{"id":15826,"date":"2017-09-04T01:00:44","date_gmt":"2017-09-04T05:00:44","guid":{"rendered":"https:\/\/www.wyliecomm.com\/?p=15826"},"modified":"2019-10-17T13:27:41","modified_gmt":"2019-10-17T17:27:41","slug":"how-to-write-a-nut-graph","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2017\/09\/how-to-write-a-nut-graph\/","title":{"rendered":"Tough nut to crack"},"content":{"rendered":"<h2>Put your story into a nutshell in the nut graph<\/h2>\n<p>If I came to your house and told you to grab your things and follow me, how far would you go? To the front door? The driveway? Would you hop in my car without further explanation? <\/p>\n<figure id=\"attachment_15835\" aria-describedby=\"caption-attachment-15835\" style=\"width: 480px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"15835\" data-permalink=\"https:\/\/www.wyliecomm.com\/2017\/09\/how-to-write-a-nut-graph\/how-to-write-a-nut-graph-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/09\/how-to-write-a-nut-graph.jpg\" data-orig-size=\"480,322\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-a-nut-graph\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/09\/how-to-write-a-nut-graph-300x201.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/09\/how-to-write-a-nut-graph.jpg\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/09\/how-to-write-a-nut-graph.jpg\" alt=\"How to write a nut graph\" title=\"How to write a nut graph\" width=\"480\" height=\"322\" class=\"size-full wp-image-15835 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/09\/how-to-write-a-nut-graph.jpg 480w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/09\/how-to-write-a-nut-graph-300x201.jpg 300w\" data-sizes=\"(max-width: 480px) 100vw, 480px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/322;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"15835\" data-permalink=\"https:\/\/www.wyliecomm.com\/2017\/09\/how-to-write-a-nut-graph\/how-to-write-a-nut-graph-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/09\/how-to-write-a-nut-graph.jpg\" data-orig-size=\"480,322\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-a-nut-graph\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/09\/how-to-write-a-nut-graph-300x201.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/09\/how-to-write-a-nut-graph.jpg\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/09\/how-to-write-a-nut-graph.jpg\" alt=\"How to write a nut graph\" title=\"How to write a nut graph\" width=\"480\" height=\"322\" class=\"size-full wp-image-15835\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/09\/how-to-write-a-nut-graph.jpg 480w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/09\/how-to-write-a-nut-graph-300x201.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/noscript><figcaption id=\"caption-attachment-15835\" class=\"wp-caption-text\"><strong>Crack open the nut graph<\/strong> The nut graph tells readers where you&#8217;re going with this story and why they might want to join you. <em><a href=\"https:\/\/www.flickr.com\/photos\/philografy\/5235758112\" title=\"Image\" target=\"_blank\" rel=\"noopener noreferrer\">Image<\/a> by <a href=\"https:\/\/www.flickr.com\/photos\/philografy\/\" title=\"philografy\" target=\"_blank\" rel=\"noopener noreferrer\">philografy<\/a><\/em><\/figcaption><\/figure>\n<p>No matter how dazzling your <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-and-editing-tips\/story-structure\/feature-structure\/feature-leads\/\" title=\"feature lead\" target=\"\" rel=\"noopener noreferrer\">feature lead<\/a>, at some point, readers want to know where we&#8217;re going with this story. <\/p>\n<p>And that&#8217;s the job of the nut graph. The nut graph is where you reveal your destination and convince your readers to come along for the ride. (This, by the way, is the nut graph for this story.)<\/p>\n<p>Here are four tips for cracking the nut graph:<\/p>\n<h3>1. Tell &#8217;em what you&#8217;re going to tell &#8217;em.<\/h3>\n<p>Remember the old writing guideline, &#8220;Tell &#8217;em what you\u2019re going to tell &#8217;em; tell &#8217;em; then tell &#8217;em what you told &#8217;em?&#8221; The nut graph is where you tell &#8217;em what you\u2019re going to tell &#8217;em.<\/p>\n<p>The nut graph \u2014 aka the &#8220;billboard&#8221; or the \u201cso-what graph\u201d \u2014 puts the story into a nutshell. It provides the kernel, or central theme, of your story.<\/p>\n<p>&#8220;The most important thing in the story is finding the central idea,&#8221; says Thomas Boswell, a <em>Washington Post<\/em> sports columnist.<\/p>\n<p>&#8220;Once you find that idea or thread, all the other anecdotes, illustrations, and quotes are pearls that hang on this thread. The thread may seem very humble, the pearls may seem very flashy, but it\u2019s still the thread that makes the necklace.&#8221;<\/p>\n<h3>2. Summarize your idea in a sentence or two.<\/h3>\n<p>A thread may be humble, but it&#8217;s also slender and inconspicuous. We&#8217;re not talking about stuffing all the W&#8217;s and the H into a thick paragraph. Rather, the best nut graphs synthesize the story and answer the readers\u2019 two most burning questions: <\/p>\n<ol>\n<li>What&#8217;s the point of this story?<\/li>\n<li>Why should I care?<\/li>\n<\/ol>\n<p>If you can\u2019t summarize your story angle in a couple of sentences, you probably don&#8217;t haven&#8217;t figured out what it is yet.<\/p>\n<h3>3. Show in the lead, tell in the nut graph.<\/h3>\n<p>It\u2019s the best one-two punch for starting a story: Grab readers\u2019 attention in the lead, then deliver your point in the nut paragraph.<\/p>\n<p>\u201cThink of the lead as a close-up,\u201d counsels Chip Scanlan, affiliate faculty member at The Poynter Institute. \u201cThe nut graph is a wide-angle shot.\u201d<\/p>\n<p>It\u2019s counterintuitive, but it works: Show in a concrete lead; tell in an abstract nut graph. Here\u2019s how it works \u2026<\/p>\n<table style=\" border: 1px solid #fff;\" class=\"pinktable\" border=\"2\" rules=\"all\" cellspacing=\"2\" cellpadding=\"5\" align=\"center\">\n<tbody>\n<tr>\n<td style=\"width:50%; text-align:center; vertical-align:top;\"><strong>Show in the lead<\/strong><\/td>\n<td style=\"width:50%; text-align:center; vertical-align:top;\"><strong>Tell in the nut graph<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align:top;\">Next time you bite into a Vlasic pickle, order the shrimp platter at Red Lobster or squeeze a melon at the A&amp;P, you\u2019ll be enjoying the bounty of Chestnut Hill Farms.<\/td>\n<td style=\"vertical-align:top;\">Chestnut Hill Farms, a wholly owned subsidiary of Seaboard Corp., is the company\u2019s produce and seafood arm. \u2026<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\"><center>\u2014 Seaboard Industries company profile<\/center><\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align:top;\">A 45-year-old couple making $160,000 a year today may need as much as $4 million at retirement to live comfortably throughout their lifetime.<\/td>\n<td style=\"vertical-align:top;\">It&#8217;s never too early to plan for retirement.<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\"><center>\u2014 Accenture brochure<\/center><\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align:top;\">An embeddable tooth implant sends patient information to a dentist in real time.<\/p>\n<p>A smart watch responds to touch to help ease the loneliness of long-distance relationships.<\/p>\n<p>A bracelet records daily physical activity and caloric intake and provides recommendations to achieve health goals.<\/td>\n<td style=\"vertical-align:top;\">These capabilities may have seemed like a dream only a decade ago but are now a reality, thanks to the Internet of Everything.<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\"><center>\u2014 Cisco blog post<\/center><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>4. Tell readers why it\u2019s important to read this story now.<\/h3>\n<p>The nut graph is where you make a promise to your readers: &#8220;If you read this, you will learn \u2026&#8221; That makes this a great place for a WIIFM.<\/p>\n<h3>Don&#8217;t drop the nut graph. <\/h3>\n<p>Writing a nut can be a pain in the b*tt. But don\u2019t let that stop you. <\/p>\n<p>Every feature-style story needs a nut graph. (And, as regular readers of this column know, the feature-style story structure has been proven in the lab, again and again, to outperform the inverted pyramid on virtually every metric.)<\/p>\n<p>\u201cSometimes, lack of a nut graph signifies a bigger problem,\u201d <a href=\"http:\/\/michellerafter.com\/2013\/08\/15\/back-to-basics-the-nut-graph\/\" target=\"_blank\" rel=\"noopener noreferrer\">writes business journalist Michelle V. Rafter<\/a>. \u201cIf a writer has trouble figuring out what to say in a nut graph it could be because they haven\u2019t figured out what the story they\u2019re writing is about.\u201d<\/p>\n<p>Stuck? Try telling a friend who knows nothing about the story what it&#8217;s about. Then capture that summary in your story.<\/p>\n<p>That strong nut graph is essential. Because you can&#8217;t expect readers to follow your story without one.<\/p>\n<div id='MC-CYR-GBTIP' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-23\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><h3>What structure draws more readers?<\/h3>\r\n<p>Writers say, \u201cWe use the inverted pyramid because readers stop reading after the first paragraph.\u201d But in new research, readers say, \u201cWe stop reading after the first paragraph because you use the inverted pyramid.\u201d<a title=\"Catch Your Readers, a persuasive-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/persuasive-writing-training.png\" alt=\"Catch Your Readers, a persuasive-writing workshop\" title=\"Catch Your Readers, a persuasive-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #000000; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/persuasive-writing-training.png\" alt=\"Catch Your Readers, a persuasive-writing workshop\" title=\"Catch Your Readers, a persuasive-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #000000; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><\/p>\r\n\r\n<p>If the traditional news structure doesn\u2019t work, how should we organize our messages?<\/p>\r\n\t\r\n<p>Master a structure that\u2019s been proven in the lab to outperform the traditional news format at <a title=\"Catch Your Readers, a persuasive-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/\" target=\"\" rel=\"noopener\"><strong>Catch Your Readers<\/strong><\/a> \u2014 a persuasive-writing workshop.<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n<p>There, you\u2019ll learn an organizing scheme that grabs readers\u2019 attention, keeps it for the long haul and leaves a lasting impression.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Put your story into a nutshell in the nut graph<\/p>\n","protected":false},"author":6,"featured_media":15835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[359],"tags":[356,333,47],"class_list":{"0":"post-15826","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nut-graph","8":"tag-feature-lead","9":"tag-feature-structure","10":"tag-metaphor","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tough nut to crack - Wylie Communications, Inc.<\/title>\n<meta name=\"description\" content=\"Put your story into a nut graph. 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