{"id":15780,"date":"2017-08-28T01:00:16","date_gmt":"2017-08-28T05:00:16","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?p=15780"},"modified":"2020-10-14T11:29:40","modified_gmt":"2020-10-14T15:29:40","slug":"5-obstacles-to-reading-on-smartphones","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2017\/08\/5-obstacles-to-reading-on-smartphones\/","title":{"rendered":"5 obstacles of mobile reading"},"content":{"rendered":"<h2>Screen size, fat fingers and more<\/h2>\n<p>Reading your web page on a smartphone is like reading <em>War and Peace<\/em> through a keyhole.<\/p>\n<figure id=\"attachment_24621\" aria-describedby=\"caption-attachment-24621\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"24621\" data-permalink=\"https:\/\/www.wyliecomm.com\/2017\/08\/5-obstacles-to-reading-on-smartphones\/5-obstacles-to-reading-on-smartphones-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/08\/5-obstacles-to-reading-on-smartphones.png\" data-orig-size=\"600,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"5-obstacles-to-reading-on-smartphones\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Hard copy&lt;\/strong&gt; Reading on a smartphone is tough, thanks to five major usability issues. &lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/08\/5-obstacles-to-reading-on-smartphones-300x150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/08\/5-obstacles-to-reading-on-smartphones.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/08\/5-obstacles-to-reading-on-smartphones.png\" alt=\"5 obstacles of mobile reading\" title=\"5 obstacles of mobile reading\" width=\"600\" height=\"300\" class=\"size-full wp-image-24621 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/08\/5-obstacles-to-reading-on-smartphones.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/08\/5-obstacles-to-reading-on-smartphones-300x150.png 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"24621\" data-permalink=\"https:\/\/www.wyliecomm.com\/2017\/08\/5-obstacles-to-reading-on-smartphones\/5-obstacles-to-reading-on-smartphones-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/08\/5-obstacles-to-reading-on-smartphones.png\" data-orig-size=\"600,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"5-obstacles-to-reading-on-smartphones\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Hard copy&lt;\/strong&gt; Reading on a smartphone is tough, thanks to five major usability issues. &lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/08\/5-obstacles-to-reading-on-smartphones-300x150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/08\/5-obstacles-to-reading-on-smartphones.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/08\/5-obstacles-to-reading-on-smartphones.png\" alt=\"5 obstacles of mobile reading\" title=\"5 obstacles of mobile reading\" width=\"600\" height=\"300\" class=\"size-full wp-image-24621\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/08\/5-obstacles-to-reading-on-smartphones.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/08\/5-obstacles-to-reading-on-smartphones-300x150.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><figcaption id=\"caption-attachment-24621\" class=\"wp-caption-text\"><strong>Hard copy<\/strong> Reading on a smartphone is tough, thanks to five major usability issues.<\/figcaption><\/figure>\n<p>It&#8217;s not easy to reach readers on mobile devices. The small screen size, touchscreen and more add up to a lot of usability issues.<\/p>\n<p>Here, according to Raluca Budiu and Jakob Nielsen, authors of <em><a href=\"https:\/\/www.nngroup.com\/reports\/mobile-website-and-application-usability\/\" title=\"User Experience for Mobile Applications and Websites\" target=\"_blank\" rel=\"noopener noreferrer\">User Experience for Mobile Applications and Websites<\/a><\/em>, are 5 obstacles to look out for when writing for the mobile web:<\/p>\n<h3>1. <a class=\"locked\" href=\"http:\/\/revvingupreadership.com\/2017\/06\/how-small-is-small-2\/\" title=\"How small is small?\" target=\"_blank\" rel=\"noopener noreferrer\">Screen size<\/a><\/h3>\n<p><strong>Smartphones have touchscreens that are about 3.5-x-6.5-inches<\/strong> large, according to Budiu and Nielsen&#8217;s definition. That&#8217;s a tiny window through which your visitors see your web pages, blog posts, news releases and social media status updates.<\/p>\n<p>That means that <strong>the content displayed above the fold on a 30-inch monitor requires five screens<\/strong> on a smartphone. As a result, mobile web visitors must:<\/p>\n<ul>\n<li>Work harder to get the same amount of information<\/li>\n<li>Remember information that isn&#8217;t visible on the small screen<\/li>\n<\/ul>\n<p>That adds up to a lot of cognitive overload. As a result, <a class=\"locked\" href=\"http:\/\/revvingupreadership.com\/2011\/03\/mobile-content-cuts-comprehension-in-half\/\" target=\"_blank\" rel=\"noopener noreferrer\">reading on a mobile device cuts comprehension in half<\/a>, according to research by R.I. Singh and colleagues from the University of Alberta.<\/p>\n<p>Small screen size also means that every pixel of mobile screen real estate is as valuable as Central Park-facing real estate.<\/p>\n<p>&#8220;Whenever you include a new design element or a new piece of content on the mobile screen, something else gets pushed out (or below the fold),&#8221; write Budiu and Nielsen. &#8220;Think hard of the opportunity cost of each new element: What does it mean for the users if you leave out element B in order to include element A? Is element A more important than element B?&#8221;<\/p>\n<h3>2. Portable and interruptible<\/h3>\n<p>Because every mobile phone is designed to fit in a pocket or a purse, people use them anywhere and everywhere.<\/p>\n<p>But communication on the go is difficult, because mobile web visitors are likely to get interrupted at any moment. They&#8217;re cooling their heels with your blog post at the doctor&#8217;s office \u2014 when their name is called. They&#8217;re looking up the date of your webinar in the grocery line \u2014 when it&#8217;s their turn to step up to the cash register. <\/p>\n<p>The result of these interruptions: <strong>Attention spans on mobile devices are half as long<\/strong> as on desktops, according to a <a href=\"http:\/\/www.brenthecht.com\/papers\/bhecht_mobilehci2011_sleepbirds.pdf\" title=\"Mobile HCI study\" target=\"_blank\" rel=\"noopener noreferrer\">Mobile HCI study<\/a> (PDF):<\/p>\n<ul>\n<li>Average <strong>desktop session duration: 150 seconds<\/strong><\/li>\n<li>Average <strong>mobile session duration: 72 seconds<\/strong><\/li>\n<\/ul>\n<p>&#8220;Because attention is fragmented, strive to show users what they need as soon as possible),&#8221; write Budiu and Nielsen. &#8220;Flooding them with details and asking them to parse walls of text for relevant facts is not interruption friendly. <strong>The gist should always come before the minutiae<\/strong>. A simple task is easier to finish quickly. It\u2019s also easier to resume than one with many steps and alternatives.&#8221; <\/p>\n<h3>3. Single window<\/h3>\n<p>Most mobile visitors can see only a single window on their phones. They can&#8217;t split screens or work with two apps at once.<\/p>\n<p>Imagine your visitors trying to pick up information from one app to paste into your online form in another app. Or going back and forth between web pages to get the context they need to follow your line of thought. Or taking notes with a pen and paper so they can get something from Screen A to Screen B.<\/p>\n<p>Don&#8217;t make that happen.<\/p>\n<h3>4. Touchscreen<\/h3>\n<p>Two words: fat fingers.<\/p>\n<p>&#8220;Not only is the screen <em>smaller<\/em> than a laptop or desktop screen),&#8221; write Budiu and Nielsen, &#8220;but design elements need to be <em>larger<\/em> than those on a regular monitor.&#8221;<\/p>\n<h3>5. Variable connectivity<\/h3>\n<p>I don&#8217;t have to tell you that \u2014 even in the era of fast cellular networks and ubiquitous Wi-Fi \u2014 coverage is not universally good. <\/p>\n<p>In an environment where connectivity issues are a given, &#8220;every new page load translates into a significant waiting time when the network does not cooperate,&#8221; write Budiu and Nielsen.<\/p>\n<ul>\n<li><strong>Mind the load time<\/strong>: Think light page designs that contain as much information as possible.<\/li>\n<li><strong>Reduce the number page loads<\/strong>: Put full stories and sets of instructions on single pages. And, you know those Top 25 stories that are essentially images and captions, strung along 25 different web pages? Stop that.<\/li>\n<\/ul>\n<p><strong>How to reach readers on mobile sites<\/strong><\/p>\n<p>All of these obstacles can add up to a difficult mobile experience. In fact, Budiu and Nielsen have seen a 294% increase in mobile usability guidelines, from 85 to 335, since the first iPhone was released in June 2007. <\/p>\n<p>To overcome these obstacles to getting the word out via mobile devices:<\/p>\n<ul>\n<li><strong>Get To the Point Faster<\/strong>: Put the hot stuff up top for mobile.<\/li>\n<li><strong>Chunk It Up<\/strong>: Prioritize page content and defer secondary and tertiary material.<\/li>\n<li><strong>Design for Mobile<\/strong>: Create large, spaced out links and other touch targets for fat fingers. Minimize page size and the number of page loads.<\/li>\n<li><strong>Cut Through the Clutter for Mobile<\/strong>: Make every piece you write easier to read and understand.<\/li>\n<li><strong>Lift Ideas Off the Mobile Screen<\/strong>: Give the gist of your story to skimmers and scanners through microcontent.<\/li>\n<\/ul>\n<p>That&#8217;s essential. Because mobile usability is harder to achieve than desktop or laptop usability.<\/p>\n<p>&#8220;What&#8217;s slightly annoying&#8221; on a desktop, write Budiu and Nielsen, &#8220;is overwhelming&#8221; on a smartphone.<\/p>\n<p style=\"text-align:center; font-weight:bold;\">How can you provide a good mobile user experience through your visitor&#8217;s 3.5-by-6.5-inch window onto your world?<\/p>\n<div id='MC-WFWM-RRO' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-2\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Reach Readers Online \u2014 our web-writing workshop, starting Oct. 23-27\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/web-writing-training.png\" alt=\"Reach Readers Online \u2014 our web-writing workshop\" title=\"Reach Readers Online \u2014 our web-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/web-writing-training.png\" alt=\"Reach Readers Online \u2014 our web-writing workshop\" title=\"Reach Readers Online \u2014 our web-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>How can you reach readers where their eyes are?<\/h3>\r\n<p>Web visitors spend 57% above the fold, or on the first screen of a webpage, according to the Nielsen Norman Group. They spend 74% on the first two screens.<\/p>\r\n\r\n<p>Learn how to find out how to reach visitors where their eyes are at <a title=\"Reach Readers Online \u2014 our web-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/\" target=\"\" rel=\"noopener\"><strong>Reach Readers Online<\/strong><\/a> \u2014 our web-writing workshop.<\/p>\r\n\r\n<p>There, you\u2019ll learn how to stop dropping the best-read element on your webpage \u2026 how to avoid getting your head cut off on smartphones \u2026 how to get found with Ann\u2019s simple tricks and tools for SEO \u2026 and how to overcome the obstacles to reading on the screen to get the word out on mobile devices.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/web-writing-workshop\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<p>___<\/p>\n<p>Sources: Raluca Budiu and Jakob Nielsen; <em><a href=\"https:\/\/www.nngroup.com\/reports\/mobile-website-and-application-usability\/\" title=\"undefined\" target=\"_blank\" rel=\"noopener noreferrer\">User Experience for Mobile Applications and Websites: Design Guidelines for Improving the Usability of Mobile Sites and Apps<\/a><\/em>; 3rd edition; Nielsen Norman Group; 2015<\/p>\n<p>R.I. Singh, M. Sumeeth, and J. Miller: \u201c<a href=\"http:\/\/www.igi-global.com\/bookstore\/article.aspx?TitleId=51657\" target=\"_blank\" rel=\"noopener noreferrer\">Evaluating the Readability of Privacy Policies in Mobile Environments<\/a>,\u201d <em>International Journal of Mobile Human Computer Interaction<\/em>, vol. 3, no. 1, pp. 55\u201378.<\/p>\n<p>M. Bohmer, B. Hecht, J. Schoning, A. Kruger, G. Bauer; &#8220;<em><a href=\"http:\/\/www.brenthecht.com\/papers\/bhecht_mobilehci2011_sleepbirds.pdf\" title=\"undefined\" target=\"_blank\" rel=\"noopener noreferrer\">Falling asleep with Angry Birds, Facebook and Kindle \u2014 A large scale study on mobile application usage<\/a><\/em>,&#8221; <em>Mobile HCI 2011<\/em><\/p>\n<p>Jakob Nielsen, \u201c<a href=\"http:\/\/www.useit.com\/alertbox\/mobile-content-comprehension.html\" target=\"_blank\" rel=\"noopener noreferrer\">Mobile Content Is Twice as Difficult<\/a>,\u201d Alertbox, Feb. 28, 2011<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Overcome screen size, interruptions &#038; more<\/p>\n","protected":false},"author":6,"featured_media":24621,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[335],"tags":[353,354,355],"class_list":{"0":"post-15780","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile-writing","8":"tag-mobile-devices","9":"tag-reading","10":"tag-smart-phones","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 obstacles to reading on smartphones<\/title>\n<meta name=\"description\" content=\"5 obstacles to reading on smartphones: Overcome screen size, interruptions &amp; more. 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