{"id":14396,"date":"2020-01-15T01:00:46","date_gmt":"2020-01-15T05:00:46","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?p=14396"},"modified":"2024-01-17T10:14:00","modified_gmt":"2024-01-17T14:14:00","slug":"link-format","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2020\/01\/link-format\/","title":{"rendered":"What\u2019s the best link format?"},"content":{"rendered":"<h2>5 ways to draw eyes, fingers<\/h2>\n<p>Your most important <a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/4598\/9-Ways-to-Optimize-Your-Links-and-Draw-Attention-to-Your-Calls-to-Action.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">links are calls to action<\/a>, writes HubSpot\u2019s Kyle James. So how can you increase the chances that they\u2019ll get clicked? Follow these five tips:<\/p>\n<figure id=\"attachment_27793\" aria-describedby=\"caption-attachment-27793\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27793\" data-permalink=\"https:\/\/www.wyliecomm.com\/2020\/01\/link-format\/link-format-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/link-format-1.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"link-format\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Living color&lt;\/strong&gt; How can you get more clicks with link size, placement and color? &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/browsing-the-web-gm116248249-4926002&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by adamkaz&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/link-format-1-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/link-format-1.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/link-format-1.png\" alt=\"Link format\" title=\"Link format\" width=\"450\" height=\"300\" class=\"size-full wp-image-27793 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/link-format-1.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/link-format-1-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27793\" data-permalink=\"https:\/\/www.wyliecomm.com\/2020\/01\/link-format\/link-format-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/link-format-1.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"link-format\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Living color&lt;\/strong&gt; How can you get more clicks with link size, placement and color? &lt;a href=&quot;https:\/\/www.istockphoto.com\/photo\/browsing-the-web-gm116248249-4926002&quot; rel=&quot;noopener&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by adamkaz&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/link-format-1-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/link-format-1.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/link-format-1.png\" alt=\"Link format\" title=\"Link format\" width=\"450\" height=\"300\" class=\"size-full wp-image-27793\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/link-format-1.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/link-format-1-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-27793\" class=\"wp-caption-text\"><strong>Living color<\/strong> How can you get more clicks with link size, placement and color? <a href=\"https:\/\/www.istockphoto.com\/photo\/browsing-the-web-gm116248249-4926002\" rel=\"noopener\" target=\"_blank\"><em>Image by adamkaz<\/em><\/a><\/figcaption><\/figure>\n<h3>1. <a href=\"https:\/\/www.nngroup.com\/articles\/touch-target-size\/\"target=\"_blank\" rel=\"noopener noreferrer\">Avoid Fat Fingers\/No Bars Syndrome<\/a>.<\/h3>\n<p>Make \u201ctouch targets\u201d at least 1cm \u00d7 1cm (0.4in \u00d7 0.4in)\u00a0for mobile users.<\/p>\n<h3>2. Bold-face your most important links.<\/h3>\n<p>Visitors are 20% more likely to click on a bold-faced link, according to HubSpot research.<\/p>\n<h3>3. Go graphic.<\/h3>\n<p>Clickable images with text under them increased click-through rates by 100% in one Hubspot test.<\/p>\n<h3>4. Keep your call to action above the fold.<\/h3>\n<p><span class=\"paid-content\"><a title=\"Above the fold\" href=\"http:\/\/revvingupreadership.com\/2010\/06\/above-the-fold\/\" target=\"_blank\" rel=\"noopener noreferrer\">Visitors don\u2019t always scroll.<\/a><\/span><\/p>\n<h3>5. Underline links and make them a different color.<\/h3>\n<p><a href=\"http:\/\/www.nngroup.com\/articles\/guidelines-for-visualizing-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">Web users have learned to see underlined, colored text as links<\/a>. Don\u2019t make them learn a new approach for using your website.<\/p>\n<p>&#8220;Users shouldn&#8217;t have to guess or scrub the page to find out where they can click,&#8221; writes usability expert Jakob Nielsen.<\/p>\n<p>And if it\u2019s not a link, don\u2019t underline it. If you do, someone will click it. And that will confuse and irritate your visitors.<\/p>\n<h3>6. Make visited links a different color.<\/h3>\n<p>Reserve blue for unvisited links and <a href=\"http:\/\/www.nngroup.com\/articles\/113-design-guidelines-homepage-usability\/\" target=\"_blank\" rel=\"noopener noreferrer\">use a clearly different, less saturated color for visited links<\/a>, Nielsen suggests.<\/p>\n<p>Some sites use gray for visited links, but Nielsen recommends that you avoid this practice. That&#8217;s because gray type is hard to read, and it&#8217;s often used online to show that something is unavailable.<\/p>\n<h3>7. <a href=\"http:\/\/www.nngroup.com\/articles\/113-design-guidelines-homepage-usability\/\" target=\"_blank\" rel=\"noopener noreferrer\">Label links that do anything other than open a different webpage<\/a>.<\/h3>\n<p>Let readers know if they\u2019re opening a video or PDF by adding  or [PDF] after the link.<\/p>\n<p>Read Nielsen&#8217;s <a href=\"http:\/\/www.nngroup.com\/articles\/guidelines-for-visualizing-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">Guidelines for Visualizing Links<\/a> and <a href=\"http:\/\/www.nngroup.com\/articles\/link-list-color-on-intranets\/\" target=\"_blank\" rel=\"noopener noreferrer\">Link List Color on Intranets<\/a>.<br \/>\n____<\/p>\n<p>Sources: Kyle James, \u201c9 Ways to Optimize Your Links and Draw Attention to Your Calls to Action,\u201d HubSpot\u2019s Inbound Internet Marketing Blog, March 4, 2009<\/p>\n<p>Jakob Nielsen, &#8220;<a href=\"http:\/\/www.nngroup.com\/articles\/guidelines-for-visualizing-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">Guidelines for Visualizing Links<\/a>,&#8221; Nielsen Norman Group, May 10, 2004<\/p>\n<div id='MMC-Display' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-87\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Display copy-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/display-copy-writing-workshop\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/display-copy-writing-training-mmc.png\" alt=\"Display copy-writing workshop, a mini master class\" title=\"Display copy-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/display-copy-writing-training-mmc.png\" alt=\"Display copy-writing workshop, a mini master class\" title=\"Display copy-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>Get the word out with display copy<\/h3>\r\n\t\r\n<p>\u201cReaders\u201d don\u2019t read. Even highly educated web visitors read fewer than 20% of the words on a webpage.<\/p>\r\n\t\r\n<p>So how do you reach \u201creaders\u201d who won\u2019t read your paragraphs?<\/p>\r\n\t\r\n<p>Learn how to put your messages where your readers\u2019 eyes really are \u2014 in links, lists and CTAs \u2014 at our <a title=\"Display copy-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/display-copy-writing-workshop\/\" target=\"\" rel=\"noopener\"><strong>display copy-writing workshop<\/strong><\/a>.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/display-copy-writing-workshop\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/display-copy-writing-workshop\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>5 ways to draw eyes, fingers<\/p>\n","protected":false},"author":6,"featured_media":27793,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3390],"tags":[230,71,229,33],"class_list":{"0":"post-14396","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-link-writing","8":"tag-display-copy","9":"tag-links","10":"tag-online-communications","11":"tag-web-writing","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Link format<\/title>\n<meta name=\"description\" content=\"What\u2019s the best link format?: 5 ways to draw eyes, fingers. 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