{"id":13202,"date":"2015-12-14T03:20:45","date_gmt":"2015-12-14T07:20:45","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?page_id=13202"},"modified":"2023-01-11T11:40:02","modified_gmt":"2023-01-11T15:40:02","slug":"feature-leads","status":"publish","type":"page","link":"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/feature-leads\/","title":{"rendered":"How to write a good feature lead"},"content":{"rendered":"<h2>Show, don\u2019t tell, in the first paragraph<\/h2>\n<figure id=\"attachment_21500\" aria-describedby=\"caption-attachment-21500\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/08\/feature-leads.png\" alt=\"How to write a good feature lead\" title=\"How to write a good feature lead\" width=\"600\" height=\"300\" class=\"size-full wp-image-21500 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2020\/08\/feature-leads.png\" alt=\"How to write a good feature lead\" title=\"How to write a good feature lead\" width=\"600\" height=\"300\" class=\"size-full wp-image-21500\" \/><\/noscript><figcaption id=\"caption-attachment-21500\" class=\"wp-caption-text\"><strong>Lead readers into the story<\/strong> Start your feature stories and feature articles with a bang. Draw readers in with concrete, creative, provocative leads. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/dog-sitting-collar-on-leash-279377060\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Image by Ska_Zka<\/em><\/a><\/figcaption><\/figure>\n<table class=\"indextable\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5px\" align=\"left\">\n<tbody>\n<tr>\n<td colspan=\"2\">\n<hr class=\"indextablehr\"><\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/2019\/09\/feature-article-lead\/\" target=\"\" title=\"Why should you write feature article leads?\" width=\"150\" border=\"0\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/09\/feature-article-lead-150.png\" alt=\"Why should you write feature article leads?\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/09\/feature-article-lead-150.png\" alt=\"Why should you write feature article leads?\" width=\"150\" height=\"150\" border=\"0\"\/><\/noscript><\/a>\n<\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Why should you write feature article leads?\" href=\"https:\/\/www.wyliecomm.com\/2019\/09\/feature-article-lead\/\" target=\"\" rel=\"noopener noreferrer\">Why should you write feature article leads?<\/a><\/p>\n<p class=\"index-story-deck\"><em>The New York Times<\/em> runs 33% feature leads<\/p>\n<p class=\"index-story-intro\">Lead by example: The New York Times grabs reader attention with such feature leads as description, juicy details and examples. And, unlike you, it\u2019s a news organization.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/2019\/09\/good-feature-leads\/\" target=\"\" title=\"Anecdotes make good feature leads\" width=\"150\" border=\"0\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/08\/good-feature-leads-150.png\" alt=\"Anecdotes make good feature leads\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/08\/good-feature-leads-150.png\" alt=\"Anecdotes make good feature leads\" width=\"150\" height=\"150\" border=\"0\"\/><\/noscript><\/a>\n<\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Anecdotes make good feature leads\" href=\"https:\/\/www.wyliecomm.com\/2019\/09\/good-feature-leads\/\" target=\"\" rel=\"noopener noreferrer\">Anecdotes make good feature leads<\/a><\/p>\n<p class=\"index-story-deck\">To draw readers in, tell them a story<\/p>\n<p class=\"index-story-intro\">Tell a tale: When writing features stories rather than breaking news, set the tone with anecdotal leads.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/2019\/09\/how-to-write-a-good-feature-lead\/\" target=\"\" title=\"How to write a good feature lead with statistics\" width=\"150\" border=\"0\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/how-to-write-a-good-feature-lead-150.png\" alt=\"How to write a good feature lead with statistics\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/12\/how-to-write-a-good-feature-lead-150.png\" alt=\"How to write a good feature lead with statistics\" width=\"150\" height=\"150\" border=\"0\"\/><\/noscript><\/a>\n<\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"How to write a good feature lead with statistics\" href=\"https:\/\/www.wyliecomm.com\/2019\/09\/how-to-write-a-good-feature-lead\/\" target=\"\" rel=\"noopener noreferrer\">How to write a good feature lead with statistics<\/a><\/p>\n<p class=\"index-story-deck\">Prove it with a data point<\/p>\n<p class=\"index-story-intro\">It adds up: Don\u2019t do a data dump. But startling statistics can draw readers in.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/2019\/09\/feature-lede\/\" target=\"\" title=\"Avoid abstraction in feature ledes\" width=\"150\" border=\"0\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/09\/feature-lede-150.png\" alt=\"Avoid abstraction in feature ledes\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/09\/feature-lede-150.png\" alt=\"Avoid abstraction in feature ledes\" width=\"150\" height=\"150\" border=\"0\"\/><\/noscript><\/a>\n<\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Avoid abstraction in feature ledes\" href=\"https:\/\/www.wyliecomm.com\/2019\/09\/feature-lede\/\" target=\"\" rel=\"noopener noreferrer\">Avoid abstraction in feature ledes<\/a><\/p>\n<p class=\"index-story-deck\">Concrete leads are the price of entry for feature articles<\/p>\n<p class=\"index-story-intro\">Show, don\u2019t tell: When writing feature story leads, choose concrete details, not abstract ideas. You might try painting a picture or telling a story. But whatever you do, turn ideas into things.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"indextabletdleft\"><a href=\"https:\/\/www.wyliecomm.com\/2022\/07\/lead-press-release\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18271\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/how-to-organize-a-press-release\/how-to-write-a-lead-for-a-press-release\/announcement-leads-delay-the-story-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/announcement-leads-delay-the-story-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"announcement-leads-delay-the-story-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/announcement-leads-delay-the-story-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/announcement-leads-delay-the-story-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18271 size-full lazyload\" title=\"Avoid announcements in press release leads\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/lead-press-release-150.png\" alt=\"Avoid announcements in press release leads\" width=\"150\" height=\"150\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"18271\" data-permalink=\"https:\/\/www.wyliecomm.com\/writing-tips\/public-relations-writing\/how-to-organize-a-press-release\/how-to-write-a-lead-for-a-press-release\/announcement-leads-delay-the-story-150\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/announcement-leads-delay-the-story-150.jpg\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"announcement-leads-delay-the-story-150\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/announcement-leads-delay-the-story-150.jpg\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2018\/07\/announcement-leads-delay-the-story-150.jpg\" tabindex=\"0\" role=\"button\" class=\"alignleft wp-image-18271 size-full\" title=\"Avoid announcements in press release leads\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2022\/07\/lead-press-release-150.png\" alt=\"Avoid announcements in press release leads\" width=\"150\" height=\"150\" \/><\/noscript><\/a><\/td>\n<td class=\"indextabletdright\">\n<p class=\"index-story-headline\"><a title=\"Avoid announcements in press release leads\" href=\"https:\/\/www.wyliecomm.com\/2022\/07\/lead-press-release\/\">Avoid announcements in press release leads<\/a><\/p>\n<p class=\"index-story-deck\">Don\u2019t announce that you\u2019re announcing<\/p>\n<p class=\"index-story-intro\">For crying out loud: Surely there\u2019s a better way to start your story than <em>XYZ Company today announces that \u2026\u00a0<\/em><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/story-structure\/feature-structure\/how-to-construct-a-feature-style-story\/quotes-on-weak-leads\/\" target=\"\" title=\"Quotes on weak leads\" width=\"150\" border=\"0\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on weak leads\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/06\/quotes-150.png\" alt=\"Quotes on weak leads\" width=\"150\" height=\"150\" border=\"0\"\/><\/noscript><\/a>\n<\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Quotes on weak leads\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/story-structure\/feature-structure\/how-to-construct-a-feature-style-story\/quotes-on-weak-leads\/\" target=\"\" rel=\"noopener noreferrer\">Quotes on weak leads<\/a><\/p>\n<p class=\"index-story-deck\">What writers and others say<\/p>\n<p class=\"index-story-intro\">\u201cA lead should lead \u2014 into the point of the story. If the CEO\u2019s point isn\u2019t the weather, why do we so often start his messages with the changing of seasons?\u201d \u2014 Ann Wylie, writing coach, Wylie Communications<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=2>\n<hr \/>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"27%\"><a href=\"https:\/\/www.wyliecomm.com\/writing-tips\/story-structure\/feature-structure\/feature-leads\/quotes-on-good-feature-leads\/\" target=\"\" title=\"Quotes on good leads\" width=\"150\" border=\"0\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/quotes-pink-150.png\" alt=\"Quotes on good leads\" width=\"150\" height=\"150\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2021\/08\/quotes-pink-150.png\" alt=\"Quotes on good leads\" width=\"150\" height=\"150\" border=\"0\"\/><\/noscript><\/a>\n<\/td>\n<td width=\"73%\">\n<p class=\"index-story-headline\"><a title=\"Quotes on good leads\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/story-structure\/feature-structure\/feature-leads\/quotes-on-good-feature-leads\/\" target=\"\" rel=\"noopener noreferrer\">Quotes on good leads<\/a><\/p>\n<p class=\"index-story-deck\">What writers and others say<\/p>\n<p class=\"index-story-intro\">A lead \u201cshould shine like a flashlight down through the piece.\u201d \u2014 John McPhee, pioneer of creative nonfiction<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p><br style=\"clear:both;\"\/><\/p>\n<p style=\"margin-top: 20px;\">Get <strong><a class=\"locked\" title=\"Feature leads - Rev Up Readership\" href=\"https:\/\/revvingupreadership.com\/writing\/how-to-organize-an-article\/feature-story-structure\/feature-lead\/\" target=\"_blank\" rel=\"noopener noreferrer\">more tips on feature leads<\/a><\/strong> on Rev Up Readership.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Show, don\u2019t tell, in the first paragraph Why should you write feature article leads? The New York Times runs 33% feature leads Lead by example: The New York Times grabs reader attention with such feature leads as description, juicy details and examples. And, unlike you, it\u2019s a news organization. Anecdotes make good feature leads To [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":24220,"parent":13193,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-13202","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to write a good feature lead<\/title>\n<meta name=\"description\" content=\"Lead readers into the story Start your feature stories and feature articles with a bang. Draw readers in with concrete, creative, provocative leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/feature-leads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to write a good feature lead\" \/>\n<meta property=\"og:description\" content=\"Lead readers into the story: Start your feature stories and feature articles with a bang. Draw readers in with concrete, creative, provocative leads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wyliecomm.com\/writing-tips\/how-to-organize-an-article\/feature-story-structure\/feature-leads\/\" \/>\n<meta property=\"og:site_name\" content=\"Wylie Communications, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WylieCommunications\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-11T15:40:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2023\/01\/feature-lead-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to write a good feature lead\" \/>\n<meta name=\"twitter:description\" content=\"Lead readers into the story Start your feature stories and feature articles with a bang. 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