{"id":14437,"date":"2016-08-10T04:20:50","date_gmt":"2016-08-10T08:20:50","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?page_id=14437"},"modified":"2023-05-21T04:51:57","modified_gmt":"2023-05-21T08:51:57","slug":"above-the-fold","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/above-the-fold\/","title":{"rendered":"Get to the point above the fold online"},"content":{"rendered":"<h2>Web visitors spend 74% of their time on the first two mobile screens<\/h2>\n<figure id=\"attachment_32030\" aria-describedby=\"caption-attachment-32030\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32030\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/above-the-fold-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/above-the-fold.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"above-the-fold\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Put the hot stuff up top&lt;\/strong&gt; Visitors focus on the top screens of your web page \u2014 aka \u2018above the fold\u2019 in newspaper parlance. The solution? Get to the point faster. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/ui-development-male-hand-holding-smartphone-1386602471&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Sergey Peterman&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/above-the-fold-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/above-the-fold.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/above-the-fold.png\" alt=\"Above the fold\" title=\"Above the fold\" width=\"450\" height=\"300\" class=\"size-full wp-image-32030 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/above-the-fold.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/above-the-fold-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32030\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/above-the-fold-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/above-the-fold.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"above-the-fold\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Put the hot stuff up top&lt;\/strong&gt; Visitors focus on the top screens of your web page \u2014 aka \u2018above the fold\u2019 in newspaper parlance. The solution? Get to the point faster. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/ui-development-male-hand-holding-smartphone-1386602471&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Sergey Peterman&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/above-the-fold-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/above-the-fold.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/above-the-fold.png\" alt=\"Above the fold\" title=\"Above the fold\" width=\"450\" height=\"300\" class=\"size-full wp-image-32030\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/above-the-fold.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/05\/above-the-fold-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-32030\" class=\"wp-caption-text\"><strong>Put the hot stuff up top<\/strong> Visitors focus on the top screens of your web page \u2014 aka \u2018above the fold\u2019 in newspaper parlance. The solution? Get to the point faster.<\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Why place important information above the fold?<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2023\/05\/above-the-fold-statistics\/\" target=\"\" title=\"Why get key content above the fold? [Statistics!]\" width=\"150\" border=\"0\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/above-the-fold-statistics-150-jpg.webp\" alt=\"Why get key content above the fold? [Statistics!]\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/above-the-fold-statistics-150-jpg.webp\" alt=\"Why get key content above the fold? [Statistics!]\" width=\"150\" height=\"150\" border=\"0\"\/><\/noscript><\/a>\n<\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/2023\/05\/above-the-fold-statistics\/\" target=\"\" rel=\"noopener noreferrer\">Why get key content above the fold? [Statistics!]<\/a><\/p>\n<p class=\"index-story-deck\">And where is the fold, anyway?<\/p>\n<p class=\"index-story-intro\">People spend most of their time on the first screen of a web page, \u201cthe virtual equivalent of being above the fold\u201d in a newspaper. Put the most important content where their eyes are.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">How to get key content above the fold<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/07\/weed-out-your-web-page-above-the-fold-online\/\" target=\"\" title=\"Weed out your web page above the fold online\" width=\"150\" border=\"0\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/weed-out-your-web-page-above-the-fold-online-150.png\" alt=\"Weed out your web page above the fold online\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/weed-out-your-web-page-above-the-fold-online-150.png\" alt=\"Weed out your web page above the fold online\" width=\"150\" height=\"150\" border=\"0\"\/><\/noscript><\/a>\n<\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/07\/weed-out-your-web-page-above-the-fold-online\/\" target=\"\" rel=\"noopener noreferrer\">Weed out your web page above the fold online<\/a><\/p>\n<p class=\"index-story-deck\">Don\u2019t bury your message under sharing buttons, bylines and chrome<\/p>\n<p class=\"index-story-intro\">When it comes to getting the word out on your web page, what you take off the first screen is as important as what you put in.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">Front-load web content<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/2023\/05\/web-page-headlines\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18346\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/you-writing-puts-the-reader-first-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/you-writing-puts-the-reader-first-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"you-writing-puts-the-reader-first-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/you-writing-puts-the-reader-first-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/you-writing-puts-the-reader-first-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18346 size-full lazyload\" title=\"Frontload your web page headlines\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/web-page-headlines-150.png\" alt=\"Frontload your web page headlines\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18346\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/you-writing-puts-the-reader-first-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/you-writing-puts-the-reader-first-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"you-writing-puts-the-reader-first-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/you-writing-puts-the-reader-first-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/08\/you-writing-puts-the-reader-first-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18346 size-full\" title=\"Frontload your web page headlines\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/web-page-headlines-150.png\" alt=\"Frontload your web page headlines\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Frontload your web page headlines\" href=\"https:\/\/www.wyliecomm.com\/2023\/05\/web-page-headlines\/\" target=\"\" rel=\"noopener noreferrer\">Frontload your web page headlines<\/a><\/p>\n<p class=\"index-story-deck\">Get to the point faster by putting the topic up top<\/p>\n<p class=\"index-story-intro\">Focus on the front: Make it easier for readers \u2014 and Google \u2014 to understand your headline when you put topic words in the first 11 characters.<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<table class=\"indextable\" border=\"0\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">More on above-the-fold content<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web\/above-the-fold\/quotes-on-above-the-fold-content\/\" target=\"\" title=\"Quotes on above-the-fold content\" width=\"150\" border=\"0\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22774\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/above-the-fold\/quotes-on-above-the-fold-content\/quotes-on-getting-to-the-point-faster-150-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-getting-to-the-point-faster-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes-on-getting-to-the-point-faster-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-getting-to-the-point-faster-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-getting-to-the-point-faster-150.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on above-the-fold content\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22774 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22774\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web-and-mobile\/above-the-fold\/quotes-on-above-the-fold-content\/quotes-on-getting-to-the-point-faster-150-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-getting-to-the-point-faster-150.png\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quotes-on-getting-to-the-point-faster-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-getting-to-the-point-faster-150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/quotes-on-getting-to-the-point-faster-150.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on above-the-fold content\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-22774\" \/><\/noscript><\/a>\n<\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Quotes on above-the-fold content\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/writing-for-the-web\/above-the-fold\/quotes-on-above-the-fold-content\/\" target=\"\" rel=\"noopener noreferrer\">Quotes on above-the-fold content<\/a><\/p>\n<p class=\"index-story-deck\">What writers &amp; others say<\/p>\n<p class=\"index-story-intro\">\u201cInstant gratification takes too long.\u201d \u2014 Carrie Fisher, late American actress and writer<\/p>\n<\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Web visitors spend 74% of their time on the first two mobile screens Why place important information above the fold? Why get key content above the fold? [Statistics!] And where is the fold, anyway? People spend most of their time on the first screen of a web page, \u201cthe virtual equivalent of being above the [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":32030,"parent":3993,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-14437","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Get to the point above the fold online<\/title>\n<meta name=\"description\" content=\"Put the hot stuff up top: Visitors focus on the top screens of your web page \u2014 aka \u2018above the fold\u2019 in newspaper parlance. 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