{"id":13509,"date":"2018-07-18T13:23:35","date_gmt":"2018-07-18T17:23:35","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?page_id=13509"},"modified":"2021-07-20T12:20:28","modified_gmt":"2021-07-20T16:20:28","slug":"how-to-write-good-marketing-emails","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-good-marketing-emails\/","title":{"rendered":"Quotes on how to write good marketing emails"},"content":{"rendered":"<h2>What writers &amp; others say<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27204\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-good-marketing-emails\/how-to-write-good-marketing-emails-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/how-to-write-good-marketing-emails.png\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-good-marketing-emails\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/how-to-write-good-marketing-emails-300x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/how-to-write-good-marketing-emails.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/how-to-write-good-marketing-emails.png\" alt=\"Quotes on how to write good marketing emails\" title=\"Quotes on how to write good marketing emails\" width=\"300\" height=\"300\" class=\"aligncenter size-full wp-image-27204 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/how-to-write-good-marketing-emails.png 300w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/how-to-write-good-marketing-emails-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/how-to-write-good-marketing-emails-100x100.png 100w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"27204\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-an-email\/how-to-write-good-marketing-emails\/how-to-write-good-marketing-emails-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/how-to-write-good-marketing-emails.png\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-write-good-marketing-emails\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/how-to-write-good-marketing-emails-300x300.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/how-to-write-good-marketing-emails.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/how-to-write-good-marketing-emails.png\" alt=\"Quotes on how to write good marketing emails\" title=\"Quotes on how to write good marketing emails\" width=\"300\" height=\"300\" class=\"aligncenter size-full wp-image-27204\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/how-to-write-good-marketing-emails.png 300w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/how-to-write-good-marketing-emails-150x150.png 150w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/07\/how-to-write-good-marketing-emails-100x100.png 100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/p>\n<hr \/>\n<h5>&#8220;adminispam: Useless email sent from upper-echelon bureaucrats that\u2019s not applicable to your area, about people you\u2019ll never work with or issues you\u2019ll never face.&#8221;<\/h5>\n<h6>\u2014 BuzzWhack<\/h6>\n<hr \/>\n<h5>&#8220;spam count: The ratio of legitimate email to spam. &#8216;Since I started using a spam filter, my spam count\u2019s higher than ever. Go figure.\u2019&#8221;<\/h5>\n<h6>\u2014 BuzzWhack<\/h6>\n<hr \/>\n<h5>&#8220;spammified: When a legitimate email ends up in your spam folder, which has also become the digital world\u2019s hottest excuse. &#8216;Sorry, I just got your message. It had been spammified.\u2019&#8221;<\/h5>\n<h6>\u2014 BuzzWhack<\/h6>\n<hr \/>\n<h5>&#8220;They can hack it, spam it, even slam it as so old-school. But American workers can\u2019t live without their email.&#8221;<\/h5>\n<h6>\u2014 Jason Del Rey, senior editor, <em>Commerce<\/em><\/h6>\n<hr \/>\n<h5>&#8220;The from line is what recipients use to determine whether to delete an email. The subject line is what motivates people to actually open the email.&#8221;<\/h5>\n<h6>\u2014 Loren McDonald, chief marketing officer of J.L. Halsey, a marketing technology and services<\/h6>\n<hr \/>\n<h5>&#8220;Seven days without email: Priceless.\u201d<\/h5>\n<h6>\u2014 MasterCard ad<\/h6>\n<hr \/>\n<h5>&#8220;There\u2019s a mad dash for attention in the email box.&#8221;<\/h5>\n<h6>\u2014 Mike Sigal, CEO of Guidewire<\/h6>\n<hr \/>\n<h5>&#8220;Email may well be your most productive marketing tool.&#8221;<\/h5>\n<h6>\u2014 Dan Zarrella, viral marketing scientist, HubSpot<\/h6>\n<hr \/>\n<div id='MC-EMAIL-OVW' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-67\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><h3>How can you reach email recipients on mobile?<\/h3>\r\n<p>Two thirds of email recipients open your email on their smartphones, not their laptops. Some 7% read your email newsletters in the bathroom. (And the other 93% are lying.) <a title=\"Get Opened, Read, Clicked, our email-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/email-marketing-course\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/email-writing-training.png\" alt=\"Get Opened, Read, Clicked, our email-writing workshop\" title=\"Get Opened, Read, Clicked, our email-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/email-writing-training.png\" alt=\"Get Opened, Read, Clicked, our email-writing workshop\" title=\"Get Opened, Read, Clicked, our email-writing workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%; \" class=\"img-max\"><\/noscript><\/a><\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n<p>Problem is, reading your email newsletter on the small screen is like reading <em>War and Peace<\/em> through a keyhole. It\u2019s not easy to get the word out on a 5.5\u201d rectangle.<\/p>\r\n\r\n<p>So how do you reach recipients via email newsletters and marketing promotions?<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n<p>Find out at <a title=\"Get Opened, Read, Clicked, our email-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/email-marketing-course\/\" target=\"\" rel=\"noopener\"><strong>Get Opened, Read, Clicked<\/strong><\/a> \u2014 our email-writing workshop.<\/p>\r\n\r\n<p>You\u2019ll leave with tricks, tips and techniques for writing emails that get opened, read, clicked and shared.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/email-marketing-course\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/email-marketing-course\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>What writers &amp; others say &#8220;adminispam: Useless email sent from upper-echelon bureaucrats that\u2019s not applicable to your area, about people you\u2019ll never work with or issues you\u2019ll never face.&#8221; \u2014 BuzzWhack &#8220;spam count: The ratio of legitimate email to spam. &#8216;Since I started using a spam filter, my spam count\u2019s higher than ever. Go figure.\u2019&#8221; [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":27204,"parent":4482,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-13509","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quotes on how to write good marketing emails<\/title>\n<meta name=\"description\" content=\"\u201cSeven days without email: Priceless.\u201d\u2014 MasterCard ad\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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