{"id":13268,"date":"2023-09-19T01:00:34","date_gmt":"2023-09-19T05:00:34","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?p=13268"},"modified":"2024-01-17T10:56:37","modified_gmt":"2024-01-17T14:56:37","slug":"best-press-release-headlines","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2023\/09\/best-press-release-headlines\/","title":{"rendered":"Best press release headlines focus on readers"},"content":{"rendered":"<h2>Put audience members first<\/h2>\n<p>Front-loading your headlines with your topic word just makes sense if your readers are going to encounter those headlines in online lists \u2014 a search engine results page, for instance, or your online newsroom.<\/p>\n<figure id=\"attachment_32582\" aria-describedby=\"caption-attachment-32582\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32582\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/09\/best-press-release-headlines\/best-press-release-headlines\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/best-press-release-headlines.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"best-press-release-headlines\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Target the reader&lt;\/strong&gt; Take a tip from these Silver Anvil winners \u2014 call out to the audience member in the headline. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/businessman-dart-bulls-eye-87320695?studio=1&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by Creativa Images&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/best-press-release-headlines-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/best-press-release-headlines.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/best-press-release-headlines.png\" alt=\"Best press release headlines\" title=\"Best press release headlines\" width=\"450\" height=\"300\" class=\"size-full wp-image-32582 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/best-press-release-headlines.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/best-press-release-headlines-300x200.png 300w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32582\" data-permalink=\"https:\/\/www.wyliecomm.com\/2023\/09\/best-press-release-headlines\/best-press-release-headlines\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/best-press-release-headlines.png\" data-orig-size=\"450,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"best-press-release-headlines\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Target the reader&lt;\/strong&gt; Take a tip from these Silver Anvil winners \u2014 call out to the audience member in the headline. &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/businessman-dart-bulls-eye-87320695?studio=1&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by Creativa Images&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/best-press-release-headlines-300x200.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/best-press-release-headlines.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/best-press-release-headlines.png\" alt=\"Best press release headlines\" title=\"Best press release headlines\" width=\"450\" height=\"300\" class=\"size-full wp-image-32582\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/best-press-release-headlines.png 450w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/best-press-release-headlines-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/noscript><figcaption id=\"caption-attachment-32582\" class=\"wp-caption-text\"><strong>Target the reader<\/strong> Take a tip from these Silver Anvil winners \u2014 call out to the audience member in the headline. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/businessman-dart-bulls-eye-87320695?studio=1\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Image by Creativa Images<\/em><\/a><\/figcaption><\/figure>\n<p>That&#8217;s because <a title=\"Front load web heads\" href=\"https:\/\/www.wyliecomm.com\/2023\/05\/web-page-headlines\/\" target=\"\" rel=\"noopener noreferrer\">readers look at only the first two or three words of the headline when scanning lists<\/a> <small><em>(Rev Up Readership members only; join <a title=\"Join Rev Up Readership\" href=\"http:\/\/revvingupreadership.com\/amember\/signup\" target=\"_blank\" rel=\"noopener noreferrer\">Rev Up Readership<\/a>)<\/em><\/small>. This technique is so important that usability expert Jakob Nielsen ranks it the No. 1 thing you can do to improve the ROI of your website.<\/p>\n<p>But what&#8217;s the topic?<\/p>\n<p>Too many communicators (and, let&#8217;s be honest, their reviewers) believe that the company or its product or service is the topic. But the real topic is the reader or what they reader can do, as these Silver Anvil Award-winning headlines demonstrate:<\/p>\n<h5><span style=\"color: #af4839;\">Blood Cancer Patients<\/span> and Advocates Visit Capitol Hill to Inspire Continued Support for Be the Match<\/h5>\n<h6>July 18 Legislative Day event aimed at delivering more cures to patients in need<\/h6>\n<p style=\"text-align: center;\">\u2014 Be the Match Silver Anvil Award-winning campaign<\/p>\n<h5><span style=\"color: #af4839;\">Teens Get Opportunity<\/span> to Celebrate With an Idol<\/h5>\n<h6>State Farm and Grammy Award Winner Kelly Clarkson team up for teen driver safety<\/h6>\n<p style=\"text-align: center;\">\u2014 State Farm Silver Anvil Award-winning campaign<\/p>\n<h5><span style=\"color: #af4839;\">Parents and teen<\/span> drivers dangerously disconnected<\/h5>\n<h6>New State Farm survey reveals an alarming gap between parents\u2019 and teens views on driver safety licensing laws<\/h6>\n<p style=\"text-align: center;\">\u2014 State Farm Silver Anvil Award-winning campaign<\/p>\n<h5><span style=\"color: #af4839;\">Color Your Easter<\/span> with Eggs<\/h5>\n<h6>HGTV Interior Designer Sabrina Soto Offers Easter Decorating Tips to \u201cDye\u201d for<\/h6>\n<p style=\"text-align: center;\">\u2014 Edelman and The Egg Board Silver Anvil Award-winning campaign<\/p>\n<h5><span style=\"color: #af4839;\">Before spring planting<\/span>, expert says, \u201cDig a little. Learn a lot.\u201d<\/h5>\n<h6>\u2014 Natural Resources Conservation Service Silver Anvil Award-winning campaign<\/h6>\n<h5><span style=\"color: #af4839;\">Cover Crop Mixes<\/span> \u2014 They Just Work Better<\/h5>\n<h6>\u2014 Natural Resources Conservation Service Silver Anvil Award-winning campaign<\/h6>\n<h5><span style=\"color: #af4839;\">Survey: Cover crops<\/span> deliver strong harvest amid drought<\/h5>\n<h6>Agency focuses on helping farmers build resilient farms through soil health<\/h6>\n<p style=\"text-align: center;\">\u2014 Natural Resources Conservation Service Silver Anvil Award-winning campaign<\/p>\n<h5><span style=\"color: #af4839;\">JOIN THE TEEN<\/span> DRIVER SAFETY CELEBRATION SUPPORTING NEW DRIVERS<\/h5>\n<h6>Communities commit to drive safe in support of new drivers during National Teen Driver Safety Week<\/h6>\n<p style=\"text-align: center;\">\u2014 State Farm Silver Anvil Award-winning campaign<\/p>\n<p>Hey! Even the IRS is getting in on this approach. Here&#8217;s a recent newsletter headline:<\/p>\n<h5><span style=\"color: #af4839;\">10 Million Taxpayers<\/span> Face an Estimated Tax Penalty Each Year; Act Now to Reduce or Avoid it for 2017; New Web Page Can Help<\/h5>\n<p>Don&#8217;t write about us and our stuff. To catch your reader, write about the reader and the reader&#8217;s needs.<\/p>\n<div id='MMC-Headlines' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-79\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><div>\r\n<div style=\"float:left; width:30%;\"><a title=\"Headline-writing course, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/headline-writing-course\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/headline-writing-training-mmc.png\" alt=\"Headline-writing course, a mini master class\" title=\"Headline-writing course, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/headline-writing-training-mmc.png\" alt=\"Headline-writing course, a mini master class\" title=\"Headline-writing course, a mini master class\" width=\"auto\" height=\"auto\" border=\"0\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><\/div>\r\n\r\n<div style=\"float:right; width:60%;\">\r\n<h3>Grab readers with great headlines<\/h3>\r\n<p>By the time you\u2019ve written your headline, said ad man David Ogilvy, you\u2019ve spent 80 cents of your communication dollar.<\/p>\r\n<p>Indeed, many times more people will read your headline than your body copy. Are you getting 80% of your ROI out of your headline?<\/p>\r\n<p>Learn how to use the most important line in your message at our <a title=\"Headline-writing course, a mini master class\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/headline-writing-course\/\" target=\"\" rel=\"noopener\"><strong>headline-writing course<\/strong><\/a>.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/mini-master-classes-home\/headline-writing-course\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/on-demand-training\/headline-writing-course\/upgrade-for-headline-writing-course\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div>\r\n<\/div><\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Put audience members first<\/p>\n","protected":false},"author":6,"featured_media":32582,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[51],"tags":[240,89,243,36,197,247],"class_list":{"0":"post-13268","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-persuasive-writing-tipsheets","8":"tag-headlines","9":"tag-pr-writing","10":"tag-press-release","11":"tag-public-relations","12":"tag-wiifm","13":"tag-you-writing","14":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best press 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