Silver Anvil winner gets attention with tipsheets
When PR pros at the U.S. Green Building Council needed to round up resources in their Green Apple Day of Service, they didn’t write stories telling volunteers to get donations.… Read the full article
leads
Anecdotes make good feature leads
To draw readers in, tell them a story
Here’s how Korbel Champagne Cellars topped a PRSA Silver Anvil Award-winning pitch:
Have you heard about the guy who mowed “Will You Marry Me?”
… Read the full articleMake a scene
Description adds color to even the most drab story
Google: It may be the next best thing to being there.
The best way to get description is to go to the scene and observe.… Read the full article
Make it F-A-B
Translate features to advantages to benefits
Quick! Which would you rather have: Apple’s new incredibly responsive A9X chip? Or the ability to perform complex jobs like editing 4K video quickly and smoothly via your iPad?… Read the full article