{"id":14010,"date":"2016-05-24T04:06:16","date_gmt":"2016-05-24T08:06:16","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?page_id=14010"},"modified":"2022-07-23T01:50:28","modified_gmt":"2022-07-23T05:50:28","slug":"how-to-organize-a-press-release","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/how-to-organize-a-press-release\/","title":{"rendered":"How to organize a press release"},"content":{"rendered":"<h2>Anatomy of a release, from lead to boilerplate<\/h2>\n<figure id=\"attachment_29869\" aria-describedby=\"caption-attachment-29869\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29869\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/how-to-organize-a-press-release\/how-to-organize-a-press-release-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-organize-a-press-release.png\" data-orig-size=\"500,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-organize-a-press-release\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Better by design &lt;\/strong&gt;What goes where for a successful press release that gains media coverage. (Hint: Don\u2019t use the inverted pyramid!)\u00a0&lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/hand-drawing-blank-diagram-isolated-on-214063948&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by NPeter&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-organize-a-press-release-300x180.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-organize-a-press-release.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-organize-a-press-release.png\" alt=\"How to organize a press release\" title=\"How to organize a press release\" width=\"500\" height=\"300\" class=\"size-full wp-image-29869 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-organize-a-press-release.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-organize-a-press-release-300x180.png 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29869\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/how-to-organize-a-press-release\/how-to-organize-a-press-release-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-organize-a-press-release.png\" data-orig-size=\"500,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-organize-a-press-release\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Better by design &lt;\/strong&gt;What goes where for a successful press release that gains media coverage. (Hint: Don\u2019t use the inverted pyramid!)\u00a0&lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/hand-drawing-blank-diagram-isolated-on-214063948&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by NPeter&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-organize-a-press-release-300x180.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-organize-a-press-release.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-organize-a-press-release.png\" alt=\"How to organize a press release\" title=\"How to organize a press release\" width=\"500\" height=\"300\" class=\"size-full wp-image-29869\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-organize-a-press-release.png 500w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-organize-a-press-release-300x180.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/noscript><figcaption id=\"caption-attachment-29869\" class=\"wp-caption-text\"><strong>Better by design <\/strong>What goes where for a successful press release that gains media coverage. (Hint: Don\u2019t use the inverted pyramid!)\u00a0<a href=\"https:\/\/www.shutterstock.com\/image-photo\/hand-drawing-blank-diagram-isolated-on-214063948\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Image by NPeter<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">How to structure a press release<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/06\/press-release-structure-examples\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18021\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/feature-story-example\/romance-meets-finance-in-this-feature-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/romance-meets-finance-in-this-feature-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"romance-meets-finance-in-this-feature-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/romance-meets-finance-in-this-feature-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/romance-meets-finance-in-this-feature-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignnone wp-image-18021 size-full lazyload\" title=\"Model this press release structure example\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/press-release-structure-examples-150.png\" alt=\"Model this press release structure example\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18021\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/feature-story-example\/romance-meets-finance-in-this-feature-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/romance-meets-finance-in-this-feature-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"romance-meets-finance-in-this-feature-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/romance-meets-finance-in-this-feature-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/romance-meets-finance-in-this-feature-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignnone wp-image-18021 size-full\" title=\"Model this press release structure example\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/press-release-structure-examples-150.png\" alt=\"Model this press release structure example\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/06\/press-release-structure-examples\/\" target=\"\" rel=\"noopener noreferrer\">Model this press release structure example<\/a><\/p>\n<p class=\"index-story-deck\">Federal Home Loan Bank nails the feature<\/p>\n<p class=\"index-story-intro\">Home, sweet home: Mark Zelermyer turns a stodgy bank report into a friendly, fascinating feature-style story.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/06\/how-to-structure-a-press-release\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18021\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/feature-story-example\/romance-meets-finance-in-this-feature-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/romance-meets-finance-in-this-feature-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"romance-meets-finance-in-this-feature-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/romance-meets-finance-in-this-feature-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/romance-meets-finance-in-this-feature-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignnone wp-image-18021 size-full lazyload\" title=\"How to structure a press release\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-structure-a-press-release-150.png\" alt=\"How to structure a press release\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18021\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/feature-story-example\/romance-meets-finance-in-this-feature-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/romance-meets-finance-in-this-feature-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"romance-meets-finance-in-this-feature-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/romance-meets-finance-in-this-feature-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/romance-meets-finance-in-this-feature-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignnone wp-image-18021 size-full\" title=\"How to structure a press release\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/how-to-structure-a-press-release-150.png\" alt=\"How to structure a press release\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/06\/how-to-structure-a-press-release\/\" target=\"\" rel=\"noopener noreferrer\">How to structure a press release<\/a><\/p>\n<p class=\"index-story-deck\">Toyota takes on feature releases<\/p>\n<p class=\"index-story-intro\">Let\u2019s go places: Why make every release a news release? Feature releases may get more attention.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<h3 class=\"indextableheader\">From lead to boilerplate<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/pr-writing-tips\/how-to-organize-a-press-release\/how-to-write-a-lead-for-a-press-release\/\" target=\"\" title=\"How to write a lead for a press release\" width=\"150\" border=\"0\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/08\/how-to-write-a-lead-for-a-press-release-150.png\" alt=\"How to write a lead for a press release\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/08\/how-to-write-a-lead-for-a-press-release-150.png\" alt=\"How to write a lead for a press release\" width=\"150\" height=\"150\" border=\"0\"\/><\/noscript><\/a>\n<\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"How to write a lead for a press release\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/pr-writing-tips\/how-to-organize-a-press-release\/how-to-write-a-lead-for-a-press-release\/\" target=\"\" rel=\"noopener noreferrer\">How to write a lead for a press release<\/a><\/p>\n<p class=\"index-story-deck\">Go beyond the 5 W\u2019s<\/p>\n<p class=\"index-story-intro\">Let your lead off the leash: Conventional news release leads are formulaic, old-fashioned and \u2014 let\u2019s face it \u2014 dull. Instead, turn to these more effective approaches.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/05\/press-release-boilerplate-best-practices\/\" target=\"\" title=\"Press release boilerplate best practices\" width=\"150\" border=\"0\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/press-release-boilerplate-best-practices-150.png\" alt=\"Press release boilerplate best practices\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/05\/press-release-boilerplate-best-practices-150.png\" alt=\"Press release boilerplate best practices\" width=\"150\" height=\"150\" border=\"0\"\/><\/noscript><\/a>\n<\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Press release boilerplate best practices\" href=\"https:\/\/www.wyliecomm.com\/2022\/05\/press-release-boilerplate-best-practices\/\" target=\"\" rel=\"noopener noreferrer\">Press release boilerplate best practices<\/a><\/p>\n<p class=\"index-story-deck\">Boil your company down with boilerplates<\/p>\n<p class=\"index-story-intro\">About us: A boilerplate is the short \u201cAbout us\u201d paragraph at the end of a release that describes your organization.<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p><br style=\"clear:both;\"\/><\/p>\n<p>Get <strong><a href=\"https:\/\/revvingupreadership.com\/writing\/pr\/how-to-organize-a-press-release\/\" title=\"Rev Up Readership\" class=\"locked\" target=\"_blank\" rel=\"noopener noreferrer\">more tips on anatomy of a release<\/a><\/strong> on Rev Up Readership.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anatomy of a release, from lead to boilerplate How to structure a press release Model this press release structure example Federal Home Loan Bank nails the feature Home, sweet home: Mark Zelermyer turns a stodgy bank report into a friendly, fascinating feature-style story. How to structure a press release Toyota takes on feature releases Let\u2019s [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":29869,"parent":3981,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-14010","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to organize a press release<\/title>\n<meta name=\"description\" content=\"Better by design: What goes where for a successful press release that gains media coverage. 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