{"id":13433,"date":"2016-02-01T06:11:10","date_gmt":"2016-02-01T10:11:10","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?page_id=13433"},"modified":"2022-06-02T07:02:40","modified_gmt":"2022-06-02T11:02:40","slug":"why-do-we-use-metaphors","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-write-a-metaphor\/why-do-we-use-metaphors\/","title":{"rendered":"Why do we use metaphors?"},"content":{"rendered":"<h2>Analogies change the way we think<\/h2>\n<figure id=\"attachment_29728\" aria-describedby=\"caption-attachment-29728\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29728\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-write-a-metaphor\/why-do-we-use-metaphors-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/why-do-we-use-metaphors.png\" data-orig-size=\"330,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"why-do-we-use-metaphors\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Change your mind&lt;\/strong&gt; Metaphor has the power to persuade far better than literal language. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/human-brain-made-hands-different-wrapped-1219742488&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Angelo Cordeschi&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/why-do-we-use-metaphors-300x273.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/why-do-we-use-metaphors.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/why-do-we-use-metaphors.png\" alt=\"Why do we use metaphors?\" title=\"Why do we use metaphors?\" width=\"330\" height=\"300\" class=\"size-full wp-image-29728 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/why-do-we-use-metaphors.png 330w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/why-do-we-use-metaphors-300x273.png 300w\" data-sizes=\"(max-width: 330px) 100vw, 330px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 330px; --smush-placeholder-aspect-ratio: 330\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"29728\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-write-a-metaphor\/why-do-we-use-metaphors-2\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/why-do-we-use-metaphors.png\" data-orig-size=\"330,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"why-do-we-use-metaphors\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Change your mind&lt;\/strong&gt; Metaphor has the power to persuade far better than literal language. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/human-brain-made-hands-different-wrapped-1219742488&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;em&gt;Image by Angelo Cordeschi&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/why-do-we-use-metaphors-300x273.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/why-do-we-use-metaphors.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/why-do-we-use-metaphors.png\" alt=\"Why do we use metaphors?\" title=\"Why do we use metaphors?\" width=\"330\" height=\"300\" class=\"size-full wp-image-29728\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/why-do-we-use-metaphors.png 330w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/why-do-we-use-metaphors-300x273.png 300w\" sizes=\"(max-width: 330px) 100vw, 330px\" \/><\/noscript><figcaption id=\"caption-attachment-29728\" class=\"wp-caption-text\"><strong>Change your mind<\/strong> Metaphor has the power to persuade far better than literal language. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/human-brain-made-hands-different-wrapped-1219742488\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Image by Angelo Cordeschi<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<hr class=\"indextablehr\"><\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/04\/why-is-a-metaphor-effective\/\" target=\"\" title=\"Why is a metaphor effective?\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-is-a-metaphor-effective-150.png\" alt=\"Why is a metaphor effective?\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-is-a-metaphor-effective-150.png\" alt=\"Why is a metaphor effective?\" width=\"150\" height=\"150\" border=\"0\"\/><\/noscript><\/a>\n<\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Why is a metaphor effective?\" href=\"https:\/\/www.wyliecomm.com\/2021\/04\/why-is-a-metaphor-effective\/\" target=\"\" rel=\"noopener noreferrer\">Why is a metaphor effective?<\/a><\/p>\n<p class=\"index-story-deck\">People learn through metaphor<\/p>\n<p class=\"index-story-intro\">Baby, you can drive my car: Grandpa didn\u2019t know from automobiles; he called this a horseless carriage. Analogies help people understand new ideas by linking them to familiar ones.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\">\n<a href=\"https:\/\/www.wyliecomm.com\/2021\/04\/how-metaphors-work-to-persuade\/\" target=\"\" title=\"How metaphors work to persuade\" width=\"150\" border=\"0\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/how-metaphors-work-to-persuade-150.png\" alt=\"How metaphors work to persuade\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/how-metaphors-work-to-persuade-150.png\" alt=\"How metaphors work to persuade\" width=\"150\" height=\"150\" border=\"0\"\/><\/noscript><\/a>\n<\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/04\/how-metaphors-work-to-persuade\/\" target=\"\" rel=\"noopener noreferrer\">How metaphors work to persuade<\/a><\/p>\n<p class=\"index-story-deck\">If crime were a wild beast, we\u2019d be more likely to cage it<\/p>\n<p class=\"index-story-intro\">Elephant in the room: Change the metaphor, change readers\u2019 minds.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\">\n<a href=\"https:\/\/www.wyliecomm.com\/2021\/04\/what-is-the-purpose-of-a-metaphor\/\" target=\"\" title=\"What is the purpose of a metaphor?\" width=\"150\" border=\"0\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-purpose-of-a-metaphor-150.png\" alt=\"What is the purpose of a metaphor?\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/what-is-the-purpose-of-a-metaphor-150.png\" alt=\"What is the purpose of a metaphor?\" width=\"150\" height=\"150\" border=\"0\"\/><\/noscript><\/a>\n<\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a href=\"https:\/\/www.wyliecomm.com\/2021\/04\/what-is-the-purpose-of-a-metaphor\/\" target=\"\" rel=\"noopener noreferrer\">What is the purpose of a metaphor?<\/a><\/p>\n<p class=\"index-story-deck\">Metaphor is like Elvis; it shakes us up<\/p>\n<p class=\"index-story-intro\">The King of metaphor: In \u2018All Shook Up,\u2019 a touch is a chill, lips are volcanoes and she is a buttercup. <\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Get <a class=\"locked\" title=\"Why use metaphor?\" href=\"https:\/\/revvingupreadership.com\/writing\/how-to-write-creative-content\/how-to-write-a-metaphor\/why-do-we-use-metaphors\/\" target=\"_blank\" rel=\"noopener\"><strong>more tips on why use metaphors<\/strong><\/a> on RevvingUpReadership.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Analogies change the way we think Why is a metaphor effective? People learn through metaphor Baby, you can drive my car: Grandpa didn\u2019t know from automobiles; he called this a horseless carriage. Analogies help people understand new ideas by linking them to familiar ones. How metaphors work to persuade If crime were a wild beast, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":29728,"parent":3988,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-13433","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why do we use metaphors?<\/title>\n<meta name=\"description\" content=\"Change your mind: Metaphor has the power to persuade far better than literal language.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-write-a-metaphor\/why-do-we-use-metaphors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why do we use metaphors?\" \/>\n<meta property=\"og:description\" content=\"Change your mind: Metaphor has the power to persuade far better than literal language.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-write-a-metaphor\/why-do-we-use-metaphors\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-02T11:02:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-do-we-use-metaphors-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Why do we use metaphors?\" \/>\n<meta name=\"twitter:description\" content=\"Change your mind: Metaphor has the power to persuade far better than literal language.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-do-we-use-metaphors-tw.png\" \/>\n<meta name=\"twitter:site\" content=\"@AnnWylie\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-write-a-metaphor\/why-do-we-use-metaphors\/\",\"url\":\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-write-a-metaphor\/why-do-we-use-metaphors\/\",\"name\":\"Why do we use metaphors?\",\"isPartOf\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-write-a-metaphor\/why-do-we-use-metaphors\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-write-a-metaphor\/why-do-we-use-metaphors\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/why-do-we-use-metaphors.png\",\"datePublished\":\"2016-02-01T10:11:10+00:00\",\"dateModified\":\"2022-06-02T11:02:40+00:00\",\"description\":\"Change your mind: Metaphor has the power to persuade far better than literal language.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-write-a-metaphor\/why-do-we-use-metaphors\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-write-a-metaphor\/why-do-we-use-metaphors\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-write-a-metaphor\/why-do-we-use-metaphors\/#primaryimage\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/why-do-we-use-metaphors.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/why-do-we-use-metaphors.png\",\"width\":330,\"height\":300,\"caption\":\"Change your mind Metaphor has the power to persuade far better than literal language. Image by Angelo Cordeschi\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-write-a-metaphor\/why-do-we-use-metaphors\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.wyliecomm.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content-writing tips for communicators\",\"item\":\"https:\/\/www.wyliecomm.com\/writing-tips\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to write creative content\",\"item\":\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"How to write a metaphor\",\"item\":\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-write-a-metaphor\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Why do we use metaphors?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wyliecomm.com\/#website\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"name\":\"Wylie Communications, Inc.\",\"description\":\"Writing workshops, communication consulting and writing services\",\"publisher\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wyliecomm.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wyliecomm.com\/#organization\",\"name\":\"Wylie Communications Inc.\",\"url\":\"https:\/\/www.wyliecomm.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"contentUrl\":\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png\",\"width\":300,\"height\":300,\"caption\":\"Wylie Communications Inc.\"},\"image\":{\"@id\":\"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/WylieCommunications\",\"https:\/\/x.com\/AnnWylie\",\"https:\/\/www.instagram.com\/wyliecomm\/\",\"https:\/\/www.linkedin.com\/company\/wylie-communications-inc-\",\"https:\/\/www.pinterest.com\/wyliecomminc\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why do we use metaphors?","description":"Change your mind: Metaphor has the power to persuade far better than literal language.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-write-a-metaphor\/why-do-we-use-metaphors\/","og_locale":"en_US","og_type":"article","og_title":"Why do we use metaphors?","og_description":"Change your mind: Metaphor has the power to persuade far better than literal language.","og_url":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-write-a-metaphor\/why-do-we-use-metaphors\/","og_site_name":"Wylie Communications, Inc.","article_publisher":"https:\/\/www.facebook.com\/WylieCommunications","article_modified_time":"2022-06-02T11:02:40+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-do-we-use-metaphors-fb.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_title":"Why do we use metaphors?","twitter_description":"Change your mind: Metaphor has the power to persuade far better than literal language.","twitter_image":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/04\/why-do-we-use-metaphors-tw.png","twitter_site":"@AnnWylie","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-write-a-metaphor\/why-do-we-use-metaphors\/","url":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-write-a-metaphor\/why-do-we-use-metaphors\/","name":"Why do we use metaphors?","isPartOf":{"@id":"https:\/\/www.wyliecomm.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-write-a-metaphor\/why-do-we-use-metaphors\/#primaryimage"},"image":{"@id":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-write-a-metaphor\/why-do-we-use-metaphors\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/why-do-we-use-metaphors.png","datePublished":"2016-02-01T10:11:10+00:00","dateModified":"2022-06-02T11:02:40+00:00","description":"Change your mind: Metaphor has the power to persuade far better than literal language.","breadcrumb":{"@id":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-write-a-metaphor\/why-do-we-use-metaphors\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-write-a-metaphor\/why-do-we-use-metaphors\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-write-a-metaphor\/why-do-we-use-metaphors\/#primaryimage","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/why-do-we-use-metaphors.png","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/06\/why-do-we-use-metaphors.png","width":330,"height":300,"caption":"Change your mind Metaphor has the power to persuade far better than literal language. Image by Angelo Cordeschi"},{"@type":"BreadcrumbList","@id":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-write-a-metaphor\/why-do-we-use-metaphors\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.wyliecomm.com\/"},{"@type":"ListItem","position":2,"name":"Content-writing tips for communicators","item":"https:\/\/www.wyliecomm.com\/writing-tips\/"},{"@type":"ListItem","position":3,"name":"How to write creative content","item":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/"},{"@type":"ListItem","position":4,"name":"How to write a metaphor","item":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-write-a-metaphor\/"},{"@type":"ListItem","position":5,"name":"Why do we use metaphors?"}]},{"@type":"WebSite","@id":"https:\/\/www.wyliecomm.com\/#website","url":"https:\/\/www.wyliecomm.com\/","name":"Wylie Communications, Inc.","description":"Writing workshops, communication consulting and writing services","publisher":{"@id":"https:\/\/www.wyliecomm.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wyliecomm.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wyliecomm.com\/#organization","name":"Wylie Communications Inc.","url":"https:\/\/www.wyliecomm.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","contentUrl":"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/04\/wylie_new_logo-300.png","width":300,"height":300,"caption":"Wylie Communications Inc."},"image":{"@id":"https:\/\/www.wyliecomm.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WylieCommunications","https:\/\/x.com\/AnnWylie","https:\/\/www.instagram.com\/wyliecomm\/","https:\/\/www.linkedin.com\/company\/wylie-communications-inc-","https:\/\/www.pinterest.com\/wyliecomminc\/"]}]}},"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P4rlSw-3uF","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/pages\/13433"}],"collection":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/comments?post=13433"}],"version-history":[{"count":0,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/pages\/13433\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/pages\/3988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/media\/29728"}],"wp:attachment":[{"href":"https:\/\/www.wyliecomm.com\/wp-json\/wp\/v2\/media?parent=13433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}