{"id":14426,"date":"2016-08-29T00:45:09","date_gmt":"2016-08-29T04:45:09","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?p=14426"},"modified":"2021-09-27T07:54:22","modified_gmt":"2021-09-27T11:54:22","slug":"a-way-around-the-pyramid","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2016\/08\/a-way-around-the-pyramid\/","title":{"rendered":"A way around the pyramid"},"content":{"rendered":"<h2>Lift ideas off the page with display copy<\/h2>\n<p>There is <em>one<\/em> great thing about the inverted pyramid lead.<\/p>\n<figure id=\"attachment_14427\" aria-describedby=\"caption-attachment-14427\" style=\"width: 398px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"14427\" data-permalink=\"https:\/\/www.wyliecomm.com\/2016\/08\/a-way-around-the-pyramid\/a-way-around-the-pyramid-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/a-way-around-the-pyramid.jpg\" data-orig-size=\"398,384\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"A way around the pyramid\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;More bang for your buck Use display copy, not the inverted pyramid, to make it easy for readers to get the most important information quickly. Image by Jim Hammer&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/a-way-around-the-pyramid-300x289.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/a-way-around-the-pyramid.jpg\" tabindex=\"0\" role=\"button\" class=\"wp-image-14427 size-full lazyload\" title=\"A way around the pyramid\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/a-way-around-the-pyramid.jpg\" alt=\"A way around the pyramid\" title=\"A way around the pyramid\" width=\"398\" height=\"384\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/a-way-around-the-pyramid.jpg 398w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/a-way-around-the-pyramid-300x289.jpg 300w\" data-sizes=\"(max-width: 398px) 100vw, 398px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 398px; --smush-placeholder-aspect-ratio: 398\/384;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"14427\" data-permalink=\"https:\/\/www.wyliecomm.com\/2016\/08\/a-way-around-the-pyramid\/a-way-around-the-pyramid-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/a-way-around-the-pyramid.jpg\" data-orig-size=\"398,384\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"A way around the pyramid\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;More bang for your buck Use display copy, not the inverted pyramid, to make it easy for readers to get the most important information quickly. Image by Jim Hammer&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/a-way-around-the-pyramid-300x289.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/a-way-around-the-pyramid.jpg\" tabindex=\"0\" role=\"button\" class=\"wp-image-14427 size-full\" title=\"A way around the pyramid\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/a-way-around-the-pyramid.jpg\" alt=\"A way around the pyramid\" title=\"A way around the pyramid\" width=\"398\" height=\"384\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/a-way-around-the-pyramid.jpg 398w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/a-way-around-the-pyramid-300x289.jpg 300w\" sizes=\"(max-width: 398px) 100vw, 398px\" \/><\/noscript><figcaption id=\"caption-attachment-14427\" class=\"wp-caption-text\"><strong>More bang for your buck<\/strong> Use display copy, not the inverted pyramid, to make it easy for readers to get the most important information quickly. <em><a href=\"https:\/\/www.flickr.com\/photos\/hammer51012\/3010232030\/\" title=\"Image\" target=\"_blank\" rel=\"noopener\">Image<\/a> by <a href=\"https:\/\/www.flickr.com\/photos\/hammer51012\/\" target=\"_blank\" title=\"Jim Hammer\" rel=\"noopener\">Jim Hammer<\/a><\/em><\/figcaption><\/figure>\n<p>&#8220;The only benefit of the inverted pyramid lead was that it put a lot of valuable information high in the story,&#8221; write Mario R. Garcia and Pegie Stark,\u00a0authors of <em>Eyes On the News: The Poynter Institute Color Research.<\/em><\/p>\n<p>But, they say, there is a workaround: &#8220;Some papers are learning to do that with more effective heads and deck[s].&#8221;<\/p>\n<p>That&#8217;s right: <a class=\"locked\" href=\"https:\/\/revvingupreadership.com\/writing\/how-to-organize-an-article\/\" target=\"_blank\" rel=\"noopener\">Lift your key ideas off the page with display copy<\/a>.<\/p>\n<h3>Six places to put your key messages<\/h3>\n<p>Garcia and Stark recommend that you embed your most important information in:<\/p>\n<ul>\n<li>A main head<\/li>\n<li>A deck to expand the head<\/li>\n<li>Color-coded summaries of the three parts or modules of the story<\/li>\n<li>Subheads and summaries at each module<\/li>\n<li>A numbering system where appropriate<\/li>\n<li>A closing box of more information<\/li>\n<\/ul>\n<div id='MC-CYR-GBTIP' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-23\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><h3>What structure draws more readers?<\/h3>\r\n<p>Writers say, \u201cWe use the inverted pyramid because readers stop reading after the first paragraph.\u201d But in new research, readers say, \u201cWe stop reading after the first paragraph because you use the inverted pyramid.\u201d<a title=\"Catch Your Readers, a persuasive-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/persuasive-writing-training.png\" alt=\"Catch Your Readers, a persuasive-writing workshop\" title=\"Catch Your Readers, a persuasive-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #000000; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/persuasive-writing-training.png\" alt=\"Catch Your Readers, a persuasive-writing workshop\" title=\"Catch Your Readers, a persuasive-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #000000; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><\/p>\r\n\r\n<p>If the traditional news structure doesn\u2019t work, how should we organize our messages?<\/p>\r\n\t\r\n<p>Master a structure that\u2019s been proven in the lab to outperform the traditional news format at <a title=\"Catch Your Readers, a persuasive-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/\" target=\"\" rel=\"noopener\"><strong>Catch Your Readers<\/strong><\/a> \u2014 a persuasive-writing workshop.<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n<p>There, you\u2019ll learn an organizing scheme that grabs readers\u2019 attention, keeps it for the long haul and leaves a lasting impression.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/persuasive-writing-course\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<p>___<\/p>\n<p>Source: Mario R. Garcia and Pegie Stark, <em>Eyes On the News: The Poynter Institute Color Research, <\/em>The Poynter Institute for Media Studies, 1991<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lift ideas off the page with display copy<\/p>\n","protected":false},"author":6,"featured_media":14427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[298],"tags":[230,205,225,118],"class_list":{"0":"post-14426","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-feature-structure","8":"tag-display-copy","9":"tag-feature-story","10":"tag-feature-writing","11":"tag-organizing-copy","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A way around the pyramid - Wylie Communications, Inc.<\/title>\n<meta name=\"description\" content=\"A way around the pyramid. 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