{"id":14062,"date":"2022-07-02T01:30:05","date_gmt":"2022-07-02T05:30:05","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?p=14062"},"modified":"2023-12-20T10:28:15","modified_gmt":"2023-12-20T14:28:15","slug":"press-release-lead-paragraph","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2022\/07\/press-release-lead-paragraph\/","title":{"rendered":"3 types of press release lead paragraphs to try"},"content":{"rendered":"<h2>Choose benefits, news and feature leads<\/h2>\n<p>Are you still using the fact pack \u2014 cramming who, what, when, where, why and how into the first paragraph of your news release? Are you still married to the dated \u201cXYZ Company today announced \u2026\u201d approach?<\/p>\n<figure id=\"attachment_29998\" aria-describedby=\"caption-attachment-29998\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29998\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/07\/press-release-lead-paragraph\/press-release-lead-paragraph-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/08\/press-release-lead-paragraph.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"press-release-lead-paragraph\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Follow the leader&lt;\/strong&gt; Make sure your message gets heard with colorful, compelling PR leads. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/hand-holding-red-arrow-pointer-on-426266647&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by urfin&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/08\/press-release-lead-paragraph-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/08\/press-release-lead-paragraph.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/08\/press-release-lead-paragraph.png\" alt=\"Press release lead paragraph\" title=\"Press release lead paragraph\" width=\"450\" height=\"300\" class=\"size-full wp-image-29998 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/08\/press-release-lead-paragraph.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/08\/press-release-lead-paragraph-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29998\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/07\/press-release-lead-paragraph\/press-release-lead-paragraph-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/08\/press-release-lead-paragraph.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"press-release-lead-paragraph\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Follow the leader&lt;\/strong&gt; Make sure your message gets heard with colorful, compelling PR leads. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/hand-holding-red-arrow-pointer-on-426266647&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by urfin&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/08\/press-release-lead-paragraph-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/08\/press-release-lead-paragraph.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/08\/press-release-lead-paragraph.png\" alt=\"Press release lead paragraph\" title=\"Press release lead paragraph\" width=\"450\" height=\"300\" class=\"size-full wp-image-29998\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/08\/press-release-lead-paragraph.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/08\/press-release-lead-paragraph-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-29998\" class=\"wp-caption-text\"><strong>Follow the leader<\/strong> Make sure your message gets heard with colorful, compelling PR leads. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/hand-holding-red-arrow-pointer-on-426266647\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Image by urfin<\/em><\/a><\/figcaption><\/figure>\n<p>These conventional formulas to release leads are formulaic, old-fashioned and \u2014 let\u2019s face it \u2014 dull. Both approaches slow the story down, appear unsophisticated and are too stereotypical to stand out from the competition.<\/p>\n<p>Instead, choose from these three more effective approaches.<\/p>\n<h3>1. Benefits leads<\/h3>\n<p>Launching a new product or service? Focus on how it solves customer problems instead of on the product or service itself with this model, which I developed for my clients:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">X (users) who have struggled with Y (problem) will now be able to Z (benefit), thanks to A (product or service).<\/div>\n<p>Here&#8217;s how it looks in action:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">Commuters who now spend an hour each day driving from Sunrise Beach to Osage Beach will soon be able to make the trip in 15 minutes, thanks to a new bridge that ABC Company will build this summer.<\/div>\n<h3>2. News leads<\/h3>\n<p>Do you have news to report? Instead of covering the five W&#8217;s and the H, appeal to reader interest by leading with the two most interesting elements to readers:<\/p>\n<ul>\n<li><strong>What<\/strong> \u2014\u00a0as in &#8220;What happened?&#8221;<\/li>\n<li><strong>Why<\/strong> \u2014 as in &#8220;Why should I care?&#8221;<\/li>\n<\/ul>\n<p>Here&#8217;s how it works:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">XYZ Corp. volunteers will plant 77 trees at Encore Park on Sunday. That means the park, located in area hit hard by drought, will have trees that help reduce runoff, absorb rainfall and retain water.<\/div>\n<h3>3. Feature leads<\/h3>\n<p>Feature leads show instead of tell. They attract readers by illustrating your key message instead of just stating it. Feature lead approaches include:<\/p>\n<p><strong>Description<\/strong>. This lead helped win support for the nation\u2019s first statewide menu labeling law, in a Silver Anvil Award-winning campaign by the California Center for Public Health Advocacy:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">In a Capitol room thick with the smell of fast food and breakfast entrees, proponents of Senate Bill 120 (Padilla-D Los Angeles), the proposed nutrition menu labeling law, dramatically illustrated why this legislation needs to be signed by the Governor.<\/div>\n<p><strong>Startling statistics<\/strong>, like this lead from a Silver Anvil Award-winning campaign by Visa:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">Today, more than 40 percent of fourth-grade children read below the basic level for their grade. That\u2019s one reason Visa is asking you to join the company in its effort to help children learn to read \u2026<\/div>\n<p><strong>Compression of details<\/strong>, as in this lead for an H&amp;R Block survey story by Fleishman Hillard&#8217;s John Armato:<\/p>\n<div class=\"excerptbox\" style=\"border:1px solid black;\">Most 8- to 11-year-olds would rather go to school year-round than pay a nickel of \u2018allowance tax.\u2019 But pit that nickel against Nickelodeon, and they\u2019d gladly fork it over to protect their tube time. They also imagine Batman would pay more income tax than either Superman or Spiderman.<\/div>\n<p>Other feature lead approaches include anecdote, analogy, wordplay, concrete details, human interest and examples.<\/p>\n<h3>Surprise and delight your readers.<\/h3>\n<p>Whichever approach you use, write a lead that appeals to your readers&#8217; self interest or that makes your story interesting.<\/p>\n<p>Can&#8217;t do that with a fact pack.<\/p>\n<div id='MMC-Leads' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-80\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Lead-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/lead-writing-workshop\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/lead-writing-training-mmc.png\" alt=\"Lead-writing workshop, a mini master class\" title=\"Lead-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/lead-writing-training-mmc.png\" alt=\"Lead-writing workshop, a mini master class\" title=\"Lead-writing workshop, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>Hook readers with great leads<\/h3>\r\n\t\r\n<p>You\u2019re not still packing all of the Ws into the first paragraph, are you? Cranking out \u201cXYZ Company today announced \u2026\u201d leads? If so, your News Writing 101 class called and wants its leads back!<\/p>\r\n\t\r\n<p>To win today\u2019s fierce competition for your readers\u2019 attention, you need more sophisticated, nuanced leads \u2014 not the approaches you learned when you were 19.<\/p>\r\n\t\r\n<p>Learn how to hook readers with great leads at our <a title=\"Lead-writing workshop, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/lead-writing-workshop\/\" target=\"\" rel=\"noopener\"><strong>lead-writing workshop<\/strong><\/a>.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/lead-writing-workshop\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect 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leads<\/p>\n","protected":false},"author":6,"featured_media":29998,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45],"tags":[148,243,36],"class_list":{"0":"post-14062","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pr-writing","8":"tag-leads","9":"tag-press-release","10":"tag-public-relations","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 types of press release lead paragraphs to try<\/title>\n<meta name=\"description\" content=\"Follow the 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