Don’t include too many items … or too few
Thank you, David Letterman.
The Top 10 list rules the web — or at least, Buzzfeed.… Read the full article
Online communications
World technology literacy skills: bad and getting worse
21% of adults are technologically illiterate
Just 7% of adults around the world can manage conflicting requests to reserve a meeting room using a reservation system, then email people to let them know whether they got the room they requested.… Read the full article
People are skimming text on tablets
Insights from Poynter’s EyeTrack study
Call it the bailout point.
People reading news on an iPad spent an average of 78.3 seconds on stories that they didn’t finish.… Read the full article
What’s the best link format?
5 ways to draw eyes, fingers
Your most important links are calls to action, writes HubSpot’s Kyle James. So how can you increase the chances that they’ll get clicked?… Read the full article
How to write a link that’s the right length
Give visitors enough information to decide to click
Think of links as the Goldilocks of microcontent: Some links are too long. Some links are too short.… Read the full article
Choose a writing structure that’s more likely to get shared
Features go viral more often, says Reuters Institute
While news stories make up the bulk of the content on three European news sites, most of the most-shared stories are features.… Read the full article