{"id":13361,"date":"2016-02-01T00:41:55","date_gmt":"2016-02-01T04:41:55","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?p=13361"},"modified":"2016-12-03T09:50:33","modified_gmt":"2016-12-03T13:50:33","slug":"metaphor-makes-the-difference","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2016\/02\/metaphor-makes-the-difference\/","title":{"rendered":"Metaphor makes the difference"},"content":{"rendered":"<h2>Need your audience to &#8216;get&#8217; your point? Use analogy<\/h2>\n<h5>&#8220;The rewards of learning how to handle metaphor go beyond a style that is merely a bit more mannered than usual. Metaphor is a way of exploring a subject, a way of seeing a subject through a prism of new perspectives.&#8221;<\/h5>\n<h6>\u2014 Joseph M. Williams,\u00a0author, <em><a href=\"http:\/\/www.amazon.com\/exec\/obidos\/ASIN\/0226899152\/wwwwyliecomco-20?creative=0&amp;camp=0&amp;adid=0E5X1J1W93WHKNYKWSCD&amp;link_code=as1\" target=\"_blank\">Style: Toward Clarity and Grace<\/a><\/em><\/h6>\n<figure id=\"attachment_34859\" aria-describedby=\"caption-attachment-34859\" style=\"width: 250px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/01\/metaphor-makes-the-difference.jpg\" alt=\"Metaphor makes the difference\" title=\"Metaphor makes the difference\" width=\"250\" height=\"339\" class=\"size-full wp-image-34859 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/339;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2016\/01\/metaphor-makes-the-difference.jpg\" alt=\"Metaphor makes the difference\" title=\"Metaphor makes the difference\" width=\"250\" height=\"339\" class=\"size-full wp-image-34859\" \/><\/noscript><figcaption id=\"caption-attachment-34859\" class=\"wp-caption-text\"><strong>Make it clear and colorful<\/strong> Metaphor aids understanding. <em><a href=\"https:\/\/www.flickr.com\/photos\/28481088@N00\/191631932\/\" title=\"Image\" target=\"_blank\">Image<\/a> by <a href=\"https:\/\/www.flickr.com\/photos\/28481088@N00\/\" title=\"tanakawho\" target=\"_blank\">tanakawho<\/a><\/em><\/figcaption><\/figure>I got some bad health news this month, but it was delivered in such an adorable analogy that I almost enjoyed receiving it.\u00a0After a heart scan in November, I&#8217;d sat down with a technician who explained the results: I had a miniscule \u2014 almost immeasurable \u2014 amount of plaque in my heart.<\/p>\n<p>That put me at the lowest point on the chart for quantity of plaque. And it put me in the 90th percentile of my peers.\u00a0I left thinking I&#8217;d gotten an A.\u00a0But when I went to my internist, the divine Dr. Matthew Sutton, for more details, he put it this way:<\/p>\n<h5>&#8220;In the race toward having a heart attack, you are beating 89 percent of other women your age.&#8221;<\/h5>\n<p>Oh. That&#8217;s what the 90th percentile means.<\/p>\n<p>I had two takeaways from that experience.<\/p>\n<ol>\n<li>First, no more pate-and-brie-on-brioche sandwiches. :-(<\/li>\n<li>And second, how amazing it is that two people, armed with the same facts, told such different stories \u2014 and made such a different impact on their audience.<\/li>\n<\/ol>\n<p>The first presented the information factually, with data and stats and charts and graphs. The message didn&#8217;t get through.<\/p>\n<p>The second used an analogy. The metaphor made the difference.<\/p>\n<p>When you have complex, technical or difficult information to convey, use metaphor. Metaphor helps your audience literally &#8220;see&#8221; your complicated point.<\/p>\n<h3>Metaphor makes the complex clear<\/h3>\n<p>A J-school friend of mine, <em>The<\/em> <em>Wall Street Journal <\/em>reporter Kevin Helliker, used that approach in his Pulitzer Prize-winning explanatory series on aneurysms. In this scene, he&#8217;s talking to his doctor about his own aneurysm:<\/p>\n<div style=\"margin: 20px 30px 30px;box-shadow: 0 0 10px;padding: 5px 15px;\">\n<p style=\"text-align:left;\">\n&#8220;Some surgeons who perform these operations are quicker to dismiss the concerns other doctors have about the procedure. During a consultation with Dr. Miller, I noted that if a hose in my car were found to contain a bubble, and if a mechanic said that the bubble might last 50,000 miles or burst 10 miles down the road, I would order the hose replaced, whatever the cost. Peace of mind.&#8221;<\/p>\n<p>&#8220;&#8216;That&#8217;s a good analogy,&#8217; Dr. Miller said, &#8216;except make it a King Air.'&#8221;<\/p>\n<p>&#8220;&#8216;What?'&#8221;<\/p>\n<p>&#8220;&#8216;Make it an airplane. Then the implications are similar.'&#8221;\n<\/p>\n<\/div>\n<h5>When your doctor tells you you&#8217;re in a plane with a hose that might burst at 30,000 feet, you get it.<\/h5>\n<p>How can you use analogy to explain a complex idea that your readers need to understand? The metaphor makes the difference.<\/p>\n<div id='MC-AOS-MP' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-40\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/storytelling-workshop.png\" alt=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 1px; margin-bottom: 5px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/storytelling-workshop.png\" alt=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 1px; margin-bottom: 5px; background-color: #ffffff; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>How can you tell better business stories?<\/h3>\r\n<p>Stories are so effective that Og Mandino, the late author of the bestselling <em>The Greatest Salesman in the World<\/em>, says, \u201cIf you have a point, find a story.\u201d<\/p>\r\n\r\n<p>Learn to find, develop and write stories that engage readers\u2019 hearts and minds at <a title=\"Master the Art of Storytelling - Ann Wylie's creative-content workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener\"><strong>Master the Art of Storytelling<\/strong><\/a>, our content-writing training workshop.<\/p>\r\n\r\n<p>There, you\u2019ll learn how to find the aha! moment that\u2019s the gateway to every anecdote. How to start an anecdote with a bang \u2014 instead of a whimper. And how to use \u201cthe most powerful form of human communication\u201d to grab attention, boost credibility, make messages more memorable and communicate better.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/writing-classes\/business-storytelling-training\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n<p>____<\/p>\n<p>Source:\u00a0Kevin Helliker and Thomas M. Burton, &#8220;The Battle of the Bulge: Aneurysm Tests Could Save A Lot of Lives, if Performed,&#8221; <em>The Wall Street Journal<\/em>, Jan. 13, 2003<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Need your audience to \u2018get\u2019 your point? Use analogy<\/p>\n","protected":false},"author":6,"featured_media":13362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[48],"tags":[32,223],"class_list":{"0":"post-13361","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-metaphor","8":"tag-creative-techniques","9":"tag-creative-writing","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Metaphor makes the difference - Wylie Communications, Inc.<\/title>\n<meta name=\"description\" content=\"Metaphor makes the difference. 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