{"id":14390,"date":"2020-01-14T01:00:01","date_gmt":"2020-01-14T05:00:01","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?p=14390"},"modified":"2024-01-17T10:13:38","modified_gmt":"2024-01-17T14:13:38","slug":"how-to-write-a-link","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2020\/01\/how-to-write-a-link\/","title":{"rendered":"How to write a link that\u2019s the right length"},"content":{"rendered":"<h2>Give visitors enough information to decide to click<\/h2>\n<p>Think of links as the Goldilocks of microcontent: Some links are too long. Some links are too short. You want to write links that are just right.<\/p>\n<figure id=\"attachment_22677\" aria-describedby=\"caption-attachment-22677\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22677\" data-permalink=\"https:\/\/www.wyliecomm.com\/2020\/01\/how-to-write-a-link\/how-to-write-a-link-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/how-to-write-a-link.png\" data-orig-size=\"600,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-a-link\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/how-to-write-a-link-300x150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/how-to-write-a-link.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/how-to-write-a-link.png\" alt=\"How to write a link\" title=\"How to write a link\" width=\"600\" height=\"300\" class=\"size-full wp-image-22677 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/how-to-write-a-link.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/how-to-write-a-link-300x150.png 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22677\" data-permalink=\"https:\/\/www.wyliecomm.com\/2020\/01\/how-to-write-a-link\/how-to-write-a-link-3\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/how-to-write-a-link.png\" data-orig-size=\"600,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-a-link\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/how-to-write-a-link-300x150.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/how-to-write-a-link.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/how-to-write-a-link.png\" alt=\"How to write a link\" title=\"How to write a link\" width=\"600\" height=\"300\" class=\"size-full wp-image-22677\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/how-to-write-a-link.png 600w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/01\/how-to-write-a-link-300x150.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><figcaption id=\"caption-attachment-22677\" class=\"wp-caption-text\"><strong>Measure up<\/strong> \u2018Make links as short as you can and as long as you must.\u2019 \u2014 Ann Wylie, writing coach<\/figcaption><\/figure>\n<h3>Too long<\/h3>\n<p>Links are highly scannable. Blue underlined words stand out on a screen of black text on a white background.<\/p>\n<p>But if everything stands out, nothing stands out. If your links are too long, your readers\u2019 eyes may find nothing to land on.<\/p>\n<p>The links in a PR e-zine, for instance, average 35 words. The longest tops out at 54. This one\u2019s 32 words long:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\"><a href=\"http:\/\/www.adweek.com\/news\/advertising-branding\/researcher-consumers-turn-tylenol-106085\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;<strong>Consumers Turn on Tylenol<\/strong>: The Food and Drug Administration\u2019s position on acetaminophen, the active ingredient in Tylenol, is giving parent company Johnson &amp; Johnson a branding headache, according to researcher YouGov.&#8221;<\/a><\/div>\n<p>That\u2019s too long.<\/p>\n<figure id=\"attachment_14406\" aria-describedby=\"caption-attachment-14406\" style=\"width: 480px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"14406\" data-permalink=\"https:\/\/www.wyliecomm.com\/2020\/01\/how-to-write-a-link\/too-long\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/too-long.jpg\" data-orig-size=\"480,622\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"too-long\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Too long The links in this PR e-zine top out at 54 words. Readers could more easily scan if the writer had linked and bold-faced the headline only, not the blurb.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/too-long-232x300.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/too-long.jpg\" tabindex=\"0\" role=\"button\" class=\"size-full wp-image-14406 lazyload\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/too-long.jpg\" alt=\"Too long The links in this PR e-zine top out at 54 words. Readers could more easily scan if the writer had linked and bold-faced the headline only, not the blurb.\" width=\"480\" height=\"622\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/too-long.jpg 480w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/too-long-232x300.jpg 232w\" data-sizes=\"(max-width: 480px) 100vw, 480px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/622;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"14406\" data-permalink=\"https:\/\/www.wyliecomm.com\/2020\/01\/how-to-write-a-link\/too-long\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/too-long.jpg\" data-orig-size=\"480,622\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"too-long\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Too long The links in this PR e-zine top out at 54 words. Readers could more easily scan if the writer had linked and bold-faced the headline only, not the blurb.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/too-long-232x300.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/too-long.jpg\" tabindex=\"0\" role=\"button\" class=\"size-full wp-image-14406\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/too-long.jpg\" alt=\"Too long The links in this PR e-zine top out at 54 words. Readers could more easily scan if the writer had linked and bold-faced the headline only, not the blurb.\" width=\"480\" height=\"622\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/too-long.jpg 480w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/too-long-232x300.jpg 232w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/noscript><figcaption id=\"caption-attachment-14406\" class=\"wp-caption-text\"><strong>Too long<\/strong> The links in this PR e-zine top out at 54 words. Readers could more easily scan if the writer had linked and bold-faced the headline only, not the blurb.<\/figcaption><\/figure>\n<p>The solution: Link and bold-face the head; unlink and use plain text for the blurb. Like so:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\"><a href=\"http:\/\/www.adweek.com\/news\/advertising-branding\/researcher-consumers-turn-tylenol-106085\" target=\"_blank\" rel=\"noopener noreferrer\">Consumers Turn on Tylenol<\/a>: The Food and Drug Administration\u2019s position on acetaminophen, the active ingredient in Tylenol, is giving parent company Johnson &amp; Johnson a branding headache, according to researcher YouGov.<\/div>\n<p>That approach allows readers to scan headlines, then learn more from the blurb if they find something they like.<\/p>\n<h3>Too short<\/h3>\n<p>But if your links are too short, readers will have to read the copy around the link to understand what the link means.<\/p>\n<p>Readers find this irritating. Plus, it slows them down, writes Jan H. Spyridakis, professor at the University of Washington College of Engineering.<\/p>\n<p>MindHacks\u2019 one-word links, for instance, are discombobulating. Who would click on <em>article<\/em>, <em>acetylcholine<\/em>, <em>GABA<\/em>, <em>fentanyl<\/em>, <em>siege<\/em> or <em>BZ<\/em> without knowing more?<\/p>\n<p>They\u2019re too short.<\/p>\n<figure id=\"attachment_14407\" aria-describedby=\"caption-attachment-14407\" style=\"width: 308px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"14407\" data-permalink=\"https:\/\/www.wyliecomm.com\/2020\/01\/how-to-write-a-link\/too-short\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/too-short.jpg\" data-orig-size=\"308,580\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Too short\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Too short One-word links slow readers down because they have to read the copy around the link to understand what the link means.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/too-short-159x300.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/too-short.jpg\" tabindex=\"0\" role=\"button\" class=\"size-full wp-image-14407 lazyload\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/too-short.jpg\" alt=\"Too short \" width=\"308\" height=\"580\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/too-short.jpg 308w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/too-short-159x300.jpg 159w\" data-sizes=\"(max-width: 308px) 100vw, 308px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 308px; --smush-placeholder-aspect-ratio: 308\/580;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"14407\" data-permalink=\"https:\/\/www.wyliecomm.com\/2020\/01\/how-to-write-a-link\/too-short\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/too-short.jpg\" data-orig-size=\"308,580\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Too short\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Too short One-word links slow readers down because they have to read the copy around the link to understand what the link means.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/too-short-159x300.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/too-short.jpg\" tabindex=\"0\" role=\"button\" class=\"size-full wp-image-14407\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/too-short.jpg\" alt=\"Too short \" width=\"308\" height=\"580\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/too-short.jpg 308w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/08\/too-short-159x300.jpg 159w\" sizes=\"(max-width: 308px) 100vw, 308px\" \/><\/noscript><figcaption id=\"caption-attachment-14407\" class=\"wp-caption-text\"><strong>Too short<\/strong> One-word links slow readers down because they have to read the copy around the link to understand what the link means.<\/figcaption><\/figure>\n<p>The solution: Rewrite sentences to create clusters of linkable words that give the context for the story. Instead of article, for instance, how about:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">I\u2019ve just found an interesting Journal of Pharmacy Practice <a href=\"http:\/\/dx.doi.org\/10.1177\/0897190011420677\" target=\"_blank\" rel=\"noopener noreferrer\">article on the medical management of chemical weapons injuries<\/a>.<\/div>\n<p>Or even:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">I\u2019ve just found an interesting Journal of Pharmacy Practice article about the <a href=\"http:\/\/dx.doi.org\/10.1177\/0897190011420677\" target=\"_blank\" rel=\"noopener noreferrer\">medical management of chemical weapons injuries<\/a>.<\/div>\n<p>Those five extra words add context, make the link clearer and the story more scannable \u2014 and may well increase clicks.<\/p>\n<h3>Just right<\/h3>\n<p>So how long should a link be?<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=%27Make+links+as+short+as+you+can+and+as+long+as+you+must.%27+%E2%80%94+Ann+Wylie%2C+writing+coach&#038;via=AnnWylie&#038;related=AnnWylie&#038;url=https:\/\/www.wyliecomm.com\/2020\/01\/how-to-write-a-link\/' target='_blank'>&#8216;Make links as short as you can and as long as you must.&#8217; \u2014 Ann Wylie, writing coach<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=%27Make+links+as+short+as+you+can+and+as+long+as+you+must.%27+%E2%80%94+Ann+Wylie%2C+writing+coach&#038;via=AnnWylie&#038;related=AnnWylie&#038;url=https:\/\/www.wyliecomm.com\/2020\/01\/how-to-write-a-link\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><a href=\"http:\/\/www2.hawaii.edu\/~donnab\/lis670\/spool.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Make them 7 to 11 words long<\/a> (PDF), suggests Jared M. Spool, CEO and founding principal of User Interface Engineering.<\/p>\n<p>His research shows that visitors find what they\u2019re looking for more efficiently on sites with:<\/p>\n<ul>\n<li>Longer links or<\/li>\n<li>Links followed by descriptive sentences<\/li>\n<\/ul>\n<p>Visitors were less successful on sites with super-short links.<\/p>\n<p>So \u201clink length is less important than a good link description,\u201d writes Marieke McCloskey, a user experience specialist with Nielsen Norman Group. \u201cUse as many words as you need to accurately describe the page \u2026 while still being concise.\u201d<\/p>\n<p>In other words, as with most writing, make the link as long as you must and as short as you can.<\/p>\n<p>But do keep it under 54 words.<br \/>\n____<\/p>\n<p>Sources: Marieke McCloskey, \u201c<a href=\"http:\/\/www.nngroup.com\/articles\/writing-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">Writing Hyperlinks: Salient, Descriptive, Start with Keyword<\/a>,\u201d Nielsen Norman Group, March 9, 2014<\/p>\n<p>Jan H. Spyridakis, \u201c<a href=\"http:\/\/core.ecu.edu\/engl\/tpc\/MennoMenno\/ftp\/spyridakis%202000.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Guidelines for Authoring Comprehensible Web pages and Evaluating Their Success<\/em><\/a>\u201d (PDF), <em>Technical Communications<\/em>, August 2000<\/p>\n<p>Jared Spool, Tara Scanlon, Will Schroeder, Carolyn Snyder and Terri DeAngelo: <a href=\"http:\/\/www2.hawaii.edu\/~donnab\/lis670\/spool.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Website usability: A designer\u2019s guide<\/em><\/a> (PDF). User Interface Engineering (North Andover, Mass.), 1997<\/p>\n<div id='MMC-Display' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-87\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Display copy-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/display-copy-writing-workshop\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/display-copy-writing-training-mmc.png\" alt=\"Display copy-writing workshop, a mini master class\" title=\"Display copy-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/display-copy-writing-training-mmc.png\" alt=\"Display copy-writing workshop, a mini master class\" title=\"Display copy-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>Get the word out with display copy<\/h3>\r\n\t\r\n<p>\u201cReaders\u201d don\u2019t read. Even highly educated web visitors read fewer than 20% of the words on a webpage.<\/p>\r\n\t\r\n<p>So how do you reach \u201creaders\u201d who won\u2019t read your paragraphs?<\/p>\r\n\t\r\n<p>Learn how to put your messages where your readers\u2019 eyes really are \u2014 in links, lists and CTAs \u2014 at our <a title=\"Display copy-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/display-copy-writing-workshop\/\" target=\"\" rel=\"noopener\"><strong>display copy-writing workshop<\/strong><\/a>.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/display-copy-writing-workshop\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/display-copy-writing-workshop\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Give visitors enough information to decide to click.<\/p>\n","protected":false},"author":6,"featured_media":22677,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3390],"tags":[230,71,229],"class_list":{"0":"post-14390","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-link-writing","8":"tag-display-copy","9":"tag-links","10":"tag-online-communications","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to write a link<\/title>\n<meta name=\"description\" content=\"How to write a link that\u2019s the right length: Give visitors enough information to decide to click. Learn how long should a link be and how to write links that are just right.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/2020\/01\/how-to-write-a-link\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to write a link\" \/>\n<meta property=\"og:description\" content=\"How to write a link that\u2019s the right length: Give visitors enough information to decide to click. 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