{"id":15002,"date":"2017-01-23T01:00:36","date_gmt":"2017-01-23T05:00:36","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?p=15002"},"modified":"2021-03-26T00:59:53","modified_gmt":"2021-03-26T04:59:53","slug":"make-size-and-scale-visual","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2017\/01\/make-size-and-scale-visual\/","title":{"rendered":"Make size and scale visual"},"content":{"rendered":"<h2>How tiny is tiny? How  huge is huge?<\/h2>\n<p>How small is  small? One-third the size of a ladybug? The size of a sprinkle on an ice cream  cone?<\/p>\n<figure id=\"attachment_26184\" aria-describedby=\"caption-attachment-26184\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26184\" data-permalink=\"https:\/\/www.wyliecomm.com\/make-size-and-scale-visual-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/make-size-and-scale-visual.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"make-size-and-scale-visual\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/make-size-and-scale-visual-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/make-size-and-scale-visual.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/make-size-and-scale-visual.png\" alt=\"Make size and scale visual\" title=\"Make size and scale visual\" width=\"450\" height=\"300\" class=\"size-full wp-image-26184 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/make-size-and-scale-visual.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/make-size-and-scale-visual-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26184\" data-permalink=\"https:\/\/www.wyliecomm.com\/make-size-and-scale-visual-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/make-size-and-scale-visual.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"make-size-and-scale-visual\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/make-size-and-scale-visual-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/make-size-and-scale-visual.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/make-size-and-scale-visual.png\" alt=\"Make size and scale visual\" title=\"Make size and scale visual\" width=\"450\" height=\"300\" class=\"size-full wp-image-26184\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/make-size-and-scale-visual.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/03\/make-size-and-scale-visual-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-26184\" class=\"wp-caption-text\"><strong>Smaller than a ladybug?<\/strong> Help readers \u2018see\u2019 size and scale through metaphor and simile. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/ice-cream-sprinkles-waffle-cone-on-223618570\" rel=\"noopener\" target=\"_blank\"><em>Image by EBPhoto<\/em><\/a><\/figcaption><\/figure>\n<p>Analogy, metaphor, simile and other comparisons can help your readers \u201csee\u201d the size and scale you\u2019re communicating.<\/p>\n<p>Here&#8217;s how:<\/p>\n<h3>1. Help readers see.<\/h3>\n<p>A J-school friend of mine, <em>The Wall Street Journal<\/em> reporter Kevin Helliker, used that approach in his <a href=\"https:\/\/www.wsj.com\/articles\/SB1042409044822578704\" target=\"_blank\" rel=\"noopener\">Pulitzer Prize-winning explanatory series on aneurysms<\/a>:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">A radiologist scrutinizing film for gall stones can\u2019t help noticing if an aorta, typically the diameter of a garden hose, measures as large as a soda can.<\/div>\n<p>OK, now I see it.<\/p>\n<h3>2. Ask, \u201cWhat\u2019s it like?\u201d<\/h3>\n<p>In <a href=\"http:\/\/www.amazon.com\/dp\/0060522755?tag=wwwwyliecomco-20&amp;camp=14573&amp;creative=327641&amp;linkCode=as1&amp;creativeASIN=0060522755&amp;adid=1973Z32NTSF1BFEGBWMY&amp;\" target=\"_blank\" rel=\"noopener\"><em>A Perfect Red<\/em><\/a><em>,<\/em> Amy Butler Greenfield describes her topic, cochineal, thus:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">A close cousin to oak-kermes, St. John\u2019s blood, and Armenian red, cochineal belongs, as they do, to the scale family. Infamous among gardeners for their voracious appetites, scales have been known to devastate greenhouses and gardens in a matter of days.<\/p>\n<p>Although the destruction they cause is enormous, most scale insects are quite small, and cochineal-genus Dactylopius is no exception.<\/p>\n<p>A wild cochineal insect is one-third the size of a ladybug and ranges in color from silver-gray to red-black. Six of them could fit quite comfortable along the length of a paperclip, provided they didn\u2019t fall through the middle first.<\/p><\/div>\n<p>When you use adjectives like \u201cvoracious\u201d and \u201cquite small,\u201d make sure your reader can see what that looks like. How voracious is \u201cvoracious\u201d? \u201cQuite small\u201d says one thing; \u201cone-third the size of a ladybug\u201d says something entirely different.<\/p>\n<h3>3. Ask, &#8220;How big is big?&#8221;<\/h3>\n<p>In the movie \u201cArmageddon,\u201d the president\u2019s staff is briefing the leader of the free world about the giant asteroid that&#8217;s hurling toward earth.<\/p>\n<p><em>Just how big is it?<\/em> the president asks.<\/p>\n<p><em>260,000 square miles and change<\/em>, the team answers.<\/p>\n<p>Finally, Billy Bob Thornton\u2019s character steps in:\u00a0\u201cIt\u2019s the size of Texas, Mr. President,&#8221; he says.<\/p>\n<h5>Which means more: \u201c261,797 square miles\u201d? Or \u201cthe size of Texas\u201d?<\/h5>\n<p>Turn numbers into things for easier understanding.<\/p>\n<h3>4. Add a zero.<\/h3>\n<p>What\u2019s the difference between 10 and 10 billion?<\/p>\n<p>Modern designers Charles and Ray Eames answered that question by zooming from a picnicker in a Chicago park out to the galaxies above him and back into the microscopic world inside his hand.<\/p>\n<p>It\u2019s an object lesson in communicating scale through analogy. And you can see it firsthand in<em> Powers of Ten <\/em>\u2014 <a href=\"https:\/\/www.amazon.com\/gp\/offer-listing\/0716734419\/ref=tmm_pap_used_olp_sr?ie=UTF8&amp;condition=used&amp;qid=&amp;sr=\" target=\"_blank\" rel=\"noopener\">the flipbook<\/a>, <a href=\"https:\/\/www.amazon.com\/exec\/obidos\/ASIN\/6305943877\/wwwwyliecomco-20?creative=0&amp;camp=0&amp;adid=0CRDCHJR3K8HS184YEQ1&amp;link_code=as1\" target=\"_blank\" rel=\"noopener\">the movie<\/a> or <a href=\"https:\/\/www.amazon.com\/exec\/obidos\/ASIN\/0716714094\/wwwwyliecomco-20?creative=0&amp;camp=0&amp;adid=0XKTEJB7AWTB16P6WMCZ&amp;link_code=as1\" target=\"_blank\" rel=\"noopener\">the book<\/a>.<\/p>\n<h3>5. Ask, &#8220;How small is small?&#8221;<\/h3>\n<p>When the late, great <em>Kansas City Star<\/em> columnist C.W. Gusewelle wanted to help readers understand the fragility of monarch butterflies as they migrate south for the winter, he wrote:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">Consulting the literature, I find that the average weight of an adult monarch may be expressed as 0.0176 of an ounce, about the same as a good-sized snowflake.<\/div>\n<p>I don\u2019t know whether I appreciate the analogy more or the four decimal points of precision!<\/p>\n<p>Both make the point: It\u2019s not enough just to communicate the numbers. You also need to help readers see them.<\/p>\n<h3>6. Put it in their pocket.<\/h3>\n<p>In <a href=\"http:\/\/www.amazon.com\/dp\/B00064HO7W?tag=wwwwyliecomco-20&amp;camp=14573&amp;creative=327641&amp;linkCode=as1&amp;creativeASIN=B00064HO7W&amp;adid=1RJHT2VQ6TT7KCKVPD4F&amp;\" target=\"_blank\" rel=\"noopener\"><em>Demon in the Freezer<\/em><\/a><em>,<\/em> Richard Preston\u2019s amazing book about smallpox, the author uses comparison to help readers see size and scale, too:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">The pustules become hard, bloated sacs the size of peas, encasing the body with pus, and the skin resembles a cobblestone street.\u201d<\/p>\n<p>Today, smallpox and its protocols could be anywhere in the world. A master seed strain of smallpox could be carried in a person\u2019s pocket. The seed itself could be a freeze-dried lump of virus the size of a jimmy on an ice-cream cone.<\/p><\/div>\n<p>How small is small? The size of jimmy on an ice-cream cone.<\/p>\n<p>Need to convey size and scale? Show your reader how small or large your number is through comparison.<\/p>\n<div id='MC-CTC-TNON' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-12\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><h3>How can you help readers get the numbers?<\/h3>\r\n<p>If your readers are like most, they have, on average, below-basic numerical literacy, according to a massive international literacy study.<\/p>\r\n\r\n<p><a title=\"Rev Up Readability \u2014 our clear-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/corporate-communication-training\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/clear-writing-training.png\" alt=\"Rev Up Readability \u2014 our clear-writing workshop\" title=\"Rev Up Readability \u2014 our clear-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/clear-writing-training.png\" alt=\"Rev Up Readability \u2014 our clear-writing workshop\" title=\"Rev Up Readability \u2014 our clear-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a>In this environment, how well are they understanding your statistics?<\/p>\r\n\t\r\n<p>Learn to make numbers interesting and understandable at <a title=\"Rev Up Readability \u2014 our clear-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/corporate-communication-training\/\" target=\"\" rel=\"noopener\"><strong>Rev Up Readability<\/strong><\/a>, our clear-writing workshop.<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n<p>There, you\u2019ll learn to avoid statistics soup and data dumps; how to make numbers more emotional; how to create meaningful \u2014 not discombobulating \u2014 charts and which key question to ask every time your fingers reach for the top row of the keyboard.<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/corporate-communication-training\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/corporate-communication-training\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<p>____<\/p>\n<p>Source: Kevin  Helliker and Thomas M. Burton, &#8220;The Battle  of the Bulge: Aneurysm Tests Could Save A Lot  of Lives, if Performed,&#8221; <em>The Wall  Street Journal<\/em>, Jan. 13, 2003<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How tiny is tiny? How huge is huge?<\/p>\n","protected":false},"author":6,"featured_media":26184,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[48],"tags":[312,315,37],"class_list":{"0":"post-15002","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-metaphor","8":"tag-creative","9":"tag-numbers","10":"tag-statistics","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Make size and scale visual<\/title>\n<meta name=\"description\" content=\"Smaller than a ladybug? 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