{"id":15037,"date":"2017-01-17T06:43:52","date_gmt":"2017-01-17T10:43:52","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?page_id=15037"},"modified":"2024-01-11T12:42:35","modified_gmt":"2024-01-11T16:42:35","slug":"how-to-write-a-good-headline","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/","title":{"rendered":"How to write a good headline"},"content":{"rendered":"<h2>Make the most of the first element readers see<\/h2>\n<figure id=\"attachment_26212\" aria-describedby=\"caption-attachment-26212\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26212\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/how-to-write-a-good-headline-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-good-headline.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-a-good-headline\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Heads up&lt;\/strong&gt; Headlines get twice the attention of body copy. Make your headlines clear and compelling. &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/stacked-newspaper-headlines-gm825171550-133759911&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by bernie_photo&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-good-headline-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-good-headline.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-good-headline.png\" alt=\"How to write a good headline\" title=\"How to write a good headline\" width=\"450\" height=\"300\" class=\"size-full wp-image-26212 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-good-headline.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-good-headline-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26212\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/how-to-write-a-good-headline-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-good-headline.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-a-good-headline\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Heads up&lt;\/strong&gt; Headlines get twice the attention of body copy. Make your headlines clear and compelling. &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/stacked-newspaper-headlines-gm825171550-133759911&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by bernie_photo&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-good-headline-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-good-headline.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-good-headline.png\" alt=\"How to write a good headline\" title=\"How to write a good headline\" width=\"450\" height=\"300\" class=\"size-full wp-image-26212\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-good-headline.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/how-to-write-a-good-headline-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-26212\" class=\"wp-caption-text\"><strong>Heads up<\/strong> Headlines get twice the attention of body copy. Make your headlines clear and compelling. <a href=\"https:\/\/www.istockphoto.com\/photo\/stacked-newspaper-headlines-gm825171550-133759911\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Image by bernie_photo<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Types of headline writing<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2023\/09\/best-press-release-headlines\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full lazyload\" title=\"Best press release headlines focus on readers\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/best-press-release-headlines-150.png\" alt=\"Best press release headlines focus on readers\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full\" title=\"Best press release headlines focus on readers\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/best-press-release-headlines-150.png\" alt=\"Best press release headlines focus on readers\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Best press release headlines focus on readers\" href=\"https:\/\/www.wyliecomm.com\/2023\/09\/best-press-release-headlines\/\" target=\"\" rel=\"noopener noreferrer\">Best press release headlines focus on readers<\/a><\/p>\n<p class=\"index-story-deck\">Put audience members first<\/p>\n<p class=\"index-story-intro\">Target the reader: Take a tip from these Silver Anvil winners \u2014 call out to the audience member in the headline.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2024\/01\/marketing-headline\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full lazyload\" title=\"How to write a marketing headline\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/01\/marketing-headline-150.png\" alt=\"How to write a marketing headline\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full\" title=\"How to write a marketing headline\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/01\/marketing-headline-150.png\" alt=\"How to write a marketing headline\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to write a marketing headline\" href=\"https:\/\/www.wyliecomm.com\/2024\/01\/marketing-headline\/\" target=\"\" rel=\"noopener noreferrer\">How to write a marketing headline<\/a><\/p>\n<p class=\"index-story-deck\">9 ways to draw readers in, move them to act<\/p>\n<p class=\"index-story-intro\">Want to write engaging headlines that sell? Write about your target audience, not about \u201cus and our stuff.\u201d<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/feature-headline\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full lazyload\" title=\"How to write a feature headline\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/feature-headline-150.png\" alt=\"How to write a feature headline\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full\" title=\"How to write a feature headline\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/05\/feature-headline-150.png\" alt=\"How to write a feature headline\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"How to write a feature headline\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/feature-headline\/\" target=\"\" rel=\"noopener noreferrer\">How to write a feature headline<\/a><\/p>\n<p class=\"index-story-deck\">Try a little cleverness<\/p>\n<p class=\"index-story-intro\">Feature heads draw readers in and make your message easier to understand and remember. Plus, they\u2019re more fun to write.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a title=\"How to write press release headlines\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-headline\/\" target=\"\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/press-release-headlines-150.png\" alt=\"How to write press release headlines\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/press-release-headlines-150.png\" alt=\"How to write press release headlines\" width=\"150\" height=\"150\" border=\"0\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/press-release-headline\/\" target=\"\" rel=\"noopener noreferrer\">How to write press release headlines<\/a><\/p>\n<p class=\"index-story-deck\">Reach skimmers with display copy<\/p>\n<p class=\"index-story-intro\">They\u2019re not reading: 67% of media audiences skim \u2014 they don\u2019t read \u2014 news online, according to a Harris Interactive Poll. Reach skimmers with headlines bulleted lists, links and other display copy.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/web-page-headlines\/\" target=\"\" title=\"How to write good web headlines\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29650\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/web-page-headlines-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"web-page-headlines-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150.png\" alt=\"How to write good web headlines\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-29650 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150-100x100.png 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29650\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/web-page-headlines-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"web-page-headlines-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150.png\" alt=\"How to write good web headlines\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-29650\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/web-page-headlines-150-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/web-page-headlines\/\" target=\"\" rel=\"noopener noreferrer\">How to write good web headlines<\/a><\/p>\n<p class=\"index-story-deck\">Draw people into your web pages, blog posts, emails and social media<\/p>\n<p style=\"text-align:left;\" class=\"index-story-intro\">Heads up: How do you write great headlines that grab reader attention and show up in search results?<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Avoid common headline writing mistakes<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/03\/avoid-these-common-headline-mistakes\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full lazyload\" title=\"Avoid these common headline mistakes\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/headline-mistakes-150.png\" alt=\"Avoid these common headline mistakes\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full\" title=\"Avoid these common headline mistakes\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/headline-mistakes-150.png\" alt=\"Avoid these common headline mistakes\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Avoid these common headline mistakes\" href=\"https:\/\/www.wyliecomm.com\/2021\/03\/avoid-these-common-headline-mistakes\/\" target=\"\" rel=\"noopener noreferrer\">Avoid these common headline mistakes<\/a><\/p>\n<p class=\"index-story-deck\">8 approaches to avoid<\/p>\n<p class=\"index-story-intro\">Just say no: Write great headlines when you steer clear of these 8 common headline writing mistakes.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/04\/avoid-writing-label-headlines\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15037 size-full alignleft lazyload\" title=\"Avoid writing label headlines (Examples!)\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/label-headline-150.png\" alt=\"Avoid writing label headlines (Examples!)\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15037 size-full alignleft\" title=\"Avoid writing label headlines (Examples!)\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/label-headline-150.png\" alt=\"Avoid writing label headlines (Examples!)\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Avoid writing label headlines (Examples!)\" href=\"https:\/\/www.wyliecomm.com\/2021\/04\/avoid-writing-label-headlines\/\" target=\"\" rel=\"noopener noreferrer\">Avoid writing label headlines (Examples!)<\/a><\/p>\n<p class=\"index-story-deck\">Don\u2019t just slap the topic on top of the story<\/p>\n<p class=\"index-story-intro\">Warning label: Label headlines communicate the topic \u2014 but nothing else \u2014 about the story. <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/04\/stop-it-with-the-ing-ing-headlines\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full lazyload\" title=\"Stop it with the ing-ing headlines (Examples!)\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/headline-examples-150.png\" alt=\"Stop it with the ing-ing headlines (Examples!)\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full\" title=\"Stop it with the ing-ing headlines (Examples!)\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/headline-examples-150.png\" alt=\"Stop it with the ing-ing headlines (Examples!)\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Stop it with the ing-ing headlines (Examples!)\" href=\"https:\/\/www.wyliecomm.com\/2021\/04\/stop-it-with-the-ing-ing-headlines\/\" target=\"\" rel=\"noopener noreferrer\">Stop it with the ing-ing headlines (Examples!)<\/a><\/p>\n<p class=\"index-story-deck\">Present participle heads may be worse than labels<\/p>\n<p class=\"index-story-intro\">\u2018If I see <em>upcoming<\/em> in the paper again, I will be downcoming, and someone will be outgoing,\u2019 counseled <em>Wall Street Journal<\/em> editor Barney Kilgore. Heed his advice.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">More on how to write a good headline<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/headline-quotes\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full lazyload\" title=\"Ann\u2019s favorite headline quotes for writers\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Ann\u2019s favorite headline quotes for writers\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15037 size-full\" title=\"Ann\u2019s favorite headline quotes for writers\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Ann\u2019s favorite headline quotes for writers\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Ann\u2019s favorite headline quotes for writers\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/headline-quotes\/\" target=\"\" rel=\"noopener noreferrer\">Ann\u2019s favorite headline quotes for writers<\/a><\/p>\n<p class=\"index-story-deck\">What writers and others say<\/p>\n<p class=\"index-story-intro\">Headline writing \u201ccombines the mastery of Scrabble with the composition of haiku.\u201d \u2014 John Early McIntyre, ACES president and assistant managing editor for the copydesk at the <em>Baltimore Sun<\/em><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Make the most of the first element readers see Types of headline writing Best press release headlines focus on readers Put audience members first Target the reader: Take a tip from these Silver Anvil winners \u2014 call out to the audience member in the headline. How to write a marketing headline 9 ways to draw [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":26212,"parent":3979,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-15037","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to write a benefit headline<\/title>\n<meta name=\"description\" content=\"Heads up: Headlines get twice the attention of body copy. Make your headlines clear and compelling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to write a benefit headline:\" \/>\n<meta property=\"og:description\" content=\"Heads up: Headlines get twice the attention of body copy. Make your headlines clear and compelling.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/writing-tips\/micro-content\/how-to-write-a-good-headline\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-11T16:42:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/how-to-write-a-good-headline-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to write a benefit headline:\" \/>\n<meta name=\"twitter:description\" content=\"Heads up: Headlines get twice the attention of body copy. 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