{"id":13497,"date":"2016-01-26T13:55:30","date_gmt":"2016-01-26T17:55:30","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?page_id=13497"},"modified":"2022-11-18T05:59:19","modified_gmt":"2022-11-18T09:59:19","slug":"quotes-on-how-to-write-creative-content","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/quotes-on-how-to-write-creative-content\/","title":{"rendered":"Quotes on how to write creative content"},"content":{"rendered":"

What writers & others say<\/h2>\n

\"Quotes

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“My purpose is to make what I write entertaining enough to compete with beer.”<\/h5>\n
\u2014 Anonymous<\/h6>\n
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‘Never check an interesting fact.'”<\/h5>\n
\u2014 Anonymous<\/h6>\n
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“No one ever lost credibility by being interesting.”<\/h5>\n
\u2014 Tom Antion, humorist<\/h6>\n
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“Hit them in the heart and hit them in the head.”<\/h5>\n
\u2014 Ron Arden, author of The Power of Charm: How to Win Anyone over in Any Situation<\/em><\/h6>\n
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“Just because it\u2019s interesting and riveting doesn\u2019t make it false. Just because it\u2019s dull and boring doesn\u2019t make it true.”<\/h5>\n
\u2014 Roy Peter Clark, vice president and senior scholar, The Poynter Institute<\/h6>\n
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“When the news or topic is most serious, understate. When the topic is least serious, exaggerate.”<\/h5>\n
\u2014 Roy Peter Clark, vice president and senior scholar, The Poynter Institute<\/h6>\n
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“Lemme tell you something, kid. You gotta grab the reader by the throat. He\u2019s on the train. It\u2019s hot. He\u2019s trying to hit on his secretary; she\u2019s not giving him the time of day. His wife is mad at him. His kid needs braces; he doesn\u2019t have the money. The guy next to him stinks. It\u2019s crowded. You want him to read your story? You had better make it interesting.”<\/h5>\n
\u2014 Donald H. Forst, editor of the Village Voice<\/em>, recalling advice given to him by a former editor of the New York Pos<\/em>t<\/h6>\n
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“Writers have nanoseconds to compel readers before they flit to another headline or toast another Pop Tart.”<\/h5>\n
\u2014 David A. Fryxell, former editor, Writers Digest<\/em><\/h6>\n
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“Good teaching is one-fourth preparation and three-fourths theater.”<\/h5>\n
\u2014 Gail Godwin, American novelist and short story writer<\/h6>\n
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“Give readers pleasure with knowledge.”<\/h5>\n
\u2014 Larry J. Horney, <\/strong>Ph.D., writing coach at Central Newspapers Inc<\/h6>\n
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“Remember, the easiest thing for the reader to do is quit reading.”<\/h5>\n
\u2014 Barney Kilgore, former Wall Street Journal<\/em> editor, quoted in NoTrain-NoGain.com<\/h6>\n
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“People don’t ask for facts in making up their minds. They would rather have one good, soul-satisfying emotion than a dozen facts.”<\/h5>\n
\u2014 Robert Keith Leavitt, ad copywriter and nonfiction writer<\/h6>\n
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“More learning occurs through emotion than through intellect.”<\/h5>\n
\u2014 C.S. Lewis, author of The Chronicles of Narnia<\/em><\/h6>\n
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“My purpose is to entertain myself first and other people secondly.”<\/h5>\n
\u2014 John D. McDonald, American mystery writer<\/h6>\n
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“Anyone who tries to make a distinction between education and entertainment doesn\u2019t know the first thing about either.”<\/h5>\n
\u2014 Marshall McLuhan, communication theorist<\/h6>\n
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“If nobody hears your strategic messaging, does it make a sound?”<\/h5>\n
\u2014 David Murray, editor,\u00a0Lawrence Ragan Communications Inc.<\/h6>\n
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“If it doesn\u2019t sell, it isn\u2019t creative.”<\/h5>\n
\u2014 David Ogilvy, \u201cThe Father of Advertising\u201d<\/h6>\n
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“Always grab the reader by the throat in the first paragraph, sink your thumbs into his windpipe in the second and hold him against the wall until the tag line.”<\/h5>\n
\u2014 Paul O\u2019Neil, journalist and author who spent most of his career working for Time Inc.<\/h6>\n
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“Mrs. Tinker never read past the third headline of a report unless it happened to be a murder, in which case she read every word and bought an evening paper for herself on the way home.”<\/h5>\n
\u2014 Josephine Tey, author, in The Daughter of Time<\/em><\/h6>\n
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“People remember what they feel, not what they know.”<\/h5>\n
\u2014 Al Tompkins, broadcast\/online group leader, The Poynter Institute<\/h6>\n
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“You\u2019ve got to be a good date for the reader.”<\/h5>\n
\u2014 Kurt Vonnegut, American novelist, author of Slaughterhouse-Five<\/em> and other black comedies<\/em><\/h6>\n
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