{"id":15209,"date":"2017-03-13T03:55:40","date_gmt":"2017-03-13T07:55:40","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?page_id=15209"},"modified":"2023-09-10T11:03:49","modified_gmt":"2023-09-10T15:03:49","slug":"press-release-first-paragraph","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/how-to-organize-a-press-release\/how-to-write-a-lead-for-a-press-release\/press-release-first-paragraph\/","title":{"rendered":"How to write a feature lead for a press release"},"content":{"rendered":"<h2>Surprise and delight readers<\/h2>\n<figure id=\"attachment_30022\" aria-describedby=\"caption-attachment-30022\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30022\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/how-to-organize-a-press-release\/how-to-write-a-lead-for-a-press-release\/press-release-first-paragraph\/press-release-first-paragraph-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/press-release-first-paragraph.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"press-release-first-paragraph\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Get your PR piece going in the right direction&lt;\/strong&gt;\u00a0Add color to your pitches and releases with feature leads. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/asian-woman-pointing-side-691978927&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by siro46&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/press-release-first-paragraph-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/press-release-first-paragraph.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/press-release-first-paragraph.png\" alt=\"Press release first paragraph\" title=\"Press release first paragraph\"  width=\"450\" height=\"300\" class=\"size-full wp-image-30022 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/press-release-first-paragraph.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/press-release-first-paragraph-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30022\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/how-to-organize-a-press-release\/how-to-write-a-lead-for-a-press-release\/press-release-first-paragraph\/press-release-first-paragraph-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/press-release-first-paragraph.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"press-release-first-paragraph\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Get your PR piece going in the right direction&lt;\/strong&gt;\u00a0Add color to your pitches and releases with feature leads. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/asian-woman-pointing-side-691978927&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by siro46&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/press-release-first-paragraph-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/press-release-first-paragraph.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/press-release-first-paragraph.png\" alt=\"Press release first paragraph\" title=\"Press release first paragraph\"  width=\"450\" height=\"300\" class=\"size-full wp-image-30022\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/press-release-first-paragraph.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/press-release-first-paragraph-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-30022\" class=\"wp-caption-text\"><strong>Get your PR piece going in the right direction<\/strong>\u00a0Add color to your pitches and releases with feature leads. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/asian-woman-pointing-side-691978927\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Image by siro46<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<hr class=\"indextablehr\"><\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2023\/09\/anecdote-makes-a-great-lead\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18242 size-full lazyload\" title=\"Tell a story in your press release lead\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/03\/anecdote-makes-a-great-lead-150.png\" alt=\"Tell a story in your press release lead\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18242 size-full\" title=\"Tell a story in your press release lead\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/03\/anecdote-makes-a-great-lead-150.png\" alt=\"Tell a story in your press release lead\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Tell a story in your press release lead\" href=\"https:\/\/www.wyliecomm.com\/2023\/09\/anecdote-makes-a-great-lead\/\" target=\"\" rel=\"noopener noreferrer\">Tell a story in your press release lead<\/a><\/p>\n<p class=\"index-story-deck\">Anecdotes are easier to believe, understand and remember<\/p>\n<p class=\"index-story-intro\">Take a tip from these Silver Anvil winners and tell me a story in your news release lead.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2023\/09\/details-make-the-difference\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18245\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/how-to-organize-a-press-release\/how-to-write-a-lead-for-a-press-release\/press-release-first-paragraph\/details-make-the-difference-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/details-make-the-difference-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"details-make-the-difference-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/details-make-the-difference-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/details-make-the-difference-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18245 size-full lazyload\" title=\"Use concrete details in your press release lead\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/details-make-the-difference-150.png\" alt=\"Use concrete details in your press release lead\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18245\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/how-to-organize-a-press-release\/how-to-write-a-lead-for-a-press-release\/press-release-first-paragraph\/details-make-the-difference-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/details-make-the-difference-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"details-make-the-difference-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/details-make-the-difference-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/details-make-the-difference-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18245 size-full\" title=\"Use concrete details in your press release lead\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/details-make-the-difference-150.png\" alt=\"Use concrete details in your press release lead\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Use concrete details in your press release lead\" href=\"https:\/\/www.wyliecomm.com\/2023\/09\/details-make-the-difference\/\" target=\"\" rel=\"noopener noreferrer\">Use concrete details in your press release lead<\/a><\/p>\n<p class=\"index-story-deck\">Specifics sell products, services &amp; ideas<\/p>\n<p class=\"index-story-intro\">Ready for my close-up: Think specifics, not generalities, as the writers of these Silver Anvil Award-winning news releases do.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2023\/09\/try-compression-of-details-for-your-next-lead\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-39370 size-full lazyload\" title=\"Compress details in your news release lead\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/try-compression-of-details-for-your-next-lead-150.png\" alt=\"Compress details in your news release lead\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-39370 size-full\" title=\"Compress details in your news release lead\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/try-compression-of-details-for-your-next-lead-150.png\" alt=\"Compress details in your news release lead\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Compress details in your news release lead\" href=\"https:\/\/www.wyliecomm.com\/2023\/09\/try-compression-of-details-for-your-next-lead\/\" target=\"\" rel=\"noopener noreferrer\">Compress details in your news release lead<\/a><\/p>\n<p class=\"index-story-deck\">Squeeze together juicy facts to start your story<\/p>\n<p class=\"index-story-intro\"><em>Embeddable tooth implants. Batman\u2019s tax bill. Zombie slayers.<\/em> Steal secrets from Silver Anvil Award winners to make your press release lead more compelling.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2023\/09\/description-works-for-pr-leads\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18249 size-full lazyload\" title=\"Set the scene in press release leads\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/description-works-for-pr-leads-150.png\" alt=\"Set the scene in press release leads\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18249 size-full\" title=\"Set the scene in press release leads\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/09\/description-works-for-pr-leads-150.png\" alt=\"Set the scene in press release leads\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Set the scene in press release leads\" href=\"https:\/\/www.wyliecomm.com\/2023\/09\/description-works-for-pr-leads\/\" target=\"\" rel=\"noopener noreferrer\">Set the scene in press release leads<\/a><\/p>\n<p class=\"index-story-deck\">Use the power of description<\/p>\n<p class=\"index-story-intro\">Color readers interested: Paint pictures in your readers\u2019 minds, as these Silver Anvil Award winners did.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2023\/09\/how-to-write-a-good-feature-lead\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18258\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/how-to-organize-a-press-release\/how-to-write-a-lead-for-a-press-release\/press-release-first-paragraph\/colorful-numbers-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/colorful-numbers-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"colorful-numbers-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/colorful-numbers-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/colorful-numbers-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18258 size-full lazyload\" title=\"Add statistics to your press release lead\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/how-to-write-a-good-feature-lead-150.png\" alt=\"Add statistics to your press release lead\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18258\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/how-to-organize-a-press-release\/how-to-write-a-lead-for-a-press-release\/press-release-first-paragraph\/colorful-numbers-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/colorful-numbers-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"colorful-numbers-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/colorful-numbers-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/colorful-numbers-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18258 size-full\" title=\"Add statistics to your press release lead\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/how-to-write-a-good-feature-lead-150.png\" alt=\"Add statistics to your press release lead\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Add statistics to your press release lead\" href=\"https:\/\/www.wyliecomm.com\/2023\/09\/how-to-write-a-good-feature-lead\/\" target=\"\" rel=\"noopener noreferrer\">Add statistics to your press release lead<\/a><\/p>\n<p class=\"index-story-deck\">Prove your point with a data point<\/p>\n<p class=\"index-story-intro\">Startling statistics can draw readers in. Just ask these Silver Anvil Award winners.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Surprise and delight readers Tell a story in your press release lead Anecdotes are easier to believe, understand and remember Take a tip from these Silver Anvil winners and tell me a story in your news release lead. Use concrete details in your press release lead Specifics sell products, services &amp; ideas Ready for my [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":30022,"parent":14016,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-15209","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to write a feature lead for a press release<\/title>\n<meta name=\"description\" content=\"Get your PR piece going in the right direction: Add color to your pitches and releases with feature leads.\" 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