{"id":15040,"date":"2017-01-17T08:29:44","date_gmt":"2017-01-17T12:29:44","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?page_id=15040"},"modified":"2022-02-02T12:49:53","modified_gmt":"2022-02-02T16:49:53","slug":"how-to-write-a-subheading","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-subheading\/","title":{"rendered":"How to write a subheading"},"content":{"rendered":"<h2>Subheads increase scanning and reading<\/h2>\n<figure id=\"attachment_26223\" aria-describedby=\"caption-attachment-26223\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26223\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-subheading\/how-to-write-a-subheading-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-subheading.png\" data-orig-size=\"510,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-a-subheading\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Layer on the subheads&lt;\/strong&gt; Subheads can change F-shaped eyetracking patterns to Layer-cake patterns. The result: Visitors read further and find what they want more easily.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-subheading-300x176.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-subheading.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-subheading.png\" alt=\"How to write a subheading\" title=\"How to write a subheading\" width=\"510\" height=\"300\" class=\"size-full wp-image-26223 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-subheading.png 510w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-subheading-300x176.png 300w\" data-sizes=\"(max-width: 510px) 100vw, 510px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 510px; --smush-placeholder-aspect-ratio: 510\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26223\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-subheading\/how-to-write-a-subheading-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-subheading.png\" data-orig-size=\"510,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-a-subheading\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Layer on the subheads&lt;\/strong&gt; Subheads can change F-shaped eyetracking patterns to Layer-cake patterns. The result: Visitors read further and find what they want more easily.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-subheading-300x176.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-subheading.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-subheading.png\" alt=\"How to write a subheading\" title=\"How to write a subheading\" width=\"510\" height=\"300\" class=\"size-full wp-image-26223\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-subheading.png 510w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-subheading-300x176.png 300w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/><\/noscript><figcaption id=\"caption-attachment-26223\" class=\"wp-caption-text\"><strong>Control where their eyes go<\/strong> Subheads can change visitors\u2019 eye-tracking patterns so they read further and find what they want more easily.<\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Why write good subheadings?<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"Why are subheadings important online?\" href=\"https:\/\/www.wyliecomm.com\/2021\/09\/why-are-subheadings-important-online\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/subheadings-important-online-150.png\" alt=\"Why are subheadings important online?\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/subheadings-important-online-150.png\" alt=\"Why are subheadings important online?\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/09\/why-are-subheadings-important-online\/\" target=\"\" rel=\"noopener noreferrer\">Why are subheadings important online?<\/a><\/p>\n<p class=\"index-story-deck\">Show the parts with subheads<\/p>\n<p class=\"index-story-intro\">Skimmers look at subheadings to learn what content you\u2019re offering online. That makes subheads \u201cthe most important thing you can do\u201d on your webpage, says Jakob Nielsen.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"How to write a good subheading\" href=\"https:\/\/www.wyliecomm.com\/2021\/09\/how-to-write-a-good-subheading\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/why-are-subheadings-important-150.png\" alt=\"How to write a good subheading\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/why-are-subheadings-important-150.png\" alt=\"How to write a good subheading\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/09\/how-to-write-a-good-subheading\/\" target=\"\" rel=\"noopener noreferrer\">How to write a good subheading<\/a><\/p>\n<p class=\"index-story-deck\">Keep readers reading, skimmers scanning<\/p>\n<p class=\"index-story-intro\">Icing on the cake: Subheads help visitors look at your page in the layer-cake eye-tracking pattern. This helps them skim more efficiently and find what they\u2019re looking for.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"What\u2019s the best subheading format?\" href=\"https:\/\/www.wyliecomm.com\/2021\/09\/whats-the-best-subheading-format\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/subheading-format-150.png\" alt=\"What\u2019s the best subheading format?\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/09\/subheading-format-150.png\" alt=\"What\u2019s the best subheading format?\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/09\/whats-the-best-subheading-format\/\" target=\"\" rel=\"noopener noreferrer\">What\u2019s the best subheading format?<\/a><\/p>\n<p class=\"index-story-deck\">Think contrast, hierarchy<\/p>\n<p class=\"index-story-intro\">Lift ideas off the screen with subheads that stand out. Use contrast and information levels \u2014 and keep them short.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">More on writing good subheadings<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a title=\"Quotes on how to do subheadings\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-subheading\/quotes-on-how-to-do-subheadings\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on how to do subheadings\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on how to do subheadings\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-subheading\/quotes-on-how-to-do-subheadings\/\" target=\"\" rel=\"noopener noreferrer\">Quotes on how to do subheadings<\/a><\/p>\n<p class=\"index-story-deck\">What writers &amp; others say<\/p>\n<p class=\"index-story-intro\">\u201cSubheads increased reading for skimmers and for those whose attention was about to wane.\u201d \u2014 The Poynter Institute<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"margin-top: 20px;\">Get <strong><a class=\"locked\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-create-micro-content\/how-to-write-a-subheading\/\" target=\"_blank\" rel=\"noopener noreferrer\">more tips on subheads<\/a><\/strong> on Rev Up Readership.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Subheads increase scanning and reading Why write good subheadings? Why are subheadings important online? Show the parts with subheads Skimmers look at subheadings to learn what content you\u2019re offering online. That makes subheads \u201cthe most important thing you can do\u201d on your webpage, says Jakob Nielsen. How to write a good subheading Keep readers reading, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":26223,"parent":3979,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-15040","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to write a subheading<\/title>\n<meta name=\"description\" content=\"Control where their eyes go Subheads can change visitors\u2019 eye-tracking patterns so they read further and find what they want more easily.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-subheading\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to write a subheading\" \/>\n<meta property=\"og:description\" content=\"Control where their eyes go: Subheads can change visitors\u2019 eye-tracking patterns so they read further and find what they want more easily.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-subheading\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-02T16:49:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-subheading-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to write a subheading\" \/>\n<meta name=\"twitter:description\" content=\"Control where their eyes go: Subheads can change visitors\u2019 eye-tracking patterns so they read further and find what they want more easily.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-subheading-tw.png\" \/>\n<meta name=\"twitter:site\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-subheading\/\",\"url\":\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-subheading\/\",\"name\":\"How to write a subheading\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-subheading\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-subheading\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-subheading.png\",\"datePublished\":\"2017-01-17T12:29:44+00:00\",\"dateModified\":\"2022-02-02T16:49:53+00:00\",\"description\":\"Control where their eyes go Subheads can change visitors\u2019 eye-tracking patterns so they read further and find what they want more easily.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-subheading\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-subheading\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-subheading\/#primaryimage\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-subheading.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-subheading.png\",\"width\":510,\"height\":300,\"caption\":\"Layer on the subheads Subheads can change F-shaped eyetracking patterns to Layer-cake patterns. 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