{"id":14786,"date":"2016-11-14T00:40:52","date_gmt":"2016-11-14T04:40:52","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?p=14786"},"modified":"2016-12-03T09:29:18","modified_gmt":"2016-12-03T13:29:18","slug":"up-close-and-personal","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2016\/11\/up-close-and-personal\/","title":{"rendered":"Up close and personal"},"content":{"rendered":"<h2>Metaphor creates intimacy, builds understanding<\/h2>\n<p>People who read metaphors are more likely to understand what someone else is thinking.<\/p>\n<figure id=\"attachment_14787\" aria-describedby=\"caption-attachment-14787\" style=\"width: 480px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"14787\" data-permalink=\"https:\/\/www.wyliecomm.com\/2016\/11\/up-close-and-personal\/up-close-and-personal\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/11\/up-close-and-personal.jpg\" data-orig-size=\"480,480\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Up close and personal\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Close to you&lt;\/strong&gt; Metaphor helps us understand each other. &lt;em&gt;&lt;a href=&quot;https:\/\/www.flickr.com\/photos\/tonivc\/482370382\/&quot; title=&quot;Image&quot; target=&quot;_blank&quot;&gt;Image&lt;\/a&gt; by &lt;a href=&quot;https:\/\/www.flickr.com\/photos\/tonivc\/&quot; title=&quot;Toni Verd\u00fa Carb\u00f3&quot; target=&quot;_blank&quot;&gt;Toni Verd\u00fa Carb\u00f3&lt;\/a&gt;&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/11\/up-close-and-personal-300x300.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/11\/up-close-and-personal.jpg\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/11\/up-close-and-personal.jpg\" alt=\"Up close and personal image\" title=\"Up close and personal\" width=\"480\" height=\"480\" class=\"size-full wp-image-14787 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/11\/up-close-and-personal.jpg 480w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/11\/up-close-and-personal-150x150.jpg 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/11\/up-close-and-personal-300x300.jpg 300w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/11\/up-close-and-personal-144x144.jpg 144w\" data-sizes=\"(max-width: 480px) 100vw, 480px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/480;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"14787\" data-permalink=\"https:\/\/www.wyliecomm.com\/2016\/11\/up-close-and-personal\/up-close-and-personal\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/11\/up-close-and-personal.jpg\" data-orig-size=\"480,480\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Up close and personal\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Close to you&lt;\/strong&gt; Metaphor helps us understand each other. &lt;em&gt;&lt;a href=&quot;https:\/\/www.flickr.com\/photos\/tonivc\/482370382\/&quot; title=&quot;Image&quot; target=&quot;_blank&quot;&gt;Image&lt;\/a&gt; by &lt;a href=&quot;https:\/\/www.flickr.com\/photos\/tonivc\/&quot; title=&quot;Toni Verd\u00fa Carb\u00f3&quot; target=&quot;_blank&quot;&gt;Toni Verd\u00fa Carb\u00f3&lt;\/a&gt;&lt;\/em&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/11\/up-close-and-personal-300x300.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/11\/up-close-and-personal.jpg\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/11\/up-close-and-personal.jpg\" alt=\"Up close and personal image\" title=\"Up close and personal\" width=\"480\" height=\"480\" class=\"size-full wp-image-14787\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/11\/up-close-and-personal.jpg 480w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/11\/up-close-and-personal-150x150.jpg 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/11\/up-close-and-personal-300x300.jpg 300w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/11\/up-close-and-personal-144x144.jpg 144w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/noscript><figcaption id=\"caption-attachment-14787\" class=\"wp-caption-text\"><strong>Close to you<\/strong> Metaphor helps us understand each other. <em><a href=\"https:\/\/www.flickr.com\/photos\/tonivc\/482370382\/\" title=\"Image\" target=\"_blank\">Image<\/a> by <a href=\"https:\/\/www.flickr.com\/photos\/tonivc\/\" title=\"Toni Verd\u00fa Carb\u00f3\" target=\"_blank\">Toni Verd\u00fa Carb\u00f3<\/a><\/em><\/figcaption><\/figure>\n<p>Or so say Andrea Bowes and Albert Katz, two researchers at the University of Western Ontario (London). <\/p>\n<p>The researchers performed several experiments in which participants read either metaphors or literal language. <strong>Those who read the metaphors were more likely to:<\/strong><\/p>\n<ul>\n<strong><\/p>\n<li>Read people&#8217;s feelings just by looking at photos of their eyes<\/li>\n<li>Come up with more, richer ideas <\/li>\n<li>Perceive characters who used metaphor as closer and more emotionally intense<\/li>\n<p><\/strong>\n<\/ul>\n<p>&#8220;There is a unique way in which the maker and appreciator of a metaphor are drawn closer to one another,&#8221; said philosopher Ted Cohen.<\/p>\n<p>When you share a metaphor, Cohen said, you issue &#8220;a kind of concealed invitation,&#8221; which your reader &#8220;expends a special effort to accept,&#8221; resulting in a shared understanding and new common ground.<\/p>\n<p style=\"text-align:center;\"><strong>Want to build common ground? Make it a metaphor.<\/strong><\/p>\n<div id='MC-AOS-MP' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-40\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/storytelling-workshop.png\" alt=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 1px; margin-bottom: 5px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/storytelling-workshop.png\" alt=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 1px; margin-bottom: 5px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>How can you tell better business stories?<\/h3>\r\n<p>Stories are so effective that Og Mandino, the late author of the bestselling <em>The Greatest Salesman in the World<\/em>, says, \u201cIf you have a point, find a story.\u201d<\/p>\r\n\r\n<p>Learn to find, develop and write stories that engage readers\u2019 hearts and minds at <a title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener\"><strong>Master the Art of Storytelling<\/strong><\/a>, our content-writing training workshop.<\/p>\r\n\r\n<p>There, you\u2019ll learn how to find the aha! moment that\u2019s the gateway to every anecdote. How to start an anecdote with a bang \u2014 instead of a whimper. And how to use \u201cthe most powerful form of human communication\u201d to grab attention, boost credibility, make messages more memorable and communicate better.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<p>___<\/p>\n<p>Source: Andrea Bowes and Albert Katz, &#8220;<a href=\"http:\/\/link.springer.com\/article\/10.3758\/s13421-015-0508-4\" title=\"Metaphor creates intimacy and temporarily enhances theory of mind\" target=\"_blank\">Metaphor creates intimacy and temporarily enhances theory of mind<\/a>,&#8221; <em>Memory &amp; Cognition<\/em>, March 2015<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Metaphor creates intimacy, builds understanding.<\/p>\n","protected":false},"author":6,"featured_media":14787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[48],"tags":[32,223],"class_list":{"0":"post-14786","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-metaphor","8":"tag-creative-techniques","9":"tag-creative-writing","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Up close and personal - Wylie Communications, Inc.<\/title>\n<meta name=\"description\" content=\"Up close and personal. 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