{"id":14956,"date":"2017-01-16T00:50:25","date_gmt":"2017-01-16T04:50:25","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?p=14956"},"modified":"2017-01-09T10:17:06","modified_gmt":"2017-01-09T14:17:06","slug":"they-laughed-when-i-sat-down-at-the-piano","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2017\/01\/they-laughed-when-i-sat-down-at-the-piano\/","title":{"rendered":"&#8216;They laughed when I sat down at the piano \u2026&#8217;"},"content":{"rendered":"<h2>Adapt proven benefits headlines<\/h2>\n<p>Here&#8217;s one secret of successful marketing copywriters: They steal.<\/p>\n<figure id=\"attachment_15025\" aria-describedby=\"caption-attachment-15025\" style=\"width: 480px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"15025\" data-permalink=\"https:\/\/www.wyliecomm.com\/2017\/01\/they-laughed-when-i-sat-down-at-the-piano\/they-laughed-when-i-sat-down-at-the-piano-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/01\/they-laughed-when-I-sat-down-at-the-piano.jpg\" data-orig-size=\"480,320\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"they-laughed-when-I-sat-down-at-the-piano\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/01\/they-laughed-when-I-sat-down-at-the-piano-300x200.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/01\/they-laughed-when-I-sat-down-at-the-piano.jpg\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/01\/they-laughed-when-I-sat-down-at-the-piano.jpg\" alt=\"&#039;They laughed when I sat down at the piano \u2026&#039;\" title=\"&#039;They laughed when I sat down at the piano \u2026&#039;\" width=\"480\" height=\"320\" class=\"size-full wp-image-15025 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/01\/they-laughed-when-I-sat-down-at-the-piano.jpg 480w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/01\/they-laughed-when-I-sat-down-at-the-piano-300x200.jpg 300w\" data-sizes=\"(max-width: 480px) 100vw, 480px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/320;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"15025\" data-permalink=\"https:\/\/www.wyliecomm.com\/2017\/01\/they-laughed-when-i-sat-down-at-the-piano\/they-laughed-when-i-sat-down-at-the-piano-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/01\/they-laughed-when-I-sat-down-at-the-piano.jpg\" data-orig-size=\"480,320\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"they-laughed-when-I-sat-down-at-the-piano\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/01\/they-laughed-when-I-sat-down-at-the-piano-300x200.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/01\/they-laughed-when-I-sat-down-at-the-piano.jpg\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/01\/they-laughed-when-I-sat-down-at-the-piano.jpg\" alt=\"&#039;They laughed when I sat down at the piano \u2026&#039;\" title=\"&#039;They laughed when I sat down at the piano \u2026&#039;\" width=\"480\" height=\"320\" class=\"size-full wp-image-15025\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/01\/they-laughed-when-I-sat-down-at-the-piano.jpg 480w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2017\/01\/they-laughed-when-I-sat-down-at-the-piano-300x200.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/noscript><figcaption id=\"caption-attachment-15025\" class=\"wp-caption-text\"><strong>Play on<\/strong> Steal headlines from these winners. <em><a href=\"https:\/\/www.flickr.com\/photos\/evanmischelle\/5271916584\/\" title=\"Image\" target=\"_blank\">Image<\/a> by <a href=\"https:\/\/www.flickr.com\/photos\/evanmischelle\/\" title=\"M I S C H E L L E\" target=\"_blank\">M I S C H E L L E<\/a><\/em><\/figcaption><\/figure>\n<p>Especially headlines. If a headline&#8217;s been proven to work in the past, good direct mail copywriters will use it again and again.<\/p>\n<p>How could you adapt these headlines, from <a href=\"http:\/\/www.marketingclassics.com\/2001headlines.htm\" target=\"_blank\"><em>2001 Greatest Headlines Ever Written<\/em> <\/a><em>,<\/em>to your campaign?<\/p>\n<ul>\n<li>The people reading this will end up with your money<\/li>\n<li>The five most costly mistakes in business: How many of them are you making?<\/li>\n<li>A new breed of speaker is popping up everywhere<\/li>\n<li>When the government freezes your bank account, what then?<\/li>\n<li>Can you pass this money test?<\/li>\n<li>Some good news about the coming tough times<\/li>\n<li>If you&#8217;d rather put money in your pocket than watch TV \u2026<\/li>\n<li>Would you like to take in $140 after supper?<\/li>\n<li>Chicago man reveals a shortcut to authorship<\/li>\n<\/ul>\n<div id='MC-CYR-LYIOPS' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-26\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Catch Your Readers, a persuasive-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/persuasive-writing-training.png\" alt=\"Catch Your Readers, a persuasive-writing workshop\" title=\"Catch Your Readers, a persuasive-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #000000; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/persuasive-writing-training.png\" alt=\"Catch Your Readers, a persuasive-writing workshop\" title=\"Catch Your Readers, a persuasive-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #000000; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>Are your headlines getting the word out?<\/h3>\r\n<p>\u201cReaders\u201d don\u2019t read. Even highly educated web visitors read fewer than 20% of the words on a page.<\/p>\r\n\r\n<p>So how do you reach \u201creaders\u201d who won\u2019t read your paragraphs?<\/p>\r\n\t\r\n<p>Learn how to reach people who spend only two minutes \u2014 or even just 10 seconds \u2014 with your message at <a title=\"Catch Your Readers, a persuasive-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/\" target=\"\" rel=\"noopener\"><strong>Catch Your Readers<\/strong><\/a>, our persuasive-writing workshop.<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n<p>There, you\u2019ll learn how to put your key messages where your readers\u2019 eyes are. You\u2019ll discover how to deliver your key ideas to people who don\u2019t read the paragraphs. And you\u2019ll find out how to draw even reluctant audience members into your message.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<p>____<\/p>\n<p>Source: Carl Galletti, <em><a href=\"http:\/\/www.marketingclassics.com\/2001headlines.htm\" target=\"_blank\">2001 Greatest Headlines Ever Written<\/a>,<\/em> Info Product Sites Inc., 2003<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adapt proven benefits headlines<\/p>\n","protected":false},"author":6,"featured_media":15025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[65],"tags":[240],"class_list":{"0":"post-14956","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-display-copy","8":"tag-headlines","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&#039;They laughed when I sat down at the piano \u2026&#039; - Wylie Communications, Inc.<\/title>\n<meta name=\"description\" content=\"&#039;They laughed when I sat down at the piano \u2026&#039;: Adapt proven benefits headlines. 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