{"id":13101,"date":"2022-02-08T01:00:50","date_gmt":"2022-02-08T05:00:50","guid":{"rendered":"http:\/\/www.wyliecomm.com\/?p=13101"},"modified":"2022-03-05T11:35:55","modified_gmt":"2022-03-05T15:35:55","slug":"how-to-story-examples","status":"publish","type":"post","link":"https:\/\/www.wyliecomm.com\/2022\/02\/how-to-story-examples\/","title":{"rendered":"How-to story example: The American Egg Board"},"content":{"rendered":"<h2>Tipsheets are an eggcellent idea, demonstrates this Silver Anvil winner<\/h2>\n<p>When Americans bought more plastic and candy eggs and fewer real eggs for Easter 2012, the American Egg Board turned to Edelman to take back Easter.<\/p>\n<figure id=\"attachment_28873\" aria-describedby=\"caption-attachment-28873\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28873\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/02\/how-to-story-examples\/how-to-story-examples\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/how-to-story-examples.png\" data-orig-size=\"504,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-story-examples\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Nest egg&lt;\/strong&gt; How-to stories helped the American Egg Board sell $40 million more eggs for Easter. What can they do for your organization? &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/perfect-colorful-handmade-easter-eggs-isolated-585011149&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by Svitlana-ua&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/how-to-story-examples-300x179.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/how-to-story-examples.png\" tabindex=\"0\" role=\"button\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/how-to-story-examples.png\" alt=\"How-to story examples\"  title=\"How-to story examples\" width=\"504\" height=\"300\" class=\"size-full wp-image-28873 lazyload\" data-srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/how-to-story-examples.png 504w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/how-to-story-examples-300x179.png 300w\" data-sizes=\"(max-width: 504px) 100vw, 504px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 504px; --smush-placeholder-aspect-ratio: 504\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28873\" data-permalink=\"https:\/\/www.wyliecomm.com\/2022\/02\/how-to-story-examples\/how-to-story-examples\/\" data-orig-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/how-to-story-examples.png\" data-orig-size=\"504,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how-to-story-examples\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;&lt;strong&gt;Nest egg&lt;\/strong&gt; How-to stories helped the American Egg Board sell $40 million more eggs for Easter. What can they do for your organization? &lt;a href=&quot;https:\/\/www.shutterstock.com\/image-photo\/perfect-colorful-handmade-easter-eggs-isolated-585011149&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;&lt;em&gt;Image by Svitlana-ua&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/how-to-story-examples-300x179.png\" data-large-file=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/how-to-story-examples.png\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/how-to-story-examples.png\" alt=\"How-to story examples\"  title=\"How-to story examples\" width=\"504\" height=\"300\" class=\"size-full wp-image-28873\" srcset=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/how-to-story-examples.png 504w, https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2019\/10\/how-to-story-examples-300x179.png 300w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/noscript><figcaption id=\"caption-attachment-28873\" class=\"wp-caption-text\"><strong>Nest egg<\/strong> How-to stories helped the American Egg Board sell $40 million more eggs for Easter. What can they do for your organization? <a href=\"https:\/\/www.shutterstock.com\/image-photo\/perfect-colorful-handmade-easter-eggs-isolated-585011149\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Image by Svitlana-ua<\/em><\/a><\/figcaption><\/figure>\n<p>But Edelman and the Egg Board didn&#8217;t send out releases and tweets saying, &#8220;Eggs are great.&#8221; Instead, they created tip sheets on how to hard-boil, dye, decorate eggs and create dishes for Easter.<\/p>\n<p>The result of this and other campaign tactics: Americans bought more than $40 million extra eggs for Easter 2013. And Edelman and the Egg Board earned a PRSA Silver Anvil award for their campaign.<\/p>\n<h3>They&#8217;re incredible! They&#8217;re not edible! They&#8217;re tip sheets!<\/h3>\n<p>And that, my friends, is the power of tip sheets.<\/p>\n<p><a title=\"Why tipsheets\" href=\"https:\/\/www.wyliecomm.com\/2022\/01\/why-write-how-to-stories\/\" target=\"\" rel=\"noopener noreferrer\">Tipsheets are more likely to get read, shared, used and acted upon<\/a>, according to research. They&#8217;re also, obviously, more likely to sell eggs \u2014 not to mention other products, services, programs and ideas.<\/p>\n<p>Here&#8217;s a look at one of Edelman and the Egg Board&#8217;s tip sheets. How can you model this master to create powerful tip  sheets for your own campaigns?<\/p>\n<div class=\"excerptbox\" style=\"border: 1px solid black;\">\n<h5>Nothing Hard About It: Hard-Boiling Made Easy<\/h5>\n<h6><em>Make Perfect Hard-Boiled Eggs for Decorating<\/em><\/h6>\n<p style=\"text-align:left;\">It\u2019s no \u201cyolk\u201d when egg whites turn rubbery and the yolks are green! If this happens to you, you\u2019re not alone \u2014 most Americans still struggle with how to hard-boil eggs. In fact, in 2012 there were more than four million online searches for hard-boiled egg-related terms, and a recent American Egg Board survey found that less than one-quarter (23%) of respondents know the correct way to hard-boil eggs. Luckily, all it takes is a little know-how to get hard-boiled eggs done to perfection, every time! <\/p>\n<p style=\"text-align:left;\"><strong>THREE simple steps to properly hard-boil eggs:<\/strong><\/p>\n<ol>\n<li><strong>Place eggs in saucepan large enough to hold them in a single layer<\/strong>. Add cold water to cover eggs by one inch. Heat over high heat just to boiling. <\/li>\n<li><strong>Remove from burner.<\/strong> Cover pan. Let eggs stand in hot water about 12 minutes for Large eggs (9 minutes for Medium eggs; 15 for Extra Large).<\/li>\n<li><strong>Cool completely under cold running water or in a bowl of ice water<\/strong>. Peel and eat eggs or refrigerate them in their shells to enjoy up to a week later.<\/li>\n<\/ol>\n<p style=\"text-align:left;\"><strong>The HARD facts: <\/strong><\/p>\n<ul>\n<li><strong>Boiled, but just barely<\/strong>. While the cooking water must come to a full boil, the pan is immediately removed from the heat so that the eggs cook gently in the hot water to produce tender eggs and minimize cracking.<\/li>\n<li><strong>Very fresh eggs can be difficult to peel<\/strong>. Buy and refrigerate your eggs a week to 10 days in advance of cooking them to make peeling easier. This brief \u201cbreather\u201d allows the eggs time to take in air, which helps separate the membranes from the shell. <\/li>\n<li><strong>Hard-boiled eggs are easiest to peel after cooling<\/strong>. Cooling causes the egg to contract slightly in the shell. <\/li>\n<li><strong>Peel a hard-boiled egg<\/strong>. Gently tap egg on your countertop until the shell is finely cracked all over, then roll it between your hands to loosen the shell. Peel starting at the large end and hold the egg under cold running water to help ease the shell off. <\/li>\n<li><strong>Banish the greenish ring<\/strong>. This harmless but unsightly discoloration that sometimes forms around hard-boiled yolks results from a reaction between sulfur in the egg white and iron in the yolk. It occurs when eggs have been cooked for too long or at too high a temperature.<\/li>\n<li><strong>Hard-boiled eggs in the shell can be refrigerated safely for up to one week<\/strong>. Peeled hard- boiled eggs should be eaten that day. Uncooked, eggs can stay fresh in a refrigerator for up to a month or more. <\/li>\n<li><strong>Prepare a dozen hard-boiled eggs on Sunday<\/strong> for an all-natural, high-quality protein option and vitamin D boost on hand for your family\u2019s big days, either for an on-the-go breakfast or after-school snack.<\/li>\n<\/ul>\n<\/div>\n<div class=\"excerptbox\" style=\"border: 1px solid black;\">\n<h5>To Dye-For: Tips and Tricks to Dress Your Eggs for Easter<\/h5>\n<p style=\"text-align:left;\">In 2012, there were more than three million online searches for egg decorating, one of America\u2019s favorite Easter traditions! And a recent American Egg Board survey reveals nearly two-thirds (61%) of respondents say their families decorate one to two dozen eggs each year. Whether using an egg coloring kit or dyeing eggs naturally, get creative this Easter season with these quick and easy decorating tips from HGTV interior designer, Sabrina Soto. <\/p>\n<p style=\"text-align:left;\"><strong>Ready, Set, Dye<\/strong>. Start with clean, cool, hard-boiled eggs. Make sure everyone washes their hands in hot, soapy water before and after handling eggs. This protects the eggshell from any oils on hands that may prevent dye from adhering. <\/p>\n<p style=\"text-align:left;\"><strong>Get a Grip<\/strong>. Enlist the help of accessories like an egg dipper, which can be found in egg coloring kits, to hold on to those eggs while coloring them. This \u201cegg-cential\u201d accessory helps little hands dip it into the dye securely. <\/p>\n<p style=\"text-align:left;\"><strong>Color Me Happy<\/strong>. More than two-thirds of egg decorators buy kits each year to help dye eggs, and anticipate coral will be the hot color of the Easter season. When using a coloring kit, vary the color of egg dye by adding different ingredients to the color tablet. For ultra-vibrant colored eggs, add vinegar. Looking for more traditional colored eggs? Use lemon juice. To embrace the pastel colors of spring, just use water. <\/p>\n<p style=\"text-align:left;\"><strong>Ombre<\/strong>. Purchase basic spray paint from your local craft store. Begin by spray painting one end of the egg with a heavy coat and lightening the coats as you work your way up to the opposite end of the egg. You&#8217;ll achieve a beautiful ombre effect. Introduce a new color by spray painting the other end and blending the colors in the middle. <\/p>\n<p style=\"text-align:left;\"><strong>Doodle Design<\/strong>. Eggs don\u2019t have to be dyed to look special! Get a thin sharpie marker and doodle away. Create beautiful designs and patterns around the egg. Paisley and flowers are simple to make. Start with a leaf or a daisy shape and keep building off that design until the egg is fully decorated! <\/p>\n<p style=\"text-align:left;\"><strong>Re-Pin It to Win It<\/strong>. Visit the Incredible Egg on Pinterest for more inspiring ideas and showcase your unique egg design when the \u201cEaster Eggs-travaganza Sweepstakes\u201d kicks off on March 18. The grand prize winner will receive a gift card valued at $1,000 to put toward a room makeover and four runners-up will receive a gift card valued at $200. <\/p>\n<\/div>\n<div class=\"excerptbox\" style=\"border: 1px solid black;\">\n<h5><a href=\"http:\/\/www.prnewswire.com\/news-releases\/color-your-easter-with-eggs-195631771.html\" title=\"Color Your Easter with Eggs\" target=\"_blank\" rel=\"noopener noreferrer\">Color Your Easter with Eggs<\/a><\/h5>\n<h6>HGTV Interior Designer Sabrina Soto <br \/>\nOffers Easter Decorating Tips to &#8220;Dye&#8221; for<\/h6>\n<p style=\"text-align:left;\">Nearly 200 million eggs are purchased for Easter celebrations in the U.S. every year. Whether young or young at heart, hard-boiling eggs and then decorating them is a favorite family pastime that brings out the creative side in everyone. According to a recent American Egg Board survey, nearly two-thirds (61%) of respondents say their families decorate one to two dozen eggs each year.<\/p>\n<p style=\"text-align:left;\">&#8220;Eggs are like a blank canvas \u2014 the decorating possibilities are endless, and you don&#8217;t have to stick to a standard store-bought kit,&#8221; says Sabrina Soto, HGTV interior designer. &#8220;In addition to dyeing eggs in beautiful colors, dress them up with items already sitting in your kitchen or closet like scraps of ribbon, buttons, glitter or even confetti.&#8221;<\/p>\n<p style=\"text-align:left;\">Here are a few more tips from Soto to get the egg decorating creativity hopping:<\/p>\n<ul>\n<li><strong>Perfect Polka:<\/strong> Use the eraser end of a pencil to paint perfect polka dots on the egg. Just dip the eraser into acrylic craft paint and dab onto the egg. Make different patterns and use different colors to create perfect designs.<\/li>\n<li><strong>Tattoo Decor:<\/strong> Kids always have those temporary tattoos lying around their rooms! Why not make egg decorating simple? Apply those same tattoos to eggs for a professional and easy look that kids will love.<\/li>\n<li><strong>Ribbon Wrap:<\/strong> Tie a beautiful ribbon around a dyed egg. Mix colors and patterns for fun visual interest. Adorn with craft or fabric flowers, even buttons. For a more rustic look, use natural fibers such as hemp or twine with dried flowers in place of the ribbons.<\/li>\n<\/ul>\n<p style=\"text-align:left;\"><strong>Before Decorating, You Have to Hard-Boil<\/strong><\/p>\n<p style=\"text-align:left;\">&#8220;After interior design, cooking is my second passion,&#8221; says Soto. &#8220;It always surprises me that while many people love to decorate eggs, they don&#8217;t know how to hard-boil eggs properly.&#8221;<\/p>\n<p style=\"text-align:left;\">In fact, less than one-quarter (23%) of survey respondents know the correct way to hard-boil eggs.  What many don&#8217;t know is the key to hard-boiling eggs is not to boil them. Eggs that are cooked too long or at too high of a temperature become tough and rubbery, causing them to have unattractive green rings around the yolks. Follow these steps for bright yellow yolks and tender whites every time:<\/p>\n<ul>\n<li><strong>Step 1:<\/strong>  Put eggs in pan, add water, cover, bring to boil<\/li>\n<li><strong>Step 2:<\/strong>  Turn off heat, let stand for 12 minutes<\/li>\n<li><strong>Step 3:<\/strong>  Run cold water over eggs to cool and get ready to decorate<\/li>\n<\/ul>\n<p style=\"text-align:left;\">Soto recommends buying eggs a week to 10 days before decorating so they will be easier to peel.<\/p>\n<p style=\"text-align:left;\">Visit the Incredible Egg on <a href=\"http:\/\/pinterest.com\/incredibleeggs\/\" title=\"The Incredible Egg on Pinterest\" target=\"_blank\" rel=\"noopener noreferrer\">Pinterest<\/a> for more inspiring ideas and showcase your unique egg design when the &#8220;Easter Eggs-stravaganza Sweepstakes&#8221; kicks off on March 18. The grand prize winner will receive a gift card valued at $1,000 to put toward a room makeover and four runners-up will receive a gift card valued at $200.<\/p>\n<p style=\"text-align:left;\"><strong>Incredible Easy Egg Recipes<\/strong><\/p>\n<p style=\"text-align:left;\">In addition to being great for festivities, eggs are affordable, contain high-quality protein and are a naturally good source of vitamin D, making them an ideal dish to serve a group at Easter brunch. Try these delicious and festive recipes:<\/p>\n<ul>\n<li><strong><a href=\"http:\/\/www.incredibleegg.org\/recipes\/recipe\/breakfast-biscuit-quiches\" title=\"Breakfast Biscuit Quiches\" target=\"_blank\" rel=\"noopener noreferrer\">Breakfast Biscuit Quiches<\/a><\/strong> are a perfect start to any meal, and only take 30 minutes to prepare. Serve them to your guests on a platter as finger food.<\/li>\n<li><strong><a href=\"http:\/\/www.incredibleegg.org\/recipes\/recipe\/benedict-strata\" title=\"Benedict Strata\" target=\"_blank\" rel=\"noopener noreferrer\">Benedict Strata<\/a><\/strong> is a delicious make-ahead entree choice for the big day.<\/li>\n<li><strong><a href=\"http:\/\/www.incredibleegg.org\/recipes\/recipe\/mini-orange-maple-french-toast-breakfast-casseroles\" title=\"Mini Orange-Maple French Toast Breakfast Casseroles\" target=\"_blank\" rel=\"noopener noreferrer\">Mini Orange-Maple French Toast Breakfast Casseroles<\/a><\/strong> are perfect for brunch celebrations or easy entertaining and are sure to satisfy everyone&#8217;s sweet tooth.<\/li>\n<\/ul>\n<p style=\"text-align:left;\">Don&#8217;t forget, the week after Easter is National Egg Salad Week. Hard-boil more delicious eggs and put them to good use in a classic egg salad or <a href=\"http:\/\/www.incredibleegg.org\/recipes\/recipe\/breakfast-egg-spread?from=\/recipes\/collection\/simply-eggs\/hard-boiled-eggs\" title=\"breakfast egg spread\" target=\"_blank\" rel=\"noopener noreferrer\">breakfast egg spread<\/a>.<\/p>\n<\/div>\n<div id='MC-GC-CTC' class='widgets_on_page wop_tiny1  wop_small1  wop_medium1  wop_large1  wop_wide1'>\n\t\t\t<ul><li id=\"custom_html-50\" class=\"widget_text widget widget_custom_html\"><div class=\"textwidget custom-html-widget\"><a title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/content-writing-training.png\" alt=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" width=\"auto\" height=\"auto\" border=\"1\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/250;float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #000000; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.wyliecomm.com\/wp-content\/uploads\/2024\/02\/content-writing-training.png\" alt=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" width=\"auto\" height=\"auto\" border=\"1\" style=\"float:left; text-align:left; margin: 0 auto; margin-right: 10px; margin-top: 2px; margin-bottom: 10px; background-color: #000000; font-size: 18x; line-height: 22px; padding: 0px; color: #FFFFFF; max-width:100%; max-height:100%;\" class=\"img-max\"><\/noscript><\/a><h3>How long should your content be?<\/h3>\r\n<p>How long should your blog post be? Your mobile headline? Online paragraphs?  Sentences and words?<\/p>\r\n\r\n<p>Learn to write readable content-marketing pieces that don't overwhelm readers \u2014 even on their smartphones \u2014 at <a title=\"Get Clicked, Liked & Shared, Ann Wylie's content-writing workshop\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" target=\"\" rel=\"noopener\"><strong>Get Clicked, Liked &amp; Shared<\/strong><\/a>, our content-writing workshop.<\/p>\r\n\t\r\n<p>You\u2019ll learn the most effective length for content-marketing pieces, online paragraphs, sentences and words. Then you\u2019ll analyze your message with a free online writing tool and get tips and tools for meeting those targets.<\/p>\r\n\t\r\n<p>Plus: Entice visitors to read more of your story by hitting one key on your keyboard more often. And learn to avoid using one \u201cunretweetable\u201d punctuation mark.<\/p>\r\n\r\n<div class=\"btn btn--depth\" style=\"text-align: center;  margin: 10px 0 20px; width:100%;\"><a id=\"btnTT\" style=\"\" title=\"BOOK NOW\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" target=\"\" rel=\"noopener noreferrer\" data-width=\"91\">BOOK NOW<\/a>\r\n<!-- [if mso]>\r\n<p style=\"line-height:0;margin:0;\"><v:roundrect xmlns:v=\"urn:schemas-microsoft-com:vml\" href=\"https:\/\/www.wyliecomm.com\/corporate-communications-training\/corporate-communication-training-programs\/content-writing-training\/\" style=\"width:153px\" arcsize=\"8%\" strokecolor=\"#D96237\" filled=\"t\"><v:fill type=\"gradient\" angle=\"180\" color=\"#f16522\" color2=\"#f16522\"><\/v:fill><v:textbox style=\"mso-fit-shape-to-text:t\" inset=\"0px,11px,0px,11px\"><center style=\"font-size:16px;line-height:24px;color:#FFFFFF;font-family:sans-serif;font-weight:bold;mso-line-height-rule:exactly;mso-text-raise:4px\">BOOK NOW<\/center><\/v:textbox><\/v:roundrect><\/p>\r\n<![endif]--><\/div>\r\n<\/div><\/li><\/ul><\/div><!-- widgets_on_page -->\n","protected":false},"excerpt":{"rendered":"<p>Tipsheets are an eggcellent idea, demonstrates this Silver Anvil winner<\/p>\n","protected":false},"author":6,"featured_media":28873,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45],"tags":[137,248,215,249],"class_list":{"0":"post-13101","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pr-writing","8":"tag-content-marketing","9":"tag-how-to","10":"tag-list-writing","11":"tag-tipsheets","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How-to story example: The American Egg Board<\/title>\n<meta name=\"description\" content=\"Nest egg: How-to stories helped the American Egg Board sell $40 million more eggs for Easter. 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