{"id":13373,"date":"2016-02-01T00:47:41","date_gmt":"2016-02-01T04:47:41","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?p=13373"},"modified":"2021-10-31T08:12:30","modified_gmt":"2021-10-31T12:12:30","slug":"save-a-guitar-on-car-insurance","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2016\/02\/save-a-guitar-on-car-insurance\/","title":{"rendered":"\u2018Save a guitar on car insurance\u2019"},"content":{"rendered":"<h2>Make messages vivid with metaphor<\/h2>\n<p>Analogy makes your benefits more tantalizing by making them more tangible. So use <a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-write-creative-content\/how-to-write-a-metaphor\/\">metaphor and simile<\/a> to make your concepts concrete.<\/p>\n<figure id=\"attachment_34871\" aria-describedby=\"caption-attachment-34871\" style=\"width: 480px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/01\/save-a-guitar-on-car-insurance.jpg\" alt=\"'Save a guitar on car insurance'\" title=\"'Save a guitar on car insurance'\" width=\"480\" height=\"320\" class=\"size-full wp-image-34871 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/320;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/01\/save-a-guitar-on-car-insurance.jpg\" alt=\"'Save a guitar on car insurance'\" title=\"'Save a guitar on car insurance'\" width=\"480\" height=\"320\" class=\"size-full wp-image-34871\" \/><\/noscript><figcaption id=\"caption-attachment-34871\" class=\"wp-caption-text\"><strong>BEYOND COMPARE<\/strong> Confused.com may be able to save you 150 pounds on your insurance. But a guitar is more tangible \u2014 and therefore more tantalizing \u2014 than the cash. <em><a href=\"https:\/\/www.flickr.com\/photos\/phillipsjon\/4154463288\/\" title=\"Image\" target=\"_blank\" rel=\"noopener\">Image<\/a> by <a href=\"https:\/\/www.flickr.com\/photos\/phillipsjon\/\" title=\"Phillips_Jon\" target=\"_blank\" rel=\"noopener\">Phillips_Jon<\/a><\/em><\/figcaption><\/figure>\n<p>ING Direct, for instance, makes its mortgage process more alluring with this analogy for its competitors\u2019 approach:<\/p>\n<h5>\u201cA mortgage application that can take just 25 minutes. It\u2019s a mortgage application, not a thesis on quantum physics.\u201d<\/h5>\n<p>And Confused.com makes its discounts more tempting by making them more concrete with this promise:<\/p>\n<h5>\u201cSave a guitar on your car insurance.\u201d<\/h5>\n<p>To make your benefits more compelling, make them concrete.<\/p>\n<div id='MC-AOS-MP' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-40\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/storytelling-workshop.png\" alt=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 1px; margin-bottom: 5px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/storytelling-workshop.png\" alt=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 1px; margin-bottom: 5px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>How can you tell better business stories?<\/h3>\r\n<p>Stories are so effective that Og Mandino, the late author of the bestselling <em>The Greatest Salesman in the World<\/em>, says, \u201cIf you have a point, find a story.\u201d<\/p>\r\n\r\n<p>Learn to find, develop and write stories that engage readers\u2019 hearts and minds at <a title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener\"><strong>Master the Art of Storytelling<\/strong><\/a>, our content-writing training workshop.<\/p>\r\n\r\n<p>There, you\u2019ll learn how to find the aha! moment that\u2019s the gateway to every anecdote. How to start an anecdote with a bang \u2014 instead of a whimper. And how to use \u201cthe most powerful form of human communication\u201d to grab attention, boost credibility, make messages more memorable and communicate better.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Make messages vivid with metaphor<\/p>\n","protected":false},"author":6,"featured_media":13374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[48],"tags":[32,223],"class_list":{"0":"post-13373","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-metaphor","8":"tag-creative-techniques","9":"tag-creative-writing","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018Save a guitar on car insurance\u2019 - Wylie Communications, Inc.<\/title>\n<meta name=\"description\" content=\"\u2018Save a guitar on car insurance\u2019. 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