p>\n<figure id=\"attachment_26060\" aria-describedby=\"caption-attachment-26060\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26060\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/03\/help-people-remember-with-acronyms\/alphabet-scoop-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/alphabet-scoop.png\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"alphabet-scoop\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Alphabet scoop&lt;\/strong&gt; Acronyms can help people codify and remember your key ideas. &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/pop-art-font-letter-w-gm907007918-249929516&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by gorica&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/alphabet-scoop-300x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/alphabet-scoop.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/alphabet-scoop.png\" alt=\"Help people remember with acronyms\" title=\"Help people remember with acronyms\" width=\"300\" height=\"300\" class=\"size-full wp-image-26060 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/alphabet-scoop.png 300w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/alphabet-scoop-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/alphabet-scoop-100x100.png 100w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26060\" data-permalink=\"https:\/\/www.wyliecomm.com\/2021\/03\/help-people-remember-with-acronyms\/alphabet-scoop-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/alphabet-scoop.png\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"alphabet-scoop\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Alphabet scoop&lt;\/strong&gt; Acronyms can help people codify and remember your key ideas. &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/pop-art-font-letter-w-gm907007918-249929516&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by gorica&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/alphabet-scoop-300x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/alphabet-scoop.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/alphabet-scoop.png\" alt=\"Help people remember with acronyms\" title=\"Help people remember with acronyms\" width=\"300\" height=\"300\" class=\"size-full wp-image-26060\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/alphabet-scoop.png 300w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/alphabet-scoop-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/alphabet-scoop-100x100.png 100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><figcaption id=\"caption-attachment-26060\" class=\"wp-caption-text\"><strong>Alphabet scoop<\/strong> Acronyms can help people codify and remember your key ideas. <a href=\"https:\/\/www.istockphoto.com\/photo\/pop-art-font-letter-w-gm907007918-249929516\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Image by gorica<\/em><\/a><\/figcaption><\/figure>\n<p>I know; I know: Acronyms can make your copy harder to read. After all, it\u2019s hard for readers to follow your train of thought when they\u2019re\u00a0drowning in alphabet soup.<\/p>\n<p>But acronyms can also make your copy easier to read and remember,\u00a0<a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/5338\/How-to-Build-Acronyms-That-Spread-Your-Ideas-Like-Wildfire.aspx?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+HubSpot+%28HubSpot%29\" target=\"_blank\" rel=\"noopener noreferrer\">writes Jack Napoli<\/a>, if you use them to group your key ideas &#8220;into nuggets of distinction.&#8221;<\/p>\n<h3>&#8216;Nuggets of distinction&#8217;<\/h3>\n<p>MARC, for instance, is easier to remember than Mid-America Regional Council. It\u2019s also easier to remember than an acronym that doesn\u2019t spell something out \u2014 MRC, for instance, for Midwestern Regional Council.<\/p>\n<p>Acronyms also help readers remember lists. Richard Saul Wurman, for instance, uses the acronym LATCH to outline five ways to organize copy:<\/p>\n<ul>\n<li><strong>L<\/strong>ocation<\/li>\n<li><strong>A<\/strong>lphabet<\/li>\n<li><strong>T<\/strong>ime<\/li>\n<li><strong>C<\/strong>ategory<\/li>\n<li><strong>H<\/strong>ierarchy<\/li>\n<\/ul>\n<p>I recently made a mnemonic for the six types of concrete detail that grab attention and communicate your key ideas. The resulting acronym \u2014 FEASTS for the senses:<\/p>\n<ul>\n<li><strong>F<\/strong>un facts, juicy details<\/li>\n<li><strong>E<\/strong>xamples, for instances<\/li>\n<li><strong>A<\/strong>nalogies<\/li>\n<li><strong>S<\/strong>tartling statistics<\/li>\n<li><strong>T<\/strong>estimonials<\/li>\n<li><strong>S<\/strong>tories<\/li>\n<\/ul>\n<h3>How to create an acronym<\/h3>\n<p>Here&#8217;s how I did it \u2026 and how you can do it, too:<\/p>\n<ul>\n<li><strong>List the words you want to include<\/strong>.\u00a0You might need to\u00a0<a class=\"locked\" href=\"https:\/\/revvingupreadership.com\/2010\/06\/expand-your-word-list\/\" target=\"_blank\" rel=\"noopener noreferrer\">find potential substitutes<\/a>.<\/li>\n<li><strong>Type the first letter of each word\u00a0<\/strong>into the\u00a0<a href=\"http:\/\/www.wordsmith.org\/anagram\/\" target=\"_blank\" rel=\"noopener noreferrer\">Online Anagram Server<\/a>\u00a0box.<\/li>\n<li><strong>Click &#8220;get anagrams.&#8221;<\/strong><\/li>\n<\/ul>\n<h3>Test your acronym.<\/h3>\n<p>To make sure your mnemonic makes your message easier to understand, Napoli suggests keeping your acronyms:<\/p>\n<ul>\n<li><strong>Short<\/strong>: three to six characters long<\/li>\n<li><strong>Meaningful<\/strong>: Make sure the acronym complements the subject matter.<\/li>\n<li><strong>Repeatable<\/strong>: easy to say and remember<\/li>\n<\/ul>\n<p>Napoli asks: &#8220;Can the audience recall your message in 2 minutes, 2 hours, 2 days, 2 weeks or 2 martinis later?&#8221;<\/p>\n<div id='MC-GC-LIOTS' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-68\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><h3>How do you reach nonreaders with words?<\/h3>\r\n<p>Most readers spend, on average, fewer than 15 seconds on a page, according to a study by Chartbeat.<\/p>\r\n\r\n<p><a title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/content-writing-training.png\" alt=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #000000; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/content-writing-training.png\" alt=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #000000; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><\/p>\r\n\r\n<p>So how do you get your message across to skimmers, scanners and other nonreaders?<\/p>\r\n\t\r\n<p>Learn to put your key messages where readers\u2019 eyes are at <a title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" target=\"\" rel=\"noopener\"><strong>Get Clicked, Liked &amp; Shared<\/strong><\/a>, our content-writing workshop.<\/p>\r\n\r\n<p>You\u2019ll learn to write better listicles with our 6-step list-writing makeover. How to tear down the obstacles to reading your post. And leave with a simple search engine optimization approach that will help you get found while producing high-quality content.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center 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mnemonic<\/p>\n","protected":false},"author":6,"featured_media":26060,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[57],"tags":[223,39],"class_list":{"0":"post-1596","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wordplay-creative-writing-tipsheets","8":"tag-creative-writing","9":"tag-wordplay","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Help people remember with acronyms<\/title>\n<meta name=\"description\" content=\"Alphabet scoop: Acronyms 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