{"id":15198,"date":"2023-09-09T00:55:57","date_gmt":"2023-09-09T04:55:57","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?p=15198"},"modified":"2023-12-20T10:32:09","modified_gmt":"2023-12-20T14:32:09","slug":"anecdote-makes-a-great-lead","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2023\/09\/anecdote-makes-a-great-lead\/","title":{"rendered":"Tell a story in your press release lead"},"content":{"rendered":"<h2>Anecdotes are easier to believe, understand and remember<\/h2>\n<p>One way to pitch a story that reporters want to catch: Start with an anecdotal lead.<\/p>\n<figure id=\"attachment_32521\" aria-describedby=\"caption-attachment-32521\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32521\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/09\/anecdote-makes-a-great-lead\/anecdote-makes-a-great-lead-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/03\/anecdote-makes-a-great-lead.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"anecdote-makes-a-great-lead\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Take a tip from these Silver Anvil winners and tell me a story in your news release lead. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/little-fairy-girl-pink-dress-crown-551276131&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by Yellowj&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/03\/anecdote-makes-a-great-lead-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/03\/anecdote-makes-a-great-lead.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/03\/anecdote-makes-a-great-lead.png\" alt=\"Anecdote makes a great lead\" title=\"Anecdote makes a great lead\" width=\"450\" height=\"300\" class=\"size-full wp-image-32521 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/03\/anecdote-makes-a-great-lead.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/03\/anecdote-makes-a-great-lead-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32521\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/09\/anecdote-makes-a-great-lead\/anecdote-makes-a-great-lead-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/03\/anecdote-makes-a-great-lead.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"anecdote-makes-a-great-lead\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Take a tip from these Silver Anvil winners and tell me a story in your news release lead. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/little-fairy-girl-pink-dress-crown-551276131&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by Yellowj&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/03\/anecdote-makes-a-great-lead-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/03\/anecdote-makes-a-great-lead.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/03\/anecdote-makes-a-great-lead.png\" alt=\"Anecdote makes a great lead\" title=\"Anecdote makes a great lead\" width=\"450\" height=\"300\" class=\"size-full wp-image-32521\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/03\/anecdote-makes-a-great-lead.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/03\/anecdote-makes-a-great-lead-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-32521\" class=\"wp-caption-text\">Take a tip from these Silver Anvil winners and tell me a story in your news release lead. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/little-fairy-girl-pink-dress-crown-551276131\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Image by Yellowj<\/em><\/a><\/figcaption><\/figure>\n<p>Anecdotes make your PR pieces easier to believe, understand and remember. So use an anecdotal lead whenever possible to illustrate your key idea.<\/p>\n<h3>As they rounded a bend on the country road \u2026<\/h3>\n<p>Take a tip from this Department 56 <a title=\"Silver Anvil Award\" href=\"https:\/\/www.prsa.org\/conferences-and-awards\/awards\" target=\"_blank\" rel=\"noopener noreferrer\">Silver Anvil Award<\/a>-winning release lead, and tap the <a title=\"power of storytelling\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/corporate-storytelling\/\" target=\"\" rel=\"noopener noreferrer\">power of storytelling<\/a>:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">Twenty-five years ago, on a holiday outing, a group of friends set off for dinner at a small country inn nestled in a quiet river town. As they rounded a bend in the road, they saw a small, quaint village, decorated for the holidays with lights that glowed on the fresh-fallen snow. This was the original inspiration for The Original Snow Village Collection \u2014 a nostalgic collection of lighted ceramic buildings that evoked memories of yesteryear.<\/div>\n<h3>Buddy was hit by a car \u2026<\/h3>\n<p>And this Deramaxx\u00a0<a title=\"Silver Anvil Award\" href=\"https:\/\/www.prsa.org\/conferences-and-awards\/awards\" target=\"_blank\" rel=\"noopener noreferrer\">Silver Anvil Award<\/a>-winning release lead is one of my favorites. Note the story in the quote:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">\n<p>Even as the 200-foot giant mural was erected, Dallas resident Niki Eichman worried she might not be able to find her dog among the thousands of photographs.<\/p>\n<p>&#8220;Buddy was hit by a car when he was very young,\u201d Eichman says of the 4-year-old Lab mix that shattered his pelvis and dislocated his elbow in the accident. &#8220;To this day, the only reason we can wrestle and play is because his veterinarian recognized his resulting arthritis and did something about it.&#8221;<\/p>\n<\/div>\n<h3>Tell me a story.<\/h3>\n<p>Want to stand out from the crowd of &#8220;today announced&#8221; and fact pack PR leads? <a title=\"Try storytelling instead\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/corporate-storytelling\/\" target=\"\" rel=\"noopener noreferrer\">Try storytelling instead<\/a>.<\/p>\n<div id='MMC-Leads' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-80\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Lead-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/lead-writing-workshop\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/lead-writing-training-mmc.png\" alt=\"Lead-writing workshop, a mini master class\" title=\"Lead-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/lead-writing-training-mmc.png\" alt=\"Lead-writing workshop, a mini master class\" title=\"Lead-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>Hook readers with great leads<\/h3>\r\n\t\r\n<p>You\u2019re not still packing all of the Ws into the first paragraph, are you? Cranking out \u201cXYZ Company today announced \u2026\u201d leads? If so, your News Writing 101 class called and wants its leads back!<\/p>\r\n\t\r\n<p>To win today\u2019s fierce competition for your readers\u2019 attention, you need more sophisticated, nuanced leads \u2014 not the approaches you learned when you were 19.<\/p>\r\n\t\r\n<p>Learn how to hook readers with great leads at our <a title=\"Lead-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/lead-writing-workshop\/\" target=\"\" rel=\"noopener\"><strong>lead-writing workshop<\/strong><\/a>.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/lead-writing-workshop\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/lead-writing-workshop\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Anecdotes are easier to believe, understand and remember<\/p>\n","protected":false},"author":6,"featured_media":32521,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45],"tags":[148,150],"class_list":{"0":"post-15198","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pr-writing","8":"tag-leads","9":"tag-releases","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tell a story in your press release lead<\/title>\n<meta name=\"description\" content=\"Take a tip from these Silver Anvil winners and tell me 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